Quick Overview
- 1#1: Salesforce Nonprofit Cloud - Comprehensive CRM platform designed for nonprofits to manage donors, fundraising, programs, and impact measurement.
- 2#2: Blackbaud Raiser's Edge NXT - Robust fundraising and donor management CRM tailored for large nonprofits with advanced reporting and prospecting tools.
- 3#3: Bloomerang - User-friendly donor management software that simplifies CRM, engagement, and retention for small to mid-sized nonprofits.
- 4#4: NeonCRM - All-in-one CRM for nonprofits handling donations, events, memberships, and online advocacy.
- 5#5: DonorPerfect - Fundraising CRM focused on donor tracking, automated solicitations, and pledge management for nonprofits.
- 6#6: Virtuous CRM - AI-powered revenue CRM integrating marketing automation, donor insights, and multichannel engagement.
- 7#7: Bonterra - Integrated platform combining CRM, fundraising, and advocacy tools for mission-driven organizations.
- 8#8: Little Green Light - Affordable, cloud-based donor management CRM with householding and move management features.
- 9#9: Keela - Donor-focused CRM that automates engagement, workflows, and personalized communications for nonprofits.
- 10#10: CiviCRM - Open-source CRM for nonprofits supporting contacts, events, contributions, and memberships with high customizability.
These tools were chosen for their combination of powerful features, user-centric design, and measurable value, ensuring they cater to diverse nonprofit sizes and priorities while delivering reliable performance and scalability.
Comparison Table
This comparison table examines leading CRM tools for nonprofits, featuring options like Salesforce Nonprofit Cloud, Blackbaud Raiser's Edge NXT, Bloomerang, NeonCRM, and DonorPerfect. It equips readers to understand key features, usability, and practical value, helping them find the right fit to enhance operations and connect with supporters.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Salesforce Nonprofit Cloud Comprehensive CRM platform designed for nonprofits to manage donors, fundraising, programs, and impact measurement. | enterprise | 9.4/10 | 9.8/10 | 7.6/10 | 8.7/10 |
| 2 | Blackbaud Raiser's Edge NXT Robust fundraising and donor management CRM tailored for large nonprofits with advanced reporting and prospecting tools. | enterprise | 9.2/10 | 9.6/10 | 7.4/10 | 8.1/10 |
| 3 | Bloomerang User-friendly donor management software that simplifies CRM, engagement, and retention for small to mid-sized nonprofits. | specialized | 8.7/10 | 8.5/10 | 9.2/10 | 8.6/10 |
| 4 | NeonCRM All-in-one CRM for nonprofits handling donations, events, memberships, and online advocacy. | specialized | 8.6/10 | 9.1/10 | 8.0/10 | 8.2/10 |
| 5 | DonorPerfect Fundraising CRM focused on donor tracking, automated solicitations, and pledge management for nonprofits. | specialized | 8.2/10 | 9.0/10 | 7.4/10 | 7.7/10 |
| 6 | Virtuous CRM AI-powered revenue CRM integrating marketing automation, donor insights, and multichannel engagement. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 7.8/10 |
| 7 | Bonterra Integrated platform combining CRM, fundraising, and advocacy tools for mission-driven organizations. | enterprise | 8.1/10 | 8.7/10 | 7.9/10 | 7.6/10 |
| 8 | Little Green Light Affordable, cloud-based donor management CRM with householding and move management features. | specialized | 8.4/10 | 8.2/10 | 9.1/10 | 9.3/10 |
| 9 | Keela Donor-focused CRM that automates engagement, workflows, and personalized communications for nonprofits. | specialized | 8.5/10 | 8.7/10 | 9.2/10 | 8.1/10 |
| 10 | CiviCRM Open-source CRM for nonprofits supporting contacts, events, contributions, and memberships with high customizability. | other | 8.1/10 | 9.3/10 | 6.2/10 | 9.6/10 |
Comprehensive CRM platform designed for nonprofits to manage donors, fundraising, programs, and impact measurement.
Robust fundraising and donor management CRM tailored for large nonprofits with advanced reporting and prospecting tools.
User-friendly donor management software that simplifies CRM, engagement, and retention for small to mid-sized nonprofits.
All-in-one CRM for nonprofits handling donations, events, memberships, and online advocacy.
Fundraising CRM focused on donor tracking, automated solicitations, and pledge management for nonprofits.
AI-powered revenue CRM integrating marketing automation, donor insights, and multichannel engagement.
Integrated platform combining CRM, fundraising, and advocacy tools for mission-driven organizations.
Affordable, cloud-based donor management CRM with householding and move management features.
Donor-focused CRM that automates engagement, workflows, and personalized communications for nonprofits.
Open-source CRM for nonprofits supporting contacts, events, contributions, and memberships with high customizability.
Salesforce Nonprofit Cloud
enterpriseComprehensive CRM platform designed for nonprofits to manage donors, fundraising, programs, and impact measurement.
Nonprofit Success Pack (NPSP) with out-of-the-box donor, fundraising, and engagement tools optimized specifically for nonprofits
Salesforce Nonprofit Cloud is a robust, cloud-based CRM platform tailored for nonprofits, offering end-to-end management of fundraising, donor relationships, volunteer coordination, program delivery, and grant management. Built on the Salesforce ecosystem, it provides AI-driven insights, customizable workflows, and seamless integrations to help organizations scale their impact. It combines tools like the Nonprofit Success Pack (NPSP), Accounting Cloud, and Program Cloud for a 360-degree view of constituents and operations.
Pros
- Highly scalable and customizable for growing nonprofits
- Comprehensive nonprofit-specific features like NPSP for donor management and AI insights
- Extensive integrations with third-party tools and strong ecosystem support
Cons
- Steep learning curve requiring training or consultants
- High implementation and ongoing costs
- Overkill for very small organizations without dedicated IT support
Best For
Mid-sized to large nonprofits needing an enterprise-grade, highly customizable CRM to manage complex operations and scale fundraising efforts.
Pricing
Nonprofit discounts available: Free Starter Pack for up to 10 users; Enterprise editions start at ~$36/user/month (billed annually), scaling to $144+/user/month for advanced features; contact-based or user-based pricing.
Blackbaud Raiser's Edge NXT
enterpriseRobust fundraising and donor management CRM tailored for large nonprofits with advanced reporting and prospecting tools.
Infinite biographical data model for deep constituent insights and relationship tracking
Blackbaud Raiser's Edge NXT is a cloud-based CRM platform tailored for nonprofits, specializing in comprehensive donor management, fundraising campaigns, and constituent relationship tracking. It enables organizations to process gifts, manage events, and generate insightful reports with its robust database capabilities. The NXT interface provides web and mobile access, integrating seamlessly with Blackbaud's ecosystem and third-party tools for enhanced scalability.
Pros
- Extremely powerful donor database with unlimited biographical data and relationship mapping
- Advanced reporting, analytics, and fundraising tools like recurring gifts and pledge management
- Seamless integrations via SKY API and strong support for large-scale nonprofit operations
Cons
- Steep learning curve and complex interface requiring training
- High pricing that may not suit small nonprofits
- Customization often needs professional services or developers
Best For
Mid-to-large nonprofits with sophisticated fundraising needs and resources for implementation.
Pricing
Quote-based subscription starting at around $5,000/month for mid-sized orgs, scaling with users and modules.
Bloomerang
specializedUser-friendly donor management software that simplifies CRM, engagement, and retention for small to mid-sized nonprofits.
Engagement Meter, which scores donor interactions to predict retention and prioritize outreach
Bloomerang is a cloud-based donor management CRM tailored for nonprofits, focusing on building and nurturing long-term donor relationships through comprehensive tracking and engagement tools. It provides features like donor database management, automated communications, online fundraising forms, and advanced reporting to streamline fundraising operations. Ideal for small to mid-sized organizations, it emphasizes donor retention with tools such as wealth screening and engagement scoring.
Pros
- Intuitive interface with minimal learning curve
- Powerful donor retention tools including engagement scoring
- Responsive customer support and training resources
Cons
- Pricing scales steeply with donor volume
- Limited native event management capabilities
- No built-in accounting or grant tracking features
Best For
Small to mid-sized nonprofits prioritizing donor retention and relationship-building over complex enterprise needs.
Pricing
Starts at $119/month (billed annually) for up to 500 contacts; tiers increase based on donor count, up to enterprise plans.
NeonCRM
specializedAll-in-one CRM for nonprofits handling donations, events, memberships, and online advocacy.
One-click customizable fundraising pages that integrate directly with the CRM for instant launch and tracking
NeonCRM is a cloud-based CRM platform tailored for nonprofits, providing robust donor management, online fundraising, event registration, membership tracking, and volunteer coordination. It features customizable forms, automated workflows, email marketing, and advanced reporting dashboards to help organizations streamline operations and boost fundraising efforts. With seamless integrations to tools like QuickBooks, Stripe, and Mailchimp, NeonCRM supports scalable growth for mission-driven teams.
Pros
- Comprehensive nonprofit-specific tools including donor segmentation and fundraising pages
- Strong reporting and analytics for data-driven decisions
- Reliable integrations with payment processors and accounting software
Cons
- Pricing scales quickly with contact volume, challenging for very small orgs
- Steeper learning curve for advanced customization
- Interface feels dated compared to newer competitors
Best For
Mid-sized nonprofits seeking an all-in-one solution for donor management and online fundraising.
Pricing
Starts at ~$115/month for basic plans (up to 500 contacts), scales to $500+/month for larger orgs; custom enterprise pricing available.
DonorPerfect
specializedFundraising CRM focused on donor tracking, automated solicitations, and pledge management for nonprofits.
Fundraising Intelligence dashboard for predictive donor insights and campaign optimization
DonorPerfect is a longstanding CRM platform tailored for nonprofits, focusing on donor management, fundraising, and relationship tracking. It provides tools for handling donations, pledges, events, memberships, and communications, with robust reporting and analytics to drive fundraising strategies. The software integrates with online giving platforms, accounting systems, and email tools to streamline nonprofit operations.
Pros
- Deep donor database with relationship mapping
- Advanced reporting and fundraising analytics
- Dedicated support and training resources
Cons
- Dated user interface requiring adaptation
- High pricing for smaller organizations
- Steep learning curve for advanced features
Best For
Mid-sized nonprofits needing comprehensive donor management and fundraising automation.
Pricing
Custom quote-based pricing; typically starts at $99/month for basic plans, scaling with users and features.
Virtuous CRM
specializedAI-powered revenue CRM integrating marketing automation, donor insights, and multichannel engagement.
Generosity AI for predictive donor behavior and personalized engagement recommendations
Virtuous CRM is a cloud-based fundraising and donor management platform tailored for nonprofits, emphasizing donor engagement, retention, and generosity through personalized journeys. It offers comprehensive tools for tracking giving history, automating communications, and leveraging AI insights to predict donor behavior and optimize campaigns. The platform integrates seamlessly with payment processors, email marketing tools, and accounting software, making it ideal for streamlining nonprofit operations.
Pros
- Powerful AI-driven donor insights and predictive analytics
- Robust automation for personalized donor journeys and workflows
- Strong integrations with nonprofit tools like QuickBooks and Stripe
Cons
- Higher pricing that may strain small nonprofit budgets
- Steeper learning curve for non-technical users
- Reporting capabilities lag behind enterprise competitors
Best For
Mid-sized nonprofits focused on donor retention, fundraising automation, and relationship-building.
Pricing
Custom pricing starting at approximately $500/month based on contact volume and features, with enterprise plans scaling higher.
Bonterra
enterpriseIntegrated platform combining CRM, fundraising, and advocacy tools for mission-driven organizations.
Advanced impact measurement tools that track and visualize social outcomes beyond traditional donor metrics
Bonterra is a comprehensive CRM platform designed specifically for nonprofits, offering tools for donor management, fundraising, grant tracking, volunteer coordination, and program management all in one unified system. It emphasizes data-driven decision-making with advanced analytics and impact reporting to help organizations demonstrate ROI and social outcomes. The platform scales well for growing nonprofits, integrating seamlessly with accounting, email marketing, and event tools.
Pros
- Powerful nonprofit-specific features like fundraising pipelines and grant lifecycle management
- Strong analytics and customizable dashboards for impact measurement
- Extensive integrations with tools like QuickBooks, Mailchimp, and Classy
Cons
- Pricing can be steep for smaller organizations
- Initial setup and customization require significant time and expertise
- Mobile app functionality is functional but lacks some desktop depth
Best For
Mid-sized nonprofits focused on scaling fundraising efforts and proving program impact through data.
Pricing
Custom quote-based pricing, typically starting at $500-$1,000/month for basic plans, scaling up based on contacts, users, and features.
Little Green Light
specializedAffordable, cloud-based donor management CRM with householding and move management features.
Unlimited users and support included, allowing teams of any size to collaborate without additional costs.
Little Green Light is a cloud-based CRM designed specifically for small to mid-sized nonprofits, focusing on donor management, fundraising, and constituent relationship tracking. It offers tools for contact management, donation processing, event registration, reporting, and email campaigns, with seamless integrations to payment processors and accounting software like QuickBooks. The platform emphasizes simplicity and affordability, enabling organizations to centralize data without complex setups.
Pros
- Intuitive, user-friendly interface with minimal learning curve
- Unlimited users included at no extra cost
- Excellent customer support and responsive service
Cons
- Limited advanced automation and workflow tools
- Fewer native integrations compared to enterprise CRMs
- Pricing scales quickly with growing contact lists
Best For
Small to mid-sized nonprofits seeking an affordable, straightforward donor management solution without enterprise complexity.
Pricing
Starts at $39/month (billed annually) for up to 500 contacts, with tiers scaling by contact volume up to $399/month for 25,000+; no per-user fees.
Keela
specializedDonor-focused CRM that automates engagement, workflows, and personalized communications for nonprofits.
Smart donor journey automation that personalizes engagement based on real-time behavior and giving history
Keela is an all-in-one CRM platform designed specifically for nonprofits, streamlining donor management, fundraising, volunteer coordination, and event planning. It offers intuitive tools for tracking donor interactions, automating personalized communications, and processing online donations seamlessly. With strong reporting and analytics features, Keela helps organizations boost retention and revenue through data-driven insights.
Pros
- Highly intuitive interface with drag-and-drop customization
- Powerful automation for donor stewardship and fundraising campaigns
- Excellent nonprofit-specific reporting and segmentation tools
Cons
- Limited advanced integrations compared to enterprise CRMs
- Pricing escalates quickly for larger organizations
- Some customization options feel restrictive for complex workflows
Best For
Small to mid-sized nonprofits needing an user-friendly CRM for donor engagement and fundraising without extensive IT support.
Pricing
Starts at $109/month (Essentials, billed annually) for up to 500 contacts, with Professional at $209/month and Enterprise custom pricing.
CiviCRM
otherOpen-source CRM for nonprofits supporting contacts, events, contributions, and memberships with high customizability.
Modular, nonprofit-focused architecture with built-in tools for advocacy campaigns, grants, and volunteer tracking unmatched in generic CRMs
CiviCRM is a free, open-source CRM platform built specifically for non-profits, civic organizations, and advocacy groups. It manages contacts, events, memberships, donations, grants, petitions, and case management, with robust tools for fundraising and volunteer coordination. The software integrates deeply with CMS platforms like WordPress, Drupal, and Joomla, enabling customizable workflows tailored to nonprofit needs.
Pros
- Completely free and open-source with no licensing fees
- Comprehensive nonprofit-specific features like donations, events, and memberships
- Highly customizable with strong CMS integrations and extensions
Cons
- Steep learning curve and complex initial setup requiring technical skills
- Outdated interface compared to modern SaaS CRMs
- Relies on community support rather than dedicated vendor helpdesk
Best For
Tech-savvy nonprofits with development resources seeking a flexible, cost-free CRM for complex constituent management.
Pricing
Free open-source core; additional costs for hosting ($10-100+/month), custom development, and optional paid extensions/support.
Conclusion
The top three nonprofit CRM tools offer distinct strengths, with Salesforce Nonprofit Cloud leading as the comprehensive choice for managing donors, fundraising, and impact. Blackbaud Raiser's Edge NXT stands out for large organizations with advanced reporting, while Bloomerang excels in user-friendliness and donor retention for smaller groups. Together, they showcase how CRM solutions can be tailored to organizational size and goals.
Begin your journey by exploring Salesforce Nonprofit Cloud—its all-in-one features can help your nonprofit streamline efforts, deepen donor connections, and amplify your mission.
Tools Reviewed
All tools were independently evaluated for this comparison