Quick Overview
- 1#1: Qualtrics - AI-powered experience management platform for collecting, analyzing, and acting on customer feedback at enterprise scale.
- 2#2: Medallia - Real-time customer experience platform that captures feedback across channels and drives actionable insights.
- 3#3: SurveyMonkey - User-friendly survey tool for creating, distributing, and analyzing customer feedback with robust reporting.
- 4#4: Hotjar - Combines on-site surveys, feedback widgets, heatmaps, and recordings to capture qualitative customer insights.
- 5#5: Typeform - Engaging conversational forms and surveys designed to boost response rates for customer feedback.
- 6#6: Delighted - Simple NPS and CES survey platform for quick customer satisfaction measurement and follow-up.
- 7#7: UserVoice - Feedback management system with forums, voting, and integrations for product roadmap prioritization.
- 8#8: Canny - Public feedback boards where customers submit and vote on features to guide product development.
- 9#9: Productboard - Product management platform that organizes and prioritizes customer feedback for strategic roadmaps.
- 10#10: Mopinion - Omnichannel feedback collection tool with advanced analytics and automation for customer insights.
Tools were selected based on functionality, user-friendliness, reliability, and value, ensuring alignment with varied business goals and technical requirements.
Comparison Table
Effective customer feedback management is critical for businesses aiming to enhance satisfaction and adapt strategies. This comparison table explores leading tools—such as Qualtrics, Medallia, SurveyMonkey, Hotjar, Typeform, and others—examining their key features, strengths, and ideal use cases to help readers identify the best fit for their needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Qualtrics AI-powered experience management platform for collecting, analyzing, and acting on customer feedback at enterprise scale. | enterprise | 9.7/10 | 9.8/10 | 8.4/10 | 9.2/10 |
| 2 | Medallia Real-time customer experience platform that captures feedback across channels and drives actionable insights. | enterprise | 9.2/10 | 9.6/10 | 8.1/10 | 8.7/10 |
| 3 | SurveyMonkey User-friendly survey tool for creating, distributing, and analyzing customer feedback with robust reporting. | specialized | 8.7/10 | 8.5/10 | 9.4/10 | 8.6/10 |
| 4 | Hotjar Combines on-site surveys, feedback widgets, heatmaps, and recordings to capture qualitative customer insights. | specialized | 8.6/10 | 8.4/10 | 9.2/10 | 8.7/10 |
| 5 | Typeform Engaging conversational forms and surveys designed to boost response rates for customer feedback. | specialized | 8.6/10 | 8.4/10 | 9.5/10 | 8.2/10 |
| 6 | Delighted Simple NPS and CES survey platform for quick customer satisfaction measurement and follow-up. | specialized | 8.6/10 | 8.2/10 | 9.5/10 | 8.0/10 |
| 7 | UserVoice Feedback management system with forums, voting, and integrations for product roadmap prioritization. | specialized | 8.1/10 | 8.7/10 | 7.5/10 | 7.3/10 |
| 8 | Canny Public feedback boards where customers submit and vote on features to guide product development. | specialized | 8.6/10 | 9.2/10 | 8.7/10 | 8.0/10 |
| 9 | Productboard Product management platform that organizes and prioritizes customer feedback for strategic roadmaps. | enterprise | 8.7/10 | 9.2/10 | 8.0/10 | 7.8/10 |
| 10 | Mopinion Omnichannel feedback collection tool with advanced analytics and automation for customer insights. | specialized | 8.2/10 | 8.8/10 | 7.6/10 | 7.9/10 |
AI-powered experience management platform for collecting, analyzing, and acting on customer feedback at enterprise scale.
Real-time customer experience platform that captures feedback across channels and drives actionable insights.
User-friendly survey tool for creating, distributing, and analyzing customer feedback with robust reporting.
Combines on-site surveys, feedback widgets, heatmaps, and recordings to capture qualitative customer insights.
Engaging conversational forms and surveys designed to boost response rates for customer feedback.
Simple NPS and CES survey platform for quick customer satisfaction measurement and follow-up.
Feedback management system with forums, voting, and integrations for product roadmap prioritization.
Public feedback boards where customers submit and vote on features to guide product development.
Product management platform that organizes and prioritizes customer feedback for strategic roadmaps.
Omnichannel feedback collection tool with advanced analytics and automation for customer insights.
Qualtrics
enterpriseAI-powered experience management platform for collecting, analyzing, and acting on customer feedback at enterprise scale.
Experience iD (XiD), an AI engine that automatically analyzes unstructured feedback data at scale to deliver predictive insights and recommendations
Qualtrics is a leading experience management (XM) platform specializing in customer feedback management through advanced survey creation, distribution, and analysis tools. It enables businesses to collect feedback across multiple channels, apply AI-driven analytics for actionable insights, and close the feedback loop to improve customer experiences. As an enterprise-grade solution, it scales seamlessly for large organizations handling high volumes of data.
Pros
- Powerful AI and predictive analytics for deep insights
- Extensive integrations with CRM, marketing, and support tools
- Highly customizable surveys and omnichannel feedback collection
Cons
- Steep learning curve for non-experts
- High pricing suitable only for enterprises
- Overkill for small businesses with simple needs
Best For
Large enterprises and organizations requiring scalable, AI-powered customer feedback analysis and action planning.
Pricing
Custom enterprise pricing, typically starting at $5,000+ per month with annual contracts based on users and features.
Medallia
enterpriseReal-time customer experience platform that captures feedback across channels and drives actionable insights.
Athena AI for contextual analysis of unstructured feedback, combining machine learning with human expertise for precise insights
Medallia is a comprehensive enterprise-grade customer experience management platform that captures feedback across multiple channels, including surveys, social media, reviews, and direct interactions. It leverages advanced AI and machine learning to analyze both structured and unstructured data, uncovering actionable insights, sentiment trends, and drivers of customer loyalty. The platform enables organizations to orchestrate personalized responses, close the feedback loop in real-time, and drive continuous improvements in customer experience.
Pros
- Powerful AI-driven analytics for unstructured data and sentiment analysis
- Omnichannel feedback collection with real-time alerts and action orchestration
- Extensive integrations with CRM, helpdesk, and other enterprise tools
Cons
- High cost suitable only for large enterprises
- Steep learning curve and complex initial setup
- Customization requires dedicated support resources
Best For
Large enterprises and Fortune 500 companies needing scalable, AI-powered customer feedback management at enterprise scale.
Pricing
Custom enterprise pricing, typically starting at $50,000-$100,000+ annually based on users, channels, and features.
SurveyMonkey
specializedUser-friendly survey tool for creating, distributing, and analyzing customer feedback with robust reporting.
SurveyMonkey Genius AI for automated survey optimization and insight generation
SurveyMonkey is a leading online survey platform designed for creating, distributing, and analyzing customer feedback through customizable surveys, polls, and quizzes. It supports key feedback metrics like NPS, CSAT, and CES with real-time reporting, data visualization, and export options to derive actionable insights. The tool integrates with CRM systems, email platforms, and analytics tools to facilitate feedback collection across multiple channels, making it suitable for businesses managing customer satisfaction at scale.
Pros
- User-friendly drag-and-drop survey builder
- Extensive library of feedback-specific templates
- Strong integrations with CRM and productivity tools
Cons
- Advanced analytics locked behind higher tiers
- Limited native sentiment analysis compared to specialized tools
- Customization options can feel restrictive for complex surveys
Best For
Small to mid-sized businesses and teams needing an intuitive, scalable solution for survey-based customer feedback collection and basic analysis.
Pricing
Free basic plan; Advantage starts at $25/user/month (annual), Premier at $75/user/month, Enterprise custom.
Hotjar
specializedCombines on-site surveys, feedback widgets, heatmaps, and recordings to capture qualitative customer insights.
On-site Incoming Feedback widget that captures unsolicited user comments with screenshots for immediate context
Hotjar is a versatile user experience analytics platform that combines behavioral insights with customer feedback tools like surveys, polls, and incoming feedback widgets. It helps businesses understand visitor interactions on websites through heatmaps, session recordings, and funnel analysis, enabling data-driven improvements to user experience and conversions. While not exclusively a feedback management tool, its on-site feedback collection features make it valuable for gathering qualitative customer input directly from users.
Pros
- Intuitive setup with simple script installation and no-code survey builders
- Combines feedback tools with visual heatmaps and recordings for contextual insights
- Strong integrations with tools like Google Analytics, HubSpot, and WordPress
Cons
- Lower plans limit daily session recordings and survey responses
- Less robust for advanced feedback ticketing or roadmap prioritization compared to dedicated tools
- Potential privacy concerns with session recordings requiring careful GDPR compliance
Best For
Small to mid-sized businesses and digital marketers wanting quick, visual customer feedback alongside website behavior analytics.
Pricing
Free Basic plan (limited responses); Plus starts at $39/mo (annual), Business at $79/mo (annual), Scale custom pricing.
Typeform
specializedEngaging conversational forms and surveys designed to boost response rates for customer feedback.
Conversational one-question-at-a-time interface with logic jumps for personalized, chat-like feedback experiences
Typeform is a versatile online form builder renowned for creating interactive, visually stunning surveys, quizzes, and feedback forms that prioritize user engagement. It enables businesses to collect customer feedback through a conversational, one-question-at-a-time interface that significantly boosts response rates compared to traditional forms. While it offers integrations with CRM tools and analytics platforms for basic feedback management, it shines more in creation and distribution than in-depth analysis or workflow automation.
Pros
- Exceptionally engaging conversational interface that increases completion rates
- Intuitive drag-and-drop builder with beautiful templates
- Strong integrations with tools like HubSpot, Slack, and Google Analytics for feedback routing
Cons
- Limited native advanced analytics and reporting compared to dedicated feedback platforms
- Pricing scales quickly for high-volume or enterprise needs
- Fewer built-in tools for feedback segmentation and action tracking
Best For
Small to mid-sized businesses seeking highly engaging, design-focused surveys for customer feedback collection.
Pricing
Free plan available; paid plans start at $25/month (Basic), $50/month (Plus), and $83/month (Business) billed annually.
Delighted
specializedSimple NPS and CES survey platform for quick customer satisfaction measurement and follow-up.
One-click NPS surveys with instant emoji responses and real-time dashboards for immediate sentiment analysis
Delighted is a customer feedback management platform focused on NPS, CSAT, and CES surveys delivered via email, SMS, web, kiosks, and Slack. It enables businesses to collect real-time customer insights with minimal setup, turning feedback into actionable metrics like response rates and trends. The tool emphasizes simplicity and high engagement through visually appealing, mobile-optimized surveys.
Pros
- Exceptionally intuitive setup and interface for quick deployment
- High survey response rates thanks to beautiful, emoji-driven designs
- Strong integrations with tools like Slack, Zendesk, and HubSpot
Cons
- Limited advanced analytics and custom reporting options
- Pricing scales with response volume, which can become expensive for high-volume users
- Fewer survey types and customization depth than enterprise competitors
Best For
Small to mid-sized businesses wanting a simple, effective NPS-focused feedback tool without complex configurations.
Pricing
Starts at $224/month (Essentials plan for 1,000 responses), $449/month (Pro for 2,500 responses); billed annually with per-response scaling.
UserVoice
specializedFeedback management system with forums, voting, and integrations for product roadmap prioritization.
Public idea forums with transparent voting and status updates that foster customer engagement
UserVoice is a comprehensive customer feedback management platform designed to help businesses collect, prioritize, and act on user feedback through public and private idea forums. Customers submit feature requests, vote on ideas, and engage in discussions, while teams track progress, analyze trends, and integrate insights into product roadmaps. It provides robust moderation tools, analytics dashboards, and integrations with tools like Zendesk, Jira, and Salesforce to streamline feedback workflows.
Pros
- Powerful community voting and prioritization system
- Advanced analytics and reporting for feedback trends
- Seamless integrations with CRM and support tools
Cons
- Steep learning curve for setup and customization
- Higher pricing limits accessibility for small teams
- Interface feels dated compared to modern competitors
Best For
Mid-to-large enterprises with established customer bases needing scalable, community-driven feedback prioritization.
Pricing
Quote-based pricing; starts around $500/month for basic plans, scaling to custom enterprise tiers.
Canny
specializedPublic feedback boards where customers submit and vote on features to guide product development.
Interactive public feedback boards with user voting and status updates
Canny is a customer feedback management platform designed to help product teams collect, prioritize, and act on user suggestions through public or private boards. Users submit feature requests, upvote popular ideas, and engage in discussions, enabling teams to transparently roadmap development based on real demand. It integrates with tools like Slack, Intercom, and Zendesk, and includes changelogs for post-release updates.
Pros
- Intuitive voting and prioritization system that surfaces top user requests
- Seamless integrations with communication and support tools
- Public roadmaps and changelogs foster customer transparency and engagement
Cons
- Pricing scales quickly for larger teams or advanced features
- Limited advanced analytics and reporting compared to enterprise competitors
- Customization options are restricted in lower-tier plans
Best For
Product managers and SaaS teams seeking a straightforward way to crowdsource and prioritize customer-driven feature development.
Pricing
Free plan for up to 10 users; Starter at $50/month (100 users), Growth at $100/month (500 users), Enterprise custom pricing.
Productboard
enterpriseProduct management platform that organizes and prioritizes customer feedback for strategic roadmaps.
Vision AI, which automatically analyzes feedback to generate insights, segment users, and recommend feature priorities
Productboard is a comprehensive product management platform designed to centralize customer feedback, prioritize features, and build strategic roadmaps. It aggregates insights from sources like support tools, surveys, and user interviews, using AI-powered analysis to identify trends and opportunities. Teams can visualize feedback in customizable portals and boards, ensuring alignment between customer needs and product development.
Pros
- Seamless integration with feedback channels like Intercom, Zendesk, and Slack
- Powerful prioritization frameworks (e.g., RICE scoring) with AI insights
- Customizable customer portals and interactive roadmaps for stakeholder alignment
Cons
- Steep pricing that may not suit small teams or startups
- Learning curve for advanced features and customization
- More focused on product roadmapping than standalone feedback aggregation
Best For
Mid-sized SaaS product teams seeking to turn customer feedback into prioritized roadmaps.
Pricing
Essentials starts at $20/user/month (annual billing), Pro at $60/user/month, Enterprise custom; free trial available.
Mopinion
specializedOmnichannel feedback collection tool with advanced analytics and automation for customer insights.
Revolutionary no-code form builder with dynamic personalization and conditional logic for hyper-targeted feedback collection
Mopinion is a robust customer feedback management platform that allows businesses to collect, analyze, and act on feedback across web, mobile, email, SMS, and other channels. It offers a drag-and-drop form builder for highly customizable surveys with advanced conditional logic and personalization. The software provides AI-powered analytics, real-time dashboards, and integrations with tools like Salesforce and Google Analytics to drive customer experience improvements.
Pros
- Highly customizable drag-and-drop form builder with smart routing
- Advanced AI-driven analytics and real-time dashboards
- Multi-channel feedback collection with strong integrations
Cons
- Pricing can be steep for small businesses
- Steeper learning curve for advanced customization
- Limited free tier and trial options
Best For
Mid-sized to enterprise businesses seeking deep, actionable insights from multi-channel customer feedback.
Pricing
Starts at around €495/month for Essentials plan; Professional and Enterprise tiers are custom-priced based on volume and features.
Conclusion
The best customer feedback management software varies by need, with a standout trio leading the pack. Qualtrics tops the list, offering robust AI-driven enterprise solutions for collecting, analyzing, and acting on feedback at scale. Medallia follows with real-time insights across channels, ideal for dynamic engagement, while SurveyMonkey impresses with its user-friendly design and powerful reporting, making it a versatile choice. Together, they highlight the range of tools available, ensuring there’s a fit for every business.
To elevate your customer experience, consider starting with Qualtrics—its comprehensive capabilities can transform feedback into meaningful action that drives growth and satisfaction.
Tools Reviewed
All tools were independently evaluated for this comparison