Quick Overview
- 1#1: HubSpot Marketing Hub - HubSpot Marketing Hub provides comprehensive workflows for content planning, creation, collaboration, distribution, and performance analytics.
- 2#2: CoSchedule - CoSchedule offers a marketing calendar with built-in workflows for content ideation, production, approval, and multichannel publishing.
- 3#3: StoryChief - StoryChief streamlines content marketing with collaborative planning, AI-assisted creation, and automated distribution across 100+ channels.
- 4#4: GatherContent - GatherContent enables structured content workflows from brief creation and team collaboration to CMS publishing and audits.
- 5#5: Contently - Contently delivers enterprise content workflows connecting brands with creators for strategy, production, approval, and optimization.
- 6#6: ClearVoice - ClearVoice manages end-to-end content workflows with vetted freelancers, customizable briefs, reviews, and performance tracking.
- 7#7: Skyword - Skyword provides enterprise platforms for content strategy, creation workflows, and data-driven distribution at scale.
- 8#8: Contentful - Contentful's headless CMS supports flexible content modeling, editorial workflows, and seamless publishing across digital channels.
- 9#9: ClickUp - ClickUp offers customizable workflows and templates for content marketing teams to plan, collaborate, and track campaigns.
- 10#10: Monday.com - Monday.com provides visual boards and automations for content calendars, task assignments, approvals, and progress tracking.
We ranked these tools based on feature depth (covering planning, creation, collaboration, and analytics), usability, reliability, and overall value, ensuring they meet the needs of varied teams and goals.
Comparison Table
This comparison table explores top content marketing workflow software, featuring HubSpot Marketing Hub, CoSchedule, StoryChief, GatherContent, Contently, and more, to help readers assess options for their content needs. It highlights key features, usability, and unique strengths, guiding informed choices for streamlining creation, collaboration, and distribution.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | HubSpot Marketing Hub HubSpot Marketing Hub provides comprehensive workflows for content planning, creation, collaboration, distribution, and performance analytics. | enterprise | 9.5/10 | 9.8/10 | 9.2/10 | 9.0/10 |
| 2 | CoSchedule CoSchedule offers a marketing calendar with built-in workflows for content ideation, production, approval, and multichannel publishing. | specialized | 9.2/10 | 9.5/10 | 8.8/10 | 8.5/10 |
| 3 | StoryChief StoryChief streamlines content marketing with collaborative planning, AI-assisted creation, and automated distribution across 100+ channels. | specialized | 8.7/10 | 9.2/10 | 8.4/10 | 8.1/10 |
| 4 | GatherContent GatherContent enables structured content workflows from brief creation and team collaboration to CMS publishing and audits. | specialized | 8.6/10 | 9.2/10 | 8.4/10 | 8.1/10 |
| 5 | Contently Contently delivers enterprise content workflows connecting brands with creators for strategy, production, approval, and optimization. | enterprise | 8.2/10 | 8.8/10 | 8.0/10 | 7.5/10 |
| 6 | ClearVoice ClearVoice manages end-to-end content workflows with vetted freelancers, customizable briefs, reviews, and performance tracking. | specialized | 8.1/10 | 8.5/10 | 8.0/10 | 7.5/10 |
| 7 | Skyword Skyword provides enterprise platforms for content strategy, creation workflows, and data-driven distribution at scale. | enterprise | 8.2/10 | 8.7/10 | 7.4/10 | 7.1/10 |
| 8 | Contentful Contentful's headless CMS supports flexible content modeling, editorial workflows, and seamless publishing across digital channels. | enterprise | 8.4/10 | 9.2/10 | 7.6/10 | 7.9/10 |
| 9 | ClickUp ClickUp offers customizable workflows and templates for content marketing teams to plan, collaborate, and track campaigns. | other | 8.4/10 | 9.2/10 | 7.5/10 | 8.7/10 |
| 10 | Monday.com Monday.com provides visual boards and automations for content calendars, task assignments, approvals, and progress tracking. | other | 8.2/10 | 9.1/10 | 7.6/10 | 7.8/10 |
HubSpot Marketing Hub provides comprehensive workflows for content planning, creation, collaboration, distribution, and performance analytics.
CoSchedule offers a marketing calendar with built-in workflows for content ideation, production, approval, and multichannel publishing.
StoryChief streamlines content marketing with collaborative planning, AI-assisted creation, and automated distribution across 100+ channels.
GatherContent enables structured content workflows from brief creation and team collaboration to CMS publishing and audits.
Contently delivers enterprise content workflows connecting brands with creators for strategy, production, approval, and optimization.
ClearVoice manages end-to-end content workflows with vetted freelancers, customizable briefs, reviews, and performance tracking.
Skyword provides enterprise platforms for content strategy, creation workflows, and data-driven distribution at scale.
Contentful's headless CMS supports flexible content modeling, editorial workflows, and seamless publishing across digital channels.
ClickUp offers customizable workflows and templates for content marketing teams to plan, collaborate, and track campaigns.
Monday.com provides visual boards and automations for content calendars, task assignments, approvals, and progress tracking.
HubSpot Marketing Hub
enterpriseHubSpot Marketing Hub provides comprehensive workflows for content planning, creation, collaboration, distribution, and performance analytics.
Visual workflow builder that automates content distribution, personalization, and lead routing based on real-time CRM engagement data
HubSpot Marketing Hub is an all-in-one inbound marketing platform that streamlines content marketing workflows with tools for blogging, SEO optimization, landing pages, email campaigns, and social media management. It enables teams to plan, create, distribute, and analyze content while automating personalized nurturing through intelligent workflows tied to its free CRM. The platform supports the full content lifecycle, from strategy and optimization to performance tracking and A/B testing, making it ideal for scalable inbound strategies.
Pros
- Comprehensive workflow automation with drag-and-drop builders integrated to CRM data
- Robust content tools including SEO recommendations, A/B testing, and analytics
- Free tier and seamless scalability for teams of all sizes
Cons
- Higher-tier pricing can be expensive for small businesses
- Steep learning curve for advanced workflows and customizations
- Some premium features require add-ons like Sales or Service Hubs
Best For
Mid-sized to enterprise marketing teams seeking an integrated platform for inbound content strategies and lead nurturing.
Pricing
Free tools available; Starter at $20/month, Professional at $890/month, Enterprise at $3,600/month (billed annually).
CoSchedule
specializedCoSchedule offers a marketing calendar with built-in workflows for content ideation, production, approval, and multichannel publishing.
The visual Marketing Calendar with real-time drag-and-drop scheduling and color-coded task management
CoSchedule is a comprehensive marketing calendar platform that centralizes content planning, social media scheduling, email campaigns, and team workflows into a single visual interface. It enables marketers to drag-and-drop tasks, manage assets, and track performance across multiple channels like blogs, social media, and RSS feeds. Designed for teams, it facilitates collaboration, approvals, and automation to streamline the entire content marketing lifecycle from ideation to publishing.
Pros
- Intuitive drag-and-drop marketing calendar for visual planning
- Robust integrations with WordPress, social platforms, and CRMs
- Powerful automation tools like ReQueue for evergreen social content
Cons
- Pricing scales quickly for larger teams
- Steeper learning curve for advanced workflow customizations
- Limited standalone free tier; full features require paid plans
Best For
Marketing teams and agencies managing complex, multi-channel content workflows who need centralized collaboration and planning.
Pricing
Starts at $29/user/month (billed annually) for core calendar features; bundles up to $199/user/month for full suite including social, email, and bio tools.
StoryChief
specializedStoryChief streamlines content marketing with collaborative planning, AI-assisted creation, and automated distribution across 100+ channels.
One-click publishing to 100+ CMS and social channels from a single dashboard
StoryChief is an all-in-one content marketing platform designed to streamline the entire content workflow, from ideation and collaboration to publishing and analytics across multiple channels. It supports team-based content calendars, SEO optimization, and seamless integrations with CMS like WordPress, HubSpot, and Webflow. Marketers can plan, create, approve, and distribute content efficiently while tracking performance in real-time.
Pros
- Multichannel publishing to 100+ platforms with one click
- Powerful collaboration tools including approvals and feedback loops
- Built-in SEO suite and analytics for content optimization
Cons
- Higher pricing tiers may not suit small teams or solopreneurs
- Steeper learning curve for advanced customization
- Analytics depth lags behind specialized tools like Google Analytics
Best For
Mid-to-large marketing teams and agencies handling complex, multi-channel content workflows.
Pricing
Starts at $30/user/month (Essential), $100/user/month (Pro), with custom Enterprise pricing.
GatherContent
specializedGatherContent enables structured content workflows from brief creation and team collaboration to CMS publishing and audits.
Highly customizable content templates with dynamic fields that enforce structure and brand consistency across all team-created assets
GatherContent is a content operations platform designed to streamline the entire content marketing workflow, from planning and briefing to review, approval, and publishing. It enables teams to create structured content using customizable templates, manage collaborative reviews with version control, and integrate directly with CMS platforms like WordPress and Contentful. Ideal for agencies and marketing teams, it centralizes content production to ensure consistency and efficiency at scale.
Pros
- Powerful customizable templates and structured content authoring for consistency
- Robust workflow automation with approvals, status tracking, and version history
- Seamless integrations with CMS tools and content calendars for efficient publishing
Cons
- Pricing can be steep for small teams or solo users
- Limited built-in analytics and reporting compared to some competitors
- Steeper learning curve for advanced workflow customizations
Best For
Mid-sized content marketing teams and agencies that need structured collaboration and workflow management for high-volume content production.
Pricing
Starts at $149/month (billed annually) for the Team plan (3 users, 50 templates); scales to $449/month for Agency (10 users, unlimited templates), with custom Enterprise pricing.
Contently
enterpriseContently delivers enterprise content workflows connecting brands with creators for strategy, production, approval, and optimization.
Curated global talent network of over 125,000 vetted freelancers for instant access to expert content creators
Contently is a comprehensive content marketing platform designed to streamline the entire content creation workflow, from ideation and brief building to writer assignment, collaboration, and performance analytics. It connects brands with a vast network of vetted freelance talent, enabling scalable production without building an in-house team. The platform also integrates AI tools for content optimization and strategy, making it suitable for enterprise-level content operations.
Pros
- Extensive curated network of freelance writers and strategists
- Robust workflow tools including briefs, approvals, and analytics
- AI-powered features for ideation and SEO optimization
Cons
- High enterprise-level pricing not ideal for small businesses
- Steeper learning curve for non-enterprise users
- Less emphasis on tools for purely in-house content teams
Best For
Enterprise brands seeking to scale high-quality content production through managed freelance talent and end-to-end workflows.
Pricing
Custom enterprise pricing, typically starting at $30,000+ annually based on usage and services.
ClearVoice
specializedClearVoice manages end-to-end content workflows with vetted freelancers, customizable briefs, reviews, and performance tracking.
The curated ClearVoice Marketplace offering instant access to thousands of pre-vetted content creators matched by expertise.
ClearVoice is a content marketing platform that connects brands with a global network of vetted freelance creators to streamline content production workflows. It provides tools for creating detailed content briefs, assigning projects, managing reviews and approvals, and tracking performance analytics. The platform supports end-to-end content lifecycle management, from ideation to publishing and optimization, making it suitable for outsourced content scaling.
Pros
- Extensive marketplace of vetted freelance specialists across niches
- Comprehensive workflow tools for brief creation, collaboration, and approvals
- Robust analytics for content performance and ROI measurement
Cons
- Custom pricing lacks transparency and can be expensive for SMBs
- Primarily focused on outsourcing rather than internal team collaboration
- Limited self-serve options without engaging managed services
Best For
Mid-sized to enterprise marketing teams seeking scalable, high-quality content production through managed freelance workflows.
Pricing
Custom quotes based on scope; managed services typically start at $5,000+/month with no public tiered plans.
Skyword
enterpriseSkyword provides enterprise platforms for content strategy, creation workflows, and data-driven distribution at scale.
The Skyword Marketplace, a curated network of professional creators ensuring consistent, brand-aligned content at scale
Skyword is an enterprise-grade content marketing platform that streamlines the entire content lifecycle, from ideation and creation to optimization, approval, and distribution. It connects brands with a vetted network of freelance creators via its marketplace, while providing robust workflow tools for collaboration, SEO optimization, and performance analytics. Designed for scalability, Skyword ensures brand consistency and high-quality output at volume, making it ideal for large marketing teams managing complex campaigns.
Pros
- Vetted creator marketplace for high-quality, on-brand content
- Comprehensive workflow automation with approvals and collaboration tools
- Advanced analytics and SEO optimization for measurable ROI
Cons
- Enterprise pricing is steep and not transparent
- Steep learning curve for non-expert users
- Less flexible for small teams or agile, low-volume needs
Best For
Large enterprises and marketing teams requiring scalable, high-volume content production with strict quality controls.
Pricing
Custom enterprise pricing, typically starting at $50,000+ annually based on usage and features.
Contentful
enterpriseContentful's headless CMS supports flexible content modeling, editorial workflows, and seamless publishing across digital channels.
API-driven headless architecture enabling true content decoupling and reuse across unlimited frontends
Contentful is a headless CMS that powers content marketing workflows by allowing teams to create, manage, and distribute structured content via APIs across any digital channel. It offers flexible content modeling, collaborative editing, automated workflows, and localization to streamline production and publishing. Designed for scalability, it supports omnichannel delivery for websites, mobile apps, and IoT devices without traditional CMS limitations.
Pros
- Highly flexible content modeling for reusable components
- Robust API-first architecture for seamless integrations
- Scalable workflows with approvals, scheduling, and localization
Cons
- Steeper learning curve requires developer involvement
- Usage-based pricing can escalate quickly for high-volume sites
- Limited no-code frontend tools compared to traditional CMS
Best For
Mid-to-large marketing teams building complex, multi-channel content experiences with developer support.
Pricing
Free tier for small projects; paid plans start at $489/month (Basic), with Enterprise custom pricing based on API usage (reads/writes/assets).
ClickUp
otherClickUp offers customizable workflows and templates for content marketing teams to plan, collaborate, and track campaigns.
Hierarchical structure (Spaces > Folders > Lists > Tasks/Subtasks) for granular content pipeline management
ClickUp is a versatile all-in-one productivity platform that enables content marketing teams to manage workflows from ideation to publishing through customizable tasks, docs, and automations. It supports content calendars, editorial planning, asset tracking, and collaboration with features like hierarchical lists, custom fields, and real-time editing. While not exclusively designed for content marketing, its flexibility allows adaptation for SEO tracking, approval processes, and performance dashboards.
Pros
- Highly customizable workflows with infinite hierarchies and views (List, Board, Gantt, etc.)
- Seamless collaboration tools including docs, comments, and @mentions
- Generous free plan with robust features for small teams
Cons
- Steep learning curve due to extensive feature set
- Interface can feel overwhelming and cluttered
- Performance lags in very large workspaces
Best For
Mid-sized content marketing teams seeking a scalable, all-in-one platform for complex workflows without relying on multiple tools.
Pricing
Free plan available; Unlimited at $7/user/month (annual); Business at $12/user/month; Enterprise custom.
Monday.com
otherMonday.com provides visual boards and automations for content calendars, task assignments, approvals, and progress tracking.
Customizable Work OS with dependency columns and subitems for hierarchical content pipelines
Monday.com is a highly customizable work operating system that uses visual boards, dashboards, and automations to manage workflows across teams. In content marketing, it supports editorial calendars, content ideation, production pipelines, approvals, and publishing schedules with real-time collaboration. Its flexibility allows marketing teams to tailor boards for tasks like asset tracking, performance analytics, and cross-team coordination.
Pros
- Extremely customizable boards and templates for content workflows
- Powerful no-code automations and integrations with tools like Google Workspace and Slack
- Real-time dashboards for tracking content performance and deadlines
Cons
- Steep learning curve for complex setups
- Higher pricing can be costly for small teams
- Overkill for basic content calendars without advanced needs
Best For
Mid-to-large marketing teams requiring a flexible platform for complex, multi-stage content production workflows.
Pricing
Free plan for up to 2 users; paid plans start at $9/user/month (Basic, billed annually), up to $19/user/month (Pro) with Enterprise custom pricing.
Conclusion
The reviewed content marketing workflow software presents a diverse set of solutions, with HubSpot Marketing Hub emerging as the top choice, offering comprehensive workflows across planning, creation, collaboration, and analytics. CoSchedule and StoryChief follow strong, with CoSchedule excelling in its robust marketing calendar and editorial tools, and StoryChief standing out for its AI-assisted creation and wide channel distribution capabilities. The best fit depends on specific team needs, but HubSpot’s versatility makes it the leading pick.
Take the next step in streamlining your content efforts—start using HubSpot Marketing Hub to leverage its end-to-end workflows and drive better results. Whether you’re new to workflow tools or looking to upgrade, it’s a top recommendation for teams aiming to optimize their content strategy.
Tools Reviewed
All tools were independently evaluated for this comparison