Quick Overview
- 1#1: CoSchedule - CoSchedule is a comprehensive marketing calendar platform for planning, scheduling, and publishing content across multiple channels.
- 2#2: DivvyHQ - DivvyHQ streamlines content operations with tools for planning, creating, distributing, and measuring content performance.
- 3#3: StoryChief - StoryChief is an all-in-one content marketing platform for collaborative planning and multichannel publishing.
- 4#4: GatherContent - GatherContent facilitates content planning, creation, review, and publishing workflows for teams.
- 5#5: Kontentino - Kontentino is a social media content calendar for planning, approving, and scheduling posts across platforms.
- 6#6: AI rtable - AI rtable offers flexible database templates for building custom content calendars and editorial plans.
- 7#7: Notion - Notion provides an all-in-one workspace with databases and pages for content planning and team collaboration.
- 8#8: ClickUp - ClickUp is a customizable project management tool with hierarchies and views tailored for content workflows.
- 9#9: monday.com - monday.com is a work OS with boards and automations for managing content calendars and production.
- 10#10: Asana - Asana helps teams organize and track content projects, editorial calendars, and deadlines.
Tools were selected based on key criteria: feature depth, user-friendliness, scalability, and overall value, ensuring they meet the demands of both small teams and large enterprises alike.
Comparison Table
Effective content planning is critical for maintaining workflow efficiency and consistency, and selecting the right software can significantly impact success. This comparison table examines tools like CoSchedule, DivvyHQ, StoryChief, GatherContent, Kontentino, and additional platforms, detailing their key features, integration capabilities, and unique strengths. Readers will gain insights to identify the best fit for their team’s needs, whether focused on collaboration, automation, or content organization.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | CoSchedule CoSchedule is a comprehensive marketing calendar platform for planning, scheduling, and publishing content across multiple channels. | specialized | 9.4/10 | 9.6/10 | 8.8/10 | 9.2/10 |
| 2 | DivvyHQ DivvyHQ streamlines content operations with tools for planning, creating, distributing, and measuring content performance. | specialized | 9.1/10 | 9.4/10 | 8.7/10 | 8.9/10 |
| 3 | StoryChief StoryChief is an all-in-one content marketing platform for collaborative planning and multichannel publishing. | specialized | 8.7/10 | 9.2/10 | 8.4/10 | 8.0/10 |
| 4 | GatherContent GatherContent facilitates content planning, creation, review, and publishing workflows for teams. | specialized | 8.2/10 | 8.7/10 | 7.9/10 | 7.6/10 |
| 5 | Kontentino Kontentino is a social media content calendar for planning, approving, and scheduling posts across platforms. | specialized | 8.6/10 | 9.1/10 | 8.7/10 | 8.2/10 |
| 6 | AI rtable AI rtable offers flexible database templates for building custom content calendars and editorial plans. | other | 8.1/10 | 8.7/10 | 7.9/10 | 7.6/10 |
| 7 | Notion Notion provides an all-in-one workspace with databases and pages for content planning and team collaboration. | other | 8.2/10 | 8.8/10 | 7.1/10 | 9.3/10 |
| 8 | ClickUp ClickUp is a customizable project management tool with hierarchies and views tailored for content workflows. | other | 8.2/10 | 9.1/10 | 7.0/10 | 8.5/10 |
| 9 | monday.com monday.com is a work OS with boards and automations for managing content calendars and production. | enterprise | 8.3/10 | 9.1/10 | 8.0/10 | 7.6/10 |
| 10 | Asana Asana helps teams organize and track content projects, editorial calendars, and deadlines. | enterprise | 7.8/10 | 7.5/10 | 8.2/10 | 7.2/10 |
CoSchedule is a comprehensive marketing calendar platform for planning, scheduling, and publishing content across multiple channels.
DivvyHQ streamlines content operations with tools for planning, creating, distributing, and measuring content performance.
StoryChief is an all-in-one content marketing platform for collaborative planning and multichannel publishing.
GatherContent facilitates content planning, creation, review, and publishing workflows for teams.
Kontentino is a social media content calendar for planning, approving, and scheduling posts across platforms.
AI rtable offers flexible database templates for building custom content calendars and editorial plans.
Notion provides an all-in-one workspace with databases and pages for content planning and team collaboration.
ClickUp is a customizable project management tool with hierarchies and views tailored for content workflows.
monday.com is a work OS with boards and automations for managing content calendars and production.
Asana helps teams organize and track content projects, editorial calendars, and deadlines.
CoSchedule
specializedCoSchedule is a comprehensive marketing calendar platform for planning, scheduling, and publishing content across multiple channels.
The all-in-one Marketing Calendar with color-coded, drag-and-drop planning for every content type and channel
CoSchedule is a comprehensive marketing calendar platform that excels in content planning, enabling teams to visualize, organize, and schedule content across social media, blogs, emails, and more from a single dashboard. It facilitates collaboration with features like task assignments, approvals, and real-time updates, while integrating seamlessly with tools such as WordPress, Google Analytics, and social platforms. Ideal for streamlining editorial workflows, it also includes analytics and automation to optimize content performance and distribution.
Pros
- Intuitive drag-and-drop visual calendar for effortless planning
- Robust integrations with 100+ apps including social media and CMS
- Advanced automation like ReQueue for evergreen content recycling
Cons
- Steeper learning curve for beginners due to feature depth
- Pricing scales quickly for larger teams or advanced plans
- Limited customization in reporting compared to enterprise rivals
Best For
Mid-sized marketing teams and agencies needing a centralized hub for collaborative content strategy and multi-channel scheduling.
Pricing
Starts at $29/user/month (Basic, annually billed), up to $199/user/month (Pro), with Enterprise custom pricing.
DivvyHQ
specializedDivvyHQ streamlines content operations with tools for planning, creating, distributing, and measuring content performance.
Interactive, visual content calendar with real-time collaboration and multi-view options (calendar, board, list)
DivvyHQ is a robust content planning and management platform that centralizes content calendars, workflows, and asset libraries for marketing teams. It enables collaborative planning, approval processes, performance tracking, and integration with tools like Google Workspace and social platforms. Designed for scalability, it helps enterprises streamline content production from ideation to distribution and measurement.
Pros
- Highly customizable content calendars with drag-and-drop planning
- Powerful workflow automation and approval processes for team collaboration
- Comprehensive analytics and reporting for content performance insights
Cons
- Steep learning curve for new users due to extensive features
- Enterprise-level pricing may not suit small teams or startups
- Some integrations require custom setup
Best For
Mid-to-large marketing teams in enterprises needing scalable, collaborative content planning and workflow management.
Pricing
Custom quote-based pricing; typically starts at $1,000+/month for professional plans, scaling with users and features.
StoryChief
specializedStoryChief is an all-in-one content marketing platform for collaborative planning and multichannel publishing.
One-click publishing to 100+ channels including CMS, social media, and newsletters from a unified editor
StoryChief is an all-in-one content marketing platform that enables teams to plan, create, collaborate on, and publish content across multiple channels from a single dashboard. It offers a visual content calendar, customizable editorial workflows, AI-assisted writing, and SEO optimization tools to streamline content operations. Built-in analytics and multichannel distribution capabilities make it ideal for scaling content production while maintaining brand consistency.
Pros
- Robust content calendar and collaboration tools for team workflows
- Seamless multichannel publishing to CMS, social, and email
- Integrated AI writing assistant and SEO optimization
Cons
- Pricing is steep for small teams or solopreneurs
- Advanced features have a moderate learning curve
- Limited customization in reporting compared to enterprise rivals
Best For
Mid-sized marketing teams seeking an integrated platform for content planning, production, and distribution across channels.
Pricing
Starts at $395/month (Essentials, 5 users), $895/month (Pro), Enterprise custom; 14-day free trial.
GatherContent
specializedGatherContent facilitates content planning, creation, review, and publishing workflows for teams.
Advanced content template builder that enforces structure, metadata, and brand guidelines across projects
GatherContent is a content operations platform that helps teams plan, create, review, and publish content through structured templates and customizable workflows. It enables collaborative editing, task assignments, and approval processes to maintain consistency and efficiency in content production. The tool integrates with CMS like WordPress and supports content modeling for scalable operations.
Pros
- Powerful customizable templates for consistent content structure
- Robust workflow automation and collaboration tools
- Seamless integrations with CMS and export options
Cons
- Pricing can be steep for small teams or individuals
- Steeper learning curve for advanced features
- Limited built-in analytics and SEO planning tools
Best For
Mid-to-large content teams and agencies needing structured workflows for high-volume content production.
Pricing
Starts at $149/month (Starter, up to 10 users), $349/month (Team), $699/month (Business), with custom Enterprise plans.
Kontentino
specializedKontentino is a social media content calendar for planning, approving, and scheduling posts across platforms.
Visual approval system allowing inline comments and feedback on posts directly within the calendar view
Kontentino is a social media management platform specializing in content planning, scheduling, and approval workflows for agencies and marketing teams. It features a visual calendar for organizing posts across multiple platforms, client collaboration tools, and an asset library for media management. The software streamlines the content creation process from ideation to publishing with real-time feedback and approvals.
Pros
- Robust approval workflows with visual feedback directly on the calendar
- Intuitive drag-and-drop content calendar for multi-client management
- Strong collaboration tools tailored for agencies and teams
Cons
- Higher pricing tiers for larger teams or more brands
- Analytics are basic compared to dedicated reporting tools
- Limited support for non-social media content like blogs or email
Best For
Social media agencies and marketing teams handling multiple clients who prioritize streamlined planning and approval processes.
Pricing
Starts at €29/month (Basic, 3 social profiles) up to custom Enterprise plans; billed annually with per-brand/user scaling.
AI rtable
otherAI rtable offers flexible database templates for building custom content calendars and editorial plans.
Relational databases with linked records and dynamic multi-view interfaces for interconnected content planning
AI rtable is a versatile no-code platform that blends spreadsheets and databases, enabling teams to build custom content planning bases for editorial calendars, asset management, and workflows. It offers dynamic views like Kanban boards, calendars, and grids to visualize content pipelines, track progress, and collaborate in real-time. With automations, formulas, and integrations, it streamlines content ideation, production, and distribution processes beyond traditional spreadsheets.
Pros
- Highly customizable bases and relational linking for complex content workflows
- Multiple views (Kanban, calendar, gallery) ideal for content pipelines
- Robust automations and 50+ integrations for seamless team collaboration
Cons
- Steep learning curve for advanced setups and formulas
- Record/attachment limits on free and lower tiers restrict scaling
- Pricing escalates quickly for large teams needing premium features
Best For
Mid-sized content teams needing a flexible, database-driven tool to customize editorial calendars and workflows without coding.
Pricing
Free plan with limits; Team ($20/user/mo), Business ($45/user/mo), Enterprise (custom) – billed annually.
Notion
otherNotion provides an all-in-one workspace with databases and pages for content planning and team collaboration.
Synced databases with multiple dynamic views (kanban, calendar, timeline) for versatile content visualization and management
Notion is an all-in-one workspace tool that enables users to build highly customizable content planning systems using interconnected pages, databases, and templates. It supports content calendars, editorial pipelines, brainstorming boards, and task tracking through flexible views like kanban, calendar, and lists. While versatile for note-taking and project management, it shines for content teams needing a centralized hub for ideation, scheduling, and collaboration.
Pros
- Infinite customization with databases and linked pages for tailored content workflows
- Generous free plan with robust collaboration features
- Real-time syncing and embeds for media-rich planning boards
Cons
- Steep learning curve for building complex databases from scratch
- Performance can lag with very large workspaces or databases
- Lacks deep native integrations with content-specific tools like SEO analyzers
Best For
Small to medium content teams seeking a flexible, no-code platform to create bespoke planning systems without rigid structures.
Pricing
Free for individuals; Plus at $10/user/month (annual), Business at $18/user/month, Enterprise custom.
ClickUp
otherClickUp is a customizable project management tool with hierarchies and views tailored for content workflows.
Hierarchical structure (Spaces, Folders, Lists, Tasks) perfectly suited for organizing content from ideation to publication
ClickUp is a versatile all-in-one productivity platform that supports content planning through customizable task hierarchies, editorial calendars, and collaborative docs. It enables teams to manage the full content lifecycle—from ideation and assignment to review, scheduling, and publishing—with multiple views like Kanban, Gantt, and Calendar. Integrations with tools like Google Workspace and automation features streamline workflows for content marketers.
Pros
- Highly customizable templates and views tailored for content calendars and pipelines
- Robust integrations with content tools like Google Docs and WordPress
- Powerful automation and AI features for task assignment and content generation
Cons
- Steep learning curve due to extensive customization options
- Can feel overwhelming and bloated for simple content planning needs
- Performance slowdowns in large workspaces with heavy content loads
Best For
Mid-sized content marketing teams needing scalable, all-in-one planning integrated with broader project management.
Pricing
Free plan available; Unlimited starts at $7/user/month (annual billing), Business at $12/user/month.
monday.com
enterprisemonday.com is a work OS with boards and automations for managing content calendars and production.
Customizable timeline and Gantt chart views for visualizing and managing content release schedules dynamically
monday.com is a versatile work operating system that enables teams to create custom boards, timelines, and dashboards for managing workflows, including content planning through editorial calendars, task assignments, and progress tracking. It supports real-time collaboration, automations, and integrations with tools like Google Drive and Slack to streamline content creation pipelines. While not exclusively a content planning tool, its flexibility allows adaptation for content calendars, asset management, and approval processes.
Pros
- Highly customizable boards and templates tailored for content calendars and workflows
- Powerful no-code automations to trigger notifications, approvals, and updates
- Robust integrations and real-time collaboration for team content management
Cons
- Steep learning curve for building complex content planning setups from scratch
- Advanced features like unlimited automations require higher-tier plans
- Lacks native content-specific tools such as built-in SEO analysis or media libraries
Best For
Mid-sized marketing or content teams seeking a flexible, all-in-one platform to integrate content planning with broader project management.
Pricing
Free for up to 2 users; paid plans start at $9/user/month (Basic, annual billing), $12 (Standard), $19 (Pro), with Enterprise custom pricing.
Asana
enterpriseAsana helps teams organize and track content projects, editorial calendars, and deadlines.
Timeline view for Gantt-style visualization of content schedules and dependencies
Asana is a powerful work management platform that enables teams to organize tasks, projects, and workflows into customizable boards, lists, and timelines, making it suitable for content planning through editorial calendars and collaborative task assignment. It supports content teams in tracking content creation from ideation to publication, with features like dependencies, custom fields, and progress tracking. While versatile for general project management, it requires setup to optimize for content-specific needs like asset management or SEO integration.
Pros
- Highly customizable templates and views for building content calendars and workflows
- Excellent real-time collaboration tools with comments, mentions, and approvals
- Seamless integrations with content tools like Google Drive, Slack, and Adobe Creative Cloud
Cons
- Lacks native content-specific features like built-in SEO tools or media libraries
- Advanced customization can involve a learning curve for non-project managers
- Pricing scales quickly for larger teams needing premium features
Best For
Mid-sized content teams seeking a flexible, scalable platform to integrate content planning with broader project management.
Pricing
Free for basic use; Premium $10.99/user/mo; Business $24.99/user/mo (billed annually); Enterprise custom.
Conclusion
The range of reviewed tools provides diverse solutions for content planning, engaging teams, and aligning strategies across channels. Leading the pack, CoSchedule emerges as the top choice, with its comprehensive marketing calendar streamlining planning, scheduling, and publishing. DivvyHQ and StoryChief follow as strong alternatives, each bringing unique strengths—DivvyHQ for optimized content operations and StoryChief for collaborative multichannel workflows. Together, these tools ensure there’s a fit for every content journey.
Don’t miss the chance to enhance your content process—try CoSchedule today to experience its all-in-one power and transform how you plan and execute content.
Tools Reviewed
All tools were independently evaluated for this comparison
