Top 10 Best Customer Experience Journey Mapping Software of 2026

UXPressia is a leading customer journey mapping platform that enables teams to create visual maps, personas, empathy maps, service blueprints, and opportunity scores to optimize customer experiences. It features an intuitive drag-and-drop editor, real-time collaboration, and a vast library of over 100 templates for quick starts. The tool integrates with tools like Zapier, Google Analytics, and Intercom, allowing data import for evidence-based insights, and supports sharing, embedding, and exporting maps in various formats.

Smaply is a visual collaboration tool specialized in customer journey mapping, service blueprints, stakeholder maps, and persona creation. It enables teams to build interactive maps with stages, touchpoints, emotions, pain points, and opportunities using a drag-and-drop interface. Users can link maps together for a holistic view of the customer experience and share them securely with stakeholders.

Custellence is a dedicated customer journey mapping platform that helps businesses visualize end-to-end customer experiences using intuitive drag-and-drop tools and swimlane-based templates. It enables teams to capture touchpoints, emotions, and metrics, while integrating qualitative and quantitative data for deeper insights. The software emphasizes collaboration, allowing real-time editing and sharing to align stakeholders on CX improvements.

Mural is a visual collaboration platform that serves as a digital whiteboard for teams to create interactive customer journey maps, empathy maps, and experience blueprints. It offers pre-built templates for plotting customer touchpoints, emotions, pain points, and opportunities on an infinite, zoomable canvas. Real-time co-editing, sticky notes, voting tools, and timers facilitate dynamic workshops, while integrations with tools like Slack and Jira enhance workflow efficiency.

Miro is a versatile online whiteboard platform designed for visual collaboration, enabling teams to create detailed customer experience journey maps using drag-and-drop tools, sticky notes, timelines, and shapes. It offers pre-built templates specifically for CX journey mapping, allowing users to visualize touchpoints, emotions, and pain points in real-time with multiple collaborators. The infinite canvas supports complex, multi-stage maps, while integrations with tools like Jira, Slack, and Google Workspace enhance data flow and workflow efficiency.

Lucidchart is a versatile cloud-based diagramming and visualization platform that excels in creating customer experience journey maps through customizable templates featuring stages, touchpoints, emotions, and swimlanes. It allows teams to visually map customer interactions from awareness to advocacy, highlighting pain points and opportunities for improvement. With data import capabilities and automation, it bridges static diagrams with dynamic insights for CX strategy development.

Figma is a versatile cloud-based design tool that enables teams to create detailed customer experience journey maps using customizable templates, sticky notes, shapes, and connectors to visualize stages, touchpoints, emotions, and pain points. It supports real-time collaboration, allowing multiple users to edit maps simultaneously, and offers prototyping capabilities to simulate interactive customer journeys. While not exclusively built for CX journey mapping, its flexible canvas and extensive plugin ecosystem make it highly adaptable for this purpose.

Qualtrics is a comprehensive experience management (XM) platform that excels in collecting, analyzing, and visualizing customer data to create detailed journey maps across multiple touchpoints. It integrates survey feedback, behavioral data, and operational metrics to identify pain points, opportunities, and trends in the customer experience. Users can build interactive, data-driven journey maps with AI-powered insights for optimization.

Medallia is a comprehensive experience management platform that specializes in capturing omnichannel customer feedback and enabling detailed journey mapping to identify touchpoints, pain points, and opportunities across the customer lifecycle. It leverages AI and machine learning for real-time analytics, text insights, and actionable recommendations to optimize customer experiences. Businesses use it to visualize journeys, benchmark performance, and orchestrate personalized interventions at scale.

Contentsquare is a leading digital experience analytics platform that specializes in mapping and optimizing customer journeys on websites and mobile apps through behavioral data. It provides heatmaps, session replays, frustration signals like rage clicks and dead clicks, and advanced journey visualization to identify pain points, drop-offs, and conversion opportunities. The tool leverages AI to deliver actionable insights, enabling teams to enhance user experience and drive business outcomes.