Quick Overview
- 1#1: AscendixRE - Comprehensive CRM platform tailored for commercial real estate brokers with deal tracking, marketing automation, and contact management.
- 2#2: RealNex - All-in-one commercial real estate platform integrating CRM, transaction management, marketing, and analytics for brokers and investors.
- 3#3: Buildout - Marketing automation and CRM software designed for commercial real estate teams to streamline listings, tours, and client communications.
- 4#4: VTS - Leasing and asset management platform with CRM features for commercial real estate owners and brokers to manage tenants and deals.
- 5#5: Yardi Voyager - Enterprise property management software with robust CRM capabilities for commercial real estate portfolios including leasing and tenant relations.
- 6#6: MRI Software - Flexible real estate management suite offering CRM tools for commercial properties focused on leasing, accounting, and client engagement.
- 7#7: AppFolio - Cloud-based property management platform with CRM features for commercial real estate to handle leasing, maintenance, and resident services.
- 8#8: ProspectNow - Commercial real estate CRM with lead generation, property data, and sales tools to help brokers find and close deals efficiently.
- 9#9: Dealpath - Deal management and pipeline CRM platform for commercial real estate investment firms to track opportunities and collaborate on acquisitions.
- 10#10: Propertybase - Real estate CRM with commercial-specific modules for lead nurturing, transaction management, and marketing automation.
These tools were ranked based on relevance to commercial real estate needs, including specialized features, user experience, reliability, and value, ensuring they deliver actionable insights and streamline workflows for diverse professionals.
Comparison Table
Commercial real estate teams rely on CRM software to manage client interactions and streamline operations—this comparison table outlines key features, tools, and usability for top options including AscendixRE, RealNex, Buildout, VTS, Yardi Voyager, and more, helping readers identify the right fit for their workflows.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | AscendixRE Comprehensive CRM platform tailored for commercial real estate brokers with deal tracking, marketing automation, and contact management. | specialized | 9.4/10 | 9.7/10 | 8.6/10 | 9.1/10 |
| 2 | RealNex All-in-one commercial real estate platform integrating CRM, transaction management, marketing, and analytics for brokers and investors. | specialized | 9.2/10 | 9.5/10 | 8.2/10 | 9.0/10 |
| 3 | Buildout Marketing automation and CRM software designed for commercial real estate teams to streamline listings, tours, and client communications. | specialized | 9.1/10 | 9.5/10 | 8.4/10 | 8.7/10 |
| 4 | VTS Leasing and asset management platform with CRM features for commercial real estate owners and brokers to manage tenants and deals. | enterprise | 8.7/10 | 9.2/10 | 8.4/10 | 8.1/10 |
| 5 | Yardi Voyager Enterprise property management software with robust CRM capabilities for commercial real estate portfolios including leasing and tenant relations. | enterprise | 8.2/10 | 9.1/10 | 6.7/10 | 7.5/10 |
| 6 | MRI Software Flexible real estate management suite offering CRM tools for commercial properties focused on leasing, accounting, and client engagement. | enterprise | 8.2/10 | 8.7/10 | 6.9/10 | 7.4/10 |
| 7 | AppFolio Cloud-based property management platform with CRM features for commercial real estate to handle leasing, maintenance, and resident services. | enterprise | 8.2/10 | 7.8/10 | 9.0/10 | 8.0/10 |
| 8 | ProspectNow Commercial real estate CRM with lead generation, property data, and sales tools to help brokers find and close deals efficiently. | specialized | 7.8/10 | 8.5/10 | 7.2/10 | 7.5/10 |
| 9 | Dealpath Deal management and pipeline CRM platform for commercial real estate investment firms to track opportunities and collaborate on acquisitions. | specialized | 8.7/10 | 9.2/10 | 7.8/10 | 8.1/10 |
| 10 | Propertybase Real estate CRM with commercial-specific modules for lead nurturing, transaction management, and marketing automation. | specialized | 8.2/10 | 8.7/10 | 7.4/10 | 7.8/10 |
Comprehensive CRM platform tailored for commercial real estate brokers with deal tracking, marketing automation, and contact management.
All-in-one commercial real estate platform integrating CRM, transaction management, marketing, and analytics for brokers and investors.
Marketing automation and CRM software designed for commercial real estate teams to streamline listings, tours, and client communications.
Leasing and asset management platform with CRM features for commercial real estate owners and brokers to manage tenants and deals.
Enterprise property management software with robust CRM capabilities for commercial real estate portfolios including leasing and tenant relations.
Flexible real estate management suite offering CRM tools for commercial properties focused on leasing, accounting, and client engagement.
Cloud-based property management platform with CRM features for commercial real estate to handle leasing, maintenance, and resident services.
Commercial real estate CRM with lead generation, property data, and sales tools to help brokers find and close deals efficiently.
Deal management and pipeline CRM platform for commercial real estate investment firms to track opportunities and collaborate on acquisitions.
Real estate CRM with commercial-specific modules for lead nurturing, transaction management, and marketing automation.
AscendixRE
specializedComprehensive CRM platform tailored for commercial real estate brokers with deal tracking, marketing automation, and contact management.
CRE Comps Analyzer with AI-driven market insights and interactive property comparables
AscendixRE is a robust, Salesforce-powered CRM platform tailored specifically for commercial real estate professionals, enabling seamless management of properties, leases, deals, and client relationships. It features comprehensive tools for deal pipelines, marketing automation, property database management, and advanced analytics with interactive maps and comps tools. Designed for scalability, it supports teams from small brokerages to large enterprises with deep customization options.
Pros
- Highly customizable workflows and CRE-specific modules like lease abstraction and comps analysis
- Powerful integrations with Salesforce ecosystem, MLS, and third-party tools
- Advanced data visualization including interactive maps and market intelligence dashboards
Cons
- Steep initial setup and learning curve due to extensive customization options
- Pricing is quote-based and can be costly for smaller teams
- Mobile app is functional but lacks some desktop feature parity
Best For
Mid-to-large commercial real estate brokerages and property management firms needing scalable, industry-specific CRM with deep analytics.
Pricing
Custom quote-based pricing, typically starting at $125-$150 per user per month, with enterprise plans higher based on features and users.
RealNex
specializedAll-in-one commercial real estate platform integrating CRM, transaction management, marketing, and analytics for brokers and investors.
The RealNex Open Platform with seamless third-party integrations and a built-in CRE marketplace for global listings and data syndication.
RealNex is an all-in-one commercial real estate platform that combines CRM, deal management, marketing, leasing, property management, and investment tools into a single ecosystem. It enables brokers, investors, and owners to manage contacts, track deals, automate marketing campaigns, and handle transactions efficiently from one dashboard. Designed for the CRE industry, it offers mobile accessibility, AI-driven insights, and a global marketplace for listings to streamline workflows and drive revenue.
Pros
- Comprehensive all-in-one platform eliminates need for multiple tools
- Powerful CRM with advanced segmentation, deal tracking, and AI analytics
- Robust integrations and mobile app for on-the-go access
Cons
- Steep learning curve due to extensive features
- Pricing can be high for smaller teams
- Customization often requires professional services
Best For
Mid-sized to large CRE brokerages, investment firms, and property owners seeking an end-to-end platform for managing deals, marketing, and operations.
Pricing
Starts at $99/user/month for basic CRM; full enterprise suites from $199/user/month with custom pricing for large deployments.
Buildout
specializedMarketing automation and CRM software designed for commercial real estate teams to streamline listings, tours, and client communications.
Automated marketing engine that generates professional flyers, tour schedules, and property microsites instantly
Buildout is a specialized CRM platform designed for commercial real estate (CRE) professionals, streamlining property management, deal tracking, and client relationships. It excels in CRE-specific workflows like comps analysis, tour scheduling, lease abstraction, and collaborative deal rooms. The software also automates marketing materials such as flyers, brochures, and microsites to accelerate leasing and sales cycles.
Pros
- Tailored CRE tools for comps, tours, and lease management
- Powerful automated marketing with flyers and microsites
- Strong collaboration features for deal teams
Cons
- Steep learning curve for new users
- Pricing can be high for smaller teams
- Mobile app lacks full desktop functionality
Best For
Mid-sized to large CRE brokerages and investment firms focused on leasing, sales, and deal collaboration.
Pricing
Growth plan starts at $125/user/month (billed annually); Enterprise custom pricing for advanced needs.
VTS
enterpriseLeasing and asset management platform with CRM features for commercial real estate owners and brokers to manage tenants and deals.
Proprietary VTS Rise analytics engine delivering real-time lease comps and predictive market insights
VTS (vts.com) is a comprehensive cloud-based platform designed as a CRM and asset management solution specifically for commercial real estate professionals, focusing on leasing, tenant management, and portfolio optimization. It streamlines workflows for brokers and landlords with tools for property listings, deal tracking, virtual tours, and market intelligence. The platform excels in providing actionable data insights through its proprietary lease comps and analytics, making it a go-to for multifamily, retail, and office sectors.
Pros
- Robust CRE-specific features like lease comps and market analytics
- Seamless leasing workflows and tenant relationship management
- Strong data-driven insights for portfolio optimization
Cons
- High cost may deter smaller firms
- Steeper learning curve for advanced analytics
- Limited flexibility in custom reporting compared to general CRMs
Best For
Large-scale commercial real estate owners and managers handling multifamily, retail, or office portfolios who need deep market intelligence.
Pricing
Enterprise pricing model; custom quotes based on portfolio size, typically starting at $5,000+/month for mid-sized users.
Yardi Voyager
enterpriseEnterprise property management software with robust CRM capabilities for commercial real estate portfolios including leasing and tenant relations.
Fully integrated leasing and CRM workflows that automate the entire tenant lifecycle from prospecting to renewals
Yardi Voyager is a robust, enterprise-grade property management platform with integrated CRM capabilities designed specifically for commercial real estate professionals. It streamlines prospect management, leasing workflows, tenant communications, and relationship tracking while integrating seamlessly with accounting, maintenance, and reporting tools. Ideal for handling large portfolios, it offers customizable dashboards and mobile access to keep teams connected throughout the leasing and management process.
Pros
- Comprehensive integration of CRM with property management and accounting
- Powerful reporting and analytics for portfolio insights
- Scalable for enterprise-level commercial portfolios
Cons
- Steep learning curve and complex interface
- High implementation and customization costs
- Limited flexibility for smaller firms without add-ons
Best For
Large commercial real estate firms managing complex, multi-property portfolios that require end-to-end integration.
Pricing
Custom enterprise pricing via quote; typically starts at $5,000+/month for mid-sized deployments, plus setup fees.
MRI Software
enterpriseFlexible real estate management suite offering CRM tools for commercial properties focused on leasing, accounting, and client engagement.
Integrated 360-degree client view linking CRM contacts directly to property leases, transactions, and financials across global portfolios
MRI Software is a comprehensive enterprise platform for commercial real estate, offering CRM functionalities through modules like ContactManager for lead tracking, tenant relationship management, and leasing pipelines. It integrates CRM with property management, accounting, and asset optimization tools, providing a unified view for large-scale operations. Designed for CRE professionals, it supports deal sourcing, prospect nurturing, and portfolio-wide contact insights.
Pros
- Robust integration with property management and accounting for seamless data flow
- Highly scalable for enterprise portfolios with thousands of assets
- Customizable dashboards and workflows for CRE-specific CRM needs
Cons
- Steep learning curve and complex setup requiring extensive training
- Outdated user interface in some modules compared to modern SaaS CRMs
- High cost with lengthy implementation timelines
Best For
Large commercial real estate firms and property managers handling enterprise-scale portfolios who need integrated CRM with back-office operations.
Pricing
Custom enterprise pricing via quote; typically starts at $10,000+ annually per user/portfolio size, with implementation fees often exceeding $100K.
AppFolio
enterpriseCloud-based property management platform with CRM features for commercial real estate to handle leasing, maintenance, and resident services.
Integrated online leasing and tenant portal that accelerates deal closures from lead to signed lease
AppFolio is a comprehensive cloud-based property management platform with integrated CRM capabilities designed for commercial real estate professionals. It streamlines lead management, tenant screening, lease tracking, and property marketing within a single dashboard. While strong in operational automation, it excels more in property management than pure CRM depth for large-scale commercial deals.
Pros
- Intuitive interface with mobile app for on-the-go access
- Seamless integration of CRM, leasing, and accounting tools
- Robust automation for tenant communications and payments
Cons
- Limited advanced CRE-specific CRM analytics and deal pipelines
- Pricing scales quickly with portfolio size, less ideal for small users
- Customization options are somewhat restricted compared to dedicated CRMs
Best For
Mid-sized commercial property managers seeking an all-in-one platform combining CRM with day-to-day operations.
Pricing
Custom subscription starting around $1.40 per unit/month or $250+ base for commercial, with tiers based on portfolio size.
ProspectNow
specializedCommercial real estate CRM with lead generation, property data, and sales tools to help brokers find and close deals efficiently.
Comprehensive ownership equity and mortgage debt data to identify motivated sellers
ProspectNow is a prospecting and CRM platform tailored for commercial real estate professionals, offering access to a vast database of property ownership data, sales comps, debt information, and direct contact details. It enables users to generate leads, manage contacts, track deals, and automate outreach campaigns. The tool combines data intelligence with basic CRM functionalities to streamline prospecting workflows for brokers and investors.
Pros
- Extensive nationwide database with accurate property ownership and debt data
- Direct phone numbers and emails for owners to facilitate cold outreach
- Integrated CRM for lead tracking, deal management, and task automation
Cons
- User interface feels dated and can be clunky for new users
- Limited integrations with popular tools like Salesforce or Zapier
- Higher pricing tiers required for advanced features and unlimited exports
Best For
Commercial real estate brokers and investors who prioritize data-driven prospecting and need reliable owner contact information.
Pricing
Starts at $99/month for basic access, with Pro at $199/month and Enterprise custom pricing; pay-per-lead options available.
Dealpath
specializedDeal management and pipeline CRM platform for commercial real estate investment firms to track opportunities and collaborate on acquisitions.
Dynamic, Excel-like underwriting engine with real-time scenario analysis
Dealpath is a specialized deal management platform tailored for commercial real estate (CRE) investment firms, functioning as a CRM to manage the full deal lifecycle from sourcing to closing. It offers customizable pipelines, automated underwriting models, collaboration tools, and portfolio tracking to streamline investment workflows. Ideal for GPs and funds, it integrates with data rooms and provides real-time analytics for data-driven decisions.
Pros
- Highly customizable workflows for CRE deal pipelines
- Powerful automated underwriting and scenario modeling
- Seamless team collaboration and data room integrations
Cons
- Steep learning curve for new users
- Pricing can be prohibitive for small firms
- Limited focus on post-closing asset management
Best For
Mid-sized to large CRE investment firms and funds handling high-volume, complex deal pipelines.
Pricing
Custom enterprise pricing; typically starts at $10,000-$25,000 annually based on users and deal volume, with contact-sales model.
Propertybase
specializedReal estate CRM with commercial-specific modules for lead nurturing, transaction management, and marketing automation.
Salesforce-native architecture with built-in CRE objects for lease abstraction and asset management
Propertybase is a Salesforce-native CRM platform tailored for real estate professionals, including commercial real estate (CRE), offering specialized tools for property listings, lease management, deal pipelines, and client portals. It streamlines workflows for brokers, asset managers, and investors by integrating CRE-specific features like comps analysis, lease abstraction, and transaction automation. Built on the robust Salesforce ecosystem, it provides scalability and extensive customization for growing CRE firms.
Pros
- Highly customizable with Salesforce AppExchange integrations for CRE workflows
- CRE-specific tools like lease management, property comps, and investor reporting
- Strong mobile app and client portals for on-the-go deal management
Cons
- Steep learning curve due to Salesforce complexity
- Higher pricing with additional costs for customizations and add-ons
- Overkill for small teams without dedicated IT support
Best For
Mid-sized CRE brokerages and property management firms needing scalable, customizable CRM with deep Salesforce integration.
Pricing
Quote-based pricing starting at around $125/user/month (billed annually), with tiers scaling based on users, features, and customizations.
Conclusion
Evaluating the top 10 CRM tools for commercial real estate reveals distinct strengths, but AscendixRE reigns as the top choice, offering tailored deal tracking, marketing automation, and contact management for brokers. RealNex follows with an all-in-one platform integrating CRM, transaction management, and analytics, while Buildout excels in streamlining listings, tours, and client communications. The top three deliver exceptional value, with AscendixRE leading for its focused, broker-centric design. For those seeking to enhance their workflow, aligning with the platform that best fits their specific needs—whether AscendixRE, RealNex, or Buildout—sets the stage for success.
Elevate your commercial real estate efforts by trying AscendixRE, the top-ranked CRM designed to simplify your workflow and boost deal-closing efficiency.
Tools Reviewed
All tools were independently evaluated for this comparison