Quick Overview
- 1#1: HubSpot - All-in-one CRM platform with integrated marketing, sales, service, and commerce hubs for seamless customer management and ecommerce operations.
- 2#2: Salesforce - Enterprise CRM combined with Commerce Cloud to deliver personalized customer experiences across sales, service, and online storefronts.
- 3#3: Shopify - Leading ecommerce platform with built-in customer relationship tools and thousands of CRM integrations for store management.
- 4#4: Zoho CRM - Affordable CRM suite within Zoho One ecosystem featuring ecommerce tools for inventory, orders, and customer interactions.
- 5#5: BigCommerce - Scalable ecommerce platform with native CRM capabilities and multi-channel selling integrated with customer data management.
- 6#6: Klaviyo - Marketing automation and CRM platform specialized for ecommerce, using customer data to drive personalized campaigns and retention.
- 7#7: ActiveCampaign - Email marketing and CRM automation tool optimized for ecommerce with advanced segmentation and sales pipeline features.
- 8#8: Mailchimp - Marketing platform with CRM functionalities designed for ecommerce businesses to handle customer journeys and transactional emails.
- 9#9: Pipedrive - Visual sales CRM with ecommerce integrations for tracking deals, customer interactions, and order pipelines effectively.
- 10#10: Keap - Automated CRM and marketing software tailored for small ecommerce businesses to manage leads, sales, and customer follow-ups.
We ranked tools based on feature depth (including sales pipeline, marketing integration, and inventory management), ease of use, and overall value, ensuring they cater to diverse business needs from startups to enterprises.
Comparison Table
CRM e-commerce software bridges customer relationship management and online sales operations, and this comparison table explores tools like HubSpot, Salesforce, Shopify, Zoho CRM, BigCommerce, and more. Readers will gain insights into features, pricing, and integration strengths to identify the best solution for their business goals, from marketing automation to omni-channel customer experiences.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | HubSpot All-in-one CRM platform with integrated marketing, sales, service, and commerce hubs for seamless customer management and ecommerce operations. | enterprise | 9.4/10 | 9.6/10 | 9.2/10 | 9.0/10 |
| 2 | Salesforce Enterprise CRM combined with Commerce Cloud to deliver personalized customer experiences across sales, service, and online storefronts. | enterprise | 9.4/10 | 9.8/10 | 7.6/10 | 8.7/10 |
| 3 |  Shopify Leading ecommerce platform with built-in customer relationship tools and thousands of CRM integrations for store management. | enterprise | 9.1/10 | 9.2/10 | 9.6/10 | 8.5/10 |
| 4 | Zoho CRM Affordable CRM suite within Zoho One ecosystem featuring ecommerce tools for inventory, orders, and customer interactions. | enterprise | 8.7/10 | 9.2/10 | 8.1/10 | 9.4/10 |
| 5 | BigCommerce Scalable ecommerce platform with native CRM capabilities and multi-channel selling integrated with customer data management. | enterprise | 8.2/10 | 8.5/10 | 7.8/10 | 7.9/10 |
| 6 | Klaviyo Marketing automation and CRM platform specialized for ecommerce, using customer data to drive personalized campaigns and retention. | specialized | 8.7/10 | 9.4/10 | 7.8/10 | 8.2/10 |
| 7 | ActiveCampaign Email marketing and CRM automation tool optimized for ecommerce with advanced segmentation and sales pipeline features. | specialized | 8.4/10 | 9.2/10 | 7.8/10 | 8.3/10 |
| 8 | Mailchimp Marketing platform with CRM functionalities designed for ecommerce businesses to handle customer journeys and transactional emails. | specialized | 7.8/10 | 7.5/10 | 9.2/10 | 8.5/10 |
| 9 | Pipedrive Visual sales CRM with ecommerce integrations for tracking deals, customer interactions, and order pipelines effectively. | enterprise | 8.4/10 | 8.2/10 | 9.2/10 | 8.0/10 |
| 10 | Keap Automated CRM and marketing software tailored for small ecommerce businesses to manage leads, sales, and customer follow-ups. | other | 7.6/10 | 8.1/10 | 6.4/10 | 7.0/10 |
All-in-one CRM platform with integrated marketing, sales, service, and commerce hubs for seamless customer management and ecommerce operations.
Enterprise CRM combined with Commerce Cloud to deliver personalized customer experiences across sales, service, and online storefronts.
Leading ecommerce platform with built-in customer relationship tools and thousands of CRM integrations for store management.
Affordable CRM suite within Zoho One ecosystem featuring ecommerce tools for inventory, orders, and customer interactions.
Scalable ecommerce platform with native CRM capabilities and multi-channel selling integrated with customer data management.
Marketing automation and CRM platform specialized for ecommerce, using customer data to drive personalized campaigns and retention.
Email marketing and CRM automation tool optimized for ecommerce with advanced segmentation and sales pipeline features.
Marketing platform with CRM functionalities designed for ecommerce businesses to handle customer journeys and transactional emails.
Visual sales CRM with ecommerce integrations for tracking deals, customer interactions, and order pipelines effectively.
Automated CRM and marketing software tailored for small ecommerce businesses to manage leads, sales, and customer follow-ups.
HubSpot
enterpriseAll-in-one CRM platform with integrated marketing, sales, service, and commerce hubs for seamless customer management and ecommerce operations.
Operations Hub for real-time data syncing and automation across ecommerce, CRM, and third-party apps
HubSpot is a comprehensive CRM platform designed to manage customer relationships, marketing, sales, and service for ecommerce businesses. It integrates deeply with ecommerce platforms like Shopify and WooCommerce, offering tools for abandoned cart recovery, personalized email campaigns, and unified customer data. Its all-in-one hub approach streamlines operations from lead generation to post-purchase support, making it ideal for scaling online stores.
Pros
- Powerful all-in-one CRM with marketing, sales, and service automation tailored for ecommerce
- Free core CRM tier with seamless integrations to major ecommerce platforms
- Robust analytics and reporting for customer journey optimization
Cons
- Higher-tier pricing can become expensive for larger teams
- Steep learning curve for advanced customization and workflows
- Limited native ecommerce storefront building; relies on integrations
Best For
Growing ecommerce businesses seeking an integrated CRM for customer lifecycle management without multiple disjointed tools.
Pricing
Free CRM suite; Starter plans from $20/user/month; Professional from $800/month (min. 2 users); Enterprise custom.
Salesforce
enterpriseEnterprise CRM combined with Commerce Cloud to deliver personalized customer experiences across sales, service, and online storefronts.
Einstein AI, delivering predictive intelligence and hyper-personalized ecommerce experiences powered by unified CRM data
Salesforce is a premier cloud-based CRM platform that excels in managing customer relationships, sales pipelines, marketing campaigns, and customer service. Its Commerce Cloud component provides robust ecommerce capabilities, enabling businesses to build scalable online stores with AI-driven personalization and seamless integration of CRM data for unified customer experiences. This combination allows for omnichannel strategies, real-time analytics, and automated workflows tailored to ecommerce operations.
Pros
- Extremely customizable with low-code tools like Lightning Platform
- Seamless integration of CRM and ecommerce via Commerce Cloud
- Powerful AI features like Einstein for personalization and predictions
Cons
- Steep learning curve requiring training or admins
- High pricing that scales with usage and add-ons
- Can be overkill for small businesses with simpler needs
Best For
Mid-to-large enterprises seeking a scalable, integrated CRM-ecommerce solution for complex omnichannel operations.
Pricing
Starts at $25/user/month for basic CRM (Essentials), $75+ for advanced editions; Commerce Cloud is quote-based, often $50K+ annually depending on scale.
Shopify
enterpriseLeading ecommerce platform with built-in customer relationship tools and thousands of CRM integrations for store management.
Expansive app store with over 8,000 integrations for tailoring CRM functionalities to specific e-commerce needs.
Shopify is a leading all-in-one e-commerce platform that empowers businesses to build customizable online stores, manage inventory, and process payments seamlessly. It offers built-in CRM tools like customer profiles, segmentation, abandoned cart recovery, and basic email marketing, which can be extended via thousands of third-party apps for advanced customer relationship management. With support for multichannel selling including POS and wholesale, Shopify helps businesses nurture leads and boost repeat sales efficiently.
Pros
- Intuitive drag-and-drop store builder ideal for beginners
- Massive app ecosystem (8,000+) for CRM enhancements like Klaviyo or Gorgias integrations
- Highly scalable with 99.99% uptime for growing businesses
Cons
- Native CRM is basic; advanced features require paid apps
- Pricing tiers plus app/transaction fees can increase costs
- Custom coding needed for complex CRM automations
Best For
Small to medium-sized online retailers needing an easy e-commerce setup with extensible CRM capabilities via apps.
Pricing
Basic ($29/mo), Shopify ($105/mo), Advanced ($399/mo), Plus (custom from $2,000/mo); plus app fees and 0.5-2% transaction fees if not using Shopify Payments.
Zoho CRM
enterpriseAffordable CRM suite within Zoho One ecosystem featuring ecommerce tools for inventory, orders, and customer interactions.
Zia AI for predictive analytics and intelligent sales recommendations tailored to ecommerce pipelines
Zoho CRM is a robust, cloud-based customer relationship management platform designed to streamline sales, marketing, and customer support processes for businesses of all sizes. For ecommerce, it excels in integrating with platforms like Shopify, WooCommerce, and BigCommerce, enabling automated lead management, sales pipelines, inventory tracking via Zoho Inventory, and personalized customer journeys. Its AI-powered insights and multichannel capabilities help ecommerce teams convert leads into loyal customers while providing detailed analytics on sales performance.
Pros
- Extensive integrations with major ecommerce platforms like Shopify and WooCommerce
- Affordable pricing with a free tier and scalable plans
- Powerful AI (Zia) for sales forecasting and automation
Cons
- Steeper learning curve for complex customizations
- Advanced ecommerce features often require additional Zoho apps
- Mobile app lacks some desktop functionalities
Best For
Growing ecommerce businesses seeking a cost-effective CRM with strong automation and integration options without needing enterprise-level complexity.
Pricing
Free for up to 3 users; paid plans start at $14/user/month (Standard), $23 (Professional), $40 (Enterprise), $52 (Ultimate), billed annually.
BigCommerce
enterpriseScalable ecommerce platform with native CRM capabilities and multi-channel selling integrated with customer data management.
Headless commerce API for flexible, decoupled front-end storefronts
BigCommerce is a powerful SaaS e-commerce platform that allows businesses to build scalable online stores with features for product management, payments, and multi-channel selling. It includes basic CRM functionalities like customer segmentation, abandoned cart recovery, loyalty programs, and integrations with full CRMs such as Salesforce or HubSpot for deeper relationship management. While excels in e-commerce operations, its native CRM tools are more transactional than comprehensive sales pipeline-focused.
Pros
- Highly scalable for mid-market and enterprise growth
- Extensive integrations with CRMs and 1000+ apps
- Multi-channel selling across marketplaces and social
Cons
- Native CRM lacks advanced lead nurturing and pipelines
- Higher tiers can be costly for small businesses
- Customization requires developer knowledge for complex setups
Best For
Growing mid-sized e-commerce businesses needing robust store management with CRM integrations rather than standalone CRM.
Pricing
Standard ($29/mo), Plus ($105/mo), Pro ($399/mo), Enterprise (custom); annual discounts available.
Klaviyo
specializedMarketing automation and CRM platform specialized for ecommerce, using customer data to drive personalized campaigns and retention.
Built-in revenue per recipient (RPR) tracking that attributes specific sales to individual campaigns across channels
Klaviyo is a marketing automation and CRM platform tailored for ecommerce businesses, specializing in email, SMS, and push notification campaigns driven by customer data. It functions as a customer data platform (CDP) that unifies behavioral, transactional, and profile data from ecommerce platforms like Shopify and BigCommerce for advanced segmentation and personalization. Key capabilities include automated flows, A/B testing, predictive analytics, and revenue attribution to optimize customer lifetime value and repeat purchases.
Pros
- Exceptional ecommerce integrations and behavioral data syncing
- Advanced segmentation and predictive analytics for personalization
- Precise revenue tracking with multi-touch attribution
Cons
- Pricing scales quickly with contact volume
- Steep learning curve for complex flows and analytics
- Limited native support for non-ecommerce sales pipelines
Best For
Mid-sized ecommerce brands seeking data-driven marketing automation to boost retention and revenue.
Pricing
Free plan for up to 250 contacts; paid plans start at $20/month (Pay-as-you-go) or $45/month (monthly), scaling by active profiles and send volume up to enterprise tiers.
ActiveCampaign
specializedEmail marketing and CRM automation tool optimized for ecommerce with advanced segmentation and sales pipeline features.
Machine learning-powered predictive sending and content recommendations for hyper-personalized ecommerce campaigns
ActiveCampaign is a comprehensive marketing automation platform with robust CRM capabilities, designed to manage customer relationships, automate email campaigns, and integrate seamlessly with ecommerce platforms like Shopify and WooCommerce. It excels in tracking customer behavior across websites and emails, enabling personalized messaging, abandoned cart recovery, and revenue tracking. Ideal for businesses seeking to combine sales automation, lead nurturing, and ecommerce insights into a single tool.
Pros
- Powerful automation workflows with ecommerce-specific triggers like abandoned carts
- Deep integrations with major ecommerce platforms and built-in CRM for contact management
- Advanced analytics including revenue attribution and machine learning personalization
Cons
- Steep learning curve for complex automations and visual editor
- Reporting lacks depth compared to dedicated BI tools
- Pricing scales quickly with contact volume, limiting affordability for large lists
Best For
Small to mid-sized ecommerce businesses needing integrated marketing automation and CRM to drive personalized customer journeys and boost repeat sales.
Pricing
Starts at $29/month (Starter plan for up to 500 contacts), with Plus ($49), Professional ($149), and Enterprise (custom) tiers unlocking advanced CRM, automations, and support.
Mailchimp
specializedMarketing platform with CRM functionalities designed for ecommerce businesses to handle customer journeys and transactional emails.
Customer Journey Builder for creating complex, multi-step automation workflows across email, SMS, and ads
Mailchimp is a versatile marketing automation platform that has expanded into CRM and ecommerce capabilities, enabling businesses to manage customer contacts, segment audiences, and automate personalized campaigns. It integrates with popular ecommerce platforms like Shopify and WooCommerce for features such as abandoned cart recovery, product recommendations, and purchase tracking. While not a full-fledged CRM or ecommerce suite, it provides solid tools for small businesses to nurture leads and drive sales through email and multichannel marketing.
Pros
- Intuitive drag-and-drop interface for campaigns and automations
- Strong audience segmentation and behavioral targeting
- Generous free plan and seamless ecommerce integrations
Cons
- Limited depth in advanced CRM functionalities like sales pipelines
- Pricing escalates quickly with larger contact lists
- Ecommerce store builder lacks customization of dedicated platforms
Best For
Small to medium ecommerce businesses prioritizing email marketing automation and basic customer management over enterprise-level CRM.
Pricing
Free for up to 500 contacts and 1,000 emails/month; paid plans start at $13/mo (Essentials), $20/mo (Standard), up to $350+/mo (Premium), scaled by audience size.
Pipedrive
enterpriseVisual sales CRM with ecommerce integrations for tracking deals, customer interactions, and order pipelines effectively.
Visual, customizable sales pipeline that turns ecommerce orders into draggable deals for effortless progress tracking
Pipedrive is a user-friendly sales CRM designed to visualize and manage sales pipelines, making it easier for teams to track deals, contacts, and activities from lead to close. While not a full ecommerce platform, it excels in ecommerce scenarios through integrations with Shopify, WooCommerce, and other stores, allowing users to sync orders, customers, and sales data directly into customizable pipelines. Its focus on sales automation and reporting helps ecommerce businesses streamline post-purchase upselling and customer relationship management.
Pros
- Highly intuitive drag-and-drop pipeline interface
- Seamless integrations with major ecommerce platforms like Shopify
- Powerful sales automation and email tracking tools
Cons
- Limited native ecommerce features like inventory or order management
- Advanced reporting requires higher-tier plans or add-ons
- No built-in marketing automation for customer segmentation
Best For
Ecommerce sales teams focused on pipeline management and deal tracking rather than full customer service or inventory control.
Pricing
Starts at $14/user/month (Essential) up to $99/user/month (Enterprise), billed annually; free trial available.
Keap
otherAutomated CRM and marketing software tailored for small ecommerce businesses to manage leads, sales, and customer follow-ups.
Visual Campaign Builder for drag-and-drop marketing and sales automations that tie CRM directly to e-commerce transactions
Keap is an all-in-one CRM and marketing automation platform tailored for small businesses, combining sales pipeline management, email/SMS marketing, and e-commerce tools like online storefronts and payment processing. It enables automated workflows from lead capture to order fulfillment, helping users manage contacts, appointments, and subscriptions efficiently. While powerful for service-based businesses with product sales, it emphasizes automation over advanced e-commerce scalability.
Pros
- Robust marketing automation with visual campaign builder
- Integrated CRM, payments, and e-commerce storefront
- Strong for managing leads, sales, and recurring billing
Cons
- Steep learning curve and dated interface
- High pricing with additional fees for advanced features
- Limited scalability for high-volume e-commerce compared to dedicated platforms
Best For
Small to mid-sized service businesses selling digital products or subscriptions that need integrated CRM and light e-commerce automation.
Pricing
Starts at $199/month for Keap Pro (up to 1,500 contacts), $299/month for Keap Max (up to 2,500 contacts), billed annually; custom enterprise pricing available.
Conclusion
Navigating the best CRM ecommerce software involves balancing integration, scalability, and business-specific needs, with HubSpot emerging as the top choice for its seamless all-in-one approach covering marketing, sales, service, and commerce. Salesforce stands out as a robust enterprise option, excelling in personalized cross-channel experiences, while Shopify caters to ecommerce-savvy users seeking built-in CRM tools tailored to store management. Each of the top 10 offers unique strengths, but HubSpot sets the standard for holistic customer management.
Ready to elevate your ecommerce operations? Start with HubSpot today to unify your tools, delight customers, and drive growth—its integrated ecosystem makes it the ultimate partner for success.
Tools Reviewed
All tools were independently evaluated for this comparison