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Top 10 Best Customer Loyalty Program Software of 2026

Discover the top 10 customer loyalty program software to boost retention. Compare features, find the best fit, and start rewarding customers today – explore now!

Jannik Lindner

Jannik Lindner

Feb 11, 2026

10 tools comparedExpert reviewed
Independent evaluation · Unbiased commentary · Updated regularly
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Customer loyalty program software is indispensable for businesses seeking to cultivate enduring customer relationships and drive sustainable growth. With a wide spectrum of tools—ranging from e-commerce platforms to mobile solutions for brick-and-mortar operations—selecting the right tool is pivotal to boosting retention, and our curated list identifies the leading options to simplify this process.

Quick Overview

  1. 1#1: LoyaltyLion - Provides customizable loyalty programs for e-commerce brands to reward customers and boost retention.
  2. 2#2: Smile.io - Enables Shopify stores to create points-based loyalty programs with referrals and VIP tiers.
  3. 3#3: Yotpo - Offers loyalty and referral marketing automation integrated with reviews for customer retention.
  4. 4#4: Antavo - Delivers enterprise-grade loyalty management platforms with omnichannel experiences.
  5. 5#5: Zinrelo - Powers personalized loyalty rewards programs using data-driven engagement strategies.
  6. 6#6: Kangaroo Rewards - Builds mobile loyalty apps for Shopify merchants with stamps, points, and referrals.
  7. 7#7: Swell Rewards - Creates flexible loyalty programs for online stores with points and custom rewards.
  8. 8#8: ReferralCandy - Automates referral programs to turn customers into advocates with cash and store credit rewards.
  9. 9#9: TapMango - Provides digital punch cards and loyalty apps for brick-and-mortar businesses.
  10. 10#10: FiveStars - Manages loyalty programs for local businesses with mobile check-ins and personalized rewards.

These tools were evaluated based on features, usability, performance, and value, ensuring they offer adaptable, effective solutions tailored to diverse business sizes and industry requirements.

Comparison Table

This comparison table explores top customer loyalty program software tools, including LoyaltyLion, Smile.io, Yotpo, Antavo, Zinrelo, and more, to guide businesses in selecting the right solution. Readers will discover key features, pricing structures, and usability insights to enhance customer retention and engagement.

Provides customizable loyalty programs for e-commerce brands to reward customers and boost retention.

Features
9.8/10
Ease
9.2/10
Value
9.0/10
2Smile.io logo9.2/10

Enables Shopify stores to create points-based loyalty programs with referrals and VIP tiers.

Features
9.4/10
Ease
9.5/10
Value
8.8/10
3Yotpo logo9.1/10

Offers loyalty and referral marketing automation integrated with reviews for customer retention.

Features
9.4/10
Ease
8.7/10
Value
8.5/10
4Antavo logo9.1/10

Delivers enterprise-grade loyalty management platforms with omnichannel experiences.

Features
9.6/10
Ease
8.2/10
Value
8.7/10
5Zinrelo logo8.8/10

Powers personalized loyalty rewards programs using data-driven engagement strategies.

Features
9.2/10
Ease
8.5/10
Value
8.3/10

Builds mobile loyalty apps for Shopify merchants with stamps, points, and referrals.

Features
8.8/10
Ease
8.5/10
Value
8.0/10

Creates flexible loyalty programs for online stores with points and custom rewards.

Features
8.9/10
Ease
7.6/10
Value
8.1/10

Automates referral programs to turn customers into advocates with cash and store credit rewards.

Features
7.5/10
Ease
9.2/10
Value
8.0/10
9TapMango logo8.3/10

Provides digital punch cards and loyalty apps for brick-and-mortar businesses.

Features
8.1/10
Ease
9.2/10
Value
8.4/10
10FiveStars logo8.0/10

Manages loyalty programs for local businesses with mobile check-ins and personalized rewards.

Features
8.2/10
Ease
8.5/10
Value
7.5/10
1
LoyaltyLion logo

LoyaltyLion

specialized

Provides customizable loyalty programs for e-commerce brands to reward customers and boost retention.

Overall Rating9.6/10
Features
9.8/10
Ease of Use
9.2/10
Value
9.0/10
Standout Feature

Headless loyalty engine with zero-party data collection and AI-powered personalization for hyper-targeted rewards across any channel

LoyaltyLion is a premier customer loyalty platform tailored for e-commerce brands, empowering businesses to build scalable rewards programs that boost retention, repeat purchases, and customer lifetime value. It features points systems, VIP tiers, referral programs, custom rewards, and advanced segmentation, all manageable via a no-code interface. Seamless integrations with Shopify, BigCommerce, Klaviyo, and 100+ apps, combined with deep analytics and A/B testing, allow for data-driven optimization of loyalty strategies.

Pros

  • Highly customizable rewards and tiers with unlimited actions
  • Extensive integrations and API flexibility for any tech stack
  • Proven ROI through analytics, A/B testing, and first-party data insights

Cons

  • Pricing scales steeply with revenue, less ideal for very small businesses
  • Advanced features may require initial setup time and expertise
  • No free plan, only trials available

Best For

Mid-to-enterprise e-commerce brands with $500K+ annual revenue seeking sophisticated, scalable loyalty programs to drive long-term customer engagement.

Pricing

Starts at $159/month (up to $500K revenue), $349/month (up to $2M), $669/month (up to $10M), with custom enterprise plans; 30-day free trial.

Visit LoyaltyLionloyaltylion.com
2
Smile.io logo

Smile.io

specialized

Enables Shopify stores to create points-based loyalty programs with referrals and VIP tiers.

Overall Rating9.2/10
Features
9.4/10
Ease of Use
9.5/10
Value
8.8/10
Standout Feature

Advanced VIP tiers with automated customer segmentation for personalized loyalty experiences

Smile.io is a robust customer loyalty platform tailored for e-commerce stores, especially Shopify merchants, allowing them to build customizable rewards programs with points, referrals, VIP tiers, and redeemable perks. It helps increase customer retention and lifetime value by incentivizing repeat purchases, social sharing, and engagement through features like birthday rewards and review incentives. The platform provides analytics dashboards to track program performance and segment customers for targeted campaigns.

Pros

  • Seamless Shopify integration with drag-and-drop widgets for quick setup
  • Highly customizable rewards including points, referrals, and VIP tiers
  • Comprehensive analytics and A/B testing for optimizing loyalty programs

Cons

  • Best suited for Shopify users; integrations with other platforms are limited
  • Pricing scales quickly with order volume, expensive for high-traffic stores
  • Advanced customizations may require developer support or higher plans

Best For

Shopify e-commerce store owners seeking an intuitive, feature-rich loyalty program to boost repeat purchases and referrals.

Pricing

Free plan up to 500 orders/month; paid plans start at $49/month (Plus, up to 1,000 orders) scaling to $599/month (Diamond, 50,000+ orders) based on monthly order volume.

3
Yotpo logo

Yotpo

enterprise

Offers loyalty and referral marketing automation integrated with reviews for customer retention.

Overall Rating9.1/10
Features
9.4/10
Ease of Use
8.7/10
Value
8.5/10
Standout Feature

Unified loyalty ecosystem combining points/rewards with reviews, referrals, and SMS for a complete retention flywheel

Yotpo is a robust e-commerce loyalty platform that empowers brands to build customizable rewards programs, including points for purchases, reviews, referrals, and social shares. It features VIP tiers, automated omnichannel campaigns via email and SMS, and advanced analytics for customer segmentation and retention insights. Deep integrations with Shopify, BigCommerce, and other platforms make it ideal for scaling loyalty efforts alongside reviews and UGC collection.

Pros

  • Seamless integrations with major e-commerce platforms and Yotpo's own review/SMS tools
  • Advanced personalization with customer segmentation and VIP tiers
  • Strong analytics and ROI tracking for loyalty programs

Cons

  • Pricing scales quickly for high-volume stores, less ideal for small budgets
  • Steeper learning curve for advanced customizations
  • Some features like deep automation require higher-tier plans

Best For

Mid-to-enterprise e-commerce brands wanting an integrated loyalty solution with reviews, referrals, and messaging.

Pricing

Custom pricing starting at ~$200/month for basic plans, scaling to enterprise levels based on order volume and features.

Visit Yotpoyotpo.com
4
Antavo logo

Antavo

enterprise

Delivers enterprise-grade loyalty management platforms with omnichannel experiences.

Overall Rating9.1/10
Features
9.6/10
Ease of Use
8.2/10
Value
8.7/10
Standout Feature

Composable Loyalty Experience Cloud with no-code builders for white-label apps and advanced gamification

Antavo is an enterprise-grade customer loyalty platform that empowers brands to create, manage, and optimize omnichannel loyalty programs using advanced mechanics like points, tiers, VIP experiences, referrals, and gamification. It provides a composable, API-first architecture for seamless integrations with CRM, eCommerce, and marketing tools, enabling personalized customer experiences at scale. With a focus on first-party data and white-label solutions, Antavo helps drive retention and lifetime value for global brands such as BMW, Pepsi, and CNN.

Pros

  • Highly customizable and scalable for complex enterprise programs
  • Robust API-first integrations and omnichannel support
  • Proven ROI with data-driven personalization and analytics

Cons

  • Custom enterprise pricing can be prohibitive for SMBs
  • Steeper learning curve for non-technical teams
  • Limited out-of-the-box templates compared to simpler tools

Best For

Large enterprises and mid-market brands seeking sophisticated, fully customizable loyalty solutions with strong technical integrations.

Pricing

Custom enterprise pricing starting at around $50,000/year, based on program complexity, user volume, and custom features; contact sales for quotes.

Visit Antavoantavo.com
5
Zinrelo logo

Zinrelo

specialized

Powers personalized loyalty rewards programs using data-driven engagement strategies.

Overall Rating8.8/10
Features
9.2/10
Ease of Use
8.5/10
Value
8.3/10
Standout Feature

Patented Actions → Rewards Engine enabling infinite, rule-based reward configurations for hyper-personalized loyalty experiences

Zinrelo is a robust customer loyalty platform tailored for e-commerce businesses, enabling the creation of personalized loyalty programs to drive retention and revenue growth. It features a patented Actions-Rewards Engine for flexible point accumulation, gamification, VIP tiers, referrals, and personalized rewards across multiple channels. The platform integrates with major e-commerce systems like Shopify, Magento, and WooCommerce, while providing advanced analytics for customer insights and program optimization.

Pros

  • Comprehensive loyalty features including gamification and personalized rewards
  • Seamless integrations with popular e-commerce platforms
  • Advanced analytics for measuring program ROI and customer behavior

Cons

  • Pricing is custom and lacks upfront transparency
  • Can have a learning curve for complex configurations
  • Better suited for mid-to-large businesses than very small ones

Best For

Mid-sized e-commerce businesses aiming to implement advanced, data-driven loyalty programs to boost customer lifetime value.

Pricing

Custom pricing based on revenue and customer volume; starter plans typically start at $500+/month with enterprise options scaling higher.

Visit Zinrelozinrelo.com
6
Kangaroo Rewards logo

Kangaroo Rewards

specialized

Builds mobile loyalty apps for Shopify merchants with stamps, points, and referrals.

Overall Rating8.4/10
Features
8.8/10
Ease of Use
8.5/10
Value
8.0/10
Standout Feature

Fully customizable, white-label loyalty widgets that embed seamlessly into store themes for a branded customer experience

Kangaroo Rewards is a robust loyalty platform tailored for e-commerce businesses, particularly Shopify stores, allowing customers to earn points through purchases, referrals, reviews, birthdays, and social actions, which can be redeemed for discounts or free products. It features VIP tiers, referral programs, and customizable widgets to gamify customer engagement and boost retention. The software integrates seamlessly with major platforms like Shopify, WooCommerce, and BigCommerce, providing analytics to track program performance.

Pros

  • Seamless integration with Shopify and other e-commerce platforms
  • Extensive reward triggers including referrals and VIP tiers
  • Customizable, white-label widgets for branded loyalty pages

Cons

  • Primarily optimized for e-commerce, less flexible for non-store businesses
  • Advanced features locked behind higher pricing tiers
  • Occasional reports of slower customer support response times

Best For

Shopify store owners and e-commerce managers seeking an easy-to-implement points-based loyalty program to increase repeat purchases and referrals.

Pricing

Starts at $59/month (Growth plan for up to 500 monthly orders), $159/month (Professional), $399/month (Plus), with custom Enterprise pricing; 14-day free trial available.

Visit Kangaroo Rewardskangaroorewards.io
7
Swell Rewards logo

Swell Rewards

specialized

Creates flexible loyalty programs for online stores with points and custom rewards.

Overall Rating8.3/10
Features
8.9/10
Ease of Use
7.6/10
Value
8.1/10
Standout Feature

Headless API architecture for unlimited customization and integration flexibility

Swell Rewards is a headless loyalty platform designed for e-commerce brands to create customizable customer rewards programs, including points, referrals, VIP tiers, and gamification elements. It offers seamless integrations with platforms like Shopify, BigCommerce, and headless CMS, allowing for API-driven personalization and scalability. The software emphasizes flexibility, enabling businesses to tailor loyalty experiences to their brand without vendor lock-in.

Pros

  • Highly customizable with API-first architecture for advanced integrations
  • Comprehensive loyalty tools like referrals, VIP programs, and omnichannel support
  • Scalable pricing based on orders, suitable for growing DTC brands

Cons

  • Requires developer resources for full headless implementation
  • Steeper learning curve compared to plug-and-play alternatives
  • Limited built-in templates, favoring custom builds

Best For

Mid-sized DTC e-commerce brands seeking scalable, API-driven loyalty programs with deep platform integrations.

Pricing

Starts at $49/month (Starter, up to 500 orders), $199/month (Growth, up to 5,000 orders), $499+/month (Plus), with custom Enterprise plans.

Visit Swell Rewardsswellrewards.com
8
ReferralCandy logo

ReferralCandy

specialized

Automates referral programs to turn customers into advocates with cash and store credit rewards.

Overall Rating7.8/10
Features
7.5/10
Ease of Use
9.2/10
Value
8.0/10
Standout Feature

Automated, personalized post-purchase referral emails that convert recent buyers into advocates effortlessly

ReferralCandy is a specialized referral marketing platform designed primarily for eCommerce businesses to automate and scale customer referral programs. It enables brands to reward customers for referring friends, with double-sided incentives like discounts or cash rewards, and handles everything from email campaigns to tracking via seamless integrations with platforms like Shopify and Klaviyo. While excellent for referral-driven growth, it lacks comprehensive loyalty features such as points accumulation, tiered memberships, or gamification found in fuller loyalty suites.

Pros

  • Quick setup and automation of referral programs with post-purchase emails
  • Strong eCommerce integrations (Shopify, BigCommerce, etc.)
  • Proven ROI through viral referral growth and customizable rewards

Cons

  • Narrow focus on referrals only, missing broader loyalty tools like points or VIP tiers
  • No native mobile app or in-app loyalty experiences
  • Pricing scales quickly with higher volumes, limiting value for small stores

Best For

eCommerce businesses seeking a simple, effective way to drive customer referrals without needing a full loyalty ecosystem.

Pricing

Starts at $49/mo (Starter, up to 500 orders), $99/mo (Growth), $199/mo (Pro), with custom Enterprise plans.

Visit ReferralCandyreferralcandy.com
9
TapMango logo

TapMango

specialized

Provides digital punch cards and loyalty apps for brick-and-mortar businesses.

Overall Rating8.3/10
Features
8.1/10
Ease of Use
9.2/10
Value
8.4/10
Standout Feature

Frictionless digital stamp cards via QR/NFC taps that work offline and sync later for seamless reward earning

TapMango is a customer loyalty platform tailored for brick-and-mortar businesses like retail stores and restaurants, providing digital stamp cards, points systems, and reward automation. It integrates seamlessly with popular POS systems such as Square, Toast, and Lightspeed to track purchases and trigger rewards automatically. The solution emphasizes mobile accessibility, allowing customers to earn stamps via QR scans or NFC taps, boosting repeat visits and retention through targeted marketing.

Pros

  • Intuitive setup and user-friendly interface for non-technical users
  • Strong POS integrations that automate reward delivery
  • Effective mobile-first customer engagement with offline capabilities

Cons

  • Pricing scales per location, which can get expensive for multi-site businesses
  • Limited advanced analytics and reporting compared to enterprise solutions
  • Customization options are basic for highly tailored programs

Best For

Small to medium-sized retail and restaurant owners wanting a simple, mobile-driven loyalty program without complex setup.

Pricing

Starts at $59/month per location (Starter plan); higher tiers like Growth ($99/month) and Pro ($199/month) add more contacts, features, and support.

Visit TapMangotapmango.com
10
FiveStars logo

FiveStars

specialized

Manages loyalty programs for local businesses with mobile check-ins and personalized rewards.

Overall Rating8.0/10
Features
8.2/10
Ease of Use
8.5/10
Value
7.5/10
Standout Feature

Extensive business discovery network enabling cross-promotions and attracting new customers beyond existing ones

FiveStars is a customer loyalty and engagement platform tailored for local businesses like restaurants, salons, and retailers to drive repeat visits and boost revenue. It provides tools for customizable rewards programs, automated marketing via SMS and email, review management, and detailed analytics on customer behavior. The software integrates seamlessly with major POS systems and offers a consumer-facing mobile app for easy reward redemption and business discovery.

Pros

  • Seamless POS integrations for quick setup and real-time rewards
  • Robust marketing automation with SMS/email campaigns
  • Strong analytics for tracking loyalty program ROI

Cons

  • Pricing scales quickly with multiple locations
  • Limited advanced customization for complex programs
  • Relies heavily on customer app adoption for full effectiveness

Best For

Small to medium local businesses in retail, food, and services needing simple, effective loyalty and marketing tools.

Pricing

Custom pricing starting at ~$100/month per location, scaling with features and volume; enterprise plans available.

Visit FiveStarsfivestars.com

Conclusion

The reviewed loyalty program tools vary in focus, but LoyaltyLion stands as the top choice, offering customizable programs tailored for e-commerce retention. Smile.io excels for Shopify merchants with points, referrals, and VIP tiers, while Yotpo integrates rewards with review automation for seamless engagement. Each provides value, but LoyaltyLion leads as the most versatile solution.

LoyaltyLion logo
Our Top Pick
LoyaltyLion

Dive into boosting customer loyalty—start with LoyaltyLion, or explore Smile.io or Yotpo based on your unique business needs to find the perfect fit.