Quick Overview
- 1#1: Pipedrive - Sales-focused CRM providing visual pipeline management, deal tracking, and activity reminders to accelerate sales cycles.
- 2#2: Salesforce - Enterprise CRM with advanced sales cloud features for pipeline tracking, forecasting, AI insights, and automation.
- 3#3: HubSpot CRM - Free scalable CRM offering sales pipeline visualization, email tracking, meetings scheduling, and deal management.
- 4#4: Close - High-velocity sales CRM with built-in calling, emailing, SMS, and predictive pipeline management for SMBs.
- 5#5: Freshsales - AI-driven CRM for sales teams featuring visual pipelines, lead scoring, built-in phone, and deal insights.
- 6#6: Zoho CRM - Affordable all-in-one CRM with sales pipeline tracking, automation, analytics, and multi-channel integration.
- 7#7: monday sales CRM - Flexible visual CRM platform for customizable sales pipelines, lead management, and team collaboration.
- 8#8: Insightly - CRM combining sales pipeline tracking with project management, custom fields, and relationship mapping.
- 9#9: Copper - Google-native CRM for seamless sales tracking, pipeline management, and contact enrichment within Workspace.
- 10#10: Nimble - Social CRM unifying contacts, deals, tasks, and social signals for streamlined sales prospecting and tracking.
Tools were selected based on key metrics including core sales functionality, user-friendliness, reliability, and comprehensive value, ensuring alignment with varied team needs and operational goals
Comparison Table
CRM sales tracking software simplifies managing leads and pipelines, with options ranging from user-friendly platforms to enterprise-grade solutions. This comparison table explores tools like Pipedrive, Salesforce, HubSpot CRM, Close, and Freshsales, highlighting key features, pricing, and usability to help readers identify the best fit for their business needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Pipedrive Sales-focused CRM providing visual pipeline management, deal tracking, and activity reminders to accelerate sales cycles. | specialized | 9.2/10 | 9.0/10 | 9.5/10 | 8.8/10 |
| 2 | Salesforce Enterprise CRM with advanced sales cloud features for pipeline tracking, forecasting, AI insights, and automation. | enterprise | 9.2/10 | 9.8/10 | 7.4/10 | 8.1/10 |
| 3 | HubSpot CRM Free scalable CRM offering sales pipeline visualization, email tracking, meetings scheduling, and deal management. | enterprise | 9.1/10 | 8.8/10 | 9.5/10 | 9.3/10 |
| 4 | Close High-velocity sales CRM with built-in calling, emailing, SMS, and predictive pipeline management for SMBs. | specialized | 8.8/10 | 9.1/10 | 9.3/10 | 8.4/10 |
| 5 | Freshsales AI-driven CRM for sales teams featuring visual pipelines, lead scoring, built-in phone, and deal insights. | specialized | 8.7/10 | 8.8/10 | 9.2/10 | 8.6/10 |
| 6 | Zoho CRM Affordable all-in-one CRM with sales pipeline tracking, automation, analytics, and multi-channel integration. | enterprise | 8.7/10 | 9.0/10 | 8.5/10 | 9.2/10 |
| 7 | monday sales CRM Flexible visual CRM platform for customizable sales pipelines, lead management, and team collaboration. | enterprise | 8.2/10 | 8.5/10 | 9.0/10 | 7.5/10 |
| 8 | Insightly CRM combining sales pipeline tracking with project management, custom fields, and relationship mapping. | specialized | 8.1/10 | 8.5/10 | 7.8/10 | 8.0/10 |
| 9 | Copper Google-native CRM for seamless sales tracking, pipeline management, and contact enrichment within Workspace. | specialized | 8.6/10 | 8.4/10 | 9.2/10 | 8.5/10 |
| 10 | Nimble Social CRM unifying contacts, deals, tasks, and social signals for streamlined sales prospecting and tracking. | other | 7.4/10 | 7.1/10 | 8.6/10 | 8.2/10 |
Sales-focused CRM providing visual pipeline management, deal tracking, and activity reminders to accelerate sales cycles.
Enterprise CRM with advanced sales cloud features for pipeline tracking, forecasting, AI insights, and automation.
Free scalable CRM offering sales pipeline visualization, email tracking, meetings scheduling, and deal management.
High-velocity sales CRM with built-in calling, emailing, SMS, and predictive pipeline management for SMBs.
AI-driven CRM for sales teams featuring visual pipelines, lead scoring, built-in phone, and deal insights.
Affordable all-in-one CRM with sales pipeline tracking, automation, analytics, and multi-channel integration.
Flexible visual CRM platform for customizable sales pipelines, lead management, and team collaboration.
CRM combining sales pipeline tracking with project management, custom fields, and relationship mapping.
Google-native CRM for seamless sales tracking, pipeline management, and contact enrichment within Workspace.
Social CRM unifying contacts, deals, tasks, and social signals for streamlined sales prospecting and tracking.
Pipedrive
specializedSales-focused CRM providing visual pipeline management, deal tracking, and activity reminders to accelerate sales cycles.
Drag-and-drop visual sales pipeline that provides an at-a-glance overview of every deal's status and progress.
Pipedrive is a sales-focused CRM designed specifically for tracking and managing sales pipelines with a highly visual, drag-and-drop interface that simplifies deal progression. It offers tools for activity scheduling, email integration, automation workflows, and performance reporting to help sales teams close more deals efficiently. Ideal for small to mid-sized sales organizations, it emphasizes simplicity over comprehensive CRM bloat, making it a top choice for sales tracking.
Pros
- Highly intuitive visual pipeline for effortless deal tracking
- Robust automation and activity reminders to boost productivity
- Seamless integrations with email, calendars, and 300+ apps
Cons
- Limited built-in marketing automation compared to full-suite CRMs
- Advanced reporting and custom fields locked behind higher tiers
- No native lead scoring in basic plans
Best For
Sales teams and managers prioritizing straightforward pipeline visualization and deal progression without complex CRM overhead.
Pricing
Starts at $14.90/user/month (Essential, billed annually) up to $99/user/month (Enterprise); free trial available.
Salesforce
enterpriseEnterprise CRM with advanced sales cloud features for pipeline tracking, forecasting, AI insights, and automation.
Einstein AI, providing predictive lead scoring, opportunity insights, and automated sales coaching unique in depth and integration
Salesforce is a leading cloud-based CRM platform renowned for its robust sales tracking capabilities, enabling teams to manage leads, opportunities, pipelines, and forecasts in a unified system. It offers advanced automation, real-time reporting, and AI-driven insights through features like Einstein to optimize sales performance. Highly customizable via the Lightning platform and AppExchange marketplace, it scales seamlessly for enterprises while integrating with thousands of third-party tools.
Pros
- Extremely comprehensive sales tracking with pipeline management, forecasting, and AI predictions via Einstein
- Vast customization and scalability for complex sales processes
- Huge ecosystem of integrations and AppExchange apps for enhanced functionality
Cons
- Steep learning curve and complex initial setup requiring admin expertise
- High pricing that escalates quickly for advanced features
- Overkill for small teams due to feature density and cost
Best For
Mid-to-large enterprises with complex sales operations needing deep customization, advanced analytics, and scalable growth.
Pricing
Sales Cloud starts at $25/user/month (Essentials) up to $300/user/month (Unlimited), with add-ons for AI and advanced features; annual contracts required.
HubSpot CRM
enterpriseFree scalable CRM offering sales pipeline visualization, email tracking, meetings scheduling, and deal management.
Real-time email open and click tracking integrated directly into contact timelines for effortless sales activity monitoring
HubSpot CRM is a comprehensive customer relationship management platform designed for sales tracking, offering tools like deal pipelines, contact management, email tracking, and activity timelines. It enables sales teams to monitor interactions, forecast revenue, and automate workflows seamlessly. The free core version supports unlimited users and contacts, with paid hubs adding advanced features like sequences and predictive lead scoring.
Pros
- Generous free tier with unlimited users and 1 million contacts
- Intuitive drag-and-drop pipeline builder and real-time activity tracking
- Extensive integrations with Gmail, Outlook, and 1,000+ apps
Cons
- Advanced sales automation and reporting locked behind paid tiers
- Customization can feel overwhelming for very complex sales processes
- Occasional performance lags with large datasets in free version
Best For
Small to mid-sized sales teams seeking a scalable, user-friendly CRM with strong inbound sales tracking and growth potential.
Pricing
Free core CRM forever; Sales Hub Starter at $20/user/month, Professional at $90/user/month, Enterprise at $150/user/month (billed annually).
Close
specializedHigh-velocity sales CRM with built-in calling, emailing, SMS, and predictive pipeline management for SMBs.
Power Dialer for automated, high-volume outbound calling directly from the CRM
Close is a sales-first CRM built for high-velocity inside sales teams, combining contact management, deal pipelines, and activity tracking with built-in calling, emailing, and SMS tools. It emphasizes speed and simplicity, allowing reps to log calls, send sequences, and update pipelines without leaving the platform. Advanced reporting and automation help track performance and forecast sales accurately.
Pros
- Seamless built-in phone, email, and SMS integration
- Intuitive, fast interface with one-click actions
- Powerful real-time reporting and custom dashboards
Cons
- Limited third-party integrations compared to enterprise CRMs
- Lacks robust marketing automation features
- Pricing scales up quickly for larger teams
Best For
Small to medium-sized inside sales teams needing an all-in-one CRM for outbound calling and deal tracking without app-switching.
Pricing
Starts at $29/user/month (Essential, billed annually), with Professional at $49, Business at $99, and Enterprise custom pricing.
Freshsales
specializedAI-driven CRM for sales teams featuring visual pipelines, lead scoring, built-in phone, and deal insights.
Freddy AI for real-time deal insights and predictive lead scoring
Freshsales is a sales-focused CRM platform from Freshworks that helps teams manage leads, track deals, and visualize sales pipelines in real-time. It offers built-in tools for email tracking, calling, SMS, and AI-powered insights via Freddy AI to score leads and forecast revenue. The software emphasizes ease of use with customizable workflows and seamless integrations for sales automation.
Pros
- Intuitive visual pipeline builder for easy deal tracking
- Freddy AI for lead scoring and sales predictions
- Generous free plan and strong integrations ecosystem
Cons
- Advanced reporting locked behind higher tiers
- Limited customization in entry-level plans
- Occasional performance lags with large datasets
Best For
Small to mid-sized sales teams seeking an intuitive CRM with AI insights and affordable scaling.
Pricing
Free for up to 3 users; paid plans from $15/user/month (Growth), $39 (Pro), $59 (Enterprise), billed annually.
Zoho CRM
enterpriseAffordable all-in-one CRM with sales pipeline tracking, automation, analytics, and multi-channel integration.
Zia AI for real-time sales predictions, anomaly detection, and automated workflow suggestions
Zoho CRM is a cloud-based customer relationship management platform that excels in sales tracking by managing leads, deals, pipelines, and customer interactions through customizable workflows and real-time analytics. It provides tools for forecasting sales, automating follow-ups, and generating reports to optimize sales performance. With AI-driven insights via Zia and seamless integrations, it supports teams in closing deals faster while scaling with business growth.
Pros
- Highly customizable pipelines and automation for precise sales tracking
- AI-powered Zia for predictive analytics and insights
- Extensive integrations with over 500 apps including Google Workspace and Microsoft
Cons
- Advanced customization requires technical setup and learning
- Reporting dashboards can feel cluttered without configuration
- Free plan limits advanced sales tracking features
Best For
Small to mid-sized sales teams seeking an affordable, feature-rich CRM for pipeline management and automation without enterprise-level complexity.
Pricing
Free for up to 3 users; paid plans from $14/user/month (Standard) to $52/user/month (Ultimate), billed annually.
monday sales CRM
enterpriseFlexible visual CRM platform for customizable sales pipelines, lead management, and team collaboration.
No-code customizable boards for building unique sales pipelines and dashboards
monday sales CRM, built on the monday.com platform, is a highly visual and customizable tool designed for sales teams to track leads, manage pipelines, and automate workflows through drag-and-drop boards. It excels in real-time collaboration, email integration, and deal forecasting, making it adaptable for various sales processes. While versatile, it shines in environments needing flexibility over rigid CRM structures.
Pros
- Highly customizable pipelines and boards for tailored sales tracking
- Intuitive drag-and-drop interface with strong automation capabilities
- Seamless integrations with email, calendars, and 200+ apps
Cons
- Reporting and advanced analytics require higher-tier plans or add-ons
- Customization can become complex for beginners or simple use cases
- Pricing scales quickly for teams needing full sales features
Best For
Growing sales teams seeking a flexible, visual CRM that integrates with broader work management needs.
Pricing
Basic at $10/user/mo, Standard $14/user/mo, Pro $24/user/mo (billed annually); Enterprise custom.
Insightly
specializedCRM combining sales pipeline tracking with project management, custom fields, and relationship mapping.
Relationship Maps for visually linking and understanding connections between contacts, organizations, and sales opportunities
Insightly is a cloud-based CRM platform that excels in sales tracking by providing visual pipeline management, contact relationship mapping, and automation tools to streamline sales processes. It integrates sales, marketing, and project management features, allowing teams to track deals from lead to close while linking related records like contacts, organizations, and opportunities. With robust reporting and mobile accessibility, it's suited for businesses seeking an all-in-one solution beyond basic CRM.
Pros
- Visual pipeline and deal tracking for intuitive sales management
- Relationship mapping that connects contacts, orgs, and opportunities
- Strong integrations with Google Workspace, Outlook, and 250+ apps
Cons
- Interface feels somewhat dated and less modern than competitors
- Advanced reporting requires higher-tier plans or add-ons
- Steep learning curve for complex workflows and customizations
Best For
Small to medium-sized businesses needing integrated CRM sales tracking with project management and relationship intelligence.
Pricing
Starts at $29/user/month (billed annually) for Professional; Plus at $49/user/month; Enterprise custom pricing.
Copper
specializedGoogle-native CRM for seamless sales tracking, pipeline management, and contact enrichment within Workspace.
Automatic email and calendar integration that pulls deals and activities into the CRM without manual input
Copper is a CRM platform built natively for Google Workspace, seamlessly integrating with Gmail, Calendar, and Drive to automate sales tracking and pipeline management. It automatically captures contact details and activities from emails, enabling sales teams to focus on selling rather than data entry. The tool offers visual pipelines, deal tracking, and workflow automation tailored for small to mid-sized businesses.
Pros
- Deep integration with Google Workspace for effortless data sync
- Intuitive interface with minimal setup required
- Strong automation for email-to-CRM capture and reminders
Cons
- Limited advanced reporting and customization options
- Less suitable for non-Google users or complex enterprise needs
- Higher-tier plans required for advanced sales forecasting
Best For
Small to medium-sized sales teams already using Google Workspace who want simple, automated CRM without a steep learning curve.
Pricing
Starts at $25/user/month (Basic, billed annually); Professional at $59/user/month; Business at $99/user/month.
Nimble
otherSocial CRM unifying contacts, deals, tasks, and social signals for streamlined sales prospecting and tracking.
Relationship Manager with automatic social signals and web enrichment for enriched contact profiles
Nimble is a lightweight CRM platform focused on relationship management and sales tracking, integrating email, calendars, social media, and web data into unified contact profiles. It provides pipeline management, deal tracking, task automation, and basic reporting to streamline sales processes for small teams. While not as feature-rich as enterprise solutions, it emphasizes simplicity and actionable insights from customer interactions across channels.
Pros
- Intuitive interface with quick setup
- Strong social media and web data integration for relationship insights
- Affordable pricing with solid core sales tracking tools
Cons
- Limited advanced reporting and analytics
- Fewer third-party integrations compared to top CRMs
- Basic pipeline customization lacks depth for complex sales
Best For
Small businesses and solopreneurs seeking a simple, relationship-focused CRM for basic sales pipeline tracking without steep learning curves.
Pricing
Starts at $25/user/month (billed annually) for Business plan; higher tiers up to $49/user/month for advanced features; 14-day free trial.
Conclusion
Evaluating the top 10 CRM sales tracking tools reveals three standout platforms, with Pipedrive leading as the best choice—its sales-focused visual pipeline management and deal tracking streamline cycles effectively. Salesforce, with enterprise-level AI insights and automation, and HubSpot CRM, offering free scalability and intuitive deal management, remain strong alternatives for diverse business needs. The right tool depends on priorities, but Pipedrive excels in delivering actionable, tailored sales results.
Boost your sales efficiency today by trying Pipedrive—leverage its visual pipeline, automated reminders, and deal-tracking features to accelerate growth and close more deals than ever.
Tools Reviewed
All tools were independently evaluated for this comparison