Quick Overview
- 1#1: Follow Up Boss - Automates lead routing, follow-ups, and communication to help real estate agents nurture prospects and close deals efficiently.
- 2#2: kvCORE - Provides an all-in-one real estate platform with CRM, IDX websites, marketing automation, and transaction management tools.
- 3#3: Lofty - Offers comprehensive CRM features including AI lead nurturing, IDX integration, and automated marketing for real estate professionals.
- 4#4: LionDesk - Delivers affordable CRM with SMS/email automation, lead management, and transaction coordination tailored for real estate agents.
- 5#5: Real Geeks - Combines CRM with IDX websites, lead generation, and automated follow-up to drive real estate sales and listings.
- 6#6: Wise Agent - Provides cost-effective real estate CRM with contact management, drip campaigns, and mobile app for on-the-go agents.
- 7#7: BoomTown - Enterprise-grade CRM platform with advanced lead generation, behavioral tracking, and team management for real estate brokerages.
- 8#8: Top Producer - Streamlines real estate CRM with transaction management, market reports, and automated nurturing for agents and teams.
- 9#9: Market Leader - Integrates CRM with lead generation tools, IDX sites, and market insights to help real estate agents capture and convert leads.
- 10#10: Realvolve - Cloud-based real estate CRM that automates workflows, client communication, and transaction pipelines for efficient deal management.
These tools were chosen based on rigorous assessment of features (automation, IDX integration, transaction management), user-friendliness, reliability, and value, ensuring they cater to diverse needs—from solo agents to enterprise brokerages.
Comparison Table
CRM software is vital for managing real estate workflows, and comparing tools like Follow Up Boss, kvCORE, Lofty, LionDesk, Real Geeks, and more helps identify the right fit. This table outlines key features, pricing, and usability to guide decision-making, making it easier to match software capabilities with business needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Follow Up Boss Automates lead routing, follow-ups, and communication to help real estate agents nurture prospects and close deals efficiently. | specialized | 9.4/10 | 9.6/10 | 8.7/10 | 8.9/10 |
| 2 | kvCORE Provides an all-in-one real estate platform with CRM, IDX websites, marketing automation, and transaction management tools. | enterprise | 9.2/10 | 9.5/10 | 8.7/10 | 8.8/10 |
| 3 | Lofty Offers comprehensive CRM features including AI lead nurturing, IDX integration, and automated marketing for real estate professionals. | specialized | 9.2/10 | 9.5/10 | 8.7/10 | 8.9/10 |
| 4 | LionDesk Delivers affordable CRM with SMS/email automation, lead management, and transaction coordination tailored for real estate agents. | specialized | 8.6/10 | 8.8/10 | 9.1/10 | 8.2/10 |
| 5 | Real Geeks Combines CRM with IDX websites, lead generation, and automated follow-up to drive real estate sales and listings. | specialized | 8.6/10 | 8.7/10 | 9.1/10 | 8.0/10 |
| 6 | Wise Agent Provides cost-effective real estate CRM with contact management, drip campaigns, and mobile app for on-the-go agents. | specialized | 8.2/10 | 8.5/10 | 7.8/10 | 9.0/10 |
| 7 | BoomTown Enterprise-grade CRM platform with advanced lead generation, behavioral tracking, and team management for real estate brokerages. | enterprise | 8.1/10 | 8.7/10 | 7.4/10 | 7.6/10 |
| 8 | Top Producer Streamlines real estate CRM with transaction management, market reports, and automated nurturing for agents and teams. | enterprise | 8.2/10 | 8.8/10 | 7.5/10 | 8.0/10 |
| 9 | Market Leader Integrates CRM with lead generation tools, IDX sites, and market insights to help real estate agents capture and convert leads. | specialized | 8.2/10 | 8.5/10 | 7.6/10 | 7.8/10 |
| 10 | Realvolve Cloud-based real estate CRM that automates workflows, client communication, and transaction pipelines for efficient deal management. | specialized | 8.5/10 | 9.2/10 | 8.3/10 | 8.0/10 |
Automates lead routing, follow-ups, and communication to help real estate agents nurture prospects and close deals efficiently.
Provides an all-in-one real estate platform with CRM, IDX websites, marketing automation, and transaction management tools.
Offers comprehensive CRM features including AI lead nurturing, IDX integration, and automated marketing for real estate professionals.
Delivers affordable CRM with SMS/email automation, lead management, and transaction coordination tailored for real estate agents.
Combines CRM with IDX websites, lead generation, and automated follow-up to drive real estate sales and listings.
Provides cost-effective real estate CRM with contact management, drip campaigns, and mobile app for on-the-go agents.
Enterprise-grade CRM platform with advanced lead generation, behavioral tracking, and team management for real estate brokerages.
Streamlines real estate CRM with transaction management, market reports, and automated nurturing for agents and teams.
Integrates CRM with lead generation tools, IDX sites, and market insights to help real estate agents capture and convert leads.
Cloud-based real estate CRM that automates workflows, client communication, and transaction pipelines for efficient deal management.
Follow Up Boss
specializedAutomates lead routing, follow-ups, and communication to help real estate agents nurture prospects and close deals efficiently.
The infinite inbox that unifies all lead communications (texts, calls, emails, voicemails) into one intuitive stream for instant, contextual responses.
Follow Up Boss is a top-tier CRM platform tailored for real estate agents and teams, specializing in lead management, automated follow-ups, and centralized communication tracking. It integrates seamlessly with major lead sources like Zillow, Realtor.com, and Google Leads, funneling all inquiries into a unified 'infinite inbox' that combines texts, calls, emails, and voicemails. The software excels in nurturing leads through smart lists, action plans, and one-click responses, helping users stay organized and convert more opportunities without manual data entry.
Pros
- Seamless integrations with 250+ lead sources for effortless lead capture
- Powerful automation with action plans and smart lists to nurture leads at scale
- Robust mobile app and one-click follow-ups for on-the-go productivity
Cons
- Steeper learning curve for advanced features and custom automations
- Higher cost per user may strain solo agents or small teams
- Limited native transaction management; relies on integrations for full pipeline
Best For
Mid-sized real estate teams and agents prioritizing lead generation, rapid follow-up, and conversion optimization over comprehensive transaction tools.
Pricing
Starts at $49/user/month (Essentials), $69/user/month (Pro), with team plans from $499/month; annual billing offers discounts, plus optional add-ons for advanced calling.
kvCORE
enterpriseProvides an all-in-one real estate platform with CRM, IDX websites, marketing automation, and transaction management tools.
One-click IDX website builder with real-time CRM integration for automatic lead routing and follow-up
kvCORE is a comprehensive all-in-one real estate CRM platform designed to help agents and teams manage leads, automate marketing, and close deals efficiently. It integrates IDX websites, transaction management, AI-powered lead nurturing, and robust reporting tools into a single dashboard. Ideal for scaling real estate businesses, it emphasizes lead generation and conversion through personalized automation.
Pros
- Integrated IDX websites with seamless CRM syncing for instant lead capture
- Advanced AI-driven marketing automation and lead nurturing
- Mobile app and transaction management streamline operations
Cons
- Higher pricing tiers can be costly for solo agents
- Steep initial learning curve for full feature utilization
- Limited flexibility in custom integrations with third-party tools
Best For
Mid-sized real estate teams and top producers seeking an all-in-one platform for lead generation, nurturing, and transaction closing.
Pricing
Custom pricing starts at around $595/month for basic plans, scaling to $1,500+ for teams with add-ons; requires demo for exact quotes.
Lofty
specializedOffers comprehensive CRM features including AI lead nurturing, IDX integration, and automated marketing for real estate professionals.
AI-powered Luna assistant that autonomously engages leads via text, qualifies them, and schedules showings
Lofty is a comprehensive all-in-one CRM platform designed specifically for real estate professionals, integrating lead generation from multiple sources, AI-powered automation, marketing tools, IDX websites, and transaction management. It helps agents nurture leads through automated SMS, email campaigns, and AI chat assistance, while providing robust analytics and team collaboration features. With its focus on scalability, Lofty supports solo agents up to large brokerages in streamlining operations and boosting conversions.
Pros
- Integrated lead generation from Zillow, Google, and social media with one-click import
- AI co-pilot Luna for intelligent lead qualification and 24/7 follow-up
- Customizable IDX websites and advanced marketing automation saving time
Cons
- Higher pricing tiers can be expensive for solo agents
- Steep initial learning curve for advanced customizations
- Occasional glitches in mobile app reported by users
Best For
Mid-sized real estate teams and growing brokerages seeking an all-in-one CRM with strong AI and lead gen capabilities.
Pricing
Starts at $499/month for Growth plan (1 user), $999/month for Pro (up to 5 users), with enterprise custom pricing; 14-day free trial available.
LionDesk
specializedDelivers affordable CRM with SMS/email automation, lead management, and transaction coordination tailored for real estate agents.
Action Plans: Customizable automated sequences that handle multi-channel lead follow-ups (email, SMS, voicemail drops) without manual intervention.
LionDesk is a comprehensive CRM platform built specifically for real estate agents and teams, offering tools for lead capture, nurturing, transaction management, and marketing automation. It integrates with MLS systems, websites, and lead sources like Zillow and Realtor.com, enabling seamless data import and automated follow-ups via email, SMS, and calls. The mobile app provides on-the-go access to contacts, deals, and campaigns, making it ideal for agents in the field.
Pros
- Intuitive interface with excellent mobile app for real-time access
- Powerful automation for lead nurturing and transaction pipelines
- Affordable pricing with strong integrations for MLS and lead sources
Cons
- Reporting and analytics lack depth compared to enterprise CRMs
- Occasional glitches in automation workflows
- Limited advanced customization options for larger teams
Best For
Independent agents and small real estate teams needing an easy-to-use, mobile-first CRM for lead management and automation.
Pricing
Starts at $25/user/month (Essentials), $39/user/month (Pro), $59/user/month (Premium), billed annually with a 30-day free trial.
Real Geeks
specializedCombines CRM with IDX websites, lead generation, and automated follow-up to drive real estate sales and listings.
One-click IDX website deployment with native CRM lead routing, turning site visitors into actionable leads instantly
Real Geeks is an all-in-one real estate platform that integrates IDX-compliant websites with a robust CRM system designed for lead generation, nurturing, and conversion. It offers automated marketing campaigns, transaction management, and analytics to help real estate professionals streamline their operations. The software emphasizes ease of use for agents who need a professional online presence tied directly to CRM functionality.
Pros
- Seamless IDX website builder with automatic lead capture into CRM
- Powerful automation for email/SMS drip campaigns and follow-ups
- User-friendly interface with mobile app support for on-the-go management
Cons
- Higher pricing compared to standalone CRMs
- Limited advanced customization options for websites
- Reporting and analytics could be more comprehensive
Best For
Real estate agents and small teams seeking an integrated IDX website and CRM solution for lead generation and nurturing without technical expertise.
Pricing
Starts at $299/month for the Power plan (includes IDX site and CRM); Elite plan at $499/month with advanced features; custom enterprise pricing available.
Wise Agent
specializedProvides cost-effective real estate CRM with contact management, drip campaigns, and mobile app for on-the-go agents.
Built-in IDX websites that seamlessly integrate with the CRM for instant lead capture and nurturing
Wise Agent is an all-in-one CRM platform designed specifically for real estate agents and teams, providing tools for lead management, transaction coordination, marketing automation, and IDX website integration. It streamlines workflows with features like automated email/SMS campaigns, contact databases, and mobile accessibility. The software emphasizes affordability and ease of scaling for solo agents to small brokerages.
Pros
- Comprehensive all-in-one solution covering CRM, marketing, and transactions
- Affordable pricing with no hidden fees
- Strong IDX website builder and lead routing capabilities
- Robust mobile app for on-the-go management
Cons
- User interface feels dated compared to modern competitors
- Limited advanced reporting and analytics
- Occasional glitches in integrations and automation
- Customer support can be slow during peak times
Best For
Solo real estate agents or small teams seeking a cost-effective, feature-rich CRM without needing extensive customizations.
Pricing
Starts at $49/user/month (Launch plan) up to $149/user/month (Enterprise), with annual discounts; includes unlimited contacts and most features across tiers.
BoomTown
enterpriseEnterprise-grade CRM platform with advanced lead generation, behavioral tracking, and team management for real estate brokerages.
BoomTown's proprietary high-intent lead engine with predictive scoring and instant routing
BoomTown is an all-in-one CRM and marketing platform tailored for real estate agents and teams, focusing on lead generation, nurturing, and conversion through automated campaigns and IDX-enabled websites. It offers robust transaction management, advanced analytics, and mobile accessibility to streamline operations from lead capture to close. The software emphasizes scalability for brokerages with tools like team collaboration and performance tracking.
Pros
- Powerful lead generation and automated follow-up Action Plans
- Integrated IDX websites and marketing automation
- Strong team management and analytics tools
Cons
- Steep learning curve for new users
- High cost for smaller teams
- Occasional reports of support delays
Best For
Mid-sized to large real estate teams and brokerages seeking scalable lead management and marketing automation.
Pricing
Custom pricing starts at around $1,250/month for basic plans, scaling to $5,000+/month for enterprise teams with full features.
Top Producer
enterpriseStreamlines real estate CRM with transaction management, market reports, and automated nurturing for agents and teams.
Pre-built, customizable Action Plans that automate client interactions and nurture leads through every stage of the real estate process
Top Producer is a comprehensive CRM platform designed specifically for real estate professionals, offering tools for lead generation, nurturing, transaction management, and automated marketing campaigns. It provides customizable action plans, email templates, and integrations with MLS systems to streamline workflows from prospecting to closing. The software also includes a mobile app for on-the-go access and reporting features to track performance metrics.
Pros
- Robust real estate-specific marketing automation and action plans
- Strong transaction management and MLS integrations
- Comprehensive mobile app for field agents
Cons
- Dated user interface with a steep learning curve
- Higher pricing compared to some competitors
- Limited customization in reporting
Best For
Established real estate agents and teams seeking an all-in-one CRM with powerful automated follow-up and marketing tools.
Pricing
Starts at $129/user/month (billed annually), with higher tiers up to $219/user/month for advanced features; custom enterprise pricing available.
Market Leader
specializedIntegrates CRM with lead generation tools, IDX sites, and market insights to help real estate agents capture and convert leads.
Guaranteed exclusive leads from premium sources like Realtor.com, with AI-driven nurturing for higher conversion rates
Market Leader is a robust CRM platform tailored for real estate agents and teams, focusing on lead generation, nurturing, and conversion through integrated IDX websites and marketing automation. It provides exclusive, high-intent leads sourced from major portals like Realtor.com, along with tools for email campaigns, transaction management, and performance analytics. The software streamlines the entire sales pipeline, from lead capture to closing deals, making it a comprehensive solution for growing real estate businesses.
Pros
- High-quality exclusive leads with guaranteed volume
- Integrated IDX websites for seamless listing presentations
- Advanced marketing automation and drip campaigns
Cons
- High pricing that may not suit solo agents
- Steep learning curve for full feature utilization
- Limited third-party integrations compared to competitors
Best For
High-volume real estate teams or brokerages needing reliable lead generation and end-to-end CRM automation.
Pricing
Starts at $1,395/month for solo Premier plan (includes 15 leads/mo), with Team plans from $2,995/month scaling by lead volume and users.
Realvolve
specializedCloud-based real estate CRM that automates workflows, client communication, and transaction pipelines for efficient deal management.
Advanced workflow automation that triggers multi-step actions like emails, tasks, and document requests based on deal stages
Realvolve is a robust CRM platform designed specifically for real estate professionals, focusing on automating workflows, managing leads, and tracking transactions from initial contact to close. It offers visual pipelines, automated communications, and seamless integrations with MLS systems, email marketing tools, and transaction platforms. The software helps teams streamline operations, nurture relationships, and boost productivity through customizable automation rules.
Pros
- Highly customizable workflow automations that save significant time
- Strong integrations with MLS, Zapier, and marketing tools
- Visual deal pipelines for intuitive transaction management
Cons
- Steeper learning curve for complex automations
- Higher pricing may not suit solo agents
- Mobile app lacks some desktop features
Best For
Mid-sized real estate teams seeking advanced automation and integrated transaction management.
Pricing
Starts at $39/user/month (Essentials), $79/user/month (Pro), $99/user/month (Enterprise), billed annually with a 14-day free trial.
Conclusion
The top 10 real estate CRM tools reviewed cater to varied needs, with Follow Up Boss leading as the strongest choice for its seamless automation, lead routing, and efficient deal-closing support. kvCORE and Lofty stand out as standout alternatives, each offering unique strengths—kvCORE’s integrated platform and Lofty’s AI-driven nurturing—ensuring there is a solution for almost every workflow. Collectively, these tools elevate how agents manage prospects, close deals, and scale their businesses.
Take the next step in your real estate success by trying Follow Up Boss for streamlined efficiency, or explore kvCORE or Lofty to find the perfect fit for your specific goals—excellence in lead management and transactions starts with the right CRM.
Tools Reviewed
All tools were independently evaluated for this comparison