Quick Overview
- 1#1: Salesforce CPQ - Cloud-based CPQ solution integrated with Salesforce CRM for advanced product configuration, dynamic pricing, and automated quoting.
- 2#2: Oracle CPQ - Enterprise CPQ platform delivering guided selling, complex configuration rules, and seamless quote generation for large organizations.
- 3#3: SAP CPQ - Robust CPQ tool integrated with SAP ecosystems for customizable pricing, product configuration, and quote management.
- 4#4: Conga CPQ - Salesforce-native CPQ with document automation, enabling custom configurations and streamlined quote-to-cash processes.
- 5#5: DealHub - AI-powered revenue platform featuring customizable CPQ for interactive buying experiences and accelerated deal cycles.
- 6#6: Cincom CPQ - Specialized CPQ for manufacturing with deep customization for complex products, rules-based pricing, and multi-language support.
- 7#7: PROS - AI-driven CPQ and pricing optimization platform for B2B enterprises with real-time custom pricing and configuration.
- 8#8: Logik.io - No-code visual configuration engine that supercharges CPQ platforms with customizable rules and product modeling.
- 9#9: KBMax - Visual CPQ platform with 3D product configurators for custom manufacturing quotes and interactive sales experiences.
- 10#10: Experlogix CPQ - Flexible CPQ solution supporting complex rules, multi-channel quoting, and custom integrations for diverse industries.
Tools were evaluated based on their functional depth (including customization, dynamic pricing, and integration flexibility), quality of user experience (including ease of deployment and scalability), and overall value (alignment with business goals and cost-effectiveness), ensuring a balanced ranking of industry-leading solutions.
Comparison Table
This comparison table examines leading custom CPQ software tools, such as Salesforce CPQ, Oracle CPQ, SAP CPQ, Conga CPQ, DealHub, and more, to guide users in identifying the right fit for their business. Readers will learn about key features, integration strengths, and practical use cases, facilitating informed choices aligned with their workflow and operational needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Salesforce CPQ Cloud-based CPQ solution integrated with Salesforce CRM for advanced product configuration, dynamic pricing, and automated quoting. | enterprise | 9.7/10 | 9.9/10 | 8.2/10 | 9.0/10 |
| 2 | Oracle CPQ Enterprise CPQ platform delivering guided selling, complex configuration rules, and seamless quote generation for large organizations. | enterprise | 9.2/10 | 9.6/10 | 7.8/10 | 8.7/10 |
| 3 | SAP CPQ Robust CPQ tool integrated with SAP ecosystems for customizable pricing, product configuration, and quote management. | enterprise | 8.7/10 | 9.3/10 | 7.4/10 | 8.1/10 |
| 4 | Conga CPQ Salesforce-native CPQ with document automation, enabling custom configurations and streamlined quote-to-cash processes. | enterprise | 8.7/10 | 9.2/10 | 7.5/10 | 8.0/10 |
| 5 | DealHub AI-powered revenue platform featuring customizable CPQ for interactive buying experiences and accelerated deal cycles. | enterprise | 8.6/10 | 8.7/10 | 9.1/10 | 8.4/10 |
| 6 | Cincom CPQ Specialized CPQ for manufacturing with deep customization for complex products, rules-based pricing, and multi-language support. | enterprise | 8.5/10 | 9.2/10 | 7.1/10 | 8.0/10 |
| 7 | PROS AI-driven CPQ and pricing optimization platform for B2B enterprises with real-time custom pricing and configuration. | enterprise | 8.2/10 | 9.1/10 | 7.4/10 | 7.9/10 |
| 8 | Logik.io No-code visual configuration engine that supercharges CPQ platforms with customizable rules and product modeling. | specialized | 8.4/10 | 9.1/10 | 8.5/10 | 8.2/10 |
| 9 | KBMax Visual CPQ platform with 3D product configurators for custom manufacturing quotes and interactive sales experiences. | specialized | 8.2/10 | 9.1/10 | 7.6/10 | 7.9/10 |
| 10 | Experlogix CPQ Flexible CPQ solution supporting complex rules, multi-channel quoting, and custom integrations for diverse industries. | enterprise | 8.2/10 | 8.7/10 | 7.5/10 | 8.0/10 |
Cloud-based CPQ solution integrated with Salesforce CRM for advanced product configuration, dynamic pricing, and automated quoting.
Enterprise CPQ platform delivering guided selling, complex configuration rules, and seamless quote generation for large organizations.
Robust CPQ tool integrated with SAP ecosystems for customizable pricing, product configuration, and quote management.
Salesforce-native CPQ with document automation, enabling custom configurations and streamlined quote-to-cash processes.
AI-powered revenue platform featuring customizable CPQ for interactive buying experiences and accelerated deal cycles.
Specialized CPQ for manufacturing with deep customization for complex products, rules-based pricing, and multi-language support.
AI-driven CPQ and pricing optimization platform for B2B enterprises with real-time custom pricing and configuration.
No-code visual configuration engine that supercharges CPQ platforms with customizable rules and product modeling.
Visual CPQ platform with 3D product configurators for custom manufacturing quotes and interactive sales experiences.
Flexible CPQ solution supporting complex rules, multi-channel quoting, and custom integrations for diverse industries.
Salesforce CPQ
enterpriseCloud-based CPQ solution integrated with Salesforce CRM for advanced product configuration, dynamic pricing, and automated quoting.
Native, low-code customization on the Salesforce platform with Apex and Lightning for tailored configurations without third-party dependencies
Salesforce CPQ is a leading configure-price-quote (CPQ) solution natively built on the Salesforce platform, enabling sales teams to configure complex products, apply dynamic pricing rules, and generate accurate quotes seamlessly. It integrates deeply with Salesforce CRM, Sales Cloud, and other Salesforce apps, automating the entire quote-to-cash process. Highly customizable via Apex, Flows, and Lightning components, it supports enterprise-scale operations with features like AI-guided selling and subscription management.
Pros
- Seamless native integration with Salesforce CRM and ecosystem for unified data and workflows
- Powerful configuration engine handling complex bundles, rules, and dependencies
- Advanced pricing automation, AI recommendations, and global multi-currency/language support
Cons
- High licensing and implementation costs requiring significant investment
- Steep learning curve and need for Salesforce-certified admins/developers
- Less optimal outside full Salesforce ecosystem due to tight coupling
Best For
Large enterprises already using Salesforce that need highly customizable CPQ for complex, configurable products and global sales operations.
Pricing
Quote-based; typically starts at $75/user/month (billed annually) plus professional services for implementation, scaling with users and features.
Oracle CPQ
enterpriseEnterprise CPQ platform delivering guided selling, complex configuration rules, and seamless quote generation for large organizations.
Embedded AI Deal Advisor for real-time pricing recommendations and margin optimization during the quoting process
Oracle CPQ is a robust, enterprise-grade Configure, Price, Quote (CPQ) solution designed for complex product configurations, dynamic pricing, and automated quote generation in B2B environments. It excels in handling customizable products with advanced rules engines, multi-currency support, and seamless integration into the Oracle ecosystem including ERP, CRM, and SCM applications. The platform leverages AI for recommendations and deal optimization, making it suitable for large-scale sales operations requiring precision and scalability.
Pros
- Exceptional configuration engine for highly complex, customizable products
- Deep native integrations with Oracle Fusion Cloud and third-party CRMs like Salesforce
- AI-powered insights for pricing optimization and guided selling
Cons
- Steep learning curve and lengthy implementation for non-Oracle users
- High cost structure with custom enterprise pricing
- Overkill for small to mid-sized businesses without complex needs
Best For
Large enterprises with intricate product catalogs, high-volume B2B sales, and existing Oracle infrastructure seeking scalable CPQ automation.
Pricing
Subscription-based with custom enterprise pricing; typically starts at $50,000+ annually depending on users, modules, and deployment scale.
SAP CPQ
enterpriseRobust CPQ tool integrated with SAP ecosystems for customizable pricing, product configuration, and quote management.
Scripting Studio for custom JavaScript-based rules, enabling infinite flexibility in configuration logic without vendor dependency
SAP CPQ is an enterprise-grade configure, price, and quote (CPQ) solution tailored for businesses with complex product catalogs and sales processes. It automates product configuration, dynamic pricing, and quote generation using sophisticated rules engines and scripting capabilities. Seamlessly integrated with the SAP ecosystem, including S/4HANA and Sales Cloud, it supports guided selling and ensures quote accuracy across global teams.
Pros
- Powerful rules-based configuration engine for highly complex products
- Deep native integration with SAP ERP, CRM, and other modules
- Advanced pricing capabilities including discounts, approvals, and multi-currency support
Cons
- Steep learning curve and complex initial setup
- High implementation costs and long deployment timelines
- User interface feels dated compared to modern cloud-native CPQ tools
Best For
Large enterprises with intricate B2B sales cycles, complex manufacturing products, and heavy reliance on SAP infrastructure.
Pricing
Custom enterprise licensing, typically starting at $50,000+ annually based on users, modules, and implementation services.
Conga CPQ
enterpriseSalesforce-native CPQ with document automation, enabling custom configurations and streamlined quote-to-cash processes.
Native Salesforce Lightning experience with zero-data-copy configuration for real-time, error-free quoting.
Conga CPQ is a powerful Salesforce-native configure-price-quote (CPQ) solution that automates the creation of accurate, complex quotes for B2B sales teams. It features advanced product configuration rules, dynamic pricing engines, and guided selling capabilities to handle intricate product bundles and discounts. Integrated seamlessly with Salesforce CRM, it streamlines the entire quote-to-cash process, reducing errors and speeding up deal closures.
Pros
- Deep native integration with Salesforce for seamless data flow
- Highly customizable rules engine for complex product configurations
- Robust support for multi-currency, approvals, and contract generation
Cons
- Steep learning curve for setup and customization
- High implementation costs and enterprise pricing
- Overkill for simple quoting needs or non-Salesforce users
Best For
Mid-to-large enterprises using Salesforce with complex, configurable product catalogs requiring guided selling and precise pricing.
Pricing
Quote-based pricing, typically starting at $75/user/month for basic plans but often $100+ per user/month for full features, plus implementation fees.
DealHub
enterpriseAI-powered revenue platform featuring customizable CPQ for interactive buying experiences and accelerated deal cycles.
AI-Powered Guided Selling that dynamically recommends upsells and configurations during buyer interactions
DealHub is a robust CPQ (Configure, Price, Quote) platform designed to streamline sales processes for B2B teams by enabling product configuration, dynamic pricing, and professional quote generation. It integrates deeply with CRMs like Salesforce and HubSpot, offering guided selling journeys powered by AI to boost conversion rates. Beyond core CPQ, it includes contract lifecycle management (CLM), e-signatures, and sales content management for end-to-end deal acceleration.
Pros
- Intuitive interface with fast setup and minimal training required
- Strong AI-driven guided selling and personalization capabilities
- Seamless CRM integrations and robust automation for sales workflows
Cons
- Limited depth in highly complex multi-tier configurations compared to enterprise giants
- Reporting and analytics could be more advanced out-of-the-box
- Pricing scales quickly for larger teams with advanced needs
Best For
Mid-market B2B sales teams seeking a user-friendly CPQ solution with quick deployment and integrated deal-closing tools.
Pricing
Custom quote-based pricing; typically starts at $75/user/month for basic plans, with enterprise tiers $150+/user/month including full CPQ, CLM, and AI features.
Cincom CPQ
enterpriseSpecialized CPQ for manufacturing with deep customization for complex products, rules-based pricing, and multi-language support.
Advanced constraint-based configuration engine that validates millions of product options in real-time to ensure feasible quotes.
Cincom CPQ is an enterprise-grade configure-price-quote (CPQ) solution tailored for complex manufacturing and engineer-to-order environments. It enables precise product configuration using advanced rules and constraints, dynamic pricing optimization, and automated quote generation. The platform integrates deeply with ERP, CRM, and PLM systems to streamline B2B sales processes for industries like aerospace, machinery, and heavy equipment.
Pros
- Superior constraint-based configuration for highly complex products
- Robust integrations with ERP/CRM systems like SAP and Salesforce
- Scalable performance for large-scale enterprise deployments
Cons
- Steep learning curve and lengthy implementation
- Enterprise pricing can be prohibitive for SMBs
- User interface feels dated compared to modern SaaS competitors
Best For
Large manufacturers and engineering firms with intricate, customizable product catalogs requiring rule-driven sales automation.
Pricing
Custom quote-based pricing for enterprise licenses; typically starts at $50,000+ annually depending on modules and users.
PROS
enterpriseAI-driven CPQ and pricing optimization platform for B2B enterprises with real-time custom pricing and configuration.
AI-powered real-time pricing guidance that recommends optimal prices per deal to boost win rates and profitability
PROS is an AI-powered CPQ (Configure, Price, Quote) platform designed for enterprises handling complex B2B sales cycles. It excels in dynamic pricing optimization, guided selling, and accurate quote generation to maximize revenue and margins. The solution integrates deeply with CRM systems like Salesforce, providing real-time insights and automation for sales teams.
Pros
- Advanced AI-driven pricing optimization for margin maximization
- Seamless integrations with Salesforce and ERP systems
- Robust analytics and reporting for deal insights
Cons
- Complex implementation requiring significant customization
- Steep learning curve for non-technical users
- Higher cost suitable mainly for large enterprises
Best For
Large enterprises in manufacturing, high-tech, or distribution with complex pricing models and high-volume B2B sales.
Pricing
Custom enterprise pricing, typically starting at $50,000+ annually based on users, modules, and implementation scope; contact sales for quote.
Logik.io
specializedNo-code visual configuration engine that supercharges CPQ platforms with customizable rules and product modeling.
Pay-per-configuration pricing model that aligns costs directly with usage
Logik.io is a no-code CPQ platform designed for building complex product configurators, dynamic pricing rules, and automated quote generation using a visual logic builder. It features a composable, microservices-based architecture that allows for scalable deployments and seamless integrations with CRMs like Salesforce. The platform excels in handling intricate B2B sales processes without requiring extensive development resources.
Pros
- Powerful no-code visual logic builder for complex rules
- Composable architecture for flexibility and scalability
- Strong Salesforce native integration
Cons
- Usage-based pricing can be unpredictable for high-volume users
- Steeper learning curve for very advanced configurations
- Fewer pre-built integrations than established competitors
Best For
Mid-market to enterprise businesses in manufacturing or tech with highly configurable products needing a flexible, no-code CPQ solution.
Pricing
Usage-based 'pay-as-you-configure' model starting at around $0.50 per configuration, with enterprise plans customized based on volume.
KBMax
specializedVisual CPQ platform with 3D product configurators for custom manufacturing quotes and interactive sales experiences.
Real-time interactive 3D product configurator with photo-realistic rendering
KBMax is a visual CPQ (Configure, Price, Quote) platform specializing in 3D product configuration for complex, customizable products. It enables sales teams to build interactive 3D models in real-time during the sales process, ensuring accurate pricing and specifications. The software integrates with CRM systems like Salesforce and ERP platforms, streamlining guided selling for industries such as manufacturing, HVAC, and furniture.
Pros
- Exceptional real-time 3D visualization and rendering for immersive product demos
- Robust rule-based configuration engine for complex products
- Strong integrations with Salesforce, SAP, and other ERP/CRM systems
Cons
- Steep learning curve for initial setup and rule configuration
- Higher pricing suitable only for mid-to-large enterprises
- Limited native reporting and analytics compared to competitors
Best For
Mid-sized to large B2B manufacturers selling visually complex, customizable products like equipment or furniture.
Pricing
Custom quote-based pricing, typically starting at $50,000+ annually for mid-tier deployments, based on users, products, and integrations.
Experlogix CPQ
enterpriseFlexible CPQ solution supporting complex rules, multi-channel quoting, and custom integrations for diverse industries.
Sophisticated rules-based configuration engine that supports engineer-to-order complexity with real-time validation and CAD visualization
Experlogix CPQ is a powerful configure-price-quote (CPQ) solution tailored for businesses handling complex, engineer-to-order products in manufacturing, engineering, and services industries. It streamlines the sales process by enabling accurate product configuration, dynamic pricing, and automated quote generation while integrating deeply with ERP, CRM, and CAD systems like Microsoft Dynamics, Salesforce, and AutoCAD. The platform emphasizes rule-based logic to manage intricate dependencies, ensuring error-free outputs for high-stakes quoting scenarios.
Pros
- Advanced rules engine for handling complex product configurations and dependencies
- Seamless integrations with ERP/CRM systems like Dynamics 365 and Salesforce
- Visual configurators and CAD integration for precise engineering quotes
Cons
- Steep learning curve for setup and customization
- Higher pricing suitable only for mid-to-large enterprises
- Limited native mobile app functionality compared to competitors
Best For
Manufacturing and engineering firms with highly customizable, complex products requiring precise configuration and quoting accuracy.
Pricing
Quote-based enterprise pricing; typically starts at $50,000+ annually depending on users, modules, and integrations.
Conclusion
The top 10 custom CPQ tools vary in focus but all elevate quote processes; Salesforce CPQ emerges as the clear leader, boasting seamless CRM integration and adaptive pricing. Oracle CPQ and SAP CPQ follow, offering tailored solutions: Oracle for large-scale guided selling, SAP for deep ecosystem alignment. Together, these tools address diverse business needs, ensuring efficiency and accuracy.
Embrace Salesforce CPQ to streamline your quoting workflow, or explore Oracle and SAP CPQ to find the ideal match for your unique requirements—each is built to transform how you sell.
Tools Reviewed
All tools were independently evaluated for this comparison