Quick Overview
- 1#1: Salesforce CPQ - Automates complex product configuration, dynamic pricing, and quote generation integrated with Salesforce CRM to accelerate sales.
- 2#2: Oracle CPQ - Delivers guided selling, advanced configuration rules, and real-time pricing for enterprise B2B sales processes.
- 3#3: SAP CPQ - Provides seamless configuration, pricing, and quoting tightly integrated with SAP ERP and CRM systems.
- 4#4: Conga CPQ - No-code CPQ platform for flexible product configuration, pricing optimization, and automated quote creation.
- 5#5: PROS Smart CPQ - AI-driven CPQ with advanced pricing intelligence and deal optimization for maximizing revenue.
- 6#6: DealHub - Unified CPQ and CLM platform that streamlines configuration, pricing, quoting, and buyer engagement.
- 7#7: Tacton CPQ - Visual 3D product configurator with robust CPQ capabilities for manufacturing and engineering sales.
- 8#8: Cincom CPQ - Veteran CPQ solution for handling highly complex configurations in manufacturing and high-tech industries.
- 9#9: Zoho CPQ - Cost-effective CPQ tool integrated with Zoho CRM for SMBs to manage product configs and quotes efficiently.
- 10#10: FPX CPQ - No-code visual CPQ platform enabling custom product configuration and accurate quoting without IT dependency.
These tools were selected based on a focus on advanced features, integration capabilities, user experience, and value, ensuring a balanced review that addresses the diverse demands of sales processes across industries.
Comparison Table
Configure-Price-Quote (CPQ) software streamlines sales processes by automating quoting and customization; this comparison table analyzes key solutions like Salesforce CPQ, Oracle CPQ, SAP CPQ, Conga CPQ, PROS Smart CPQ, and more to help users identify tools that match their operational needs. Readers will gain insights into critical features, flexibility, and integration capabilities across platforms, enabling informed decisions.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Salesforce CPQ Automates complex product configuration, dynamic pricing, and quote generation integrated with Salesforce CRM to accelerate sales. | enterprise | 9.3/10 | 9.6/10 | 7.9/10 | 8.7/10 |
| 2 | Oracle CPQ Delivers guided selling, advanced configuration rules, and real-time pricing for enterprise B2B sales processes. | enterprise | 9.2/10 | 9.6/10 | 7.8/10 | 8.5/10 |
| 3 | SAP CPQ Provides seamless configuration, pricing, and quoting tightly integrated with SAP ERP and CRM systems. | enterprise | 8.7/10 | 9.3/10 | 7.4/10 | 8.2/10 |
| 4 | Conga CPQ No-code CPQ platform for flexible product configuration, pricing optimization, and automated quote creation. | enterprise | 8.7/10 | 9.2/10 | 7.8/10 | 8.4/10 |
| 5 | PROS Smart CPQ AI-driven CPQ with advanced pricing intelligence and deal optimization for maximizing revenue. | enterprise | 8.7/10 | 9.3/10 | 7.9/10 | 8.2/10 |
| 6 | DealHub Unified CPQ and CLM platform that streamlines configuration, pricing, quoting, and buyer engagement. | enterprise | 8.7/10 | 9.2/10 | 8.5/10 | 8.3/10 |
| 7 | Tacton CPQ Visual 3D product configurator with robust CPQ capabilities for manufacturing and engineering sales. | specialized | 8.6/10 | 9.4/10 | 7.8/10 | 8.0/10 |
| 8 | Cincom CPQ Veteran CPQ solution for handling highly complex configurations in manufacturing and high-tech industries. | enterprise | 8.3/10 | 9.2/10 | 7.8/10 | 8.0/10 |
| 9 | Zoho CPQ Cost-effective CPQ tool integrated with Zoho CRM for SMBs to manage product configs and quotes efficiently. | enterprise | 8.7/10 | 9.0/10 | 8.5/10 | 9.2/10 |
| 10 | FPX CPQ No-code visual CPQ platform enabling custom product configuration and accurate quoting without IT dependency. | specialized | 8.2/10 | 8.7/10 | 7.8/10 | 8.0/10 |
Automates complex product configuration, dynamic pricing, and quote generation integrated with Salesforce CRM to accelerate sales.
Delivers guided selling, advanced configuration rules, and real-time pricing for enterprise B2B sales processes.
Provides seamless configuration, pricing, and quoting tightly integrated with SAP ERP and CRM systems.
No-code CPQ platform for flexible product configuration, pricing optimization, and automated quote creation.
AI-driven CPQ with advanced pricing intelligence and deal optimization for maximizing revenue.
Unified CPQ and CLM platform that streamlines configuration, pricing, quoting, and buyer engagement.
Visual 3D product configurator with robust CPQ capabilities for manufacturing and engineering sales.
Veteran CPQ solution for handling highly complex configurations in manufacturing and high-tech industries.
Cost-effective CPQ tool integrated with Zoho CRM for SMBs to manage product configs and quotes efficiently.
No-code visual CPQ platform enabling custom product configuration and accurate quoting without IT dependency.
Salesforce CPQ
enterpriseAutomates complex product configuration, dynamic pricing, and quote generation integrated with Salesforce CRM to accelerate sales.
Native, real-time Salesforce integration that eliminates data silos and enables 360-degree customer visibility during quoting
Salesforce CPQ is a leading Configure-Price-Quote (CPQ) solution natively integrated with the Salesforce CRM ecosystem, enabling sales teams to configure complex products, apply dynamic pricing rules, and generate accurate quotes in real-time. It automates the entire quote-to-cash process, including guided selling, contract lifecycle management, and deal approvals. With AI-driven insights and robust customization, it scales for enterprises handling high-volume, multi-dimensional quoting needs.
Pros
- Seamless native integration with Salesforce CRM for unified data and workflows
- Advanced configuration engine supporting complex bundles, rules, and dependencies
- AI-powered pricing optimization and guided selling to boost quote accuracy and win rates
Cons
- Steep learning curve and implementation complexity requiring skilled admins
- High cost, especially for smaller teams or custom setups
- Occasional performance lags with very large catalogs or high customization
Best For
Large enterprises with complex product catalogs and deep Salesforce CRM usage needing end-to-end quote-to-cash automation.
Pricing
Quote-based enterprise pricing, typically starting at $75/user/month plus implementation fees averaging $50K-$200K.
Oracle CPQ
enterpriseDelivers guided selling, advanced configuration rules, and real-time pricing for enterprise B2B sales processes.
Advanced AI-powered Deal Management for simulating scenarios and optimizing quotes in real-time
Oracle CPQ is a robust cloud-based Configure-Price-Quote solution tailored for enterprises managing complex product catalogs and sales cycles. It streamlines product configuration, dynamic pricing, and quote generation while integrating seamlessly with CRM, ERP, and other Oracle CX tools. Leveraging AI for recommendations and deal analysis, it enhances sales efficiency and accuracy across B2B and B2C scenarios.
Pros
- Exceptional handling of complex configurations with constraint-based logic and dependencies
- Deep integrations with Oracle ecosystem, Salesforce, and ERP systems
- AI-driven pricing optimization and intelligent recommendations
Cons
- Steep learning curve and complex initial setup
- High implementation costs and long deployment times
- Premium pricing may not suit smaller businesses
Best For
Large enterprises with intricate product portfolios and heavy reliance on integrated sales automation.
Pricing
Subscription-based with custom enterprise quotes; typically $100-$200 per user/month plus implementation fees.
SAP CPQ
enterpriseProvides seamless configuration, pricing, and quoting tightly integrated with SAP ERP and CRM systems.
Real-time synchronization with SAP ERP for live inventory, pricing, and availability during configuration
SAP CPQ is a robust, cloud-based Configure-Price-Quote (CPQ) solution that automates complex product configuration, dynamic pricing, and quote generation for B2B sales teams. It supports guided selling with rule-based logic to ensure accurate configurations and compliance, while integrating deeply with SAP's ecosystem including CRM, ERP, and e-commerce platforms. Designed for enterprises handling intricate product catalogs, it accelerates sales cycles and reduces quoting errors through AI-driven insights and real-time data synchronization.
Pros
- Advanced configuration engine handles highly complex products with multi-level rules and dependencies
- Deep integration with SAP S/4HANA, CRM, and third-party systems for seamless data flow
- AI-powered pricing optimization and guided selling improve quote accuracy and win rates
Cons
- Steep learning curve and lengthy implementation requiring SAP expertise
- High cost structure not ideal for SMBs
- Customization and maintenance demand ongoing technical resources
Best For
Large enterprises with complex B2B product portfolios and existing SAP infrastructure needing enterprise-grade CPQ automation.
Pricing
Quote-based subscription pricing, typically $100-250 per user/month depending on features and scale, with enterprise implementations often costing $100K+ annually including services.
Conga CPQ
enterpriseNo-code CPQ platform for flexible product configuration, pricing optimization, and automated quote creation.
Integrated document automation that generates professional quotes, proposals, and contracts directly from CPQ configurations
Conga CPQ is a Salesforce-native configure-price-quote (CPQ) solution that empowers sales teams to configure complex products, apply dynamic pricing rules, and generate accurate quotes with minimal errors. It excels in guided selling workflows, multi-currency support, and seamless integration across the revenue lifecycle, including contracts and billing. As part of the Conga Revenue Lifecycle Management suite, it streamlines end-to-end processes for enterprises handling intricate product catalogs.
Pros
- Deep native integration with Salesforce for seamless data flow
- Advanced configuration logic for complex products and bundles
- Built-in document generation and revenue workflow automation
Cons
- Steep learning curve and complex initial setup
- High implementation costs and customization needs
- Limited flexibility for non-Salesforce environments
Best For
Large enterprises with Salesforce-centric operations and complex, configurable product offerings requiring integrated revenue management.
Pricing
Quote-based enterprise pricing, typically $75-$150 per user per month, with minimum commitments and additional fees for implementation.
PROS Smart CPQ
enterpriseAI-driven CPQ with advanced pricing intelligence and deal optimization for maximizing revenue.
AI-powered pricing optimization that dynamically recommends the most profitable price for each deal in real-time
PROS Smart CPQ is an AI-powered configure-price-quote (CPQ) solution designed for complex B2B sales environments, enabling sales teams to configure products accurately, optimize pricing dynamically, and generate quotes rapidly. It leverages advanced AI and machine learning for real-time pricing guidance, deal profitability analysis, and revenue optimization. The platform integrates deeply with CRM and ERP systems like Salesforce and SAP, supporting enterprises with intricate product catalogs and global operations.
Pros
- AI-driven real-time pricing optimization for maximum profitability
- Handles highly complex configurations and multi-dimensional pricing rules
- Seamless integrations with major CRM/ERP systems and robust analytics
Cons
- Steep implementation and customization process for enterprises
- Higher cost may not suit SMBs
- Learning curve for non-technical sales users
Best For
Large enterprises in manufacturing, high-tech, or distribution with complex product portfolios and sophisticated pricing needs.
Pricing
Custom enterprise pricing via quote; subscription-based, typically starting at $50,000+ annually based on users, modules, and deployment scale.
DealHub
enterpriseUnified CPQ and CLM platform that streamlines configuration, pricing, quoting, and buyer engagement.
Unified revenue orchestration platform that embeds CLM and payments directly into the CPQ workflow
DealHub is a cloud-based Configure-Price-Quote (CPQ) platform that automates product configuration, dynamic pricing, and professional quote generation to streamline B2B sales processes. It excels in guided selling with AI-driven recommendations, multi-currency support, and deep integrations with CRMs like Salesforce and HubSpot. Beyond core CPQ, it provides contract lifecycle management (CLM), e-signatures, and payment processing for end-to-end revenue orchestration.
Pros
- Robust integrations with Salesforce and other CRMs for seamless data flow
- AI-powered guided selling that boosts win rates and reduces configuration errors
- All-in-one platform combining CPQ with CLM and payments for faster deal closure
Cons
- Pricing is quote-based and can be expensive for small teams
- Advanced customizations often require professional services
- Reporting and analytics could be more customizable out-of-the-box
Best For
Mid-market B2B sales teams with complex pricing models seeking an integrated CPQ and revenue platform.
Pricing
Custom quote-based pricing; typically starts at $75/user/month for basic CPQ, scaling to enterprise tiers with full revenue features.
Tacton CPQ
specializedVisual 3D product configurator with robust CPQ capabilities for manufacturing and engineering sales.
Real-time 3D product visualization and interactive configurators powered by CAD integration
Tacton CPQ is a robust configure-price-quote platform tailored for manufacturers handling complex, engineer-to-order products. It uses advanced rule-based configuration engines to ensure accurate product builds, pricing, and quoting while integrating with CRM, ERP, and CAD systems. The software excels in visual sales experiences with interactive 3D models, streamlining the sales process from configuration to order fulfillment.
Pros
- Superior handling of highly complex product configurations
- Interactive 3D visualization for immersive customer experiences
- Seamless integrations with ERP, CRM, and CAD tools
Cons
- Steep learning curve and lengthy implementation for custom setups
- Premium pricing suited mainly for enterprises
- Less ideal for simple or low-volume configuration needs
Best For
Manufacturing companies with engineer-to-order or configure-to-order products requiring precise, visual configuration.
Pricing
Custom quote-based pricing; typically starts at $50,000+ annually for enterprise deployments.
Cincom CPQ
enterpriseVeteran CPQ solution for handling highly complex configurations in manufacturing and high-tech industries.
Advanced rules and constraint engine that dynamically resolves complex product configurations and dependencies in real-time
Cincom CPQ is an enterprise-grade Configure-Price-Quote (CPQ) software solution designed for industries with highly complex, configurable products like manufacturing, high-tech, and industrial sectors. It features a robust rules-based configuration engine that handles intricate product dependencies, multi-level bills of materials (BOMs), and dynamic pricing models. The platform supports guided selling, seamless integrations with ERP/CRM systems, and global operations with multi-language and multi-currency capabilities, enabling accurate and efficient quote generation.
Pros
- Powerful constraint-based configuration engine excels at complex product modeling
- Deep integrations with enterprise systems like SAP, Oracle, Salesforce
- Proven scalability for global enterprises with multi-language/currency support
Cons
- Steep implementation timeline and high setup costs
- User interface appears dated compared to modern SaaS competitors
- Overkill and expensive for small to mid-sized businesses
Best For
Large manufacturing and high-tech enterprises needing robust CPQ for intricate, interdependent product catalogs.
Pricing
Custom quote-based pricing; typically starts at $100,000+ annually for enterprise deployments, scaling with users, modules, and complexity.
Zoho CPQ
enterpriseCost-effective CPQ tool integrated with Zoho CRM for SMBs to manage product configs and quotes efficiently.
No-code rules builder that handles intricate product dependencies, discounts, and approvals without programming
Zoho CPQ is a cloud-based Configure-Price-Quote (CPQ) solution designed to automate product configuration, dynamic pricing, and professional quote generation for sales teams. It supports complex product rules, bundles, guided selling, and multi-currency pricing to ensure accurate, error-free quotes. Seamlessly integrated with Zoho CRM and the broader Zoho ecosystem, it enables efficient sales processes from configuration to e-signatures and approvals.
Pros
- Affordable pricing with a free tier for small teams
- Powerful no-code rules engine for complex configurations and pricing
- Deep native integrations with Zoho CRM and 500+ apps
Cons
- Limited advanced AI analytics compared to enterprise competitors
- Steeper learning curve for highly customized rules
- UI customization options are somewhat restricted
Best For
Small to mid-sized businesses using the Zoho suite or seeking cost-effective CPQ without heavy enterprise overhead.
Pricing
Free edition for up to 3 users; paid plans start at $20/user/month (Standard, billed annually), $35 (Professional), and $55 (Enterprise).
FPX CPQ
specializedNo-code visual CPQ platform enabling custom product configuration and accurate quoting without IT dependency.
Advanced rules-based configurator supporting multi-level bills of materials (BOMs) for intricate manufacturing products
FPX CPQ (fpx.io) is a Salesforce-native Configure-Price-Quote (CPQ) solution designed primarily for manufacturers and distributors handling complex product catalogs. It streamlines product configuration using rules-based logic, dynamic pricing, and automated quote generation to accelerate sales cycles. The platform integrates deeply with Salesforce CRM, enabling guided selling and accurate quoting directly within the sales workflow.
Pros
- Seamless native integration with Salesforce CRM
- Powerful rules engine for complex product configurations and multi-level BOMs
- Dynamic pricing and rebate management tailored for manufacturing
Cons
- Steep learning curve and complex initial setup
- Limited integrations outside the Salesforce ecosystem
- Pricing can be high for smaller businesses
Best For
Sales teams in manufacturing and distribution companies using Salesforce who deal with highly configurable products.
Pricing
Custom enterprise pricing, typically starting at $100-150/user/month with quote-based plans depending on volume and features.
Conclusion
The top configure-price-quote tools stand out for their unique strengths, with Salesforce CPQ leading as the top choice, excelling in automation and CRM integration. Oracle CPQ and SAP CPQ follow closely, offering robust solutions for enterprise B2B needs and ERP-integrated workflows respectively. Together, these tools simplify complex sales processes, making quote generation efficient and dynamic.
Take the first step toward smoother sales cycles—try Salesforce CPQ to unlock seamless configuration, real-time pricing, and accelerated quote creation. Your team’s productivity (and your success) will rise with it.
Tools Reviewed
All tools were independently evaluated for this comparison
Referenced in the comparison table and product reviews above.