Quick Overview
- 1#1: CoSchedule - All-in-one marketing calendar for planning, organizing, and automating content across blogs, social media, and email campaigns.
- 2#2: Kontentino - Social media content calendar with collaboration tools for teams to plan, approve, and schedule posts across multiple platforms.
- 3#3: HeyOrca - Agency-focused content calendar for streamlined planning, client approvals, and scheduling of social media content.
- 4#4: Planable - Content collaboration platform with visual calendars for planning, reviewing, and scheduling posts across social channels.
- 5#5: Loomly - Social media management tool featuring an intuitive content calendar for ideation, scheduling, and analytics.
- 6#6: Agorapulse - Unified social media calendar for scheduling posts, managing approvals, and tracking performance across platforms.
- 7#7: StoryChief - Multichannel content marketing platform with an editorial calendar for planning and distributing content to CMS and social.
- 8#8: DivvyHQ - Content operations platform with customizable calendars for planning, resource allocation, and multichannel publishing.
- 9#9: Buffer - Simple content calendar and scheduler for planning and publishing social media posts with analytics insights.
- 10#10: Hootsuite - Enterprise-grade social media dashboard with content calendar for scheduling, monitoring, and team collaboration.
We assessed these tools on a mix of functionality (e.g., multi-channel scheduling, team collaboration), user experience (ease of navigation and setup), performance reliability, and overall value, ensuring a balanced ranking that caters to diverse team sizes and goals.
Comparison Table
Selecting the right content marketing calendar software is key to streamlining workflows; this comparison table breaks down top tools like CoSchedule, Kontentino, HeyOrca, Planable, Loomly, and more, making it easier to identify features, pricing, and fit for your team’s needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | CoSchedule All-in-one marketing calendar for planning, organizing, and automating content across blogs, social media, and email campaigns. | specialized | 9.3/10 | 9.6/10 | 8.9/10 | 9.1/10 |
| 2 | Kontentino Social media content calendar with collaboration tools for teams to plan, approve, and schedule posts across multiple platforms. | specialized | 9.2/10 | 9.5/10 | 9.1/10 | 8.7/10 |
| 3 | HeyOrca Agency-focused content calendar for streamlined planning, client approvals, and scheduling of social media content. | specialized | 8.7/10 | 9.0/10 | 9.2/10 | 8.4/10 |
| 4 | Planable Content collaboration platform with visual calendars for planning, reviewing, and scheduling posts across social channels. | specialized | 8.7/10 | 9.2/10 | 9.4/10 | 8.1/10 |
| 5 | Loomly Social media management tool featuring an intuitive content calendar for ideation, scheduling, and analytics. | specialized | 8.7/10 | 9.0/10 | 9.2/10 | 8.0/10 |
| 6 | Agorapulse Unified social media calendar for scheduling posts, managing approvals, and tracking performance across platforms. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 7 | StoryChief Multichannel content marketing platform with an editorial calendar for planning and distributing content to CMS and social. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 8 | DivvyHQ Content operations platform with customizable calendars for planning, resource allocation, and multichannel publishing. | specialized | 8.4/10 | 8.7/10 | 8.2/10 | 7.8/10 |
| 9 | Buffer Simple content calendar and scheduler for planning and publishing social media posts with analytics insights. | specialized | 8.1/10 | 7.7/10 | 9.3/10 | 8.0/10 |
| 10 | Hootsuite Enterprise-grade social media dashboard with content calendar for scheduling, monitoring, and team collaboration. | enterprise | 7.2/10 | 8.0/10 | 6.5/10 | 6.0/10 |
All-in-one marketing calendar for planning, organizing, and automating content across blogs, social media, and email campaigns.
Social media content calendar with collaboration tools for teams to plan, approve, and schedule posts across multiple platforms.
Agency-focused content calendar for streamlined planning, client approvals, and scheduling of social media content.
Content collaboration platform with visual calendars for planning, reviewing, and scheduling posts across social channels.
Social media management tool featuring an intuitive content calendar for ideation, scheduling, and analytics.
Unified social media calendar for scheduling posts, managing approvals, and tracking performance across platforms.
Multichannel content marketing platform with an editorial calendar for planning and distributing content to CMS and social.
Content operations platform with customizable calendars for planning, resource allocation, and multichannel publishing.
Simple content calendar and scheduler for planning and publishing social media posts with analytics insights.
Enterprise-grade social media dashboard with content calendar for scheduling, monitoring, and team collaboration.
CoSchedule
specializedAll-in-one marketing calendar for planning, organizing, and automating content across blogs, social media, and email campaigns.
The drag-and-drop marketing calendar that unifies planning for social, blog, email, and tasks in one intuitive interface
CoSchedule is a comprehensive marketing calendar platform designed to streamline content planning, production, and publishing across social media, blogs, email, and more. It offers a visual drag-and-drop calendar for scheduling posts, managing editorial workflows, and collaborating with teams. With integrations for WordPress, social platforms, and analytics tools, it provides end-to-end visibility and automation for content marketers.
Pros
- Unified visual calendar for all content channels
- Robust integrations and automation tools
- Excellent team collaboration and approval workflows
Cons
- Pricing scales quickly for larger teams
- Steeper learning curve for advanced features
- Limited customization in lower-tier plans
Best For
Mid-sized marketing teams and agencies needing a centralized hub for content calendar management and multi-channel scheduling.
Pricing
Starts at $29/month (billed annually) for Solo/Basic; Pro at $79/month, Team at $149/month; Enterprise custom pricing.
Kontentino
specializedSocial media content calendar with collaboration tools for teams to plan, approve, and schedule posts across multiple platforms.
White-label client approval portal for seamless feedback and approvals without sharing login credentials
Kontentino is a social media-centric content calendar software that enables teams to plan, collaborate on, and schedule posts across platforms like Facebook, Instagram, LinkedIn, TikTok, and more using a visual drag-and-drop calendar. It emphasizes team workflows with features like content assignments, approvals, comments, and a dedicated client portal for feedback. Additionally, it includes asset management, recycling content, and basic analytics integration to streamline content marketing processes.
Pros
- Intuitive visual calendar with drag-and-drop scheduling
- Robust collaboration tools including approvals and client portals
- Excellent multi-client and multi-brand management for agencies
Cons
- Primarily focused on social media, lacking native blog/email support
- Pricing scales quickly for larger teams or brands
- Analytics are basic compared to dedicated tools
Best For
Social media agencies and marketing teams managing content calendars for multiple clients or brands.
Pricing
Starts at €25/month per brand (Teams plan), with Pro at €69/month, Agency at €159/month, and custom Enterprise pricing.
HeyOrca
specializedAgency-focused content calendar for streamlined planning, client approvals, and scheduling of social media content.
Client approval portal allowing stakeholders to review, comment, and approve content without needing a full account
HeyOrca is a collaborative social media calendar platform designed for agencies, teams, and brands to plan, approve, and publish content across major platforms like Instagram, Facebook, LinkedIn, TikTok, and more. It features a visual calendar with kanban and list views, asset management, and streamlined client approval workflows. The tool emphasizes team collaboration and efficiency in managing content calendars for multiple clients or channels.
Pros
- Intuitive visual calendar with multiple views for easy planning
- Powerful client approval workflows with feedback tools
- Unlimited posts and profiles on all plans, plus asset library
Cons
- Limited to social media (no blog/email integration)
- Reporting is basic without third-party tools
- Pricing scales quickly for larger teams or agencies
Best For
Social media agencies and marketing teams managing content calendars for multiple clients.
Pricing
Solo ($19/mo), Team ($49/mo for up to 3 users), Scale ($99/mo for 5 users), Agency ($199/mo for 10 users); annual discounts and custom enterprise plans available.
Planable
specializedContent collaboration platform with visual calendars for planning, reviewing, and scheduling posts across social channels.
Feed preview that displays content exactly as it will appear on each social platform's timeline
Planable is a collaborative social media content planning tool that provides a visual calendar for scheduling posts across platforms like Facebook, Instagram, LinkedIn, TikTok, and more. It streamlines team workflows with features for content creation, real-time feedback, approvals, and publishing. Designed for agencies and marketing teams, it emphasizes visual previews that mimic actual social feeds to ensure polished content before going live.
Pros
- Intuitive visual calendar with drag-and-drop scheduling
- Robust collaboration tools including comments and multi-stage approvals
- Accurate social media previews across multiple platforms
Cons
- Limited native analytics and reporting
- Pricing scales quickly for larger teams
- Primarily focused on social media, lacking broader content types like email
Best For
Social media agencies and marketing teams needing seamless collaboration and visual planning for multi-platform content calendars.
Pricing
Free plan for solo users; Pro starts at $33/month (billed annually for small teams); Business at $59/month; Enterprise custom.
Loomly
specializedSocial media management tool featuring an intuitive content calendar for ideation, scheduling, and analytics.
Simultaneous real-time previews showing exactly how posts will appear on every connected social platform
Loomly is a robust social media management platform centered around a visual content calendar for planning, scheduling, and publishing posts across major networks like Facebook, Instagram, Twitter, LinkedIn, and more. It facilitates team collaboration through approvals, assignments, and comments, while offering content idea generation, asset libraries, and performance analytics. Ideal for content marketers, it simplifies the editorial calendar process with drag-and-drop scheduling and best-time-to-post suggestions.
Pros
- Intuitive drag-and-drop calendar for easy planning
- Excellent team collaboration with approvals and notifications
- Accurate cross-platform post previews
Cons
- Pricing increases significantly with more users and profiles
- Analytics are solid but not as advanced as specialized tools
- Limited native integrations with some marketing stacks
Best For
Small to mid-sized marketing teams needing a user-friendly social media calendar with strong collaboration features.
Pricing
Starts at $32/month (billed annually) for Small Business plan (3 users, 6 profiles); scales to $66/month for Advanced and $159/month for Enterprise; 15-day free trial.
Agorapulse
specializedUnified social media calendar for scheduling posts, managing approvals, and tracking performance across platforms.
Smart Queues for building an evergreen content library that auto-schedules posts without fixed dates
Agorapulse is a robust social media management platform featuring a dedicated content calendar for planning, scheduling, and publishing posts across major networks like Facebook, Instagram, Twitter, LinkedIn, and TikTok. It provides a visual drag-and-drop interface, content queues for automated evergreen posting, and workflow tools for team collaboration including assignments and approvals. The tool integrates monitoring, engagement, and reporting to streamline content marketing workflows centered on social media.
Pros
- Intuitive visual calendar with drag-and-drop scheduling and multi-calendar views
- Powerful team collaboration features like approvals, assignments, and comments
- Integrated inbox, queues, and reporting for end-to-end social content management
Cons
- Primarily focused on social media, lacking native support for blogs or email calendars
- Pricing scales quickly with more social profiles or team members
- Advanced reporting and customizations have a moderate learning curve
Best For
Social media teams and agencies needing a collaborative calendar for multi-platform content planning and scheduling.
Pricing
Starts at $79/month (annual billing) for Essentials (10 profiles), $159 for Professional (25 profiles), up to $399+ for Advanced/Unlimited; 14-day free trial.
StoryChief
specializedMultichannel content marketing platform with an editorial calendar for planning and distributing content to CMS and social.
Real-time collaborative content calendar with direct multichannel publishing workflows
StoryChief is an all-in-one content marketing platform designed to streamline content planning, creation, collaboration, and multichannel distribution. Its core strength lies in a visual content calendar that enables drag-and-drop scheduling, editorial workflows, and real-time team collaboration. The tool integrates SEO optimization, AI-assisted content generation, and performance analytics to help marketers produce and publish high-impact content across websites, social media, and email.
Pros
- Robust drag-and-drop content calendar for easy planning and visualization
- Excellent real-time collaboration tools for distributed teams
- Seamless multichannel publishing and built-in SEO/performance analytics
Cons
- Pricing scales quickly for larger teams or advanced features
- Steeper learning curve for non-marketing users
- Limited customization in lower-tier plans
Best For
Mid-sized marketing teams needing collaborative editorial calendars with integrated publishing and analytics.
Pricing
Free trial available; plans start at $25/user/month (Essentials), $59/user/month (Growth), with Enterprise custom pricing.
DivvyHQ
specializedContent operations platform with customizable calendars for planning, resource allocation, and multichannel publishing.
Dynamic visual planning board with real-time collaboration and campaign templating for scalable content operations
DivvyHQ is a robust content marketing platform that centralizes content planning, collaboration, and execution through a visual calendar interface. It enables teams to schedule posts, manage approvals, track assets, and analyze performance across channels. Designed for marketing teams, it integrates with CMS, social media, and analytics tools to streamline workflows from ideation to publishing.
Pros
- Intuitive visual calendar with drag-and-drop scheduling and multiple views
- Powerful workflow automation for approvals and collaboration
- Comprehensive reporting and integrations with major marketing tools
Cons
- Higher pricing suitable mainly for mid-to-large teams
- Steeper learning curve for advanced features
- Limited standalone mobile app; relies on web access
Best For
Mid-sized to enterprise marketing teams managing complex, multi-channel content calendars with heavy collaboration needs.
Pricing
Custom quote-based pricing; starts around $25/user/month for Essentials, with Pro and Enterprise tiers scaling based on features and users.
Buffer
specializedSimple content calendar and scheduler for planning and publishing social media posts with analytics insights.
Visual Publishing Calendar with smart queueing for optimal posting times
Buffer is a social media scheduling platform that provides a visual content calendar for planning, queuing, and publishing posts across multiple channels like Instagram, Facebook, Twitter, and LinkedIn. It streamlines content marketing workflows with features such as drag-and-drop scheduling, analytics, and team collaboration tools. While focused primarily on social media, it helps users maintain a consistent posting schedule and track performance metrics efficiently.
Pros
- Intuitive drag-and-drop calendar for easy scheduling
- Supports 11+ social platforms with reliable posting
- Built-in analytics and AI content suggestions
Cons
- Limited to social media; lacks support for email or blog calendars
- Collaboration features locked behind higher tiers
- Per-channel pricing scales quickly for teams with many accounts
Best For
Solo creators and small teams focused on social media content calendars who prioritize simplicity over comprehensive project management.
Pricing
Free plan (3 channels, 10 scheduled posts); Essentials at $6/month per channel; Team at $12/month per channel; custom Agency plans.
Hootsuite
enterpriseEnterprise-grade social media dashboard with content calendar for scheduling, monitoring, and team collaboration.
Drag-and-drop Planner calendar with real-time collaboration and auto-scheduling suggestions
Hootsuite is a robust social media management platform with a built-in content planner and calendar for scheduling, approving, and publishing posts across multiple social networks. It enables teams to visualize upcoming content in a drag-and-drop calendar view, collaborate on drafts, and integrate with analytics for performance tracking. While effective for social media content calendars, it lacks depth for broader content marketing like blog or email planning.
Pros
- Comprehensive scheduling across 100+ social platforms and apps
- Team collaboration with approval workflows and visual calendar
- Integrated analytics and Owly AI for content suggestions
Cons
- Steep learning curve due to cluttered dashboard
- High pricing not ideal for small teams or solo users
- Limited focus on non-social content types like blogs or videos
Best For
Mid-sized marketing teams focused on social media content planning and multi-channel scheduling.
Pricing
Professional ($99/user/month, 10 accounts), Team ($249/month, 20 accounts), Enterprise (custom).
Conclusion
Evaluating 10 leading content marketing calendar tools highlights solutions suited to varied needs, from unified workflows to agency-specific demands. CoSchedule emerges as the top choice, offering an all-in-one platform for planning, organizing, and automating content across blogs, social media, and email. Kontentino and HeyOrca stand out as strong alternatives—Kontentino for team collaboration and multi-platform management, HeyOrca for streamlined client approvals and agency workflows—proving the landscape caters to diverse priorities.
Ready to enhance your content strategy? Dive into CoSchedule to leverage its comprehensive features and take control of your content planning, or explore Kontentino or HeyOrca to find the perfect fit for your unique needs.
Tools Reviewed
All tools were independently evaluated for this comparison