Quick Overview
- 1#1: AWS IoT FleetWise - Fully managed service for collecting, decoding, and streaming vehicle telemetry data from edge devices to the cloud for custom telematics applications.
- 2#2: Geotab - Leading telematics platform with extensive SDKs and APIs for developing custom fleet management and vehicle tracking solutions.
- 3#3: Samsara - AI-driven telematics platform providing robust APIs for integrating vehicle data into custom dashboards and analytics tools.
- 4#4: Verizon Connect - Enterprise fleet telematics solution with web services APIs for building tailored reporting and compliance applications.
- 5#5: Smartcar - Unified API platform enabling access to connected car data from multiple OEMs for custom telematics app development.
- 6#6: High Mobility - Standardized data services platform offering APIs for vehicle signals and features to power custom telematics software.
- 7#7: Platform Science - Open mobility platform with SDKs for creating custom applications leveraging real-time vehicle telematics data.
- 8#8: HERE Technologies - Location intelligence platform with telematics APIs for custom fleet optimization and mapping solutions.
- 9#9: TomTom - Developer tools and APIs for location-based telematics, routing, and traffic data in custom mobility applications.
- 10#10: ThingsBoard - Open-source IoT platform for scalable data collection, processing, and visualization in custom telematics systems.
Tools were selected and ranked based on technical capabilities (API/SDK flexibility), ease of integration with edge and cloud systems, scalability, and value proposition for developers and enterprises.
Comparison Table
Custom telematics software solutions vary significantly in features, scalability, and integration, making it crucial to identify the right fit. This comparison table explores key tools—including AWS IoT FleetWise, Geotab, Samsara, Verizon Connect, Smartcar, and more—to help readers understand their differences and align with their operational needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 |  AWS IoT FleetWise Fully managed service for collecting, decoding, and streaming vehicle telemetry data from edge devices to the cloud for custom telematics applications. | enterprise | 9.5/10 | 9.8/10 | 8.5/10 | 9.4/10 |
| 2 | Geotab Leading telematics platform with extensive SDKs and APIs for developing custom fleet management and vehicle tracking solutions. | enterprise | 9.2/10 | 9.5/10 | 8.4/10 | 8.9/10 |
| 3 | Samsara AI-driven telematics platform providing robust APIs for integrating vehicle data into custom dashboards and analytics tools. | enterprise | 9.1/10 | 9.5/10 | 8.8/10 | 8.7/10 |
| 4 | Verizon Connect Enterprise fleet telematics solution with web services APIs for building tailored reporting and compliance applications. | enterprise | 8.8/10 | 9.3/10 | 8.1/10 | 8.4/10 |
| 5 | Smartcar Unified API platform enabling access to connected car data from multiple OEMs for custom telematics app development. | specialized | 8.5/10 | 9.0/10 | 9.2/10 | 7.8/10 |
| 6 | High Mobility Standardized data services platform offering APIs for vehicle signals and features to power custom telematics software. | specialized | 8.3/10 | 9.2/10 | 7.8/10 | 8.0/10 |
| 7 | Platform Science Open mobility platform with SDKs for creating custom applications leveraging real-time vehicle telematics data. | enterprise | 8.2/10 | 8.8/10 | 7.4/10 | 7.9/10 |
| 8 | HERE Technologies Location intelligence platform with telematics APIs for custom fleet optimization and mapping solutions. | enterprise | 8.3/10 | 9.2/10 | 7.4/10 | 7.8/10 |
| 9 | TomTom Developer tools and APIs for location-based telematics, routing, and traffic data in custom mobility applications. | enterprise | 8.4/10 | 9.2/10 | 7.8/10 | 7.6/10 |
| 10 | ThingsBoard Open-source IoT platform for scalable data collection, processing, and visualization in custom telematics systems. | specialized | 8.0/10 | 8.5/10 | 6.5/10 | 9.2/10 |
Fully managed service for collecting, decoding, and streaming vehicle telemetry data from edge devices to the cloud for custom telematics applications.
Leading telematics platform with extensive SDKs and APIs for developing custom fleet management and vehicle tracking solutions.
AI-driven telematics platform providing robust APIs for integrating vehicle data into custom dashboards and analytics tools.
Enterprise fleet telematics solution with web services APIs for building tailored reporting and compliance applications.
Unified API platform enabling access to connected car data from multiple OEMs for custom telematics app development.
Standardized data services platform offering APIs for vehicle signals and features to power custom telematics software.
Open mobility platform with SDKs for creating custom applications leveraging real-time vehicle telematics data.
Location intelligence platform with telematics APIs for custom fleet optimization and mapping solutions.
Developer tools and APIs for location-based telematics, routing, and traffic data in custom mobility applications.
Open-source IoT platform for scalable data collection, processing, and visualization in custom telematics systems.
AWS IoT FleetWise
enterpriseFully managed service for collecting, decoding, and streaming vehicle telemetry data from edge devices to the cloud for custom telematics applications.
Vehicle signal catalog with automated edge decoding, enabling custom data modeling and efficient processing without vehicle firmware modifications
AWS IoT FleetWise is a fully managed cloud service designed for automotive OEMs and fleet operators to securely collect, process, store, and analyze high-volume vehicle telemetry data at petabyte scale. It features a flexible signal catalog for defining custom vehicle data schemas, edge and cloud data processing with automated decoding, and campaign management for targeted data collection from millions of connected vehicles. The service integrates seamlessly with AWS analytics tools like S3, Athena, and QuickSight for deriving actionable insights without managing infrastructure.
Pros
- Unmatched scalability for millions of vehicles and petabytes of data
- Customizable signal catalog and decoder libraries for complex telematics schemas
- Deep integration with AWS ecosystem for analytics, ML, and storage
Cons
- Steep learning curve for users unfamiliar with AWS services
- Potential vendor lock-in within the AWS ecosystem
- Higher costs for low-volume or experimental deployments
Best For
Enterprise automotive OEMs and large fleet operators building scalable, custom telematics solutions for connected vehicles.
Pricing
Pay-as-you-go model: ~$0.12/GB data ingested, $0.025/GB-month stored, $0.0015/million signals processed, plus campaign fees; no upfront costs.
Geotab
enterpriseLeading telematics platform with extensive SDKs and APIs for developing custom fleet management and vehicle tracking solutions.
Open SDK and MyGeotab Marketplace for unlimited custom app development and third-party integrations
Geotab is a premier telematics platform delivering advanced fleet management through its proprietary GO devices and cloud-based MyGeotab software. It excels in real-time GPS tracking, engine diagnostics, driver behavior analysis, fuel optimization, and compliance reporting. The open SDK and extensive marketplace of over 200 add-ins enable deep customization for tailored telematics solutions across industries.
Pros
- Highly customizable via SDK and 200+ marketplace add-ins
- Reliable GO hardware with superior data accuracy and uptime
- Scalable for enterprises with robust analytics and integrations
Cons
- Steeper learning curve for advanced custom development
- Pricing escalates with custom features and large fleets
- Initial hardware installation requires professional setup
Best For
Large fleets and enterprises needing deeply customizable telematics with API-driven integrations and advanced reporting.
Pricing
Custom subscription starting at $20-40 per vehicle/month, plus hardware costs; scales with features and fleet size.
Samsara
enterpriseAI-driven telematics platform providing robust APIs for integrating vehicle data into custom dashboards and analytics tools.
AI-powered Video Telematics with real-time driver coaching and event-based alerts
Samsara is a comprehensive cloud-based telematics platform designed for fleet management, offering GPS tracking, AI-powered dash cams, ELD compliance, and vehicle maintenance tools. It integrates rugged hardware gateways and sensors with intuitive software for real-time visibility into vehicle location, driver behavior, and operational efficiency. Highly customizable through APIs and configurable dashboards, it supports tailored solutions for large-scale fleets across industries like logistics and construction.
Pros
- Extensive feature set including AI dash cams and predictive maintenance
- Robust API for custom integrations and scalability
- Proven compliance tools for FMCSA and HOS regulations
Cons
- High upfront hardware costs and subscription fees
- Steep learning curve for advanced customizations
- Limited flexibility for very small fleets
Best For
Mid-to-large fleets seeking an all-in-one, customizable telematics solution with strong safety and compliance features.
Pricing
Quote-based pricing starting at $25-50 per vehicle/month plus one-time hardware fees ($200-500 per unit); scales with features and fleet size.
Verizon Connect
enterpriseEnterprise fleet telematics solution with web services APIs for building tailored reporting and compliance applications.
Open API platform enabling deep custom integrations with ERP, CRM, and third-party apps for fully tailored telematics workflows
Verizon Connect is a robust telematics platform tailored for fleet management, delivering real-time GPS tracking, driver behavior analytics, and predictive maintenance tools. It excels in custom integrations via its open API, allowing businesses to tailor dashboards, reports, and workflows to specific operational needs. The solution supports compliance with ELD mandates and offers hardware like dash cams for enhanced safety monitoring.
Pros
- Highly customizable APIs and dashboards for bespoke telematics solutions
- Reliable connectivity via Verizon's 4G LTE network
- Advanced AI-driven insights for route optimization and fuel efficiency
Cons
- Premium pricing with custom quotes often exceeding budget for smaller fleets
- Complex initial setup and onboarding process
- Occasional reports of rigid customer support responsiveness
Best For
Mid-to-large enterprises with complex fleets seeking scalable, API-driven custom telematics integrations.
Pricing
Quote-based pricing starting at $25-35 per vehicle/month, plus hardware costs and add-ons for premium features.
Smartcar
specializedUnified API platform enabling access to connected car data from multiple OEMs for custom telematics app development.
Unified API that abstracts OEM-specific integrations for seamless multi-brand access
Smartcar is a developer-focused API platform that provides unified access to connected car data from over 50 vehicle brands, including Tesla, Ford, Toyota, and GM, enabling custom telematics solutions like real-time location tracking, odometer readings, and battery status. It simplifies integration by handling OAuth authentication and OEM-specific quirks through a single RESTful API with SDKs for major languages. Developers can also issue remote commands such as door lock/unlock or engine start/stop where supported, making it ideal for building tailored fleet management, insurance, or personal mobility apps.
Pros
- Broad compatibility with 50+ brands via a single API
- Comprehensive data endpoints and remote control capabilities
- Quick integration with SDKs and robust documentation
Cons
- Usage-based pricing can become costly for large-scale deployments
- Requires custom development effort without pre-built dashboards
- Coverage varies by OEM partnerships and vehicle model year
Best For
Developers and SaaS companies building custom telematics integrations for diverse vehicle fleets.
Pricing
Free developer sandbox; production pay-as-you-go starting at ~$0.005 per simulated month or $1-2 per active vehicle/month for business tiers, with volume discounts for enterprises.
High Mobility
specializedStandardized data services platform offering APIs for vehicle signals and features to power custom telematics software.
Universal Data API for seamless, normalized access to multi-OEM vehicle data without individual partnerships
High Mobility is a developer-focused cloud platform that provides standardized APIs for accessing real-time vehicle data from over 300 models across major manufacturers, enabling custom telematics applications. It handles connectivity, data normalization, and security, allowing users to build solutions for fleet tracking, diagnostics, and driver behavior analysis. The platform supports SDKs for iOS, Android, and web, streamlining integration into custom software without needing direct OEM partnerships.
Pros
- Broad compatibility with 300+ vehicle models from 20+ brands
- Developer-friendly APIs and SDKs with normalized data
- Scalable cloud infrastructure with strong security and compliance
Cons
- Requires programming expertise for custom implementations
- Usage-based pricing can become costly at high volumes
- Limited pre-built dashboards or no-code options
Best For
Automotive developers and tech-savvy fleet operators building bespoke telematics apps.
Pricing
Usage-based (e.g., €0.01+ per API call) with volume discounts; custom enterprise plans from €500/month.
Platform Science
enterpriseOpen mobility platform with SDKs for creating custom applications leveraging real-time vehicle telematics data.
Virtual Vehicle™ OS, a software-defined platform that unifies telematics data and enables bespoke app development across vehicle ecosystems
Platform Science offers a customizable telematics platform tailored for commercial fleets and OEMs, enabling the creation of white-label solutions via its Virtual Vehicle™ operating system. It provides open APIs, SDKs, and an app marketplace for integrating features like GPS tracking, ELD compliance, driver safety, and route optimization. The platform supports scalable, software-defined vehicle experiences, focusing on enterprise-grade customization and data security.
Pros
- Highly flexible APIs and SDKs for deep customization
- Robust OEM integrations and white-label capabilities
- Extensive app ecosystem for fleet management tools
Cons
- Steep learning curve for non-developers
- Enterprise-only pricing lacks transparency
- Less ideal for small fleets due to scalability focus
Best For
Enterprise fleet operators and OEMs seeking fully customizable telematics platforms with OEM-grade integrations.
Pricing
Custom enterprise pricing starting at $20-50 per vehicle/month, based on fleet size, features, and custom development; contact sales for quotes.
HERE Technologies
enterpriseLocation intelligence platform with telematics APIs for custom fleet optimization and mapping solutions.
HERE HD Live Map, providing centimeter-level dynamic mapping updated multiple times per minute for superior autonomous and fleet navigation.
HERE Technologies offers a robust location intelligence platform tailored for custom telematics solutions, providing high-definition maps, real-time traffic, routing APIs, and positioning services for fleet management and connected vehicles. Developers can integrate these tools to build bespoke applications for asset tracking, route optimization, and EV charging networks with global coverage. The platform excels in delivering accurate, fresh location data through APIs and SDKs, enabling scalable telematics deployments.
Pros
- Exceptional global map accuracy and real-time data updates
- Comprehensive APIs for deep customization and integration
- Advanced positioning technologies like HD Live Map for precision
Cons
- Complex setup and learning curve for non-developers
- Premium pricing that scales with high-volume usage
- Less emphasis on hardware-agnostic driver behavior or diagnostics
Best For
Enterprise developers and large fleet operators needing high-precision, location-focused custom telematics at global scale.
Pricing
Usage-based API pricing with tiers starting at ~$0.50-$2 per 1,000 requests; enterprise custom contracts required for full platform access.
TomTom
enterpriseDeveloper tools and APIs for location-based telematics, routing, and traffic data in custom mobility applications.
Proprietary HD maps and live traffic API for unmatched routing accuracy in custom telematics apps
TomTom provides custom telematics solutions via its Webfleet platform, offering GPS tracking, fleet management, route optimization, and driver behavior monitoring powered by proprietary high-accuracy maps and traffic data. Businesses can tailor the software through extensive APIs and SDKs to integrate with ERP, CRM, or custom applications. It supports hardware like the PRO series devices for plug-and-play deployment across diverse vehicle fleets.
Pros
- World-class maps and real-time traffic integration for superior navigation
- Robust APIs and SDKs enabling deep customization
- Comprehensive analytics for fuel efficiency and driver safety
Cons
- Premium pricing may not suit small fleets
- Steeper learning curve for advanced custom integrations
- Hardware dependency for full functionality
Best For
Mid-to-large enterprises with vehicle fleets needing highly customizable telematics and precise location intelligence.
Pricing
Custom quotes; typically €20-40 per vehicle/month plus hardware costs and setup fees.
ThingsBoard
specializedOpen-source IoT platform for scalable data collection, processing, and visualization in custom telematics systems.
Modular rule chain engine enabling no-code/low-code custom telematics logic like trip detection and anomaly alerts
ThingsBoard is an open-source IoT platform designed for collecting, processing, visualizing, and managing telematics data from vehicles and assets. It excels in custom telematics applications through its rule engine for data transformation, geofencing, and alerts, alongside interactive dashboards with map widgets for fleet tracking. The platform supports protocols like MQTT and HTTP, making it suitable for scalable, white-label telematics solutions without vendor lock-in.
Pros
- Highly customizable open-source architecture ideal for bespoke telematics
- Powerful rule chain engine for advanced data processing like geofencing and analytics
- Rich visualization tools including maps and real-time dashboards
Cons
- Steep learning curve and complex initial setup for non-developers
- Requires self-hosting or cloud management, lacking fully managed options
- Limited native support for proprietary telematics protocols without custom integration
Best For
Technical teams and enterprises seeking a flexible, open-source platform to build and scale custom telematics systems.
Pricing
Free open-source Community Edition; Professional Edition starts at around $10/device/month for advanced features, support, and clustering.
Conclusion
The top custom telematics tools excel in distinct areas, with AWS IoT FleetWise leading as the best fully managed service for end-to-end data streaming and cloud integration. Geotab and Samsara follow closely, offering robust SDKs/APIs and AI-driven capabilities that cater to diverse fleet management and analytics needs. Together, they define the cutting edge of telematics innovation.
To build impactful custom telematics solutions, start with AWS IoT FleetWise for seamless data handling, or explore Geotab and Samsara—each is a strong choice based on specific requirements.
Tools Reviewed
All tools were independently evaluated for this comparison