Quick Overview
- 1#1: GatherContent - Streamlines collaborative content planning, creation, review, approval, and publishing workflows for marketing and editorial teams.
- 2#2: Contentful - Headless CMS platform with powerful content modeling, versioning, and automated workflows for scalable digital experiences.
- 3#3: Sanity - Real-time collaborative CMS with structured content editing, custom workflows, and GROQ querying for modern teams.
- 4#4: Bynder - Digital asset management system with automated approval workflows, brand guidelines enforcement, and distribution tools.
- 5#5: Wrike - Work management platform featuring proofing tools, request forms, and customizable workflows for content production.
- 6#6: Monday.com - Visual work OS with customizable boards, automations, and timelines for content calendars and marketing workflows.
- 7#7: Asana - Flexible project management tool with portfolios, custom fields, and workflow rules tailored for content teams.
- 8#8: AI rtable - No-code database platform for building dynamic content calendars, automations, and collaborative workflows.
- 9#9: Notion - All-in-one workspace combining databases, wikis, and templates for content planning and team workflows.
- 10#10: ClickUp - Hierarchical task platform with docs, whiteboards, and automations for comprehensive content management workflows.
We evaluated tools based on feature set, usability, scalability, and practical value, prioritizing those that streamline planning, review, and publishing workflows while adapting to diverse team needs.
Comparison Table
Content workflow software simplifies creating, collaborating, and managing content—vital for teams seeking to enhance efficiency and consistency. This comparison table explores tools like GatherContent, Contentful, Sanity, Bynder, Wrike, and more, breaking down key features, strengths, and ideal use cases. Readers will learn to identify the software that best fits their content goals and team needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | GatherContent Streamlines collaborative content planning, creation, review, approval, and publishing workflows for marketing and editorial teams. | specialized | 9.5/10 | 9.7/10 | 9.0/10 | 9.2/10 |
| 2 | Contentful Headless CMS platform with powerful content modeling, versioning, and automated workflows for scalable digital experiences. | enterprise | 9.2/10 | 9.5/10 | 8.4/10 | 8.7/10 |
| 3 | Sanity Real-time collaborative CMS with structured content editing, custom workflows, and GROQ querying for modern teams. | specialized | 9.2/10 | 9.6/10 | 8.4/10 | 8.9/10 |
| 4 | Bynder Digital asset management system with automated approval workflows, brand guidelines enforcement, and distribution tools. | enterprise | 8.7/10 | 9.2/10 | 8.4/10 | 8.0/10 |
| 5 | Wrike Work management platform featuring proofing tools, request forms, and customizable workflows for content production. | enterprise | 8.4/10 | 9.1/10 | 7.7/10 | 8.0/10 |
| 6 | Monday.com Visual work OS with customizable boards, automations, and timelines for content calendars and marketing workflows. | other | 8.1/10 | 8.6/10 | 7.7/10 | 7.4/10 |
| 7 | Asana Flexible project management tool with portfolios, custom fields, and workflow rules tailored for content teams. | other | 8.2/10 | 8.5/10 | 9.0/10 | 7.5/10 |
| 8 | AI rtable No-code database platform for building dynamic content calendars, automations, and collaborative workflows. | other | 8.3/10 | 9.1/10 | 8.0/10 | 7.6/10 |
| 9 | Notion All-in-one workspace combining databases, wikis, and templates for content planning and team workflows. | other | 8.6/10 | 9.1/10 | 7.7/10 | 9.0/10 |
| 10 | ClickUp Hierarchical task platform with docs, whiteboards, and automations for comprehensive content management workflows. | other | 7.9/10 | 8.5/10 | 6.8/10 | 8.2/10 |
Streamlines collaborative content planning, creation, review, approval, and publishing workflows for marketing and editorial teams.
Headless CMS platform with powerful content modeling, versioning, and automated workflows for scalable digital experiences.
Real-time collaborative CMS with structured content editing, custom workflows, and GROQ querying for modern teams.
Digital asset management system with automated approval workflows, brand guidelines enforcement, and distribution tools.
Work management platform featuring proofing tools, request forms, and customizable workflows for content production.
Visual work OS with customizable boards, automations, and timelines for content calendars and marketing workflows.
Flexible project management tool with portfolios, custom fields, and workflow rules tailored for content teams.
No-code database platform for building dynamic content calendars, automations, and collaborative workflows.
All-in-one workspace combining databases, wikis, and templates for content planning and team workflows.
Hierarchical task platform with docs, whiteboards, and automations for comprehensive content management workflows.
GatherContent
specializedStreamlines collaborative content planning, creation, review, approval, and publishing workflows for marketing and editorial teams.
Advanced content templating and modeling system that enforces brand guidelines and structure across all projects
GatherContent is a comprehensive content workflow platform designed to streamline the planning, creation, review, and publishing of content for teams and agencies. It offers reusable templates, structured content modeling, real-time collaboration, task assignments, and approval workflows to ensure consistency and efficiency across projects. With seamless integrations to CMS like WordPress, Contentful, and Sitecore, it bridges the gap between content creation and final deployment, making it ideal for scaling content operations.
Pros
- Robust workflow automation and customizable templates for structured content
- Excellent real-time collaboration and approval processes
- Seamless integrations with major CMS and export options
Cons
- Pricing can be steep for small teams or solo users
- Steeper learning curve for advanced templating features
- Limited offline capabilities and mobile app
Best For
Mid-to-large content teams, agencies, and enterprises managing complex, high-volume content production workflows.
Pricing
Starts at $149/month (billed annually) for Team plan (3 users); Business at $349/month (10 users); Enterprise custom pricing.
Contentful
enterpriseHeadless CMS platform with powerful content modeling, versioning, and automated workflows for scalable digital experiences.
Composable architecture with Visual Editor, allowing hybrid structured and visual content creation without sacrificing API flexibility
Contentful is a leading headless CMS platform that empowers teams to manage content through flexible APIs, enabling seamless delivery across websites, apps, and other digital channels. It supports customizable content models, collaborative workflows, versioning, and localization, making it ideal for complex content operations. With strong integrations and a visual editor, it streamlines content creation and publishing for modern development teams.
Pros
- Highly flexible content modeling and API-first architecture for omnichannel delivery
- Robust collaboration tools including workflows, previews, and real-time editing
- Extensive integrations with CDNs, frameworks, and third-party services
Cons
- Steeper learning curve for non-developers due to its headless nature
- Pricing can escalate quickly with high API usage volumes
- Limited out-of-the-box templating compared to traditional CMS platforms
Best For
Development teams and enterprises building scalable, multi-channel digital experiences that require decoupled content management.
Pricing
Free tier available; Premium plans start at $489/month (billed annually), scaling based on monthly active users, API calls, and content volume.
Sanity
specializedReal-time collaborative CMS with structured content editing, custom workflows, and GROQ querying for modern teams.
Customizable, real-time collaborative Studio with portable content schemas
Sanity (sanity.io) is a headless CMS and content platform designed for structured content management, enabling teams to model, edit, and deliver content across any frontend or channel. It provides a customizable Studio interface for collaborative editing, real-time previews, and workflow automation. With its powerful GROQ query language and APIs, Sanity excels in complex content workflows for marketing, editorial, and development teams.
Pros
- Highly flexible schema-based content modeling
- Real-time collaboration and live previews
- Powerful GROQ querying and API-first architecture
Cons
- Steeper learning curve for custom configurations
- Pricing scales quickly with usage and users
- Limited built-in templates for non-technical users
Best For
Development-heavy teams or agencies building custom, multi-channel content experiences with structured data needs.
Pricing
Free plan for small projects; paid Growth plan starts at $99/month, with Pay-As-You-Go scaling based on usage and users.
Bynder
enterpriseDigital asset management system with automated approval workflows, brand guidelines enforcement, and distribution tools.
AI-powered Brand Guidelines enforcement that automatically checks assets for compliance during workflows
Bynder is a leading digital asset management (DAM) platform designed to optimize content workflows for marketing and creative teams. It enables seamless storage, organization, search, and distribution of digital assets while supporting collaborative review, approval processes, and brand consistency enforcement. With AI-powered features and extensive integrations, Bynder streamlines content production from ideation to delivery across multiple channels.
Pros
- Powerful AI-driven search and metadata tagging for quick asset discovery
- Robust workflow automation for approvals, versioning, and collaboration
- Extensive integrations with creative tools like Adobe Creative Cloud and marketing platforms
Cons
- High cost makes it less accessible for small businesses
- Steep learning curve for advanced customization and admin features
- Occasional performance issues with large asset libraries
Best For
Enterprise marketing and creative teams managing high-volume, brand-sensitive content workflows.
Pricing
Custom enterprise pricing based on users and storage; typically starts at $500+/user/year with quote-based plans.
Wrike
enterpriseWork management platform featuring proofing tools, request forms, and customizable workflows for content production.
Interactive proofing with version control and stakeholder annotations
Wrike is a comprehensive work management platform designed to handle complex projects, including content workflows from ideation to approval and delivery. It provides customizable workflows, visual proofing tools, request forms, and automation to streamline content creation, collaboration, and publishing for marketing and creative teams. With robust dashboards, Gantt charts, and integrations with tools like Adobe Creative Cloud, it supports scalable content operations across distributed teams.
Pros
- Highly customizable workflows and automations for complex content pipelines
- Built-in proofing and approval tools with real-time annotations
- Strong integrations and reporting for team visibility
Cons
- Steep learning curve due to extensive features
- Pricing escalates quickly for advanced capabilities
- Interface can feel cluttered for simple content tasks
Best For
Mid-to-large marketing and creative teams managing multifaceted content production workflows.
Pricing
Free plan available; paid plans start at $10/user/month (Team), $25/user/month (Business), up to Enterprise (custom pricing), billed annually.
Monday.com
otherVisual work OS with customizable boards, automations, and timelines for content calendars and marketing workflows.
Visual, no-code automations that trigger actions across content stages like feedback requests or publishing handoffs
Monday.com is a highly customizable work management platform that excels in visual workflow orchestration, making it suitable for content teams to plan, collaborate, and track content creation from ideation to publication. It offers boards, timelines, Gantt charts, and content calendars tailored for editorial workflows, asset management, and multi-stage approvals. Automations and integrations with tools like Google Drive, Slack, and Adobe enhance efficiency in content production pipelines.
Pros
- Highly visual and customizable boards for content calendars and pipelines
- Robust no-code automations for approvals and notifications
- Extensive integrations with content tools like Google Workspace and creative apps
Cons
- Steep learning curve for complex customizations
- Pricing can be high for small teams or basic needs
- Overkill for simple linear content workflows
Best For
Mid-sized content marketing or editorial teams needing flexible, visual collaboration and scalable workflows.
Pricing
Free plan (limited); paid plans start at $9/user/month (Basic), $12 (Standard), $19 (Pro), billed annually.
Asana
otherFlexible project management tool with portfolios, custom fields, and workflow rules tailored for content teams.
Customizable Rules engine for automating repetitive content workflow steps like approvals and status updates
Asana is a comprehensive work management platform designed to organize tasks, projects, and team workflows with visual boards, lists, timelines, and calendars. In content workflows, it supports editorial planning, content assignment, review cycles, and publishing schedules through customizable templates and dependencies. Its automation rules and integrations with tools like Google Drive and Slack streamline collaborative content production processes.
Pros
- Highly intuitive interface with drag-and-drop functionality
- Robust automation rules for streamlining approvals and assignments
- Extensive integrations with content tools like Adobe Creative Cloud and Google Workspace
Cons
- Lacks native content creation or asset management features
- Advanced capabilities locked behind higher pricing tiers
- Can become overwhelming for simple content tasks without customization
Best For
Marketing and editorial teams requiring flexible task management and collaboration for content calendars and production pipelines.
Pricing
Free Basic plan; Premium at $10.99/user/month; Business at $24.99/user/month (billed annually).
AI rtable
otherNo-code database platform for building dynamic content calendars, automations, and collaborative workflows.
Hybrid spreadsheet-database with linked records and dynamic views like Kanban for intuitive, visual content workflow tracking
AI rtable is a versatile no-code platform that blends spreadsheet simplicity with relational database power, enabling teams to build custom content workflows for editorial calendars, asset management, and approval processes. Users can create bases with linked tables for content items, tasks, and metadata, visualized through grid, Kanban, calendar, or gallery views. It supports automations, scripting, and integrations with tools like Slack, Google Workspace, and Zapier to streamline content creation from ideation to publishing.
Pros
- Highly customizable relational databases and multiple view types for flexible content pipelines
- Robust automations, scripting, and 50+ native integrations for workflow efficiency
- Real-time collaboration with permissions and commenting for team content management
Cons
- Steep learning curve for advanced setups like scripting and complex relations
- Lacks built-in rich content editing or native publishing capabilities
- Pricing scales quickly for larger teams with record and automation limits on lower tiers
Best For
Small to mid-sized content teams seeking a visual, customizable database to organize editorial workflows without deep technical expertise.
Pricing
Free plan for basics; Team at $20/user/month (billed annually), Business at $45/user/month, Enterprise custom; limits on records/automations apply.
Notion
otherAll-in-one workspace combining databases, wikis, and templates for content planning and team workflows.
Synced and relational databases that dynamically link content stages, assets, and assignees for a fully interconnected workflow
Notion is a versatile all-in-one workspace that excels as a content workflow tool by combining notes, databases, Kanban boards, and collaborative editing into customizable pages. It enables teams to manage content from ideation through publishing with databases for editorial calendars, task tracking, and asset organization. While not a dedicated CMS, its block-based system and templates make it powerful for streamlining content pipelines in a single hub.
Pros
- Highly customizable databases and templates for content calendars and workflows
- Real-time collaboration and inline editing for team reviews
- Extensive integrations with tools like Slack, Google Drive, and Zapier
Cons
- Steep learning curve for advanced database relations and automations
- Performance can slow with very large workspaces or complex pages
- Lacks built-in rich media editing or SEO tools found in dedicated content platforms
Best For
Creative teams and solopreneurs who need a flexible, customizable hub for organizing and collaborating on content pipelines without rigid structures.
Pricing
Free for individuals; Plus at $10/user/month (annual), Business at $18/user/month (annual), Enterprise custom.
ClickUp
otherHierarchical task platform with docs, whiteboards, and automations for comprehensive content management workflows.
Hierarchical structure (Spaces > Folders > Lists > Tasks) with unlimited customizable views for visualizing and managing multi-stage content workflows
ClickUp is a versatile all-in-one productivity platform designed for task management, collaboration, and workflow automation across teams. In the context of content workflows, it supports editorial calendars, custom task pipelines for content creation, real-time document collaboration, and approval processes to manage everything from ideation to publishing. While highly customizable with templates for content marketing, it shines best when integrated into broader project management needs rather than as a pure content ops tool.
Pros
- Highly customizable hierarchies, views, and automations for tailoring content pipelines
- Extensive template library including content calendars and editorial workflows
- Seamless integrations with tools like Google Workspace, Slack, and content platforms
Cons
- Steep learning curve due to feature overload and complex interface
- Performance can lag in large workspaces with heavy content loads
- Advanced content-specific features require higher-tier plans or custom setups
Best For
Mid-sized content and marketing teams seeking a scalable, all-in-one platform to manage content production alongside general project workflows.
Pricing
Free plan available; Unlimited at $7/user/month (annual), Business at $12/user/month, Enterprise custom.
Conclusion
Evaluating the top content workflow tools reveals that while each offers unique strengths, GatherContent stands out as the definitive choice, excelling in streamlining collaborative planning, review, and publication. Contentful and Sanity follow as robust alternatives, with Contentful leading in scalable, model-driven experiences and Sanity shining in real-time collaboration. Together, these tools provide options for diverse needs, ensuring teams across industries can enhance efficiency and creativity.
Ready to elevate your content workflow? Start with GatherContent—its intuitive design and end-to-end functionality can transform how your team works, turning chaos into streamlined success.
Tools Reviewed
All tools were independently evaluated for this comparison