Quick Overview
- 1#1: CoSchedule - Comprehensive marketing calendar for planning, scheduling, and publishing content across multiple channels with team collaboration features.
- 2#2: Kontentino - Visual content calendar designed for social media teams to plan, approve, and schedule posts collaboratively.
- 3#3: Planable - Collaboration platform with a drag-and-drop content calendar for reviewing, approving, and scheduling social media content.
- 4#4: HeyOrca - Client-facing content calendar for agencies to manage approvals, scheduling, and reporting across social platforms.
- 5#5: Loomly - Social media management tool with an intuitive calendar for planning, scheduling, and analyzing content performance.
- 6#6: Later - Visual content planner and scheduler optimized for Instagram and other social media with a grid-based calendar preview.
- 7#7: Sprout Social - Enterprise-grade social media platform featuring a unified content calendar for scheduling, publishing, and engagement tracking.
- 8#8: Hootsuite - All-in-one social media tool with a customizable planner calendar for scheduling posts across multiple networks.
- 9#9: Buffer - Simple yet powerful scheduling tool with a content calendar for planning and automating social media posts.
- 10#10: Agorapulse - Social media management suite offering a shared calendar for team-based content planning and scheduling.
We evaluated tools based on key metrics: robust features for planning, scheduling, and approval workflows; ease of use to minimize training needs; and balanced value that aligns with diverse team sizes and goals, ensuring the list reflects both quality and practicality.
Comparison Table
Content calendar software helps streamline planning, scheduling, and collaboration for content teams, and this table breaks down top tools like CoSchedule, Kontentino, Planable, HeyOrca, Loomly, and more. It compares key features, usability, and integration to help readers find the best fit for their needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | CoSchedule Comprehensive marketing calendar for planning, scheduling, and publishing content across multiple channels with team collaboration features. | specialized | 9.7/10 | 9.9/10 | 9.2/10 | 9.0/10 |
| 2 | Kontentino Visual content calendar designed for social media teams to plan, approve, and schedule posts collaboratively. | specialized | 9.2/10 | 9.5/10 | 9.1/10 | 8.7/10 |
| 3 | Planable Collaboration platform with a drag-and-drop content calendar for reviewing, approving, and scheduling social media content. | specialized | 8.7/10 | 9.2/10 | 9.0/10 | 8.2/10 |
| 4 | HeyOrca Client-facing content calendar for agencies to manage approvals, scheduling, and reporting across social platforms. | specialized | 8.7/10 | 9.2/10 | 8.8/10 | 8.4/10 |
| 5 | Loomly Social media management tool with an intuitive calendar for planning, scheduling, and analyzing content performance. | specialized | 8.7/10 | 8.9/10 | 9.2/10 | 8.1/10 |
| 6 | Later Visual content planner and scheduler optimized for Instagram and other social media with a grid-based calendar preview. | specialized | 8.7/10 | 9.1/10 | 9.4/10 | 8.0/10 |
| 7 | Sprout Social Enterprise-grade social media platform featuring a unified content calendar for scheduling, publishing, and engagement tracking. | enterprise | 8.4/10 | 9.2/10 | 8.0/10 | 7.5/10 |
| 8 | Hootsuite All-in-one social media tool with a customizable planner calendar for scheduling posts across multiple networks. | enterprise | 8.1/10 | 8.5/10 | 7.5/10 | 7.6/10 |
| 9 | Buffer Simple yet powerful scheduling tool with a content calendar for planning and automating social media posts. | specialized | 8.2/10 | 8.0/10 | 9.5/10 | 8.0/10 |
| 10 | Agorapulse Social media management suite offering a shared calendar for team-based content planning and scheduling. | enterprise | 8.2/10 | 8.5/10 | 8.8/10 | 7.8/10 |
Comprehensive marketing calendar for planning, scheduling, and publishing content across multiple channels with team collaboration features.
Visual content calendar designed for social media teams to plan, approve, and schedule posts collaboratively.
Collaboration platform with a drag-and-drop content calendar for reviewing, approving, and scheduling social media content.
Client-facing content calendar for agencies to manage approvals, scheduling, and reporting across social platforms.
Social media management tool with an intuitive calendar for planning, scheduling, and analyzing content performance.
Visual content planner and scheduler optimized for Instagram and other social media with a grid-based calendar preview.
Enterprise-grade social media platform featuring a unified content calendar for scheduling, publishing, and engagement tracking.
All-in-one social media tool with a customizable planner calendar for scheduling posts across multiple networks.
Simple yet powerful scheduling tool with a content calendar for planning and automating social media posts.
Social media management suite offering a shared calendar for team-based content planning and scheduling.
CoSchedule
specializedComprehensive marketing calendar for planning, scheduling, and publishing content across multiple channels with team collaboration features.
The unified Actionable Marketing Calendar with drag-and-drop planning across all channels and built-in workflows
CoSchedule is a comprehensive marketing calendar platform that centralizes content planning, social media scheduling, email campaigns, and asset management into a single visual interface. It enables teams to drag-and-drop tasks onto a color-coded calendar, set approvals workflows, and schedule posts across multiple channels with automation features like Best Time Scheduling. Designed for marketers, it integrates seamlessly with tools like WordPress, Google Analytics, and major social platforms to streamline workflows and boost efficiency.
Pros
- All-in-one calendar unifies content, social, email, and blogging in a drag-and-drop interface
- Powerful team collaboration with approvals, comments, and permissions
- Advanced automation like ReQueue and Best Time Scheduler saves time
Cons
- Pricing scales quickly with users and add-ons, less ideal for solopreneurs
- Initial setup and customization can have a learning curve
- Some integrations require premium plans
Best For
Mid-sized marketing teams and agencies needing a robust, visual hub for multi-channel content calendars and collaboration.
Pricing
Starts at $39/user/month (billed annually) for Essentials, up to $199/user/month for Pro, with Enterprise custom pricing; 14-day free trial available.
Kontentino
specializedVisual content calendar designed for social media teams to plan, approve, and schedule posts collaboratively.
Advanced client approval system with isolated workspaces, version history, and direct feedback on posts
Kontentino is a specialized social media management platform focused on content planning and calendars, ideal for agencies and teams handling multiple clients. It provides a visual drag-and-drop calendar for scheduling posts across major platforms like Facebook, Instagram, LinkedIn, TikTok, and Google My Business. Key strengths include robust client approval workflows, collaboration tools, and branded client portals for feedback and revisions.
Pros
- Powerful client approval workflows with in-app feedback and revisions
- Visual, intuitive calendar with drag-and-drop planning and asset management
- Multi-client isolation and white-label options for agencies
Cons
- Pricing scales quickly with number of brands and users
- Analytics are solid but not as advanced as dedicated tools like Sprout Social
- Limited support for non-social content types like blogs or email
Best For
Social media agencies and marketing teams managing multiple client accounts who prioritize streamlined approvals and collaboration.
Pricing
Starts at €59/month (Solo: up to 5 brands, 2 users); Pro €99/month (10 brands, 5 users); Agency €209/month (25 brands, unlimited users); billed annually with custom enterprise plans.
Planable
specializedCollaboration platform with a drag-and-drop content calendar for reviewing, approving, and scheduling social media content.
The interactive social feed preview board that mimics the final published look for precise team reviews.
Planable is a collaborative social media management platform focused on content planning, approval, and scheduling. It features a visual content calendar and planning board resembling a social feed, enabling teams to create, review, comment, and approve posts in real-time across platforms like Instagram, Facebook, and LinkedIn. Additional tools include an asset library, customizable workflows, and direct publishing capabilities.
Pros
- Intuitive visual calendar and feed previews for accurate planning
- Robust approval workflows and real-time collaboration
- Seamless integrations with major social media platforms
Cons
- Pricing scales quickly for larger teams or multiple brands
- Limited advanced analytics and reporting features
- No native content creation or design tools
Best For
Social media teams and marketing agencies that prioritize collaborative approval processes for content calendars.
Pricing
Free plan for solo users (50 posts/month); Pro starts at $33/month (3 seats), Business at $99/month (10 seats), Enterprise custom; billed annually for discounts.
HeyOrca
specializedClient-facing content calendar for agencies to manage approvals, scheduling, and reporting across social platforms.
Client-specific workspaces with isolated calendars and approval chains tailored for agency-client collaboration
HeyOrca is a collaborative social media management platform centered around a visual content calendar for planning, scheduling, and approving posts across platforms like Instagram, Facebook, LinkedIn, Twitter, TikTok, and more. It excels in team workflows with features like task assignments, comment threads, and client-specific calendars, making it ideal for agencies handling multiple accounts. The tool also includes an asset library for media organization and basic analytics for performance tracking.
Pros
- Intuitive drag-and-drop visual calendar for easy planning
- Powerful approval workflows and client isolation for agencies
- Seamless collaboration tools including comments and assignments
Cons
- Limited integrations compared to enterprise competitors
- Analytics are basic, lacking advanced custom reporting
- No free tier or solo plan for individual users
Best For
Social media agencies and marketing teams managing multiple clients who need robust collaborative calendars and approval processes.
Pricing
Starts at $15/user/month (annual billing) for Essentials; Pro at $39/user/month; Enterprise custom pricing.
Loomly
specializedSocial media management tool with an intuitive calendar for planning, scheduling, and analyzing content performance.
Post Ideas generator that curates personalized, trending content suggestions based on your niche and platforms
Loomly is a social media management platform centered around a visual content calendar for planning, scheduling, and publishing posts across major platforms like Instagram, Facebook, Twitter, and LinkedIn. It offers tools for content ideation, asset libraries, team collaboration, and performance analytics to streamline workflows. Ideal for marketers, its drag-and-drop interface and post previews help ensure content aligns with brand guidelines before going live.
Pros
- Intuitive drag-and-drop calendar for easy content planning
- Built-in Post Ideas generator for trending content inspiration
- Robust collaboration tools with approvals and comments
Cons
- Pricing scales quickly for teams needing advanced features
- Limited integrations compared to enterprise competitors
- Analytics depth is good but not industry-leading
Best For
Marketing teams and social media managers seeking a user-friendly calendar for collaborative content scheduling across multiple platforms.
Pricing
Plans start at $32/user/month (billed annually) for Basic, up to $159+/user/month for Advanced and Enterprise tiers; 15-day free trial available.
Later
specializedVisual content planner and scheduler optimized for Instagram and other social media with a grid-based calendar preview.
Visual Content Planner with real-time feed previews
Later is a visual social media management platform centered around a drag-and-drop content calendar for planning and scheduling posts across Instagram, Facebook, TikTok, Twitter, Pinterest, LinkedIn, and more. It offers tools like media organization, hashtag suggestions, analytics, and a customizable Linkin.bio page for driving traffic. Users can preview feeds, collaborate with teams, and automate publishing to streamline content workflows.
Pros
- Intuitive visual planner with grid previews for Instagram feeds
- Seamless multi-platform scheduling and auto-publishing
- Robust media library and UGC curation tools
Cons
- Higher-tier plans required for advanced features like analytics
- Limited automation compared to enterprise tools
- Pricing scales quickly for teams or high-volume users
Best For
Social media managers, influencers, and small agencies prioritizing visual content planning for Instagram and visual platforms.
Pricing
Starter at $18/mo (1 social set, 150 posts/mo), Growth $40/mo, Advanced $80/mo; annual discounts available.
Sprout Social
enterpriseEnterprise-grade social media platform featuring a unified content calendar for scheduling, publishing, and engagement tracking.
ViralPost, which uses audience data to recommend optimal send times directly within the content calendar
Sprout Social is a comprehensive social media management platform featuring a robust content calendar for planning, scheduling, and publishing posts across major networks like Instagram, Facebook, Twitter, and LinkedIn. It offers a visual calendar view with drag-and-drop functionality, team collaboration tools, and approval workflows to streamline content creation. Integrated analytics and optimal posting recommendations via ViralPost enhance strategic planning, making it ideal for coordinated social campaigns.
Pros
- Intuitive visual calendar with drag-and-drop scheduling and cross-platform support
- Advanced collaboration, approval workflows, and asset library for team efficiency
- Built-in analytics and ViralPost for data-driven posting optimization
Cons
- High pricing may deter small teams or solopreneurs
- Steeper learning curve for advanced reporting and listening features
- Primarily focused on social media, less versatile for non-social content types
Best For
Mid-to-large marketing teams and agencies managing multiple social channels who need integrated calendaring with analytics and collaboration.
Pricing
Starts at $249/user/month (Standard, billed annually); Professional at $399/user/month; Advanced and Enterprise custom pricing.
Hootsuite
enterpriseAll-in-one social media tool with a customizable planner calendar for scheduling posts across multiple networks.
Visual Planner calendar with drag-and-drop scheduling, bulk uploading, and cross-channel previews
Hootsuite is a leading social media management platform featuring a dedicated Planner tool that serves as a content calendar for scheduling, visualizing, and organizing posts across multiple social networks. It enables teams to collaborate on content plans, assign tasks, and preview posts in a calendar view while integrating analytics for performance tracking. Beyond basic calendaring, it offers monitoring, engagement tools, and AI-assisted content creation, making it a full-suite solution for social content workflows.
Pros
- Comprehensive scheduling across 100+ social platforms and apps
- Strong team collaboration with approvals and assignments
- Integrated analytics and reporting tied to the calendar
Cons
- Cluttered interface with a steep learning curve for new users
- Pricing escalates quickly for advanced features and multiple users
- Less specialized for non-social content planning like blogs or emails
Best For
Mid-to-large social media teams managing multiple accounts who need a visual calendar integrated with publishing and monitoring.
Pricing
Free plan (limited); Professional $99/user/mo; Team $249/mo (3 users); Enterprise custom; billed annually.
Buffer
specializedSimple yet powerful scheduling tool with a content calendar for planning and automating social media posts.
Drag-and-drop visual calendar for seamless post planning and instant rescheduling across channels
Buffer is a user-friendly social media management platform with a dedicated content calendar for planning, scheduling, and visualizing posts across major networks like Instagram, Facebook, Twitter, LinkedIn, and more. It offers a drag-and-drop calendar interface to organize publishing schedules, queue-based automation for evergreen content, and team collaboration features. While excelling in social post scheduling, it provides basic analytics and AI-powered suggestions to optimize posting times and content ideas.
Pros
- Intuitive drag-and-drop calendar for easy scheduling and rescheduling
- Supports 10+ social platforms with queue automation
- Helpful analytics and AI suggestions for optimal posting
Cons
- Pricing scales per social channel, which can get expensive
- Limited to social media; lacks support for blogs, emails, or other content types
- Basic collaboration tools compared to dedicated editorial calendars
Best For
Small teams and solopreneurs focused on social media content scheduling and planning.
Pricing
Free (3 channels, 10 posts each); Essentials $6/channel/mo; Team $12/channel/mo (billed annually).
Agorapulse
enterpriseSocial media management suite offering a shared calendar for team-based content planning and scheduling.
Visual content calendar with queue management, RSS feeds, and automated approval workflows
Agorapulse is a social media management platform featuring a robust content calendar for planning, visualizing, and scheduling posts across platforms like Facebook, Instagram, Twitter, and LinkedIn. It offers drag-and-drop scheduling, color-coded queues, and collaborative approval workflows to streamline content strategy. The tool integrates calendar functions with engagement monitoring, reporting, and analytics for comprehensive social media management.
Pros
- Intuitive drag-and-drop calendar with visual planning and color-coding
- Strong team collaboration tools including approvals and assignments
- Seamless integration with major social platforms and built-in reporting
Cons
- Higher pricing may not suit solo users or small budgets
- Primarily focused on social media, less versatile for non-social content
- Full feature set has a moderate learning curve for beginners
Best For
Social media managers and marketing teams needing an integrated calendar with engagement and analytics tools.
Pricing
Starts at $79/month (billed annually) for Pro plan supporting 10 profiles; higher tiers up to $239/month for Advanced; 14-day free trial.
Conclusion
Navigating the best content calendar software reveals that the top tools cater to diverse needs, but CoSchedule stands out as the clear leader, offering comprehensive marketing coordination across channels with strong team collaboration. Kontentino excels for social media teams with its visual, collaborative approach, while Planable impresses with a user-friendly drag-and-drop interface, making them standout alternatives for specific workflows.
Whether you prioritize all-in-one management, visual planning, or seamless collaboration, the winning tool—CoSchedule—can transform your content strategy. Start exploring its features and take control of your content calendar today.
Tools Reviewed
All tools were independently evaluated for this comparison