Quick Overview
- 1#1: Yotpo - Yotpo collects, displays, and analyzes customer reviews and user-generated content to boost eCommerce conversions.
- 2#2: Birdeye - Birdeye is an all-in-one reputation management platform that automates review collection and monitoring across multiple sites.
- 3#3: Podium - Podium helps businesses solicit reviews via text messaging and integrates them into websites and Google profiles.
- 4#4: Trustpilot - Trustpilot provides a platform for businesses to collect authentic customer reviews and display trust badges on sites.
- 5#5: Bazaarvoice - Bazaarvoice offers enterprise-grade review syndication, moderation, and analytics for large-scale customer feedback management.
- 6#6: ReviewTrackers - ReviewTrackers aggregates and analyzes reviews from 100+ sites to improve online reputation and customer insights.
- 7#7: Judge.me - Judge.me is a Shopify-native app for collecting photo and video reviews with customizable widgets.
- 8#8: Stamped.io - Stamped.io enables personalized review requests and loyalty programs integrated with eCommerce platforms.
- 9#9: Okendo - Okendo powers review collection with AI insights and seamless Shopify integration for branded experiences.
- 10#10: Feefo - Feefo verifies and incentivizes genuine customer reviews while providing analytics for business improvement.
Tools were chosen based on feature robustness, platform quality, user-friendliness, and overall value, ensuring they deliver actionable insights and tangible results across diverse business needs.
Comparison Table
This comparison table explores top customer review software, including Yotpo, Birdeye, Podium, Trustpilot, and Bazaarvoice, to guide businesses in finding the right fit. Readers will discover key features, use cases, and unique strengths of each tool, simplifying the process of selecting software that aligns with their goals. It serves as a concise resource for evaluating solutions tailored to diverse business needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Yotpo Yotpo collects, displays, and analyzes customer reviews and user-generated content to boost eCommerce conversions. | specialized | 9.6/10 | 9.8/10 | 9.2/10 | 8.7/10 |
| 2 | Birdeye Birdeye is an all-in-one reputation management platform that automates review collection and monitoring across multiple sites. | specialized | 9.2/10 | 9.5/10 | 8.8/10 | 8.5/10 |
| 3 | Podium Podium helps businesses solicit reviews via text messaging and integrates them into websites and Google profiles. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 4 | Trustpilot Trustpilot provides a platform for businesses to collect authentic customer reviews and display trust badges on sites. | specialized | 8.4/10 | 8.6/10 | 9.1/10 | 7.7/10 |
| 5 | Bazaarvoice Bazaarvoice offers enterprise-grade review syndication, moderation, and analytics for large-scale customer feedback management. | enterprise | 8.5/10 | 9.2/10 | 7.4/10 | 8.0/10 |
| 6 | ReviewTrackers ReviewTrackers aggregates and analyzes reviews from 100+ sites to improve online reputation and customer insights. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 7 | Judge.me Judge.me is a Shopify-native app for collecting photo and video reviews with customizable widgets. | specialized | 8.9/10 | 9.0/10 | 9.5/10 | 9.4/10 |
| 8 | Stamped.io Stamped.io enables personalized review requests and loyalty programs integrated with eCommerce platforms. | specialized | 8.7/10 | 9.1/10 | 8.4/10 | 8.2/10 |
| 9 | Okendo Okendo powers review collection with AI insights and seamless Shopify integration for branded experiences. | specialized | 8.6/10 | 9.1/10 | 8.7/10 | 8.2/10 |
| 10 | Feefo Feefo verifies and incentivizes genuine customer reviews while providing analytics for business improvement. | enterprise | 8.3/10 | 9.0/10 | 7.8/10 | 7.5/10 |
Yotpo collects, displays, and analyzes customer reviews and user-generated content to boost eCommerce conversions.
Birdeye is an all-in-one reputation management platform that automates review collection and monitoring across multiple sites.
Podium helps businesses solicit reviews via text messaging and integrates them into websites and Google profiles.
Trustpilot provides a platform for businesses to collect authentic customer reviews and display trust badges on sites.
Bazaarvoice offers enterprise-grade review syndication, moderation, and analytics for large-scale customer feedback management.
ReviewTrackers aggregates and analyzes reviews from 100+ sites to improve online reputation and customer insights.
Judge.me is a Shopify-native app for collecting photo and video reviews with customizable widgets.
Stamped.io enables personalized review requests and loyalty programs integrated with eCommerce platforms.
Okendo powers review collection with AI insights and seamless Shopify integration for branded experiences.
Feefo verifies and incentivizes genuine customer reviews while providing analytics for business improvement.
Yotpo
specializedYotpo collects, displays, and analyzes customer reviews and user-generated content to boost eCommerce conversions.
AI-driven photo and video review collection with automated moderation and syndication to Google Shopping for unmatched visual trust signals
Yotpo is a comprehensive e-commerce platform specializing in customer reviews, loyalty, referrals, and SMS/email marketing to drive retention and conversions. It excels at collecting authentic reviews through automated email/SMS requests, photo/video UGC, and customizable widgets that integrate seamlessly with Shopify, BigCommerce, and other platforms. Advanced analytics, AI moderation, and SEO-optimized review syndication help brands build trust and boost sales, making it a top choice for review management.
Pros
- Powerful multi-channel review collection including SMS, email, and on-site requests
- Highly customizable widgets, photo/video UGC, and AI-powered moderation for authentic displays
- Deep integrations with 200+ e-commerce platforms and robust analytics for actionable insights
Cons
- Premium pricing can be steep for small businesses or startups
- Advanced customization and features have a learning curve
- Limited standalone free tier; scales with enterprise needs
Best For
Mid-to-large e-commerce brands seeking an all-in-one platform to collect, display, and leverage customer reviews for growth and retention.
Pricing
Starts at $199/month for core reviews (billed annually), scales to custom enterprise plans based on order volume and features; 14-day free trial available.
Birdeye
specializedBirdeye is an all-in-one reputation management platform that automates review collection and monitoring across multiple sites.
AI-powered review generation and automated responses that personalize outreach across multiple channels
Birdeye is a robust customer review management platform that helps businesses collect, monitor, and respond to reviews across over 200 sites including Google, Facebook, and Yelp. It leverages AI for automated review requests, responses, and sentiment analysis to boost online reputation and drive more 5-star ratings. The software also integrates surveys, messaging, and analytics for a holistic customer experience solution.
Pros
- Extensive integrations with 200+ review sites for comprehensive monitoring
- AI-driven automation for review requests and responses
- Multi-location support with centralized dashboard for enterprises
Cons
- Pricing can be steep for small businesses or single locations
- Some advanced features require additional modules or higher tiers
- Learning curve for full customization and reporting
Best For
Multi-location businesses and enterprises seeking scalable review management and reputation optimization.
Pricing
Custom pricing starting at around $299/month for basic plans, scaling to $1,000+/month for enterprise with multi-location support.
Podium
specializedPodium helps businesses solicit reviews via text messaging and integrates them into websites and Google profiles.
SMS review invitations that deliver industry-leading 30%+ response rates by leveraging two-way texting.
Podium is a robust customer interaction platform designed primarily for local businesses, with powerful tools for automating review requests via SMS and email to boost online ratings on Google, Facebook, and other sites. It centralizes review monitoring, responses, and reputation management, while integrating messaging, payments, and listings sync. This makes it a comprehensive solution for enhancing customer feedback and visibility.
Pros
- Automated SMS/email review requests with high response rates
- Seamless integrations with Google, Facebook, and 30+ review sites
- Multi-location support and centralized dashboard for reputation management
Cons
- High pricing that may not suit small businesses
- Occasional glitches in SMS delivery or integrations
- Overemphasis on sales features beyond pure review management
Best For
Multi-location local service businesses like dentists, plumbers, or salons seeking to aggressively grow and manage online reviews.
Pricing
Starts at $249/month per location (Essential plan), up to $689+/month (Elite), with custom enterprise options; annual discounts available.
Trustpilot
specializedTrustpilot provides a platform for businesses to collect authentic customer reviews and display trust badges on sites.
Public TrustScore algorithm that aggregates reviews transparently across a global network
Trustpilot is a comprehensive customer review platform that allows businesses to collect authentic reviews from customers via email invitations, SMS, or QR codes. It provides tools for moderating reviews, displaying them on websites through customizable widgets, and generating analytics to track reputation and sentiment. With a focus on transparency, Trustpilot emphasizes verified reviews and a public TrustScore system to build consumer trust.
Pros
- Large independent review database enhances credibility
- Seamless integrations with e-commerce platforms and websites
- Robust analytics and review invitation tools
Cons
- Pricing scales quickly for high-volume businesses
- Limited customization in lower-tier plans
- Occasional complaints about review moderation policies
Best For
Mid-sized e-commerce businesses seeking a trusted, scalable platform to collect and display verified reviews for SEO and conversion boosts.
Pricing
Free plan available with limits; paid plans start at $199/month (Standard) up to $599+/month (Premium) or custom Enterprise pricing based on review volume.
Bazaarvoice
enterpriseBazaarvoice offers enterprise-grade review syndication, moderation, and analytics for large-scale customer feedback management.
Review syndication network, sharing authentic reviews across thousands of partner retailer sites for amplified reach and trust.
Bazaarvoice is an enterprise-grade customer review platform that helps brands collect, moderate, and display authentic user-generated content including reviews, ratings, Q&A, photos, and videos across websites and apps. It integrates seamlessly with major e-commerce platforms like Shopify, BigCommerce, and Adobe Commerce, while providing SEO-optimized display widgets and advanced analytics for insights into customer sentiment. The platform emphasizes compliance, AI-powered moderation, and review syndication to amplify social proof at scale.
Pros
- Enterprise scalability for high-volume review management
- Powerful AI moderation and analytics for actionable insights
- Extensive integrations and SEO benefits to boost conversions
Cons
- High pricing suitable only for large brands
- Steep learning curve and complex setup process
- Limited flexibility for small businesses or custom needs
Best For
Enterprise e-commerce brands and retailers handling massive review volumes who need robust moderation and syndication.
Pricing
Custom enterprise pricing, typically starting at $10,000–$50,000+ annually based on review volume, features, and integrations.
ReviewTrackers
specializedReviewTrackers aggregates and analyzes reviews from 100+ sites to improve online reputation and customer insights.
Multi-location review aggregation with location-specific benchmarking and AI-suggested responses
ReviewTrackers is a comprehensive review management platform that aggregates customer feedback from over 100 review sites like Google, Facebook, and Yelp into a centralized dashboard. It automates review requests via email and SMS, enables efficient response management, and provides actionable analytics, benchmarking, and AI-driven insights to improve online reputation. Designed primarily for multi-location businesses, it helps monitor sentiment, track performance, and drive more positive reviews.
Pros
- Aggregates reviews from 100+ sites for complete visibility
- Automated review generation with email/SMS invites and QR codes
- Robust analytics, benchmarking, and AI-powered insights
Cons
- Pricing can be steep for small businesses or single locations
- Advanced features have a learning curve
- Limited customization in reporting templates
Best For
Multi-location businesses and enterprises needing centralized review management across numerous sites.
Pricing
Starts at $289/month for basic plans (billed annually); scales to enterprise custom pricing based on locations and features.
Judge.me
specializedJudge.me is a Shopify-native app for collecting photo and video reviews with customizable widgets.
Automated, high-converting review request campaigns that integrate seamlessly with Shopify order data
Judge.me is a Shopify-focused customer review platform that helps merchants collect, display, and manage authentic product reviews, photos, videos, and Q&A sections to build trust and boost conversions. It features automated review request emails, customizable widgets, review import tools, and SEO-optimized structured data. Trusted by over 150,000 stores, it emphasizes ease of use and high review collection rates within the Shopify ecosystem.
Pros
- Generous free plan with core features for small stores
- One-click Shopify installation and intuitive customization
- Automated review requests with high conversion rates
- Rich UGC support including photos, videos, and Q&A
Cons
- Primarily optimized for Shopify, limited multi-platform support
- Advanced customization and higher limits require paid upgrades
- Support response times longer on free plan
Best For
Shopify store owners looking for an affordable, user-friendly review management tool with strong automation and UGC capabilities.
Pricing
Free (up to 50 orders/month); paid plans: $15/mo (150 orders), $25/mo (500 orders), $59/mo (unlimited), billed monthly or annually with discounts.
Stamped.io
specializedStamped.io enables personalized review requests and loyalty programs integrated with eCommerce platforms.
AI-powered review replies and moderation for quick, personalized responses at scale
Stamped.io is a comprehensive customer review platform tailored for e-commerce businesses, enabling automated collection of text, photo, and video reviews via email and SMS requests. It features customizable widgets, badges, and carousels to showcase reviews on websites, boosting trust and conversions. The tool integrates seamlessly with platforms like Shopify, BigCommerce, and Klaviyo, while offering analytics, incentives, and AI-powered moderation for efficient review management.
Pros
- Seamless integrations with major e-commerce platforms like Shopify and BigCommerce
- Rich media support for photo and video reviews with incentive programs
- Advanced automation, analytics, and AI moderation tools
Cons
- Pricing escalates quickly for high-volume stores
- Steeper learning curve for custom widget design
- Limited standalone features outside e-commerce ecosystems
Best For
Mid-sized e-commerce businesses seeking high-converting review displays and automated collection to drive sales.
Pricing
Free for up to 50 monthly orders; Growth at $23/mo (300 reviews), Pro at $95/mo (1,500 reviews), Premier at $365/mo, and custom Enterprise plans.
Okendo
specializedOkendo powers review collection with AI insights and seamless Shopify integration for branded experiences.
Conversion-optimized, fully customizable review widgets with shoppable galleries
Okendo is a Shopify-native customer review platform that automates review collection via email, SMS, and post-purchase flows, while supporting rich media like photos, videos, and Q&A. It offers customizable widgets, carousels, and walls to display reviews on product pages, enhancing trust and conversions. Advanced analytics track review performance, and features like incentives and shoppable galleries help merchants leverage UGC effectively.
Pros
- Seamless Shopify integration with one-click setup
- Stunning, highly customizable review displays that boost conversions
- Robust automation for review requests and incentives
Cons
- Primarily tailored for Shopify, limited multi-platform support
- Advanced features locked behind higher pricing tiers
- Customization can have a moderate learning curve
Best For
Mid-to-large Shopify merchants seeking conversion-focused review displays and UGC management.
Pricing
Starter at $59/mo, Growth $99/mo, Pro $199/mo (billed annually; monthly higher; Enterprise custom).
Feefo
enterpriseFeefo verifies and incentivizes genuine customer reviews while providing analytics for business improvement.
Feefo Verified Reviews certification, which guarantees authenticity with independent verification and fraud prevention
Feefo is a comprehensive customer review platform designed to help businesses collect, manage, and display authentic customer feedback across multiple channels like email, SMS, and website widgets. It specializes in verified reviews to ensure genuineness, preventing fake submissions and boosting trust with certification badges. Businesses can leverage integrations with e-commerce platforms, analytics for insights, and tools to invite reviews post-purchase, ultimately enhancing online reputation and SEO.
Pros
- Strong verification system ensures only genuine reviews
- Extensive integrations with Shopify, Magento, and other platforms
- Robust analytics and reporting for customer insights
Cons
- Pricing can be expensive for small businesses
- Setup and customization require some technical knowledge
- Limited options for free or low-volume users
Best For
Mid-sized e-commerce and service businesses seeking reliable, verified review collection to build trust and improve SEO.
Pricing
Custom pricing based on review volume; starts around $99/month for basic plans, with enterprise options scaling higher.
Conclusion
The top 10 customer review tools offer diverse strengths, with Yotpo leading as the top choice for its focus on collecting, displaying, and analyzing customer reviews and user-generated content to boost eCommerce conversions. Birdeye and Podium stand out as strong alternatives: Birdeye provides an all-in-one reputation management platform, while Podium excels at soliciting reviews via text messaging. Together, these tools highlight the variety of approaches to customer feedback management, with each addressing unique business needs.
Take the next step in enhancing your customer engagement and conversion rates—explore Yotpo today to leverage its powerful tools for growing your business.
Tools Reviewed
All tools were independently evaluated for this comparison