Quick Overview
- 1#1: Revinate - Revinate is a comprehensive hotel CRM platform specializing in guest data management, personalized marketing, and loyalty programs to boost direct bookings.
- 2#2: Oracle OPERA Cloud - Oracle OPERA Cloud provides enterprise-grade property management and CRM solutions for hotels, integrating guest profiles, reservations, and analytics.
- 3#3: Mews - Mews is a cloud-native PMS with advanced CRM features for personalized guest experiences, automated communications, and revenue optimization.
- 4#4: Cloudbeds - Cloudbeds delivers an all-in-one hotel management platform with robust CRM tools for guest engagement, booking management, and marketing automation.
- 5#5: Salesforce Hospitality Cloud - Salesforce Hospitality Cloud offers customizable CRM capabilities tailored for hotels, focusing on guest journeys, loyalty, and service personalization.
- 6#6: SevenRooms - SevenRooms is a hospitality CRM that manages reservations, guest profiles, and targeted marketing to enhance relationships in hotels and venues.
- 7#7: RoomRaccoon - RoomRaccoon provides an affordable all-in-one hotel software with CRM features for small properties, including guest communication and upselling.
- 8#8: Hotelogix - Hotelogix is a cloud PMS with integrated CRM for tracking guest preferences, managing bookings, and driving repeat business.
- 9#9: Little Hotelier - Little Hotelier offers simple CRM and management tools designed for small hotels to handle guest relations and operations efficiently.
- 10#10: RMS Cloud - RMS Cloud is a scalable property management system with CRM functionalities for hotels, supporting guest history and multichannel bookings.
We ranked tools based on comprehensive features (including guest data management, marketing automation, and loyalty tools), reliability, user-friendliness, and value, ensuring a balanced evaluation that suits hotels of all scales and operational models.
Comparison Table
CRM hotel software is essential for optimizing guest interactions and operational workflows in the hospitality industry. This comparison table features tools like Revinate, Oracle OPERA Cloud, Mews, Cloudbeds, Salesforce Hospitality Cloud, and more, equipping readers to evaluate options suited to their specific needs for managing relationships, reservations, and analytics.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Revinate Revinate is a comprehensive hotel CRM platform specializing in guest data management, personalized marketing, and loyalty programs to boost direct bookings. | specialized | 9.6/10 | 9.8/10 | 9.2/10 | 9.4/10 |
| 2 | Oracle OPERA Cloud Oracle OPERA Cloud provides enterprise-grade property management and CRM solutions for hotels, integrating guest profiles, reservations, and analytics. | enterprise | 9.1/10 | 9.6/10 | 7.9/10 | 8.4/10 |
| 3 | Mews Mews is a cloud-native PMS with advanced CRM features for personalized guest experiences, automated communications, and revenue optimization. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 4 | Cloudbeds Cloudbeds delivers an all-in-one hotel management platform with robust CRM tools for guest engagement, booking management, and marketing automation. | enterprise | 8.7/10 | 9.1/10 | 8.3/10 | 8.0/10 |
| 5 | Salesforce Hospitality Cloud Salesforce Hospitality Cloud offers customizable CRM capabilities tailored for hotels, focusing on guest journeys, loyalty, and service personalization. | enterprise | 8.7/10 | 9.4/10 | 7.6/10 | 8.1/10 |
| 6 | SevenRooms SevenRooms is a hospitality CRM that manages reservations, guest profiles, and targeted marketing to enhance relationships in hotels and venues. | specialized | 8.5/10 | 9.2/10 | 7.8/10 | 7.5/10 |
| 7 | RoomRaccoon RoomRaccoon provides an affordable all-in-one hotel software with CRM features for small properties, including guest communication and upselling. | specialized | 8.1/10 | 7.9/10 | 9.2/10 | 8.4/10 |
| 8 | Hotelogix Hotelogix is a cloud PMS with integrated CRM for tracking guest preferences, managing bookings, and driving repeat business. | specialized | 8.1/10 | 8.4/10 | 7.9/10 | 7.6/10 |
| 9 | Little Hotelier Little Hotelier offers simple CRM and management tools designed for small hotels to handle guest relations and operations efficiently. | specialized | 8.3/10 | 7.9/10 | 9.4/10 | 8.8/10 |
| 10 | RMS Cloud RMS Cloud is a scalable property management system with CRM functionalities for hotels, supporting guest history and multichannel bookings. | enterprise | 8.1/10 | 8.5/10 | 8.0/10 | 7.7/10 |
Revinate is a comprehensive hotel CRM platform specializing in guest data management, personalized marketing, and loyalty programs to boost direct bookings.
Oracle OPERA Cloud provides enterprise-grade property management and CRM solutions for hotels, integrating guest profiles, reservations, and analytics.
Mews is a cloud-native PMS with advanced CRM features for personalized guest experiences, automated communications, and revenue optimization.
Cloudbeds delivers an all-in-one hotel management platform with robust CRM tools for guest engagement, booking management, and marketing automation.
Salesforce Hospitality Cloud offers customizable CRM capabilities tailored for hotels, focusing on guest journeys, loyalty, and service personalization.
SevenRooms is a hospitality CRM that manages reservations, guest profiles, and targeted marketing to enhance relationships in hotels and venues.
RoomRaccoon provides an affordable all-in-one hotel software with CRM features for small properties, including guest communication and upselling.
Hotelogix is a cloud PMS with integrated CRM for tracking guest preferences, managing bookings, and driving repeat business.
Little Hotelier offers simple CRM and management tools designed for small hotels to handle guest relations and operations efficiently.
RMS Cloud is a scalable property management system with CRM functionalities for hotels, supporting guest history and multichannel bookings.
Revinate
specializedRevinate is a comprehensive hotel CRM platform specializing in guest data management, personalized marketing, and loyalty programs to boost direct bookings.
Guest Data Platform (GDP) providing a 360-degree guest profile with real-time behavioral scoring and cross-property insights
Revinate is a premier CRM platform tailored for the hospitality industry, empowering hotels to capture and unify guest data from PMS, OTA, and other sources into a single actionable platform. It excels in personalized email marketing, dynamic pricing, reputation management, and upsell automation to drive direct revenue and loyalty. With robust analytics and segmentation, Revinate helps properties optimize guest experiences and outperform competitors in revenue per available room (RevPAR).
Pros
- Comprehensive guest data unification across 100+ integrations for hyper-personalized campaigns
- Proven revenue lift with tools like automated upsells and competitive rate shopping
- Intuitive dashboards and AI-driven insights for quick ROI realization
Cons
- Custom pricing can be steep for small independent hotels
- Advanced features require training for full utilization
- Limited customization outside hospitality vertical
Best For
Mid-to-large hotel groups and chains prioritizing data-driven personalization to boost direct bookings and guest lifetime value.
Pricing
Custom enterprise pricing based on property size, room nights, and modules; typically $5,000–$50,000+/month with revenue-share options.
Oracle OPERA Cloud
enterpriseOracle OPERA Cloud provides enterprise-grade property management and CRM solutions for hotels, integrating guest profiles, reservations, and analytics.
Unified CRM and PMS platform with AI-driven guest personalization and real-time revenue management
Oracle OPERA Cloud is a leading cloud-native Property Management System (PMS) with integrated CRM capabilities tailored for the hospitality industry, enabling hotels to manage guest profiles, reservations, loyalty programs, and personalized marketing. It streamlines operations across front desk, revenue management, and guest engagement with real-time data and analytics powered by Oracle's ecosystem. As a comprehensive solution, it supports multi-property portfolios and scales seamlessly for enterprise-level deployments.
Pros
- Robust CRM tools including guest profiling, segmentation, and loyalty management
- Seamless integration with Oracle's broader hospitality suite for analytics and revenue optimization
- Scalable cloud architecture supporting global multi-property operations with high security
Cons
- High implementation costs and lengthy setup process
- Steep learning curve for non-technical staff despite intuitive interfaces
- Pricing lacks transparency and may be prohibitive for smaller properties
Best For
Large hotel chains and multi-property groups needing enterprise-grade PMS with advanced CRM integration.
Pricing
Custom quote-based pricing; typically starts at $10,000+ per property annually, scaling with modules, users, and property size.
Mews
specializedMews is a cloud-native PMS with advanced CRM features for personalized guest experiences, automated communications, and revenue optimization.
Guest Journey Automation, which triggers personalized actions across the entire stay based on real-time data and behaviors
Mews is a cloud-based property management system (PMS) tailored for hotels, with integrated CRM capabilities to manage guest profiles, preferences, and communications seamlessly. It automates the entire guest journey from booking to post-stay follow-ups, enabling personalized experiences and upselling opportunities. The platform excels in operational efficiency through its open API ecosystem and integrations with over 1,000 third-party tools.
Pros
- Robust CRM with centralized guest data and automated personalization
- Extensive API integrations for a customizable ecosystem
- Strong automation tools that reduce manual tasks and boost revenue
Cons
- Pricing can escalate quickly for larger properties
- Steeper learning curve for non-tech-savvy teams
- Some advanced CRM features require premium add-ons
Best For
Mid-sized to large hotels seeking a scalable, automation-driven PMS with advanced CRM for enhancing guest loyalty and revenue.
Pricing
Custom quotes starting at €300-€500/month for small properties, scaling per room/occupancy with pay-per-use options; additional fees for payments and add-ons.
Cloudbeds
enterpriseCloudbeds delivers an all-in-one hotel management platform with robust CRM tools for guest engagement, booking management, and marketing automation.
Guest Journey Engine, which automates personalized communications and upselling based on guest behavior and preferences across the entire stay lifecycle
Cloudbeds is a cloud-based property management system (PMS) with robust CRM capabilities tailored for hotels, resorts, and vacation rentals, enabling centralized guest data management, personalized marketing, and relationship tracking. It integrates reservations, billing, and communications into a single platform, allowing properties to nurture repeat business through guest profiles, preferences, and automated campaigns. As a comprehensive solution, it supports multi-property management and scales with growing hospitality businesses.
Pros
- All-in-one PMS and CRM integration reduces need for multiple tools
- Strong channel management and guest messaging for direct bookings
- Excellent scalability for multi-property operations
Cons
- Pricing can be steep for small independent hotels
- Steep learning curve for advanced CRM customizations
- Reporting features lack depth compared to dedicated CRM tools
Best For
Mid-sized hotels and multi-property groups seeking an integrated PMS-CRM platform to streamline guest relations and operations.
Pricing
Custom pricing starting around $2.99 per occupied room/month (billed annually), with add-ons for advanced CRM and marketing features; free demo available.
Salesforce Hospitality Cloud
enterpriseSalesforce Hospitality Cloud offers customizable CRM capabilities tailored for hotels, focusing on guest journeys, loyalty, and service personalization.
Einstein AI for predictive guest personalization and revenue optimization
Salesforce Hospitality Cloud is a robust CRM platform tailored for the hospitality industry, unifying guest data across touchpoints to deliver personalized experiences and drive loyalty. It integrates core Salesforce CRM capabilities with hotel-specific tools like reservation management, dynamic pricing, and marketing automation. Leveraging Einstein AI, it provides predictive analytics to optimize operations and revenue for hotels and resorts.
Pros
- Highly customizable with extensive integrations for enterprise ecosystems
- Advanced AI-powered personalization and predictive analytics via Einstein
- Comprehensive guest 360-degree views for targeted marketing and loyalty programs
Cons
- Steep learning curve and complex initial setup requiring skilled admins
- Premium pricing that may overwhelm smaller hotels
- Overkill for basic CRM needs without full Salesforce ecosystem commitment
Best For
Large hotel chains and hospitality groups needing scalable, AI-driven CRM with deep integrations.
Pricing
Custom quote-based pricing, typically starting at $150+ per user/month, with additional fees for implementations, add-ons, and enterprise support.
SevenRooms
specializedSevenRooms is a hospitality CRM that manages reservations, guest profiles, and targeted marketing to enhance relationships in hotels and venues.
Guest Data Platform that aggregates real-time data from all touchpoints for hyper-personalized experiences
SevenRooms is a hospitality-focused CRM platform tailored for hotels, restaurants, and venues, centralizing guest data from reservations, PMS, POS, and events to create comprehensive 360-degree profiles. It enables personalized marketing campaigns, loyalty programs, and direct booking optimization through automation and analytics. Ideal for multi-property operators, it streamlines guest experiences and revenue management with real-time insights.
Pros
- Unified guest data platform with deep segmentation and personalization
- Seamless integrations with major PMS like Opera and Mews
- Powerful marketing automation for email, SMS, and loyalty programs
Cons
- Enterprise-level pricing can be prohibitive for small hotels
- Steep learning curve for full customization and setup
- Reporting tools lack some advanced flexibility compared to dedicated analytics suites
Best For
Mid-to-large hotel groups and luxury properties prioritizing guest personalization and cross-channel marketing.
Pricing
Custom enterprise pricing starting at around $10,000/year per property; scales with features, users, and integrations—quote required.
RoomRaccoon
specializedRoomRaccoon provides an affordable all-in-one hotel software with CRM features for small properties, including guest communication and upselling.
Automated upsell engine that uses CRM guest data to offer personalized room upgrades and add-ons at checkout
RoomRaccoon is an all-in-one cloud-based hotel management platform with integrated CRM features designed for independent hotels and small chains. It centralizes guest data for personalized communication, automated marketing emails, and loyalty programs while syncing with PMS, channel manager, and booking engine. The CRM tools help track guest preferences, history, and interactions to boost direct bookings and revenue.
Pros
- Intuitive interface with quick setup for non-technical users
- Seamless integration of CRM with PMS and booking engine for personalized guest experiences
- Strong automation for emails, upsells, and guest profiles
Cons
- Limited advanced CRM analytics compared to dedicated enterprise tools
- Fewer customization options for complex marketing campaigns
- Primarily tailored for small to mid-sized properties, less scalable for large chains
Best For
Independent boutique hotels and small properties seeking a simple, integrated CRM within an all-in-one PMS solution.
Pricing
Starts at €99/month for up to 10 rooms, scales to €300+/month based on room count and features.
Hotelogix
specializedHotelogix is a cloud PMS with integrated CRM for tracking guest preferences, managing bookings, and driving repeat business.
360-degree guest CRM profiles that consolidate booking history, preferences, and interactions for personalized service.
Hotelogix is a cloud-based property management system (PMS) with integrated CRM capabilities designed specifically for the hospitality industry, enabling hotels to manage guest relationships, reservations, and operations efficiently. It offers features like 360-degree guest profiles, automated marketing campaigns, loyalty programs, and personalized communication to enhance guest retention and revenue. The platform supports multi-property management and integrates with over 200 OTAs and channels for seamless distribution.
Pros
- Robust CRM tools including guest profiles and segmentation
- Strong integrations with OTAs and payment gateways
- Mobile app for on-the-go management
Cons
- Steep learning curve for advanced CRM features
- Pricing can be high for small independent hotels
- Limited customization in reporting dashboards
Best For
Mid-sized hotel chains and resorts needing an all-in-one PMS with solid CRM for guest engagement and multi-property oversight.
Pricing
Starts at around $94/month for basic plans, with custom pricing based on room count and modules (typically $2-5 per room/month).
Little Hotelier
specializedLittle Hotelier offers simple CRM and management tools designed for small hotels to handle guest relations and operations efficiently.
Seamless channel manager that automatically syncs availability across major OTAs to prevent overbookings
Little Hotelier is a cloud-based property management system (PMS) designed specifically for small hotels, B&Bs, guesthouses, and vacation rentals with up to 20 rooms. It combines booking management, front desk operations, housekeeping, payments, and basic CRM features like guest profiles, preferences tracking, and automated email marketing. While not a full-fledged enterprise CRM, it excels in simplifying guest relationship management for independent properties through an intuitive interface and integrated tools.
Pros
- Exceptionally user-friendly interface ideal for non-technical users
- Affordable revenue-based pricing with no upfront costs for low-revenue properties
- Strong customer support tailored to small businesses
Cons
- Limited advanced CRM capabilities like sales pipelines or deep analytics
- Scalability issues for properties growing beyond 20 rooms
- Fewer third-party integrations compared to larger PMS solutions
Best For
Owners and managers of small independent hotels or B&Bs with fewer than 20 rooms seeking a simple, all-in-one tool for reservations and basic guest management.
Pricing
Revenue-based model: free for properties under $2,500 USD monthly revenue; then 1-3% of revenue depending on tier, with plans starting around $109/month for higher volumes.
RMS Cloud
enterpriseRMS Cloud is a scalable property management system with CRM functionalities for hotels, supporting guest history and multichannel bookings.
Real-time two-way channel manager that automatically syncs inventory and rates across major OTAs like Booking.com and Expedia
RMS Cloud is a cloud-based property management system (PMS) tailored for hotels, motels, resorts, and holiday parks, offering robust CRM functionalities for guest management. It streamlines reservations, housekeeping, billing, and reporting while providing guest profiles, communication tools, and marketing automation to build customer loyalty. The platform integrates seamlessly with online travel agencies (OTAs) and payment gateways for efficient operations.
Pros
- Fully cloud-based with real-time data access from any device
- Strong OTA integrations and channel management for revenue optimization
- Comprehensive guest CRM tools including profiles and automated communications
Cons
- Pricing can be higher for smaller properties without scaling benefits
- Some advanced customizations require additional modules or setup
- Customer support response times can vary, especially outside APAC regions
Best For
Mid-sized hotels and resorts seeking a scalable, all-in-one PMS with integrated CRM for guest relationship management.
Pricing
Subscription-based starting at around $150/month per property for core features, with modular add-ons and custom enterprise pricing.
Conclusion
After evaluating various CRM tools for hotels, Revinate emerges as the clear top choice, excelling in guest data management, personalized marketing, and driving direct bookings. Oracle OPERA Cloud and Mews closely follow, offering enterprise-grade and cloud-native solutions respectively to suit different operational needs. The top three highlight robust options to enhance guest relationships and business performance.
Take the next step in optimizing your hotel's guest experiences by trying Revinate, the leading CRM software – unlock tailored tools to boost bookings and loyalty today.
Tools Reviewed
All tools were independently evaluated for this comparison