Quick Overview
- 1#1: UXPressia - Dedicated customer journey mapping platform with personas, impact analysis, and collaboration features.
- 2#2: Smaply - Tool for creating stakeholder maps, customer journey maps, and service blueprints with real-time collaboration.
- 3#3: Custellence - AI-powered customer journey mapping software with analytics, personas, and opportunity scoring.
- 4#4: FlowMapp - UX journey mapping tool for sitemaps, user flows, and wireframes with team collaboration.
- 5#5: Mural - Visual collaboration workspace optimized for customer journey mapping workshops and templates.
- 6#6: Miro - Infinite canvas platform with journey map templates, sticky notes, and real-time team collaboration.
- 7#7: Lucidchart - Diagramming tool with customizable customer journey map templates and data integration.
- 8#8: FigJam - Collaborative whiteboard from Figma with journey mapping templates and design integration.
- 9#9: Whimsical - Fast visual collaboration tool for mind maps, flowcharts, and customer journey diagrams.
- 10#10: Canva - Design platform with drag-and-drop customer journey map templates for quick visualizations.
We ranked tools based on feature richness (including collaboration, analytics, and customization), usability, reliability, and value, ensuring breadth to suit diverse needs—from small teams to enterprise users—while prioritizing those that deliver actionable insights and seamless workflows.
Comparison Table
Customer journey maps are essential for mapping and optimizing customer experiences, and this comparison table explores top tools like UXPressia, Smaply, Custellence, FlowMapp, Mural, and more. Readers will gain insights into each software's key features, use cases, and unique strengths to find the best fit for their business goals.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | UXPressia Dedicated customer journey mapping platform with personas, impact analysis, and collaboration features. | specialized | 9.4/10 | 9.5/10 | 9.6/10 | 9.2/10 |
| 2 | Smaply Tool for creating stakeholder maps, customer journey maps, and service blueprints with real-time collaboration. | specialized | 8.7/10 | 8.5/10 | 9.2/10 | 8.0/10 |
| 3 | Custellence AI-powered customer journey mapping software with analytics, personas, and opportunity scoring. | specialized | 8.7/10 | 9.2/10 | 8.4/10 | 8.1/10 |
| 4 | FlowMapp UX journey mapping tool for sitemaps, user flows, and wireframes with team collaboration. | specialized | 8.7/10 | 8.9/10 | 9.1/10 | 8.2/10 |
| 5 | Mural Visual collaboration workspace optimized for customer journey mapping workshops and templates. | creative_suite | 8.4/10 | 8.2/10 | 9.1/10 | 7.9/10 |
| 6 | Miro Infinite canvas platform with journey map templates, sticky notes, and real-time team collaboration. | creative_suite | 8.7/10 | 8.4/10 | 9.1/10 | 8.2/10 |
| 7 | Lucidchart Diagramming tool with customizable customer journey map templates and data integration. | creative_suite | 8.3/10 | 8.7/10 | 9.1/10 | 7.6/10 |
| 8 | FigJam Collaborative whiteboard from Figma with journey mapping templates and design integration. | creative_suite | 7.8/10 | 7.5/10 | 9.0/10 | 8.2/10 |
| 9 | Whimsical Fast visual collaboration tool for mind maps, flowcharts, and customer journey diagrams. | creative_suite | 8.1/10 | 7.6/10 | 9.6/10 | 8.3/10 |
| 10 | Canva Design platform with drag-and-drop customer journey map templates for quick visualizations. | creative_suite | 7.8/10 | 7.2/10 | 9.5/10 | 8.7/10 |
Dedicated customer journey mapping platform with personas, impact analysis, and collaboration features.
Tool for creating stakeholder maps, customer journey maps, and service blueprints with real-time collaboration.
AI-powered customer journey mapping software with analytics, personas, and opportunity scoring.
UX journey mapping tool for sitemaps, user flows, and wireframes with team collaboration.
Visual collaboration workspace optimized for customer journey mapping workshops and templates.
Infinite canvas platform with journey map templates, sticky notes, and real-time team collaboration.
Diagramming tool with customizable customer journey map templates and data integration.
Collaborative whiteboard from Figma with journey mapping templates and design integration.
Fast visual collaboration tool for mind maps, flowcharts, and customer journey diagrams.
Design platform with drag-and-drop customer journey map templates for quick visualizations.
UXPressia
specializedDedicated customer journey mapping platform with personas, impact analysis, and collaboration features.
All-in-one workspace combining journey maps, personas, and empathy maps with real-time collaboration and white-label sharing
UXPressia is a comprehensive online platform specialized in customer journey mapping, enabling users to create visual maps, personas, empathy maps, and impact maps with a drag-and-drop interface. It supports real-time collaboration, customizable templates, and integration of customer data to identify pain points and opportunities across touchpoints. The tool facilitates sharing, exporting in multiple formats, and white-labeling for professional presentations. Ideal for teams focused on enhancing customer experience through structured visualizations.
Pros
- Vast library of customizable templates for quick starts
- Real-time multiplayer collaboration and commenting
- Seamless integration of personas and journey maps in one tool
Cons
- Advanced analytics and AI features limited to higher tiers
- Fewer native integrations compared to enterprise competitors
- Steeper learning curve for highly complex multi-channel maps
Best For
UX, marketing, and customer success teams needing collaborative, template-driven journey mapping for mid-to-large businesses.
Pricing
Free plan with basic features; Starter at $16/user/month (billed annually), Pro at $32/user/month, Enterprise custom.
Smaply
specializedTool for creating stakeholder maps, customer journey maps, and service blueprints with real-time collaboration.
Interlinked maps that connect customer journeys, personas, and stakeholder maps for a holistic, navigable CX ecosystem
Smaply is a specialized visualization platform focused on customer journey mapping, personas, and stakeholder maps to help teams understand and improve customer experiences. It offers an intuitive drag-and-drop interface for building detailed maps that include stages, touchpoints, emotions, pain points, and opportunities. Users can collaborate in real-time, add comments, and export high-quality visuals for workshops and presentations.
Pros
- Intuitive drag-and-drop editor with professional templates
- Real-time collaboration, comments, and sharing features
- High-quality exports to PDF, PNG, and interactive HTML
Cons
- Limited integrations with CRM or analytics tools
- No free plan beyond 30-day trial
- Pricing scales per editor, which can add up for large teams
Best For
Customer experience teams, UX researchers, and consultants needing a dedicated tool for journey mapping and stakeholder alignment.
Pricing
Starts at €25/editor/month (billed annually) for Explorer plan; Professional at €49/editor/month; Enterprise custom pricing.
Custellence
specializedAI-powered customer journey mapping software with analytics, personas, and opportunity scoring.
AI Journey Analyzer that fuses behavioral data with qualitative feedback to auto-generate optimization recommendations
Custellence is a specialized customer journey mapping platform that allows teams to create interactive, data-enriched visualizations of customer experiences across digital and offline touchpoints. It integrates with tools like Google Analytics, Hotjar, and CRMs to overlay quantitative and qualitative data onto maps, enabling real-time collaboration and AI-driven insights for optimization. The tool supports customizable templates, stakeholder sharing, and export options to facilitate CX strategy development.
Pros
- Seamless integration of multi-source data for comprehensive journey analysis
- Real-time multiplayer collaboration for team efficiency
- AI insights that automatically highlight pain points and opportunities
Cons
- Free plan lacks advanced data integrations and exports
- Steeper learning curve for complex multi-channel maps
- Higher pricing tiers may not suit very small teams or startups
Best For
Mid-sized CX and product teams seeking data-driven journey mapping with collaborative features.
Pricing
Free plan for basics; Pro at $49/user/month (billed annually); Enterprise custom pricing.
FlowMapp
specializedUX journey mapping tool for sitemaps, user flows, and wireframes with team collaboration.
Integrated journey mapping with persona builder, emotion tracking, and opportunity scoring in one canvas
FlowMapp is a collaborative web-based tool specialized in creating sitemaps, user flows, wireframes, and customer journey maps for UX and product teams. It offers drag-and-drop functionality to visualize user paths, touchpoints, personas, emotions, and pain points across multiple stages. The platform supports real-time team collaboration, annotations, and exports to PDF, PNG, or CSV for stakeholder presentations.
Pros
- Intuitive drag-and-drop interface with pre-built templates
- Real-time collaboration and commenting for teams
- Versatile export options and component libraries
Cons
- Limited native integrations with analytics or prototyping tools
- Free plan is restrictive with no journey mapping
- Pricing scales quickly for larger teams
Best For
UX designers and product managers in small to mid-sized teams focused on mapping customer journeys and site structures.
Pricing
Starter at $15/editor/month, Advanced $29/editor/month, Business $59/editor/month (billed annually with discounts; free trial available).
Mural
creative_suiteVisual collaboration workspace optimized for customer journey mapping workshops and templates.
AI-powered tools for generating insights, summarizing discussions, and auto-structuring journey maps
Mural (mural.co) is a visual collaboration platform featuring an infinite digital canvas for teams to create diagrams, workshops, and maps. For customer journey mapping, it offers pre-built templates with sticky notes, swimlanes, icons, and connectors to visualize stages, touchpoints, pain points, and emotions. It supports real-time multiplayer editing, voting, timers, and integrations with tools like Slack, Jira, and Microsoft Teams, making it ideal for remote workshops.
Pros
- Seamless real-time collaboration with unlimited guests on paid plans
- Rich library of CJM templates and visual elements
- Powerful facilitation tools like voting, timers, and AI summarization
Cons
- Pricing scales quickly for larger teams or advanced features
- Not specialized for CJM analytics or data import/export
- Can feel overwhelming for simple, solo journey mapping needs
Best For
Distributed teams in UX design, product management, or marketing conducting collaborative workshops and journey mapping sessions.
Pricing
Free plan for basics; Team plan at $12/user/month (annual), Business at $20/user/month, Enterprise custom.
Miro
creative_suiteInfinite canvas platform with journey map templates, sticky notes, and real-time team collaboration.
Infinite, zoomable canvas with real-time multiplayer editing for dynamic CJM co-creation
Miro is a versatile online whiteboard platform designed for visual collaboration, enabling teams to create detailed customer journey maps using drag-and-drop elements like sticky notes, shapes, arrows, and timelines. It offers pre-built CJM templates to map touchpoints, emotions, and pain points across the customer lifecycle. Real-time multiplayer editing and integrations with tools like Jira and Slack make it ideal for iterative mapping in team settings.
Pros
- Exceptional real-time collaboration for team-based mapping
- Extensive library of CJM templates and customizable elements
- Infinite canvas allows for complex, scalable journey visualizations
Cons
- Lacks specialized CJM analytics or persona builders found in dedicated tools
- Large boards can become cluttered and slow to load
- Advanced features require paid plans for full utility
Best For
Collaborative marketing, product, and UX teams seeking a flexible visual platform for customer journey mapping.
Pricing
Free plan (up to 3 editable boards); Starter at $8/user/month; Business at $16/user/month (billed annually); Enterprise custom.
Lucidchart
creative_suiteDiagramming tool with customizable customer journey map templates and data integration.
AI-powered diagram generation from text prompts or data, automating CJM creation and updates
Lucidchart is a cloud-based diagramming and visualization platform that excels in creating professional diagrams, including customer journey maps, flowcharts, and process models. It provides a vast library of customizable templates specifically designed for mapping customer touchpoints, emotions, and pain points across multichannel experiences. With real-time collaboration, data integration, and automation features, it enables teams to visualize, analyze, and iterate on customer journeys efficiently.
Pros
- Extensive library of CJM templates and shapes for quick starts
- Real-time multiplayer collaboration with commenting and version history
- Seamless integrations with tools like Google Workspace, Microsoft 365, and Jira
Cons
- Limited advanced CJM analytics compared to specialized tools
- Free plan restricts exports and document count
- Higher-tier features like data automation require premium plans
Best For
Collaborative teams in mid-to-large organizations needing a versatile diagramming tool for customer journey mapping alongside other workflows.
Pricing
Free limited plan; Individual $7.95/mo (billed annually); Team $9/user/mo; Enterprise custom pricing.
FigJam
creative_suiteCollaborative whiteboard from Figma with journey mapping templates and design integration.
Expressive real-time collaboration with animated cursors, reactions, and FigJam AI for instant idea generation and map structuring
FigJam is a collaborative online whiteboard tool from Figma, excels in visual brainstorming and diagramming. For customer journey mapping, it offers infinite canvases, sticky notes, shapes, connectors, and pre-built templates to chart stages, touchpoints, emotions, and pain points. Real-time multiplayer editing and AI-assisted features enable team workshops to co-create detailed maps dynamically.
Pros
- Infinite canvas and templates for flexible journey mapping
- Real-time collaboration with cursors, chat, and multiplayer editing
- Intuitive drag-and-drop interface with stickers and AI generation
Cons
- Lacks specialized CJM analytics, personas, or automation
- Large maps can become cluttered without structure tools
- Advanced features require paid plans for teams
Best For
Design and product teams seeking a fun, collaborative whiteboard for visual CJM workshops integrated with Figma workflows.
Pricing
Free for unlimited personal boards; Professional plan $5/user/month (annual) for teams with unlimited guests and AI.
Whimsical
creative_suiteFast visual collaboration tool for mind maps, flowcharts, and customer journey diagrams.
Infinite, auto-organizing canvas with one-click shapes and icons for effortless journey diagramming
Whimsical is a collaborative visual workspace designed for creating flowcharts, wireframes, mind maps, sticky notes, and diagrams on an infinite canvas. For customer journey mapping, it excels in quickly sketching touchpoints, stages, emotions, and opportunities using draggable shapes, icons, and notes in real-time with teams. Its minimalist design prioritizes speed and simplicity over specialized CX analytics.
Pros
- Exceptionally intuitive drag-and-drop interface with keyboard shortcuts
- Real-time multiplayer collaboration for team journey mapping
- Infinite canvas allows flexible, non-linear journey visualizations
Cons
- No dedicated customer journey map templates or personas tools
- Limited integrations with CRM or analytics platforms
- Advanced features like branching logic require workarounds
Best For
Design and product teams needing a lightweight, collaborative tool for rapid customer journey prototyping.
Pricing
Free plan (3 editable boards); Pro at $12/editor/month (annual) for unlimited boards and guests.
Canva
creative_suiteDesign platform with drag-and-drop customer journey map templates for quick visualizations.
Vast, professionally designed templates tailored for customer journey mapping
Canva is a versatile graphic design platform that enables users to create visually appealing customer journey maps using customizable templates, drag-and-drop tools, and a vast library of icons and elements. While not a dedicated CJM tool, it excels in producing polished, infographic-style journey maps for presentations and reports. It supports basic flowcharting and collaboration, making it suitable for quick visualizations of customer touchpoints and emotions.
Pros
- Intuitive drag-and-drop interface ideal for non-designers
- Extensive template library including customer journey map designs
- Strong free tier with ample features for basic use
Cons
- Lacks advanced CJM-specific features like data import or analytics integration
- Collaboration tools are basic compared to specialized diagramming software
- Complex maps can become cluttered without auto-layout capabilities
Best For
Small teams or marketers needing quick, visually stunning journey maps without deep analytical requirements.
Pricing
Free plan available; Pro at $12.99/user/month; Teams at $14.99/user/month (billed annually).
Conclusion
Evaluating top customer journey map software reveals UXPressia as the standout choice, boasting a dedicated platform with personas, impact analysis, and collaboration features that cater to diverse needs. Smaply and Custellence follow as strong alternatives—Smaply for real-time team collaboration and detailed stakeholder mapping, and Custellence for AI-powered analytics and opportunity scoring—each offering unique value. Together, these tools streamline visualizing customer interactions, empowering teams to create actionable, impactful journey maps.
Begin crafting compelling customer journeys by trying UXPressia, the top-ranked platform, to unlock its intuitive features and elevate your mapping process.
Tools Reviewed
All tools were independently evaluated for this comparison