Quick Overview
- 1#1: Salesforce Maps - Native Salesforce tool for territory planning, route optimization, and visualizing CRM data on interactive maps.
- 2#2: Badger Maps - Mobile-first mapping app that syncs with multiple CRMs for route planning, territory management, and sales optimization.
- 3#3: Geopointe - Salesforce-native mapping solution for geocoding leads, territory visualization, and automated routing.
- 4#4: Map My Customers - Affordable CRM-integrated mapping tool for territory mapping, heat maps, and mobile route planning for SMBs.
- 5#5: Spotio - Field sales platform with CRM mapping for territory management, canvassing, and performance analytics.
- 6#6: Maptive - Google Maps-based software that imports CRM data for custom maps, territory analysis, and heat mapping.
- 7#7: eSpatial - Cloud mapping tool with CRM integrations for territory design, sales forecasting, and data visualization.
- 8#8: AlignMix - Territory alignment software that connects to CRMs for balanced territory design and workload balancing.
- 9#9: Route4Me - Multi-stop route planner with CRM sync for optimizing delivery and sales routes on maps.
- 10#10: Carto - Location intelligence platform for advanced geospatial analysis and CRM data mapping at scale.
We ranked these tools by assessing features like integration depth, user-friendliness, mapping precision, and value for money, ensuring each option excels in performance, adaptability, and ability to meet diverse business needs.
Comparison Table
CRM mapping software enhances customer relationship management by translating data into actionable geographic insights, and choosing the right tool can elevate business operations. This comparison table explores popular options like Salesforce Maps, Badger Maps, Geopointe, Map My Customers, Spotio, and more, detailing features, use cases, and strengths to help readers identify the best fit for their specific needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Salesforce Maps Native Salesforce tool for territory planning, route optimization, and visualizing CRM data on interactive maps. | enterprise | 9.6/10 | 9.8/10 | 8.7/10 | 9.2/10 |
| 2 | Badger Maps Mobile-first mapping app that syncs with multiple CRMs for route planning, territory management, and sales optimization. | specialized | 9.1/10 | 9.5/10 | 8.8/10 | 8.7/10 |
| 3 | Geopointe Salesforce-native mapping solution for geocoding leads, territory visualization, and automated routing. | enterprise | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 4 | Map My Customers Affordable CRM-integrated mapping tool for territory mapping, heat maps, and mobile route planning for SMBs. | specialized | 8.7/10 | 9.2/10 | 8.4/10 | 8.1/10 |
| 5 | Spotio Field sales platform with CRM mapping for territory management, canvassing, and performance analytics. | specialized | 8.4/10 | 8.8/10 | 8.2/10 | 7.8/10 |
| 6 | Maptive Google Maps-based software that imports CRM data for custom maps, territory analysis, and heat mapping. | specialized | 8.3/10 | 8.5/10 | 9.1/10 | 7.9/10 |
| 7 | eSpatial Cloud mapping tool with CRM integrations for territory design, sales forecasting, and data visualization. | specialized | 8.1/10 | 8.4/10 | 8.8/10 | 7.5/10 |
| 8 | AlignMix Territory alignment software that connects to CRMs for balanced territory design and workload balancing. | enterprise | 8.1/10 | 8.7/10 | 7.6/10 | 7.8/10 |
| 9 | Route4Me Multi-stop route planner with CRM sync for optimizing delivery and sales routes on maps. | specialized | 8.2/10 | 9.1/10 | 8.0/10 | 8.5/10 |
| 10 | Carto Location intelligence platform for advanced geospatial analysis and CRM data mapping at scale. | enterprise | 7.6/10 | 8.8/10 | 6.5/10 | 7.0/10 |
Native Salesforce tool for territory planning, route optimization, and visualizing CRM data on interactive maps.
Mobile-first mapping app that syncs with multiple CRMs for route planning, territory management, and sales optimization.
Salesforce-native mapping solution for geocoding leads, territory visualization, and automated routing.
Affordable CRM-integrated mapping tool for territory mapping, heat maps, and mobile route planning for SMBs.
Field sales platform with CRM mapping for territory management, canvassing, and performance analytics.
Google Maps-based software that imports CRM data for custom maps, territory analysis, and heat mapping.
Cloud mapping tool with CRM integrations for territory design, sales forecasting, and data visualization.
Territory alignment software that connects to CRMs for balanced territory design and workload balancing.
Multi-stop route planner with CRM sync for optimizing delivery and sales routes on maps.
Location intelligence platform for advanced geospatial analysis and CRM data mapping at scale.
Salesforce Maps
enterpriseNative Salesforce tool for territory planning, route optimization, and visualizing CRM data on interactive maps.
Native Einstein AI integration for predictive route optimization and territory planning directly within Salesforce
Salesforce Maps is a location intelligence platform deeply integrated with Salesforce CRM, enabling users to visualize customer data, territories, and routes on interactive maps. It offers advanced features like AI-driven route optimization, real-time field rep tracking, and dynamic scheduling to boost sales productivity. The tool supports territory planning, heat mapping, and predictive analytics, making it ideal for field sales teams managing large datasets.
Pros
- Seamless native integration with Salesforce CRM for instant data visualization
- AI-powered route optimization and real-time tracking for efficient field operations
- Comprehensive territory management with advanced analytics and mobile support
Cons
- High cost as a premium Salesforce add-on, less ideal for small budgets
- Steep learning curve for users new to Salesforce ecosystem
- Limited standalone use without a Salesforce license
Best For
Large enterprises and sales teams already using Salesforce CRM that need powerful mapping and routing to optimize field operations.
Pricing
Add-on to Salesforce Sales Cloud; starts at ~$100/user/month for Essentials, up to $150+/user/month for Enterprise with advanced AI features.
Badger Maps
specializedMobile-first mapping app that syncs with multiple CRMs for route planning, territory management, and sales optimization.
Automatic multi-stop route optimization integrated directly with CRM data for maximum efficiency
Badger Maps is a mobile-first CRM mapping software tailored for field sales teams, transforming CRM data into interactive maps for route optimization, territory management, and customer visualization. It integrates seamlessly with major CRMs like Salesforce, HubSpot, and Zoho, enabling reps to plan efficient multi-stop routes, log activities, and track performance on the go. The platform emphasizes real-time updates and offline functionality to maximize sales productivity in the field.
Pros
- Superior route optimization that saves time and fuel for multi-stop visits
- Deep CRM integrations with real-time data syncing and visualization
- Robust mobile app with offline access and intuitive check-in tools
Cons
- Higher pricing may deter very small teams
- Limited customization for non-sales use cases
- Steeper learning curve for territory drawing and advanced analytics
Best For
Field sales teams relying on CRM systems who need optimized routing and territory management to boost daily productivity.
Pricing
Starts at $59/user/month (billed annually) for Pro plan; Enterprise at $69/user/month with advanced features.
Geopointe
enterpriseSalesforce-native mapping solution for geocoding leads, territory visualization, and automated routing.
Fully native Salesforce embedding with zero data synchronization delays
Geopointe is a Salesforce-native mapping and location intelligence platform that overlays CRM data on interactive maps for visualization, analysis, and optimization. It enables features like heat maps, proximity searches, territory management, route planning, and self-service scheduling to drive field sales efficiency. Designed specifically for Salesforce users, it eliminates data sync issues by working directly within the CRM ecosystem.
Pros
- Seamless, native integration with Salesforce for real-time data access
- Powerful location analytics including heat maps and route optimization
- Robust territory management and reporting tools
Cons
- Limited to Salesforce ecosystem, not ideal for multi-CRM users
- Pricing can be steep for small teams or basic needs
- Advanced customizations may require developer support
Best For
Salesforce-dependent sales and field service teams seeking advanced geographic CRM visualization and optimization.
Pricing
Subscription tiers start at $25/user/month (Essentials), $50/user/month (Pro), $75/user/month (Enterprise), billed annually via Salesforce AppExchange.
Map My Customers
specializedAffordable CRM-integrated mapping tool for territory mapping, heat maps, and mobile route planning for SMBs.
Journey sharing, which lets reps record and share their exact sales paths with managers for coaching and performance insights
Map My Customers is a specialized mapping software designed for outside sales teams, enabling them to visualize CRM data on interactive maps, optimize routes, and manage territories efficiently. It integrates seamlessly with popular CRMs like Salesforce and HubSpot, allowing users to plot leads, accounts, and opportunities geographically for better planning and performance tracking. The platform also offers mobile apps for field reps to access real-time data, share journeys, and log activities on the go.
Pros
- Powerful route optimization and territory mapping tools
- Strong CRM integrations and mobile accessibility
- Real-time performance analytics with heat maps
Cons
- Higher pricing tiers may not suit very small teams
- Advanced features have a moderate learning curve
- Reporting capabilities are solid but not as robust as dedicated analytics tools
Best For
Outside sales teams and field service organizations needing visual territory management and route planning integrated with their CRM.
Pricing
Starts at $25/user/month (Starter), $50/user/month (Pro), with Enterprise plans custom-priced; 14-day free trial available.
Spotio
specializedField sales platform with CRM mapping for territory management, canvassing, and performance analytics.
Smart Maps with AI-driven heatmaps and predictive territory insights for targeted canvassing
Spotio is a field sales enablement platform that integrates CRM capabilities with advanced mapping, routing, and canvassing tools tailored for door-to-door and outside sales teams. It allows users to visualize territories on interactive maps, optimize routes with real-time GPS tracking, and manage leads and activities via a mobile-first app. The software excels in helping sales reps in industries like solar, roofing, and telecom to increase efficiency and close more deals through performance analytics and team collaboration features.
Pros
- Powerful mapping with heatmaps, territory management, and route optimization
- Real-time GPS tracking and live activity feeds for team visibility
- Seamless CRM integrations and mobile app for field productivity
Cons
- Higher pricing may not suit very small teams
- Some advanced features have a learning curve
- Reporting customization could be more flexible
Best For
Field sales teams in canvassing-heavy industries like solar, telecom, and home services needing robust mapping and routing.
Pricing
Starts at $65/user/month (billed annually) for Basic plan; Professional at $89/user/month; Enterprise custom pricing.
Maptive
specializedGoogle Maps-based software that imports CRM data for custom maps, territory analysis, and heat mapping.
One-click CRM data import to instantly generate interactive maps with automatic territory clustering
Maptive is a CRM mapping software that visualizes customer data, leads, and territories on interactive Google Maps, integrating seamlessly with CRMs like Salesforce, HubSpot, and Zoho for real-time syncing. It offers tools for heat mapping, drive-time analysis, route optimization, and custom territory creation to help sales teams analyze geographic data intuitively. Designed for businesses needing spatial insights without coding, it turns spreadsheet or CRM data into actionable maps quickly.
Pros
- Seamless integrations with major CRMs for automatic data import and real-time updates
- Intuitive drag-and-drop interface with powerful visualization tools like heat maps and territories
- Strong focus on sales-specific features such as drive-time radii and route planning
Cons
- Heavily reliant on Google Maps API, which may limit customization and incur additional costs
- Advanced analytics and unlimited users require higher-tier plans
- Limited built-in reporting compared to dedicated BI tools
Best For
Sales and territory managers in mid-sized teams using Salesforce or similar CRMs who need quick geographic visualization of customer data.
Pricing
Starts at $25/user/month (Essential, billed annually), $39/user/month (Pro), and custom Enterprise plans; free trial available.
eSpatial
specializedCloud mapping tool with CRM integrations for territory design, sales forecasting, and data visualization.
One-click import and instant mapping of CRM customer data onto interactive territories
eSpatial is a cloud-based mapping platform specializing in CRM data visualization, territory management, and route optimization for sales teams. It integrates seamlessly with CRMs like Salesforce, HubSpot, and Zoho, enabling users to plot customer locations, create balanced territories, and perform drive-time analysis without GIS expertise. The tool offers interactive maps, heat maps, and mobile accessibility to drive location-based insights and improve field sales efficiency.
Pros
- Seamless CRM integrations for instant data mapping
- Intuitive drag-and-drop territory design and balancing
- Robust visualization tools like heat maps and drive-time analysis
Cons
- Pricing escalates quickly for advanced features and larger teams
- Limited advanced GIS customization compared to enterprise tools
- Relies heavily on CRM data quality for accuracy
Best For
Mid-sized sales teams needing straightforward CRM-integrated territory mapping and optimization.
Pricing
Starts at ~$25/user/month (billed annually) for basic mapping; Pro and Enterprise tiers from $50+/user/month with custom quotes.
AlignMix
enterpriseTerritory alignment software that connects to CRMs for balanced territory design and workload balancing.
AI-powered territory balancer that automatically optimizes alignments across multiple custom metrics like revenue, geography, and workload.
AlignMix is a specialized territory mapping and alignment software that helps sales organizations design, optimize, and manage sales territories for balanced workloads and maximized revenue. It integrates deeply with CRM platforms like Salesforce and Microsoft Dynamics, enabling real-time visualization, scenario planning, and data-driven adjustments. The tool uses advanced algorithms to balance territories by metrics such as revenue potential, travel time, and headcount, making it ideal for enterprise sales operations.
Pros
- Powerful AI-driven optimization for balanced territories
- Seamless CRM integrations with Salesforce and others
- Interactive drag-and-drop mapping with scenario modeling
Cons
- Steep learning curve for non-expert users
- Quote-based pricing can be expensive for small teams
- Limited standalone functionality without CRM integration
Best For
Sales operations leaders in mid-to-large enterprises seeking data-driven territory realignment.
Pricing
Custom quote-based pricing; typically starts at $10,000+ annually for mid-sized teams, scaling with users and features.
Route4Me
specializedMulti-stop route planner with CRM sync for optimizing delivery and sales routes on maps.
AI-powered route optimization handling up to 200,000+ stops with dynamic re-routing
Route4Me is a route optimization and mapping platform that enables users to import customer locations from CRM exports or spreadsheets and visualize them on interactive maps for efficient planning. It specializes in generating optimized multi-stop routes, real-time tracking, and analytics to streamline field operations tied to CRM data. While powerful for logistics-heavy CRM mapping, it focuses more on routing than deep customer relationship management.
Pros
- Superior multi-stop route optimization for CRM-derived addresses
- Seamless import from CSV/Excel and integrations like Salesforce
- Real-time GPS tracking and mobile app for field teams
Cons
- Lacks robust native CRM tools like contact profiles or sales automation
- Interface can feel cluttered for basic mapping needs
- Per-vehicle pricing scales quickly for large teams
Best For
Field sales and service teams using CRM data for route planning and optimization.
Pricing
Free basic plan; Pro at $9.99/vehicle/month (annual); Enterprise custom.
Carto
enterpriseLocation intelligence platform for advanced geospatial analysis and CRM data mapping at scale.
SQL-powered spatial analysis engine for complex CRM location queries and visualizations
Carto is a cloud-native geospatial analytics platform that transforms CRM data into interactive maps and location intelligence dashboards. It supports integrations with major CRMs like Salesforce and HubSpot, enabling spatial analysis of customer locations, sales territories, and market trends. While powerful for advanced users, it requires some technical know-how to fully leverage its SQL-based querying and visualization tools.
Pros
- Powerful spatial analytics and SQL querying for CRM datasets
- Scalable cloud infrastructure handles massive location data
- Strong integrations with CRMs and data warehouses
Cons
- Steep learning curve for non-GIS experts
- Pricing can escalate quickly for advanced usage
- Limited no-code options compared to simpler mapping tools
Best For
Data-savvy teams in mid-to-large enterprises needing advanced geospatial insights from CRM data.
Pricing
Freemium with paid plans starting at $100/month per editor; scales to enterprise custom pricing based on usage.
Conclusion
The landscape of CRM mapping software showcases a range of exceptional tools, with Salesforce Maps emerging as the top choice, thanks to its native integration, robust territory planning, route optimization, and immersive data visualization capabilities. Badger Maps and Geopointe follow closely—Badger for its mobile-first, multi-CRM design, ideal for flexibility, and Geopointe for Salesforce-native geocoding and automated routing, excelling in lead management and streamlined workflows. Together, these three stand out as leaders, each tailored to distinct sales needs.
No matter your focus—from deep CRM integration to mobile efficiency—embracing Salesforce Maps as your top tool can elevate your sales strategy. Dive into its features and experience the power of location-driven optimization for yourself.
Tools Reviewed
All tools were independently evaluated for this comparison