Quick Overview
- 1#1: Cvent - End-to-end event management platform with built-in CRM for attendee engagement, registration, and data analytics.
- 2#2: Salesforce - Leading CRM solution enhanced with Events Cloud for planning, executing, and tracking events integrated with customer data.
- 3#3: Bizzabo - Event experience platform that combines CRM capabilities with marketing, sales, and post-event analytics for revenue growth.
- 4#4: HubSpot - All-in-one CRM and marketing platform with native event tools for registration, promotion, and attendee nurturing.
- 5#5: Eventbrite - Event ticketing and discovery platform with seamless CRM integrations for managing attendee relationships and data.
- 6#6: Zoho Backstage - Event management software fully integrated with Zoho CRM for streamlined registration, ticketing, and lead capture.
- 7#7: Whova - Mobile event app with CRM features for networking, scheduling, and real-time attendee data synchronization.
- 8#8: Swoogo - Flexible event platform offering CRM integration for registration, payments, and personalized attendee experiences.
- 9#9: Aventri - Global event management system with marketing automation and CRM tools for sourcing, planning, and reporting.
- 10#10: Ungerboeck - Venue and event management software with comprehensive CRM for contact management and business intelligence.
These tools were selected based on robust CRM integration, comprehensive event capabilities (registration, analytics, etc.), user-friendliness, and overall value, ensuring a curated list that balances depth, usability, and practicality.
Comparison Table
This comparison table explores top CRM event management software, featuring Cvent, Salesforce, Bizzabo, HubSpot, Eventbrite, and more, to help readers identify tools that align with their event planning needs, integration capabilities, and usability.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Cvent End-to-end event management platform with built-in CRM for attendee engagement, registration, and data analytics. | enterprise | 9.6/10 | 9.8/10 | 8.7/10 | 8.9/10 |
| 2 | Salesforce Leading CRM solution enhanced with Events Cloud for planning, executing, and tracking events integrated with customer data. | enterprise | 9.1/10 | 9.6/10 | 7.8/10 | 8.2/10 |
| 3 | Bizzabo Event experience platform that combines CRM capabilities with marketing, sales, and post-event analytics for revenue growth. | enterprise | 8.7/10 | 9.2/10 | 8.0/10 | 7.8/10 |
| 4 | HubSpot All-in-one CRM and marketing platform with native event tools for registration, promotion, and attendee nurturing. | enterprise | 8.2/10 | 7.8/10 | 9.0/10 | 8.0/10 |
| 5 | Eventbrite Event ticketing and discovery platform with seamless CRM integrations for managing attendee relationships and data. | specialized | 8.1/10 | 8.5/10 | 9.2/10 | 7.8/10 |
| 6 | Zoho Backstage Event management software fully integrated with Zoho CRM for streamlined registration, ticketing, and lead capture. | enterprise | 8.3/10 | 8.5/10 | 8.2/10 | 9.0/10 |
| 7 | Whova Mobile event app with CRM features for networking, scheduling, and real-time attendee data synchronization. | specialized | 8.2/10 | 8.5/10 | 9.0/10 | 7.8/10 |
| 8 | Swoogo Flexible event platform offering CRM integration for registration, payments, and personalized attendee experiences. | specialized | 8.1/10 | 8.4/10 | 8.2/10 | 7.8/10 |
| 9 | Aventri Global event management system with marketing automation and CRM tools for sourcing, planning, and reporting. | enterprise | 8.1/10 | 8.6/10 | 7.7/10 | 7.5/10 |
| 10 | Ungerboeck Venue and event management software with comprehensive CRM for contact management and business intelligence. | enterprise | 8.1/10 | 8.7/10 | 6.9/10 | 7.5/10 |
End-to-end event management platform with built-in CRM for attendee engagement, registration, and data analytics.
Leading CRM solution enhanced with Events Cloud for planning, executing, and tracking events integrated with customer data.
Event experience platform that combines CRM capabilities with marketing, sales, and post-event analytics for revenue growth.
All-in-one CRM and marketing platform with native event tools for registration, promotion, and attendee nurturing.
Event ticketing and discovery platform with seamless CRM integrations for managing attendee relationships and data.
Event management software fully integrated with Zoho CRM for streamlined registration, ticketing, and lead capture.
Mobile event app with CRM features for networking, scheduling, and real-time attendee data synchronization.
Flexible event platform offering CRM integration for registration, payments, and personalized attendee experiences.
Global event management system with marketing automation and CRM tools for sourcing, planning, and reporting.
Venue and event management software with comprehensive CRM for contact management and business intelligence.
Cvent
enterpriseEnd-to-end event management platform with built-in CRM for attendee engagement, registration, and data analytics.
Expansive supplier network for streamlined venue sourcing, RFPs, and hotel booking integrations
Cvent is a leading all-in-one event management platform that covers the full event lifecycle, including planning, venue sourcing, registration, attendee engagement, virtual/hybrid events, and post-event analytics. It functions as a robust CRM solution for events by capturing attendee data, enabling personalized marketing, and integrating deeply with systems like Salesforce, HubSpot, and Marketo. Designed for scalability, it helps enterprises manage high-volume events efficiently while maximizing ROI through data-driven insights.
Pros
- Comprehensive end-to-end event management tools
- Seamless CRM integrations and attendee data management
- Advanced analytics, reporting, and ROI measurement
Cons
- Steep learning curve for new users
- High pricing suitable mainly for enterprises
- Customization often requires additional modules or support
Best For
Large enterprises and professional event teams managing complex, high-volume corporate events.
Pricing
Custom enterprise pricing; typically starts at $10,000+ annually, based on event volume, features, and user seats.
Salesforce
enterpriseLeading CRM solution enhanced with Events Cloud for planning, executing, and tracking events integrated with customer data.
Native 360-degree customer profiles linking event interactions to full CRM history for hyper-personalized experiences
Salesforce is a leading CRM platform that excels in event management through native apps like Salesforce Events, Experience Cloud, and integrations with Marketing Cloud for registration, attendee tracking, and personalized engagement. It seamlessly ties event data to customer records, enabling lead scoring, nurturing, and ROI analysis within the same ecosystem. Highly customizable via AppExchange, it's ideal for complex, enterprise-scale events aligned with sales pipelines.
Pros
- Deep CRM integration for 360-degree attendee views and automated lead nurturing
- Highly scalable with global event support and AppExchange extensions
- Advanced analytics and AI-driven personalization via Einstein
Cons
- High cost with complex enterprise pricing and implementation fees
- Steep learning curve requiring admin expertise and customization
- Overkill for small-scale or simple events compared to dedicated tools
Best For
Enterprise teams needing event management fully integrated with CRM for sales and marketing alignment.
Pricing
Starts at $25/user/month for basics; event/CRM features require Sales Cloud ($75+), Marketing Cloud ($1,250+/org/month), plus custom implementation (~$10K+).
Bizzabo
enterpriseEvent experience platform that combines CRM capabilities with marketing, sales, and post-event analytics for revenue growth.
AI-powered Discover networking that intelligently matches attendees for personalized connections
Bizzabo is a comprehensive event management platform designed to handle the full event lifecycle, including planning, promotion, registration, execution, and post-event analysis with strong CRM-like attendee management. It excels in creating engaging experiences through customizable websites, mobile apps, live polling, and AI-powered networking for in-person, virtual, and hybrid events. With seamless integrations to CRMs like Salesforce and HubSpot, it centralizes attendee data for personalized marketing and ROI measurement.
Pros
- All-in-one platform covering planning to analytics
- Robust CRM integrations and attendee data management
- Engaging mobile app with AI networking tools
Cons
- High pricing for smaller events or budgets
- Steep learning curve for complex setups
- Some customizations require additional fees
Best For
Mid-to-large enterprises and event teams managing high-volume, multi-format events with advanced CRM needs.
Pricing
Custom enterprise pricing, typically starting at $10,000+ annually based on event volume and features; quote-based.
HubSpot
enterpriseAll-in-one CRM and marketing platform with native event tools for registration, promotion, and attendee nurturing.
Native CRM sync that automatically enriches event attendee profiles for personalized, automated follow-up workflows
HubSpot is an all-in-one CRM platform with event management capabilities integrated into its Marketing Hub, allowing users to create event pages, registration forms, and track attendee interactions directly within the CRM. It excels at capturing event data to fuel personalized marketing and sales follow-ups, nurturing leads from registration through post-event engagement. While not a dedicated event platform, its strength lies in unifying events with broader customer relationship management for inbound marketing strategies.
Pros
- Seamless CRM integration for event lead tracking and automation
- Intuitive drag-and-drop event page builder
- Free core CRM with scalable event tools
Cons
- Lacks advanced event features like virtual venue management found in specialized tools
- Higher-tier plans required for robust automations and reporting
- Can become expensive for larger event volumes
Best For
Small to mid-sized marketing teams already using HubSpot CRM who want integrated event management without standalone software.
Pricing
Free CRM suite; Marketing Hub Starter at $20/user/month, Professional at $890/month (3 seats, annual billing), Enterprise at $3,600/month.
Eventbrite
specializedEvent ticketing and discovery platform with seamless CRM integrations for managing attendee relationships and data.
Built-in event discovery network that automatically promotes listings to millions of potential attendees
Eventbrite is a popular platform primarily focused on event ticketing, promotion, and registration management, with integrated tools for handling attendee data as a basic CRM solution. It enables organizers to create event pages, sell tickets securely, manage registrations, and send targeted email campaigns. While strong in event execution, its CRM features are more attendee-centric rather than full-fledged customer lifecycle management, making it suitable for event-heavy workflows.
Pros
- Intuitive drag-and-drop event creation and ticketing
- Strong marketing automation and email tools for attendees
- Seamless mobile app for on-site check-ins and management
Cons
- High transaction fees on ticket sales (2.5% + $0.99 per paid ticket on pro plans)
- Limited depth in advanced CRM like lead scoring or long-term contact nurturing
- Reporting and analytics lack customization for complex needs
Best For
Small to mid-sized event organizers and marketers who prioritize easy ticketing and basic attendee relationship management over enterprise CRM depth.
Pricing
Free Essentials plan for free events; Professional ($19.50/mo) and Premium ($99/mo) reduce fees to 2.5% + $0.99/paid ticket; Enterprise custom.
Zoho Backstage
enterpriseEvent management software fully integrated with Zoho CRM for streamlined registration, ticketing, and lead capture.
Native Zoho CRM integration that auto-syncs attendee data, registrations, and interactions into sales pipelines
Zoho Backstage is an event management platform tailored for businesses, enabling the creation, promotion, and execution of virtual, hybrid, and in-person events with robust registration, ticketing, and attendee management tools. It excels in CRM integration, automatically capturing event leads and interactions into Zoho CRM for seamless sales follow-up. The software also provides email marketing, analytics, custom forms, and mobile check-in capabilities to streamline event workflows.
Pros
- Deep integration with Zoho CRM and suite for effortless lead capture and nurturing
- Affordable pricing with a generous free tier for small events
- Comprehensive tools for ticketing, analytics, and multi-channel promotion
Cons
- Limited advanced customization options compared to enterprise competitors
- Steeper learning curve for non-Zoho users
- Reporting features lack some depth in segmentation and forecasting
Best For
Small to mid-sized businesses already in the Zoho ecosystem seeking cost-effective event management tied to CRM pipelines.
Pricing
Free for up to 100 registrations per event; Flex plan at $4 per additional registration; Standard plan from $99/month for higher volumes and unlimited events.
Whova
specializedMobile event app with CRM features for networking, scheduling, and real-time attendee data synchronization.
AI-driven attendee matchmaking that connects participants based on interests and profiles for enhanced networking.
Whova is a comprehensive event management platform specializing in mobile-first solutions for attendee engagement, registration, and networking. It offers CRM-like tools to manage attendee data, track interactions, and facilitate lead capture during events. Ideal for conferences and trade shows, it integrates with external CRMs and provides analytics for post-event follow-up.
Pros
- Highly engaging mobile app with live polling and interactive agendas
- AI-powered matchmaking for attendee networking
- Streamlined registration, check-in, and badge printing
Cons
- Pricing scales quickly for large events
- Advanced CRM features require integrations with third-party tools
- Customization limited for highly complex event workflows
Best For
Mid-sized event organizers prioritizing mobile attendee engagement and networking over deep enterprise CRM functionality.
Pricing
Quote-based pricing starting at ~$1.99 per attendee for basic plans; scales with event size and features (Lite, Pro, Enterprise tiers).
Swoogo
specializedFlexible event platform offering CRM integration for registration, payments, and personalized attendee experiences.
Built-in CRM that auto-syncs event registrations, attendance, and engagement data for personalized follow-ups
Swoogo is an all-in-one event management platform that integrates CRM, registration, marketing automation, and attendee management for seamless event execution. It enables users to build customizable event websites, handle ticketing and payments, nurture leads through email campaigns, and track engagement data in a unified dashboard. Designed for conferences, webinars, tradeshows, and membership events, it supports both in-person and virtual formats with tools for reporting and analytics.
Pros
- Comprehensive all-in-one suite combining CRM and event tools
- Customizable event pages and registration forms
- Strong marketing automation with email and SMS integration
Cons
- Pricing scales quickly for high-volume events
- Advanced customization requires technical know-how
- Reporting features lack depth compared to enterprise rivals
Best For
Mid-sized event organizers, associations, and nonprofits managing multiple events with integrated CRM needs.
Pricing
Custom quote-based pricing starting around $250/month for basic plans, scaling with attendee volume and features (e.g., $500+ for Pro tiers).
Aventri
enterpriseGlobal event management system with marketing automation and CRM tools for sourcing, planning, and reporting.
Seamless bi-directional CRM integrations that automatically sync attendee data for personalized follow-ups
Aventri is a robust event management platform designed for end-to-end event planning, registration, promotion, and execution, supporting in-person, virtual, and hybrid events. It integrates seamlessly with CRM systems like Salesforce and Marketo, enabling efficient data synchronization for attendee management and lead generation. Key tools include customizable registration sites, mobile apps, badge printing, email marketing, and detailed analytics for post-event insights.
Pros
- Comprehensive all-in-one event toolkit including registration, mobile apps, and virtual platforms
- Strong CRM integrations for seamless data flow with Salesforce and others
- Scalable for enterprise-level events with robust reporting and analytics
Cons
- Pricing is custom and often steep for smaller organizations
- Interface can feel dated and has a learning curve for complex customizations
- Limited self-service options and relies on sales quotes
Best For
Mid-to-large enterprises managing high-volume corporate events that require deep CRM integration.
Pricing
Custom enterprise pricing via quote; typically starts at $5,000+ annually based on event volume and features.
Ungerboeck
enterpriseVenue and event management software with comprehensive CRM for contact management and business intelligence.
360-degree client view unifying CRM, sales pipelines, and event operations across venues
Ungerboeck is a robust CRM and event management software tailored for venues, facilities, and large-scale event organizers, offering end-to-end functionality from lead generation to post-event analysis. It integrates customer relationship management with booking, inventory, contract handling, and financials in a single platform. The system supports complex workflows for multi-location operations and provides deep customization for enterprise needs.
Pros
- Comprehensive integration of CRM with event booking and venue management
- Powerful reporting and analytics for data-driven decisions
- Highly scalable for enterprise-level operations and multi-site venues
Cons
- Steep learning curve due to complex interface
- Outdated user experience compared to modern SaaS tools
- High implementation costs and custom pricing
Best For
Large venues, convention centers, and event management firms handling high-volume, complex bookings with integrated CRM needs.
Pricing
Custom enterprise pricing, often starting at $5,000+ per month based on modules, users, and venues; requires quote.
Conclusion
The reviewed CRM event management tools offer diverse strengths, but Cvent stands out as the clear top choice, excelling in end-to-end engagement and integrated CRM capabilities. Salesforce and Bizzabo follow closely, each providing unique advantages—Salesforce for deep CRM alignment and Bizzabo for driving revenue growth—making them strong alternatives for varied needs.
Don't miss out on optimizing your event strategies: explore Cvent today to unlock streamlined workflows, enhanced attendee relationships, and impactful analytics that elevate your events to new heights.
Tools Reviewed
All tools were independently evaluated for this comparison