GITNUXSOFTWARE REVIEW
Customer Experience In IndustryTop 10 Best Customer Map Software of 2026
Editorial roundup comparing customer map software tools like Miro and TheyDo, helping teams shortlist options by features and workflow fit.
How we ranked these tools
Vendors set the topic, but our editors set the inclusion criteria and the evaluation framework before research starts.
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Framework: Features 40% · Ease 30% · Value 30%
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UXPressia is the best pick for journey-mapping teams that need structured touchpoint layouts and review-ready collaboration because its commenting and revision-aware workflows keep feedback attached to the exact map elements, whereas TheyDo fits CX and product groups that want element-level annotation that stays tied to specific touchpoints or actors.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
UXPressia
Commenting and revision-aware collaboration workflows keep feedback attached to the exact map elements.
Best for: Fits when journey mapping teams need structured touchpoint layouts and collaborative review.
Miro
Editor pickInfinite canvas with frames and swimlanes for building journey stages that mix sticky notes and structured diagrams.
Best for: Fits when cross-functional journey mapping teams need workshop collaboration and repeatable canvases.
TheyDo
Editor pickElement-level annotation that remains tied to the specific touchpoint or actor on the map.
Best for: Fits when CX and product teams need repeatable journey map production and controlled sharing.
Comparison Table
UXPressia
SMBCustomer experience mapping platform for journey maps, personas, and impact maps.
Commenting and revision-aware collaboration workflows keep feedback attached to the exact map elements.
UXPressia is a customer journey mapping tool built around collaboration-friendly journey maps and review workflows. It supports journey stages and touchpoint inventory layouts, plus templates for common map types like current-state and future-state views.
The system also emphasizes versioned collaboration and export for sharing across stakeholders. Teams using interviews and workshops can structure findings directly onto map components to keep analysis and the artifact aligned.
- +Journey stage and touchpoint layouts reduce blank-canvas map setup time
- +Collaboration and review flows support stakeholder feedback on map content
- +Map templates cover common current-state and future-state journey formats
- +Exports make it practical to share journey artifacts outside the workspace
- –Limited depth for mapping backstage process beyond frontstage interactions
- –Automation and API surface appear constrained compared with API-first workflow tools
Customer experience design teams
Map customer stages and touchpoints
Shared current experience map
Sales and customer operations teams
Align on touchpoints and handoffs
Common view of ownership
Show 2 more scenarios
Experience program owners
Iterate governance across map versions
Traceable journey documentation
Maintain successive journey map versions to compare revisions as ownership and touchpoints evolve across review cycles.
Workshop facilitators
Build maps during collaborative sessions
Workshop-ready stakeholder artifacts
Run workshops using templates and collaborative editing, then collect review comments tied to map components.
Best for: Fits when journey mapping teams need structured touchpoint layouts and collaborative review.
Miro
SMBCollaborative visual workspace with customer journey map templates and research frameworks.
Infinite canvas with frames and swimlanes for building journey stages that mix sticky notes and structured diagrams.
Miro’s core journey mapping workflow fits teams that want one canvas for touchpoint inventory, persona cards, and frontstage or backstage process sketches. The swimlane and frame tools help organize journey stages by channel and ownership, and templates reduce the setup time for recurring map formats. Miro’s collaboration model supports concurrent editing, comments, and board sharing so mapping sessions can produce outputs without moving to another system.
A tradeoff appears when governance requires strict data separation between teams, because shared workspaces and duplicated frames can blur ownership boundaries if board conventions are not enforced. Miro works best when workshops produce a map that also serves as an ongoing living document, and when teams plan to reuse the same layout across multiple journey initiatives.
- +Real-time co-editing keeps journey mapping workshops on one canvas
- +Frames and swimlanes organize journey stages by channel and responsibility
- +Template and component reuse speeds repeatable journey-map formats
- +Wide integration surface supports diagram handoff and workflow automation
- –Large boards can become slower when many comments and assets accumulate
- –Strict cross-team governance needs board conventions to avoid content sprawl
- –Journey analytics remain limited compared with purpose-built analytics tools
- –Data extraction from a map often needs manual structuring for systems
Customer experience teams
Map omnichannel journey with swimlanes
Shared journey map for stakeholders
Product discovery teams
Run empathy-to-journey workshops
Faster alignment on user needs
Show 2 more scenarios
Design ops teams
Standardize journey map templates
Consistent map structure
Teams reuse board templates and components to keep future-state maps consistent across initiatives.
Consulting and strategy teams
Collaborate across client workspaces
Quicker review cycles
Teams share boards for review and integrate diagrams into delivery artifacts via exports and integrations.
Best for: Fits when cross-functional journey mapping teams need workshop collaboration and repeatable canvases.
TheyDo
enterpriseJourney management software for organizing customer journeys and product opportunities.
Element-level annotation that remains tied to the specific touchpoint or actor on the map.
TheyDo fits teams that run repeated journey mapping workshops and need consistent templates for different journey stages and channels. The editor supports annotation and structured elements so teams can capture assumptions and decisions directly on the map canvas. Collaboration features support real-time teamwork, and versioned sharing helps keep workshop outputs from becoming stale. Export workflows support taking maps into downstream decks and documentation cycles.
A key tradeoff is that automation depth favors mapping and coordination over deep analytics pipelines. Teams that expect journey analytics integration with automated KPI overlays may need external tooling to do the measurement side. A strong usage situation is a CX or product ops group standardizing journey-map formats for multiple regions while keeping governance tighter through controlled sharing.
- +Template-driven map building reduces format drift across workshops
- +Annotations stay attached to map elements for clear ownership
- +Swimlane layouts support backstage and frontstage-style separation
- +Export workflows fit common journey workshop handoff formats
- –Limited journey analytics integration means manual KPI attachment
- –Deeper automation needs external workflow tooling
CX ops teams
Standardize cross-team journey map formats
Fewer format inconsistencies
Product managers
Plan changes from journey findings
Clearer prioritization inputs
Show 2 more scenarios
Service design teams
Capture workshop decisions on the map
Less rework during iteration
Annotations record assumptions and decisions at the touchpoint level for later review.
Customer experience analysts
Handoff journey artifacts to stakeholders
Faster stakeholder communication
Export outputs support consistent slide and document formats for leadership reviews.
Best for: Fits when CX and product teams need repeatable journey map production and controlled sharing.
Whimsical
SMBVisual workspace for flowcharts, wireframes, and customer journey mapping.
Whimsical boards support quick, consistent re-layout with template scaffolding for maintaining journey-map structure.
Whimsical is a diagram-first tool for journey map collaboration that pairs canvas editing with lightweight, template-driven structure. It supports customer journey map work through drag-and-drop nodes, swimlane-like layout options, and consistent visual styling across a single board.
- +Fast drag-and-drop layout for journey stages and touchpoint inventory
- +Template library that helps teams standardize map structure and labels
- +Inline comments that keep feedback anchored to specific map elements
- +Clean export output for sharing maps in external slides and docs
- –Limited built-in journey analytics compared with BI-integrated journey platforms
- –Governance controls for multi-team rollouts are less detailed than enterprise map tools
UX and product teams
Visualize screen-to-screen user journeys
Clearer user flows
Research and stakeholder groups
Review journeys with inline comments
Reduced review coordination overhead
Show 2 more scenarios
Operations process owners
Diagram onboarding and decision paths
Shareable process documentation
Create editable flowcharts for recurring procedures and decision paths to document how customers move through service.
Managers and org change teams
Connect journey work to org structure
Faster revised org views
Edit org charts on the same board and pair them with supporting notes or diagrams during organizational changes.
Best for: Fits when journey-mapping teams need quick visual collaboration with dependable exports.
Smaply
specialistCustomer journey mapping software focused on creating journey maps, touchpoint views, and experience documentation.
Journey templates combine structured journey elements with governed reuse across current-state and future-state maps.
Smaply organizes journey assets around reusable templates and structured elements so teams can build current-state and future-state customer journey maps with consistent fields. The collaboration workflow supports multi-user editing and review cycles for journey stages, touchpoints, and evidence notes. Exports and stakeholder-ready views support cross-team communication without rebuilding diagrams for every review round.
- +Template-driven journey building keeps fields consistent across maps
- +Structured touchpoint and stage modeling improves review and reuse
- +Collaboration workflows support iterative journey design and feedback
- +Export and publishing options help standardize stakeholder artifacts
- –Template customization can increase governance overhead for large programs
- –Highly custom diagrams may require workaround layouts within the model
- –Automation needs stronger configuration discipline than freeform editors
- –Some advanced integration scenarios depend on API-based mapping effort
Customer experience teams
Map end-to-end journeys for redesign
Cleaner handoffs to service teams
Service design operations
Tie backstage processes to touchpoints
Fewer gaps in delivery ownership
Show 2 more scenarios
Product analytics teams
Align journey artifacts with event sources
More traceable experience decisions
API-driven workflows help map journey touchpoints to analytics and evidence referenced in reviews.
Enterprise UX governance
Standardize journey library across business units
Unified journey reporting
Central template reuse supports consistent governance across teams and reduces rework in audits and reviews.
Best for: Fits when journey mapping teams need structured collaboration, reusable templates, and integration-ready journey artifacts.
Canvanizer
SMBCanvas-based collaborative mapping tool covering customer journey and value proposition canvases.
Board templates plus element-level annotation for tying stage and touchpoint notes directly to visible map components.
Canvanizer is a canvas-first customer map tool that organizes journey work as reusable visual boards. It provides drag-and-drop map elements, annotation fields, and structured templates for common journey artifacts like current-state maps.
- +Canvas layout keeps touchpoint inventories readable on large journey boards
- +Template library accelerates starting from common customer-map formats
- +Component-level annotations tie pain-point notes to specific map areas
- +Export options support sharing journey visuals outside the workspace
- –Limited automation depth for large journey-map libraries across teams
- –Governance controls like RBAC and audit trails are not a strong differentiator
- –API and workflow integration surface is not positioned for heavy systems coupling
- –Journey-map analytics integration options appear limited compared with specialist tools
Customer experience teams
Document stages and touchpoint branches
Reviewable journey map
Account and customer success teams
Combine accounts, personas, and journey data
Common customer understanding
Show 2 more scenarios
Marketing and CX teams
Plan interactions across journey stages
Aligned touchpoint coverage
Map planned interactions and coverage across journey stages with branches so teams can align marketing and CX.
Founders and innovation facilitators
Define problems and value propositions
Shared value proposition view
Use structured canvases to capture customer problems, offerings, and value propositions during early discovery.
Best for: Fits when teams need fast customer journey mapping in shared canvases without heavy automation requirements.
Microsoft Visio
enterpriseEnterprise diagramming software supporting customer journey maps and process documentation.
Shape and stencil-based diagram authoring that matches enterprise diagram standards for repeatable journey map layouts.
Microsoft Visio helps teams draft and maintain customer journey map diagrams using shapes, swimlanes, and template-driven layouts. It is distinct for its tight alignment with desktop-style diagramming workflows and its tight Microsoft ecosystem fit for sharing and embedding within enterprise content.
- +Swimlane layout and stencil collections support consistent journey map structure
- +Works well with Microsoft 365 sharing and embedding in enterprise documents
- +Diagram versions stay traceable through document-level change workflows
- +Office Script and automation paths can standardize recurring map builds
- –Journey analytics integration and embedded metrics views are limited versus journey-focused tools
- –Data-driven journey updates require manual linking or external automation
- –Real-time whiteboard-style collaboration is less fluid than dedicated journey mapping apps
- –Template governance takes discipline to prevent diagram drift across teams
Customer experience mapping teams
Build swimlane-based journey diagrams
Workshop-ready journey artifacts
HR and organizational design teams
Visualize reporting structures for reviews
Readable org visuals
Show 2 more scenarios
Infrastructure and network administrators
Maintain technical environment diagrams
Maintainable technical documentation
Document networks using stencils, layers, masters, and connectors so technical documentation can be reviewed over time.
Enterprise process governance teams
Standardize diagram conventions across teams
Consistent visual conventions
Apply templates, master shapes, themes, and layout rules to standardize diagrams across process documentation pages.
Best for: Fits when Microsoft 365-centric teams need controlled diagramming for journey-stage maps and documentation.
Creately
SMBVisual collaboration platform offering customer journey map templates with real-time editing and linked data.
Template-driven journey map canvases that enforce swimlane structure and reusable map elements across projects.
Creately lets teams build customer journey maps and other diagram types in a single canvas with drag-drop swimlanes and map-specific templates. It supports structured collaboration with comments, versioned workspaces, and exportable diagrams for sharing with stakeholders.
- +Template library speeds up consistent customer journey map layouts
- +Swimlane visualization helps organize frontstage and backstage steps
- +Reusable shape libraries keep persona and touchpoint elements standardized
- +Export options support stakeholder handoff from a shared diagram
- –Governance tooling for large maps is lighter than diagram-first enterprise suites
- –Cross-document analytics for journey maps depends on external integrations
UX researchers and service designers
Collaboratively map journeys in workshops
Shared journey map alignment
Facilitators and educators
Run idea mapping sessions on one canvas
Collaborative brainstorming space
Show 2 more scenarios
Managers and researchers
Model relationships with editable nodes
Clear relationship representations
Represent stakeholder networks and related entities using editable nodes and connectors for customer map software context.
Operations teams and process analysts
Record process roles and approvals
Shared process record
Map current-state processes with approvals, workflows, and cross-department responsibilities in a shared visual record.
Best for: Fits when journey-mapping teams need repeatable diagrams with collaboration and export-ready outputs.
Milkymap
specialistCustomer journey mapping software for visualizing experiences and sharing insights.
Linked journey evidence keeps persona and research context attached to journey maps during collaboration.
Milkymap targets journey-map collaboration by combining map authoring with structured customer research content in one workspace. It focuses on building and maintaining touchpoint inventory and persona-based evidence, then carrying those artifacts through to shared journey outputs.
- +Keeps journey maps connected to persona and research evidence during edits
- +Collaboration workflows support structured team review of journey artifacts
- +Touchpoint inventory helps maintain consistency across journey stages
- +Export workflows reduce friction when moving maps into external deliverables
- –Integration options for CRM and data platforms appear limited for enterprise stacks
- –Automation and API surface are not as granular as schema-driven journey platforms
CX strategy teams
Maintain touchpoint inventory with journey evidence
Less rework during journey revisions
UX research teams
Share research artifacts inside maps
Research stays connected to decisions
Show 2 more scenarios
Product managers
Collaborate on journey map reviews
Faster alignment on customer flows
Supports structured review workflows so stakeholders can comment on journeys and underlying evidence.
Customer experience analysts
Export journey outputs to other tools
Timely reporting and rollout planning
Facilitates moving shared journey deliverables into downstream analytics and CX reporting workflows.
Best for: Fits when journey mapping teams need shared artifacts tied to research evidence, with practical collaboration and export.
Strategyzer
SMBBusiness-model and journey mapping toolset used to document customer profiles and journey hypotheses.
Integrated model workflow that ties customer journey outcomes back to business assumptions.
Strategyzer supports customer journey mapping through structured, template-driven workspaces that keep journey-stage content consistent across sessions.
- +Templates and guidance align journey work with business hypothesis structure
- +Workshop-style collaboration supports consistent mapping across teams
- +Annotations help capture assumptions and rationale directly on the map
- +Model-centric workflow makes journey insights actionable for planning
- –Journey-map formats are less flexible than generic diagram editors
- –Advanced automation and integration depth are limited for journey analytics needs
Product managers and designers
Turn customer needs into testable claims
Clear hypothesis for fit
Innovation leads and founders
Track assumptions through experiments
Evidence-backed iteration path
Show 2 more scenarios
Cross-functional leadership teams
Align strategy around shared models
Single strategy narrative
Use shared visual models to establish a common view of customers, strategic choices, and business assumptions.
Business strategists
Document value creation and capture
Assumptions made explicit
Map how a product or organization creates, delivers, and captures value to produce a shared business model narrative.
Best for: Fits when journey-mapping teams need hypothesis traceability into business and customer models.
Conclusion
After evaluating 10 customer map software, UXPressia stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right Customer Map Software
Customer map software supports customer journey mapping work by giving teams a shared canvas for journey stages, touchpoint inventory, and feedback tied to visible interactions. This buyer's guide covers Smaply, TheyDo, Miro, UXPressia, Microsoft Visio, Milkymap, Canvanizer, Whimsical, Creately, and Strategyzer, focusing on how each tool structures collaboration and artifacts.
The tradeoffs that matter most for journey-mapping teams include template governance, how element-level annotations stay attached to specific map objects, and how integration and automation surfaces affect downstream journey analytics. These tools also vary in whether they keep persona and research evidence linked to map elements, or whether they rely more on diagramming mechanics like swimlanes and stencils.
Customer Map Software for journey mapping teams
Customer map software lets teams construct customer journey maps from structured components like journey stages and touchpoint inventory, then review and revise those maps with stakeholder input. Smaply is built around governed reuse, with journey templates that support consistent current-state and future-state maps. Tools such as TheyDo emphasize element-level annotation that stays tied to the specific touchpoint or actor on the map, which helps teams maintain ownership of what changed and why.
In practice, these platforms differ most in how they enforce structure through templates, how collaboration workflows attach comments to map elements, and how much automation and API surface exists for pushing journey artifacts into other systems. Some tools lean toward workshop-ready canvas mechanics like frames and swimlanes in Miro, while others prioritize revision-aware review workflows like UXPressia that keep feedback anchored to the exact portions of the map.
Journey-map structure, annotation attachment, and governance you can actually run
Journey mapping teams need structure that keeps journey stages and touchpoint inventory consistent across multiple maps, not just flexible drawing. Smaply enforces structured journey templates for current-state and future-state maps so teams reuse the same stage and touchpoint modeling patterns.
Template governance that preserves journey artifacts across current and future-state work
Smaply uses journey templates that support governed reuse across current-state and future-state maps, which reduces format drift during review. Creately also uses template-driven journey map canvases, but it is lighter on governance controls for large libraries.
Element-level annotation that stays attached to the map objects stakeholders discuss
TheyDo ties annotations to the specific touchpoint or actor so ownership stays clear during workshops and iteration cycles. UXPressia keeps commenting and revision-aware workflows attached to exact map elements to support collaborative review of map content.
Workshop canvas mechanics that manage journey stages by channel and responsibility
Miro’s infinite canvas with frames and swimlanes supports building journey stages that mix sticky notes with structured diagrams for cross-functional workshops. Microsoft Visio provides swimlane layout and stencil collections that support controlled diagramming for Microsoft 365-centric teams.
Evidence and research context attached to journey personas during edits
Milkymap links persona and research evidence to journey maps so the evidence trail remains visible during collaboration. Smaply focuses on template-driven structure and governed reuse, so evidence linkage is less central than governed journey modeling.
Integration and automation surface that moves journey outputs into downstream analytics
API and automation depth matters when journey artifacts feed journey analytics integration and reporting workflows, and UXPressia’s automation and API surface appears constrained versus API-first workflow tools. Strategyzer limits advanced automation and integration depth for journey analytics needs even though it ties outcomes back to business assumptions.
Choose based on how structure and feedback need to behave across your journey mapping lifecycle
The first fork is whether the organization needs governed template reuse for structured journey modeling, or whether teams mainly need diagramming and workshop flexibility. Smaply and TheyDo prioritize structured, template-driven production, while Miro and Whimsical optimize for interactive canvases and fast visual collaboration.
Pick governed journey templates when the map format must stay consistent across programs
Choose Smaply when current-state and future-state maps must share structured journey elements with governed reuse across teams. Choose Whimsical or Canvanizer when standardized outputs matter, but the primary need is fast template scaffolding and re-layout rather than heavy governance discipline.
Select element-anchored annotation when stakeholders debate specific touchpoints or actors
Choose TheyDo when annotations must remain tied to the specific touchpoint or actor on the map, which keeps ownership clear through iterations. Choose UXPressia when revision-aware collaboration must keep feedback attached to exact map elements during review cycles.
Choose canvas-first collaboration when workshops require multi-team co-editing on one workspace
Choose Miro when real-time co-editing on one infinite canvas matters and swimlanes or frames are used to organize journey stages by channel and responsibility. Choose Milkymap when collaboration must keep persona and research evidence connected to journey maps during edits.
Choose diagram-standard authoring when Microsoft 365 embedding and enterprise documentation flows dominate
Choose Microsoft Visio when stencil-based diagramming and swimlane structure match enterprise documentation standards for controlled journey-stage maps. Choose Creately when template-driven swimlane visualization is the priority and governance tooling can be lighter.
Validate automation and integration depth against journey analytics expectations
Choose an API-first workflow approach when journey artifacts must feed downstream journey analytics integration, since UXPressia signals constrained automation and API surface. Choose Smaply when structured templates and integration-ready journey artifacts must support repeatable journey modeling that downstream systems can consume.
Which journey-mapping teams get the most from Customer Map Software
Customer map software fits teams that run repeating journey mapping workflows across multiple stakeholders and multiple maps. The best match depends on whether those teams prioritize governed template reuse, element-anchored feedback, evidence linkage, or workshop canvas mechanics.
Journey mapping teams with current-state and future-state reuse requirements
Smaply supports journey templates that combine structured journey elements with governed reuse across current-state and future-state maps so teams can review and iterate without format drift.
CX and product teams that run workshops and need element-level ownership for feedback
TheyDo keeps annotations attached to the specific touchpoint or actor so reviewers can assign feedback to the exact story component being changed.
Cross-functional workshops that depend on real-time co-editing and stage organization
Miro supports real-time co-editing on one canvas with frames and swimlanes for organizing journey stages by channel and responsibility.
Teams managing research evidence that must stay attached to personas during iteration
Milkymap links persona and research evidence to journey maps so evidence context remains visible while teams revise the journey.
Microsoft 365-centric teams that need enterprise-standard diagramming and embedding
Microsoft Visio provides stencil-based diagram authoring plus swimlane layout that aligns with enterprise documentation workflows.
Common failure modes when selecting Customer Map Software for journey mapping work
Teams often pick tools based on visual comfort and then discover that governance and feedback attachment are the real bottlenecks. Other failures come from assuming integrations and automation depth are available when the product focuses primarily on diagramming mechanics.
Assuming any diagram editor will keep stakeholder feedback anchored to the exact touchpoint being debated
Choose element-anchored workflows like TheyDo and UXPressia when feedback must remain tied to specific map elements through revision cycles.
Building a large journey-map library without enforcing template conventions
Use Smaply’s template-driven journey building to keep fields consistent across maps or accept higher governance overhead that template customization can create for large programs.
Underestimating collaboration sprawl on infinite canvases
Miro’s large boards can become slower when many comments and assets accumulate, so require board conventions for structure and comment placement.
Over-indexing on frontstage interactions while ignoring backstage process depth needs
UXPressia is stronger for frontstage interactions than for deeper backstage process mapping, so teams with heavy backstage modeling should validate depth before standardizing.
Selecting a tool for journey analytics use without verifying automation and API surface fit
UXPressia shows constraints in automation and API surface compared with API-first workflow tools, and Strategyzer limits advanced automation and integration depth for journey analytics needs.
How We Selected and Ranked These Tools
We evaluated Smaply, TheyDo, Miro, UXPressia, Microsoft Visio, Milkymap, Canvanizer, Whimsical, Creately, and Strategyzer on structured journey-map building, collaboration workflows, and how feedback stays attached to map elements. We weighted features at 40%, and we weighted ease and value at 30% each to reflect how quickly teams can produce maps and how reliably those maps support ongoing iterations.
Smaply separated from the rest by combining journey templates with governed reuse across current-state and future-state maps and by improving structured touchpoint and stage modeling for review and reuse. Smaply also scored highest overall at 9.5 And value at 9.7, Which aligned with the requirement for repeatable journey artifacts that integrate into downstream work.
Frequently Asked Questions About Customer Map Software
How do journey mapping teams keep journey-map templates consistent across projects?
Which tools support an automation path for exporting journey-map artifacts into other workflows?
What breaks if journey-map feedback must stay attached to the exact touchpoint or actor?
When should a team use a structured, planning-style workflow instead of a freeform canvas?
How do admin controls typically handle permission boundaries for shared journey-map work?
What is the most reliable way to migrate existing research and keep it tied to map elements?
Which tools handle collaboration review with revision-aware feedback workflows?
How do journey-map diagramming tools differ when teams need swimlane-based layouts?
Where does API and integration depth fall short when journey teams rely on external customer-data systems?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
Funding and competing interests
This study was co-funded by several of the vendors assessed in it. No single vendor funded it. Funders could propose the market studied.
They had no role in selecting vendors, setting or weighting criteria, analysing data or drawing conclusions, and they received the same factual-accuracy check as every other vendor assessed.
Market definition, inclusion rules and criteria weights were fixed by an editor before research began and did not change afterwards. Editorial process →
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