Quick Overview
- 1#1: LoyaltyLion - Enables e-commerce brands to create customizable loyalty programs that reward customers for purchases, referrals, and engagement to boost retention.
- 2#2: Smile.io - Provides simple, powerful loyalty rewards programs seamlessly integrated with Shopify to drive repeat sales and customer advocacy.
- 3#3: Yotpo - Delivers comprehensive loyalty and referral programs alongside reviews and SMS marketing to enhance customer lifetime value.
- 4#4: Zinrelo - Offers an enterprise loyalty platform with advanced gamification, personalization, and multi-channel rewards management.
- 5#5: Antavo - Powers composable, omnichannel loyalty experiences for enterprise brands with flexible APIs and advanced segmentation.
- 6#6: Kangaroo Rewards - Supports loyalty programs for multi-location businesses with digital stamp cards, points, and a branded mobile app.
- 7#7: TapMango - Creates mobile-first digital loyalty cards and rewards programs for local retailers and restaurants to increase visits.
- 8#8: FiveStars - Provides loyalty and marketing automation for small businesses to reward customers and personalize communications.
- 9#9: Perkville - Manages rewards programs for service industries like fitness and salons with check-ins, points, and leaderboards.
- 10#10: Loopy Loyalty - Offers a no-app-required digital stamp card solution for small businesses to build loyalty through pass-based rewards.
These tools were selected by assessing functionality (e.g., rewards structure, personalization), ease of use, reliability, and overall value, ensuring a curated list that serves businesses across sizes and industries
Comparison Table
Choosing the right customer loyalty rewards software—from LoyaltyLion and Smile.io to Yotpo, Zinrelo, Antavo, and beyond—requires evaluating key features, usability, and business alignment. This comparison table simplifies the process, outlining critical differences to help you find the tool that best fits your needs and goals.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | LoyaltyLion Enables e-commerce brands to create customizable loyalty programs that reward customers for purchases, referrals, and engagement to boost retention. | specialized | 9.6/10 | 9.8/10 | 9.3/10 | 9.4/10 |
| 2 | Smile.io Provides simple, powerful loyalty rewards programs seamlessly integrated with Shopify to drive repeat sales and customer advocacy. | specialized | 9.2/10 | 9.3/10 | 9.6/10 | 8.9/10 |
| 3 | Yotpo Delivers comprehensive loyalty and referral programs alongside reviews and SMS marketing to enhance customer lifetime value. | enterprise | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 4 | Zinrelo Offers an enterprise loyalty platform with advanced gamification, personalization, and multi-channel rewards management. | enterprise | 8.6/10 | 9.2/10 | 8.1/10 | 7.9/10 |
| 5 | Antavo Powers composable, omnichannel loyalty experiences for enterprise brands with flexible APIs and advanced segmentation. | enterprise | 8.7/10 | 9.3/10 | 7.6/10 | 8.1/10 |
| 6 | Kangaroo Rewards Supports loyalty programs for multi-location businesses with digital stamp cards, points, and a branded mobile app. | specialized | 8.5/10 | 8.7/10 | 9.2/10 | 8.4/10 |
| 7 | TapMango Creates mobile-first digital loyalty cards and rewards programs for local retailers and restaurants to increase visits. | specialized | 8.1/10 | 7.9/10 | 8.6/10 | 7.8/10 |
| 8 | FiveStars Provides loyalty and marketing automation for small businesses to reward customers and personalize communications. | specialized | 8.1/10 | 8.3/10 | 8.7/10 | 7.9/10 |
| 9 | Perkville Manages rewards programs for service industries like fitness and salons with check-ins, points, and leaderboards. | specialized | 8.4/10 | 8.6/10 | 9.0/10 | 7.8/10 |
| 10 | Loopy Loyalty Offers a no-app-required digital stamp card solution for small businesses to build loyalty through pass-based rewards. | specialized | 7.6/10 | 7.2/10 | 9.2/10 | 8.1/10 |
Enables e-commerce brands to create customizable loyalty programs that reward customers for purchases, referrals, and engagement to boost retention.
Provides simple, powerful loyalty rewards programs seamlessly integrated with Shopify to drive repeat sales and customer advocacy.
Delivers comprehensive loyalty and referral programs alongside reviews and SMS marketing to enhance customer lifetime value.
Offers an enterprise loyalty platform with advanced gamification, personalization, and multi-channel rewards management.
Powers composable, omnichannel loyalty experiences for enterprise brands with flexible APIs and advanced segmentation.
Supports loyalty programs for multi-location businesses with digital stamp cards, points, and a branded mobile app.
Creates mobile-first digital loyalty cards and rewards programs for local retailers and restaurants to increase visits.
Provides loyalty and marketing automation for small businesses to reward customers and personalize communications.
Manages rewards programs for service industries like fitness and salons with check-ins, points, and leaderboards.
Offers a no-app-required digital stamp card solution for small businesses to build loyalty through pass-based rewards.
LoyaltyLion
specializedEnables e-commerce brands to create customizable loyalty programs that reward customers for purchases, referrals, and engagement to boost retention.
Data-driven VIP tiers with dynamic segmentation for hyper-personalized customer journeys
LoyaltyLion is a leading customer loyalty platform tailored for e-commerce brands, empowering them to build scalable rewards programs that boost retention and lifetime value through points, tiers, referrals, and personalized experiences. It supports seamless integration with Shopify, BigCommerce, and other platforms, allowing customers to earn and redeem rewards across online and offline channels. The software provides robust analytics and A/B testing to optimize program performance, making it ideal for high-growth DTC brands.
Pros
- Highly customizable rewards including points, VIP tiers, and referrals with fraud protection
- Deep integrations with Shopify, Klaviyo, and 100+ apps for effortless setup
- Proven ROI with detailed analytics and case studies showing 20-30% uplift in repeat purchases
Cons
- Pricing scales quickly with revenue, potentially expensive for startups under $1M ARR
- Advanced features like custom APIs locked behind higher tiers
- Steeper learning curve for complex multi-channel setups
Best For
Scaling e-commerce brands on Shopify or similar platforms seeking enterprise-grade loyalty programs with personalization at scale.
Pricing
Grow plan starts at $159/mo (up to $1M revenue); Plus at $599/mo ($1-10M); Enterprise custom pricing.
Smile.io
specializedProvides simple, powerful loyalty rewards programs seamlessly integrated with Shopify to drive repeat sales and customer advocacy.
VIP Tiers that automatically segment customers by spending and unlock personalized perks to foster long-term loyalty
Smile.io is a robust customer loyalty and rewards platform tailored for e-commerce stores, especially Shopify merchants, allowing customers to earn points through purchases, referrals, social actions, and more. These points can be redeemed for discounts, free shipping, or exclusive perks, with features like VIP tiers and referral programs to boost retention and lifetime value. It offers customizable widgets, analytics dashboards, and seamless integrations to gamify the shopping experience and drive repeat business.
Pros
- Seamless integration with Shopify and other major platforms
- Highly customizable rewards, points, and VIP tiers
- Intuitive dashboard with strong analytics and reporting
Cons
- Advanced features locked behind higher pricing tiers
- Limited native support for non-e-commerce platforms
- Referral program customization could be more flexible
Best For
Shopify-based e-commerce businesses seeking an easy-to-implement loyalty program to increase customer retention and referrals.
Pricing
Free plan for small stores (up to 200 orders/mo); paid plans start at $59/mo (billed annually) for Starter, up to $419/mo for Pro, with Enterprise custom pricing.
Yotpo
enterpriseDelivers comprehensive loyalty and referral programs alongside reviews and SMS marketing to enhance customer lifetime value.
Earning loyalty points directly from customer reviews and user-generated content
Yotpo Loyalty & Referrals is a robust e-commerce-focused platform that helps brands create customizable rewards programs where customers earn points for purchases, reviews, referrals, social shares, and more. It supports VIP tiers, automated rewards redemption, and omnichannel engagement via email and SMS. Integrated deeply with Yotpo's reviews and UGC tools, it drives retention by turning user-generated content into loyalty incentives.
Pros
- Seamless integration with Yotpo's reviews and UGC for earning points on feedback
- Advanced VIP tiers and referral programs with fraud detection
- Strong analytics and e-commerce platform integrations like Shopify and BigCommerce
Cons
- Pricing scales steeply with order volume, challenging for small businesses
- Setup can be complex for highly customized programs
- Primarily e-commerce oriented with limited B2B or offline support
Best For
Mid-to-large e-commerce brands seeking integrated reviews, loyalty, and referrals.
Pricing
Custom enterprise pricing starting at ~$200/month, tiered by annual order volume (e.g., $215/mo for <10K orders, up to $1,500+/mo for high volume).
Zinrelo
enterpriseOffers an enterprise loyalty platform with advanced gamification, personalization, and multi-channel rewards management.
AI-powered 360-degree customer view for hyper-personalized rewards and journeys
Zinrelo is a robust customer loyalty rewards platform tailored for e-commerce businesses, enabling the creation of personalized loyalty programs with points, tiers, VIP perks, and gamification elements. It supports multi-channel engagement, allowing customers to earn and redeem rewards across purchases, referrals, reviews, social shares, and more. The software integrates with over 100 platforms like Shopify, Magento, and BigCommerce, while providing advanced analytics for customer segmentation and retention insights.
Pros
- Comprehensive loyalty program tools including gamification and multi-tier rewards
- Seamless integrations with major e-commerce platforms
- Advanced AI-driven personalization and analytics for customer insights
Cons
- Custom pricing lacks transparency and can be expensive for small businesses
- Initial setup and customization require time and expertise
- Limited self-service options without sales consultation
Best For
Mid-sized to enterprise e-commerce brands seeking scalable, data-driven loyalty programs to maximize customer lifetime value.
Pricing
Custom pricing based on revenue and features; starts around $500-$1,000/month for growth plans, with enterprise tiers higher—demo required for quotes.
Antavo
enterprisePowers composable, omnichannel loyalty experiences for enterprise brands with flexible APIs and advanced segmentation.
Composable, API-first architecture enabling unlimited loyalty program customization without vendor lock-in
Antavo is an enterprise-grade loyalty management platform that empowers brands to create highly customizable, omnichannel customer loyalty programs. It offers advanced mechanics like points, tiers, stamps, challenges, referrals, and gamification, all delivered through a headless, API-first architecture for seamless integrations with e-commerce, CRM, and POS systems. The platform emphasizes personalization and scalability, enabling white-label experiences across web, mobile apps, and in-store touchpoints.
Pros
- Exceptional customization and flexibility with modular loyalty mechanics
- Robust integrations and headless architecture for enterprise scalability
- Advanced analytics and AI-driven personalization insights
Cons
- Steep learning curve and requires developer expertise for full implementation
- Enterprise pricing can be prohibitive for SMBs
- Limited pre-built templates compared to simpler platforms
Best For
Large enterprises and brands needing sophisticated, fully customizable omnichannel loyalty programs at scale.
Pricing
Custom enterprise pricing via quote, typically starting at $50,000+ annually based on program complexity and user volume.
Kangaroo Rewards
specializedSupports loyalty programs for multi-location businesses with digital stamp cards, points, and a branded mobile app.
VIP tiers that automatically segment customers based on spending and engagement for personalized rewards and exclusive perks
Kangaroo Rewards is a customer loyalty platform tailored for e-commerce businesses, especially Shopify stores, enabling customers to earn points through purchases, referrals, reviews, birthdays, and social actions. These points can be redeemed for discounts, free products, or custom rewards, with features like VIP tiers and automated campaigns to boost retention and repeat business. It provides robust analytics to track program performance and ROI, making it easy to gamify the shopping experience.
Pros
- Seamless Shopify integration with no coding required
- Flexible points system supporting multiple earning and redemption options
- Comprehensive analytics and reporting for loyalty program insights
Cons
- Limited native support for non-Shopify platforms
- Advanced customization and higher order volumes require premium plans
- Referral tracking can occasionally face integration glitches
Best For
Shopify store owners of small to medium-sized businesses seeking an easy-to-implement loyalty program to increase customer retention and lifetime value.
Pricing
Free plan for up to 100 monthly orders; paid tiers start at $59/mo (Starter, up to 500 orders), $149/mo (Growth), $499/mo (Pro), with Enterprise custom pricing.
TapMango
specializedCreates mobile-first digital loyalty cards and rewards programs for local retailers and restaurants to increase visits.
Digital stamp cards with gamified, visually customizable punch interfaces that drive high customer adoption
TapMango is a customer loyalty platform designed for small to medium-sized businesses, offering digital stamp cards, points-based rewards, and tiered loyalty programs accessible via a branded mobile app. It simplifies customer retention by allowing users to earn stamps or points for purchases, referrals, and visits, with seamless POS integrations for automatic tracking. The software provides analytics dashboards to monitor program performance and customer engagement.
Pros
- Intuitive digital stamp cards that replicate familiar physical punch cards
- Strong mobile app engagement with push notifications and referrals
- Easy setup with multiple POS integrations like Square and Lightspeed
Cons
- Limited advanced personalization or AI-driven recommendations
- Analytics are basic compared to enterprise competitors
- Pricing tiers escalate quickly for larger customer bases
Best For
Small retail, restaurant, and service businesses seeking simple, mobile-first loyalty programs without complex setup.
Pricing
Starts at $59/month (Grow plan for up to 500 customers), $119/month (Plus for 2,500), up to $299+/month (Enterprise); 14-day free trial.
FiveStars
specializedProvides loyalty and marketing automation for small businesses to reward customers and personalize communications.
Integrated review requests tied to loyalty rewards, automatically prompting customers post-purchase to build reputation while encouraging redemptions
FiveStars is a customer loyalty and engagement platform tailored for local brick-and-mortar businesses like restaurants, salons, and retailers. It enables the creation of customizable rewards programs where customers earn points for purchases, redeemable for discounts or free items, while integrating with POS systems for seamless tracking. The software also offers marketing automation, review collection, and analytics to drive repeat visits and improve retention.
Pros
- Strong POS integrations for effortless loyalty tracking
- User-friendly mobile app that engages customers directly
- Built-in marketing tools for automated campaigns and reviews
Cons
- Pricing lacks upfront transparency and can add up for multi-locations
- Limited advanced customization for complex reward structures
- Customer support response times can be inconsistent
Best For
Small to medium local businesses like restaurants and retail stores needing simple, effective loyalty programs to boost repeat visits.
Pricing
Custom quotes based on locations and volume; typically $99-$300/month per location plus transaction fees.
Perkville
specializedManages rewards programs for service industries like fitness and salons with check-ins, points, and leaderboards.
White-labeled mobile app allowing customers to check in, earn perks, and redeem rewards independently of the business's POS system
Perkville is a customer loyalty rewards platform tailored for brick-and-mortar businesses like gyms, salons, and restaurants, enabling points earning for check-ins, purchases, referrals, and reviews. It features digital stamp cards, a white-labeled mobile app for customers, automated email/SMS marketing, and analytics dashboards. The software integrates seamlessly with POS systems and management tools such as Mindbody and Vagaro to streamline operations.
Pros
- User-friendly interface with quick setup for businesses and customers
- Strong integrations with fitness and wellness software like Mindbody
- Gamification via leaderboards and badges boosts customer engagement
Cons
- Pricing per location becomes expensive for multi-site chains
- Limited advanced customer segmentation and A/B testing
- Reporting analytics lack depth compared to enterprise competitors
Best For
Small to medium brick-and-mortar businesses such as gyms, salons, and local retailers looking for simple, mobile-first loyalty programs to drive repeat visits.
Pricing
Starts at $99/month per location for basic plans, $199+ for pro tiers with more features, and custom enterprise pricing based on volume.
Loopy Loyalty
specializedOffers a no-app-required digital stamp card solution for small businesses to build loyalty through pass-based rewards.
Offline QR code stamping that instantly updates customer cards without internet or apps
Loopy Loyalty is a user-friendly platform designed for brick-and-mortar businesses to implement digital stamp card loyalty programs via QR codes. Customers scan a unique QR code at checkout to earn virtual stamps toward rewards like free items, without needing an app or physical cards. It provides customizable card designs, basic customer analytics, and multi-location support, making it ideal for quick-service outlets.
Pros
- Incredibly simple setup with no technical expertise required
- Cost-effective for small businesses with free single-location option
- Offline functionality ensures reliability even without internet
Cons
- Limited to basic stamp-card model, lacking advanced points or tiered programs
- Analytics are rudimentary compared to full-suite competitors
- Scalability issues for large chains without custom plans
Best For
Small cafes, gyms, salons, and quick-service restaurants seeking an effortless, app-free digital loyalty punch card system.
Pricing
Free for one location; $29/month per additional location (billed annually), with enterprise custom pricing.
Conclusion
LoyaltyLion emerges as the top choice, standing out with its highly customizable programs that fuel retention through purchases, referrals, and engagement. Smile.io and Yotpo, meanwhile, shine as strong alternatives—Smile.io for seamless Shopify integration driving repeat sales, and Yotpo for combining loyalty, reviews, and SMS to enhance lifetime value. Together, these tools underscore a rich landscape, with options to suit diverse business needs, from local retailers to enterprises.
Embrace LoyaltyLion's tailored solutions to build lasting customer relationships and elevate brand loyalty—your next step to stronger retention starts here.
Tools Reviewed
All tools were independently evaluated for this comparison