
GITNUXSOFTWARE ADVICE
Customer Experience In IndustryTop 10 Best Complaints Software of 2026
Ranked roundup of top complaints software with key features from Freshdesk, Zendesk, Salesforce Service Cloud, plus picks like Intercom and Zoho Desk.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy
Intercom is the best pick if complaint intake is omnichannel and agents need fast context with automation-based triage, while Salesforce Service Cloud fits regulated complaint cases that must link into CRM governance and extensible workflow automation across channels.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Intercom
Conversation timeline context inside the inbox helps agents respond to complaints without switching systems.
Built for fits when complaint intake is omnichannel and agents need fast context with automation-based triage..
Zoho Desk
Editor pickWorkflow rules that trigger on case events and can call webhooks for custom complaint actions.
Built for fits when complaint handling needs configurable triage workflows plus API-driven integrations with existing systems..
Freshdesk
Editor pickFreshdesk Workflow Automation applies multi-condition rules to ticket states, assignment, and reminders across complaint queues.
Built for fits when complaint intake and remediation are managed as tickets with SLA-driven routing and integrations..
Related reading
Comparison Table
Complaints software helps teams capture customer reports, route cases by rules, and maintain an audit log from intake to resolution. This ranked list is built for analysts and operators who need measurable workflow throughput, extensible data models, and configuration that fits escalation and SLA handling without heavy custom development.
Intercom
SMBCustomer service platform for complaint conversations, triage, bots, and agent workflows.
Conversation timeline context inside the inbox helps agents respond to complaints without switching systems.
Intercom’s complaints workflow centers on its unified inbox, which can handle inbound messages from customer channels and present them to agents with conversation context. Agents can apply tags, assignees, and canned responses, then track outcomes through closed and reopened states. Automation rules can set visibility by department or team, and can create handoffs when specific conditions are met.
A key tradeoff is that complaints-specific governance relies on how the team models tags and routing logic, because the configuration effort grows with taxonomy complexity. Intercom fits when complaint handling is closely tied to customer messaging and when agents need fast context while responding.
- +Unified inbox keeps complaint context across chat and email threads
- +Automation rules can tag and assign cases from message conditions
- +Agent tooling includes macros and conversation timeline context
- +Extensibility supports custom complaint workflows via API and apps
- –Complex complaint categorization needs careful tag and rule design
- –Regulatory export workflows require custom integrations for reporting formats
- –Fine-grained role governance can require disciplined configuration
Customer support operations teams
Automated severity routing for complaints
Lower first-response variance
Compliance and QA reviewers
Audit-style review of handled conversations
Faster internal investigations
Show 2 more scenarios
CRM and data integration teams
Two-way sync of complaint case data
Single source customer record
API and app integrations push complaint outcomes into CRM records and pull customer attributes back.
Small support teams
Macros for consistent acknowledgments
More consistent acknowledgments
Agents apply response templates to confirm receipt and document remediation steps.
Best for: Fits when complaint intake is omnichannel and agents need fast context with automation-based triage.
More related reading
Zoho Desk
SMBOmnichannel support desk with ticketing, complaint categorization, and escalation rules.
Workflow rules that trigger on case events and can call webhooks for custom complaint actions.
Zoho Desk supports complaint triage with configurable case fields, categories, and assignment rules that can route by priority and queue. It tracks SLA compliance with breach indicators and reporting views that help identify aging and overdue complaint work. Automation can handle routing and updates via workflow rules that fire on events like assignment changes and status transitions.
A key tradeoff is that category-ready complaint taxonomies depend on how well the team models fields and automation up front, since later restructuring is work across forms, rules, and reports. Zoho Desk fits regulated complaints that require consistent evidence attachment handling and standardized acknowledgments, especially when operations also use other Zoho apps for customer and account context.
- +Event-based workflow rules for complaint routing and status updates
- +REST API for case, attachment, and automation integrations
- +SLA breach tracking with case aging and overdue views
- +Role-based access controls for operational governance
- –Complaint taxonomy modeling needs upfront field and workflow design
- –Advanced regulatory reporting requires export and report-building effort
- –Omnichannel setup can require multiple configuration screens to align
Customer operations managers
Standardize complaint routing and acknowledgments
Fewer misrouted complaints
Compliance and risk teams
Track SLA breaches for audits
Audit-ready escalation evidence
Show 2 more scenarios
Integrations engineers
Sync complaints with external registries
Faster system synchronization
Integrate case lifecycle events using the REST API and webhooks for two-way data updates.
Support team leads
Reduce case aging during surges
Lower backlog and aging
Use queue assignment rules and status automation to keep complaint work moving under defined SLAs.
Best for: Fits when complaint handling needs configurable triage workflows plus API-driven integrations with existing systems.
Freshdesk
SMBHelp desk software for complaint capture, routing, escalation, and agent collaboration.
Freshdesk Workflow Automation applies multi-condition rules to ticket states, assignment, and reminders across complaint queues.
Freshdesk manages complaints as standard tickets that can carry complaint metadata, attachments, and internal notes for investigation and resolution tracking. The workflow engine supports case assignment, SLA timers, and rule-based routing so complaint triage queues can prioritize by severity or category. Reporting includes trend and queue visibility that helps track case aging and handling throughput across agent teams. Admin controls include role-based permissions and audit trail visibility for key configuration and data access actions.
A tradeoff is that complex regulatory complaint schemas often require careful field design and workflow configuration, since the core model stays ticket-first rather than complaint-first. Freshdesk fits situations where an organization needs consistent intake, acknowledgments, and remediation action tracking using ticket workflows, while keeping integration and governance inside a single support workspace.
- +Workflow builder supports rule-based routing and assignment across complaint triage queues
- +SLA timers apply to complaint handling from ticket creation through resolution
- +Attachment handling stays in the ticket record for investigation evidence
- +API supports extending complaint fields and automating complaint lifecycle actions
- –Regulatory complaint codes need manual mapping into custom fields and automation
- –Advanced governance depends on careful role design and workflow ownership separation
- –Omnichannel channels can require add-on setup for full coverage
- –Custom reporting for specialized regulatory exports takes configuration effort
Customer experience operations teams
Route complaints into severity-based queues
Faster triage and fewer SLA breaches
Compliance and risk teams
Track remediation actions per case
More consistent closed-loop handling
Show 2 more scenarios
Support engineering teams
Extend complaint fields via API
Fewer manual steps for agents
The REST API synchronizes complaint metadata and triggers workflow actions on external system events.
IT and platform administrators
Control access across agent roles
Lower risk of unauthorized changes
Role permissions restrict configuration editing and ticket data actions to defined groups.
Best for: Fits when complaint intake and remediation are managed as tickets with SLA-driven routing and integrations.
More related reading
Salesforce Service Cloud
enterpriseEnterprise service platform for complaint cases, workflows, knowledge, and compliance-heavy processes.
Einstein Case Classification uses machine-assisted categorization to propose case types during intake and triage.
Salesforce Service Cloud is a CRM-first case management system that ties complaint intake to customer identity and broader CRM records. Complaint workflows are implemented through configurable service processes, SLAs, routing, and case assignment with extensibility via an API-first ecosystem.
Automation can run on platform events and workflow logic, and integrations can connect telephony, email, and web intake to create unified case histories. The core strength for complaint handling is the ability to govern case data and routing rules tightly while extending interactions and reporting across the Salesforce data model.
- +Case workflows and routing rules are configurable without rebuilding core services
- +A wide set of CRM connectors ties complaint records to account and contact data
- +Automation and integrations use an API surface with granular permissions and controls
- +Audit trail logging supports traceability across case updates and related records
- –Complex setups can require disciplined governance to prevent workflow conflicts
- –Complaint categorization taxonomy needs careful design to stay consistent
- –Reporting for regulatory complaint exports can require custom mappings
- –Omnichannel intake configuration can be heavy for small teams
Best for: Fits when regulated complaint handling needs CRM-linked case governance and extensible automation across channels.
HubSpot Service Hub
SMBService software with ticket pipelines, complaint inboxes, SLAs, and customer history.
Native ticket workflows that write back to the CRM record and timeline, keeping agent actions visible to sales and support.
HubSpot Service Hub centralizes customer service case management around tickets and a shared CRM record, with built-in workflows that route, update, and log service activity. Intake is handled through email and chat with optional integration to other channels, while knowledge base publishing and agent tools support consistent responses.
Reporting focuses on service performance and service activity trends connected to CRM objects, including SLA-style monitoring for ticket metrics. Automation relies on HubSpot workflow logic and triggers, with extensibility through HubSpot APIs and app integrations.
- +Tight CRM-to-ticket linking keeps customer history attached to every case
- +Workflow automation can assign, update fields, and create follow-up tasks
- +Extensible via HubSpot API and app ecosystem for custom intake and routing
- +Reporting ties service activity metrics to CRM ownership and lifecycle stages
- –Regulatory complaint exports and code mapping require careful workflow design
- –Queue controls are less granular than specialist complaint desks
- –Complex multi-party case ownership needs extra process configuration
- –Higher-volume complaint triage can hit workflow and integration throughput limits
Best for: Fits when CRM-centric service teams need ticket automation and reporting without building a service stack.
Jira Service Management
enterpriseService management platform for complaint tickets, approvals, queues, and internal handoffs.
Automation for routing and SLA-driven escalations tied directly to Jira issue fields.
Jira Service Management is best when complaints teams need structured case workflows inside a Jira-centric ecosystem. It supports ticket intake, internal triage, and service recovery actions using configurable workflow states, SLAs, and customer notifications.
Powerful reporting comes from issue analytics and built-in dashboards that track backlog, aging, and SLA breach patterns across queues. Jira Service Management also extends through automation rules and integrations that route complaints into other Atlassian and third-party systems via APIs.
- +Workflow customization matches complex complaint lifecycle stages without custom code
- +Automation rules handle escalation, reassignment, and SLA follow-ups at scale
- +Strong audit trail coverage through Jira issue history and activity tracking
- +Integration with Jira and Atlassian tools keeps case context across teams
- –Regulatory complaint handling needs extra configuration for consistent taxonomy use
- –Omnichannel intake depth is narrower than dedicated customer support complaint suites
- –Multi-party ownership requires careful role and permission design to avoid drift
- –Advanced reporting for complaint-specific metrics can require extra dashboard work
Best for: Fits when complaints must live in Jira workflows with automation and reporting across service teams.
More related reading
Front
SMBShared inbox platform with workflow rules, assignments, and collaborative complaint response handling.
Front rules automate complaint routing and assignments directly from inbound message properties and conversation state.
Front is a complaints management inbox built around shared email handling, case ownership, and threaded collaboration across teams. Complaint workflows are driven through configurable labels, rules, and assignment so intake can route quickly and keep reviewers aligned.
The system connects to CRM and support stacks through API access and webhooks, which helps keep complaint records synchronized. Audit trail visibility, message templates, and automation rules support regulated complaint handling without forcing users into a separate case system.
- +Built-in shared inbox workflows with assignment and status fields for complaints
- +Automation rules route messages by sender, subject, and team ownership
- +Threaded internal notes keep reviewers aligned across multi-party handling
- +Extensibility via API and webhooks supports CRM and case synchronization
- –Requires careful configuration to enforce consistent complaint categorization taxonomy
- –Regulatory exports and FCA DISP mapping often need external processes
- –SLA breach tracking and case aging reports are not as granular as tier-1 suites
- –Multi-party case ownership can become complex when multiple teams touch one thread
Best for: Fits when complaints are mostly email-driven and teams need inbox-first routing and collaboration.
Help Scout
SMBCustomer support system with inboxes, workflows, tags, and reporting for complaint resolution.
Beacon combines email client context with account-level history for faster responses in threaded complaint conversations.
Help Scout is a complaints handling tool centered on message-based casework rather than ticket-first workflows. Shared mailboxes, inbox rules, and flexible macros support complaint intake, acknowledgment drafts, and consistent next steps.
Reporting focuses on case volume, response performance, and agent workload across shared inboxes. Admin controls emphasize user permissions and audit visibility for day-to-day governance.
- +Shared mailboxes support consistent complaint intake across teams
- +Inbox rules route messages without custom workflow engineering
- +Macros standardize complaint acknowledgment drafts and follow-ups
- +Reports track case volume and agent workload by inbox
- –Complaint-specific categorization taxonomy needs manual discipline
- –Automation depth is limited for complex escalation rule sets
- –Regulatory reporting exports for complaint codes are not built-in
- –Higher-volume audit review requires tighter permission and retention planning
Best for: Fits when complaint triage needs shared inbox routing and standardized responses without heavy workflow customization.
More related reading
LiveAgent
SMBHelp desk and contact center software with ticketing, complaint routing, and multichannel support.
Omnichannel ticketing that merges chat, email, and phone interactions into a single complaint case timeline.
LiveAgent routes customer complaints into shared inboxes tied to chat, email, and phone workflows. It adds complaint handling automation through rules for assignment, status updates, and SLA timers across incoming channels.
Reporting centers on case status, response time, and backlog views that support complaint triage queue management. For governance, it provides agent roles and activity tracking to support audit trail logging and internal review of handling outcomes.
- +Cross-channel intake keeps complaint context in one ticket timeline.
- +Rules automate assignment and status changes without custom code.
- +SLA timers track response and breach timing on active cases.
- +Built-in reporting covers case aging and queue workload trends.
- –Advanced complaint taxonomy and regulatory code mapping need careful workflow design.
- –Multi-party ownership requires consistent process setup to avoid handoff confusion.
- –Deep CRM field mapping depends on external connectors rather than native schemas.
- –API coverage for custom case fields can feel limited for complex complaint taxonomies.
Best for: Fits when teams need cross-channel complaint intake plus rule-based triage and SLA tracking, with standard governance.
Issuetrak
vertical specialistIssue tracking software for complaints, investigations, task follow-up, and audit trails.
Issue lifecycle case management that ties evidence, acknowledgments, and remediation actions to a single complaint record.
Issuetrak targets regulated complaints operations that need structured intake, triage, and case workflows tied to acknowledgments and remediation tracking. The system is built around issue lifecycle handling with evidence attachment capture and audit trail logging for internal review and regulator-facing documentation.
Workflow configuration supports routing rules, status progression, and escalation steps designed for multi-party handling. Automation and reporting center on complaint queues, case aging visibility, and closed-loop outcomes rather than ticketing-only workflows.
- +Complaint case workflows support end-to-end progression from intake to closure
- +Evidence attachment handling keeps supporting documents with the case record
- +Audit trail logging supports internal oversight of edits and status changes
- +Routing and escalation steps support severity-based case assignment
- –Workflow configuration requires operational discipline to keep routing consistent
- –CRM integration connectors are not a primary strength for cross-system ownership
- –Advanced duplicate case detection needs process tuning to reduce false matches
- –Reporting depth relies on configured fields and can require admin iteration
Best for: Fits when complaint teams need lifecycle workflows, audit traceability, and escalation steps for regulated handling.
Conclusion
After evaluating 10 customer experience in industry, Intercom stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right complaints software
Complaints software centralizes complaint intake, triage, SLA tracking, and remediation workflow handling so regulated teams can manage each complaint case from first message to closure. This guide covers Intercom, Zoho Desk, Freshdesk, Salesforce Service Cloud, HubSpot Service Hub, Jira Service Management, Front, Help Scout, LiveAgent, and Issuetrak.
The strongest options in this set differentiate on inbox or case context, automation and routing rule design, and how well API-driven integrations support complaint workflows and reporting needs. Intercom leads for conversation timeline context inside the inbox that helps agents act on complaint details without switching systems.
Complaints software for case triage, regulatory handling, and remediation tracking
Complaints software manages complaint cases as structured records linked to communications, assignments, and lifecycle steps like acknowledgments, escalations, and closure actions. Intercom supports this with a unified inbox that keeps conversation context across chat and email threads, which matters for fast complaint response.
Zoho Desk and Freshdesk emphasize workflow automation and routing based on case events, including multi-condition rules that can tag and assign complaint cases from message conditions. The best deployments also support consistent complaint categorization through automation configuration and integration surface, because regulatory exports and reporting formats often require custom workflow design.
Core capabilities that determine complaint workflow quality
Complaint software needs an inbox or case timeline that preserves message context so agents can triage accurately without switching systems. Intercom’s unified inbox adds a conversation timeline context inside the inbox to keep complaint details visible across chat and email threads.
Inbox or case timeline context for fast triage
Intercom keeps complaint context across chat and email threads in the same inbox timeline so agents can respond using the full conversation history. Front also centralizes complaint collaboration inside a shared inbox so routing and assignment run from inbound message properties and conversation state.
Event-driven workflow automation for routing and status updates
Zoho Desk uses workflow rules that trigger on case events and can call webhooks for custom complaint actions. Freshdesk Workflow Automation applies multi-condition rules across ticket states, assignment, and reminders for complaint triage queues.
SLA timers tied to complaint lifecycle stages
Freshdesk applies SLA timers from complaint ticket creation through resolution, which supports consistent breach tracking across the complaint workflow. Jira Service Management ties SLA-driven escalations directly to Jira issue fields so escalation can follow the complaint lifecycle stages stored in Jira.
ML-assisted categorization during intake
Salesforce Service Cloud includes Einstein Case Classification that proposes case types during intake and triage to reduce manual categorization effort. Intercom focuses on inbox context and rule-driven tagging rather than ML classification proposals.
API and automation surface for external complaint systems
Zoho Desk provides a REST API for case, attachment, and automation integrations that supports custom complaint actions. Intercom’s automation rules can tag and assign cases from message conditions, and its extensibility is built to support integration-based reporting needs for regulatory exports.
CRM-linked case governance and data linking
Salesforce Service Cloud connects complaint cases to account and contact data through CRM connectors so complaint governance can follow customer relationships. HubSpot Service Hub writes back to the CRM record and timeline so agent actions on tickets stay visible to sales and support teams.
How to choose complaints software for triage control, automation, and governance
The first fork is where complaint decisions live during intake. Teams that want conversation-first operations usually choose Intercom or Front because the inbox timeline and message properties drive routing and agent action context.
Choose the intake model that matches complaint entry channels
Intercom fits when omnichannel intake matters because it keeps complaint context across chat and email threads inside a unified inbox. Front fits when email-driven complaints dominate because routing and assignment can be automated directly from inbound message properties and conversation state.
Pick a workflow engine based on how complaint states and escalation rules are authored
Zoho Desk fits when event-based rules must update status and trigger custom actions, since its workflow rules can call webhooks tied to case events. Freshdesk fits when multi-condition routing must handle ticket state, assignment, and reminders across complaint triage queues with SLA timers applied end to end.
Decide how complaint categorization is enforced during intake
Salesforce Service Cloud fits when regulated intake benefits from ML-assisted categorization because Einstein Case Classification proposes case types during triage. If strict categorization rules must be manually controlled with tags and rule design, Intercom and Zoho Desk focus on tagging and workflow configuration rather than classification proposals.
Validate SLA behavior against the escalation workflow the complaint team actually runs
Freshdesk ties SLA timers to complaint ticket creation through resolution, which supports consistent SLA breach tracking across the lifecycle. Jira Service Management fits when escalation must be tied to Jira issue fields stored in the same system that owns lifecycle execution and reporting.
Plan governance workload for regulated reporting and code mapping
Zoho Desk and Freshdesk both require upfront effort to map regulatory complaint codes into custom fields and automation so exports and reporting work stays consistent. Intercom can require custom integrations for reporting formats when regulatory export workflows go beyond what built-in exports cover.
Confirm where complaint evidence and lifecycle steps must live
Issuetrak fits when complaint lifecycle case management must keep evidence attachments, acknowledgments, and remediation actions attached to a single complaint record. Help Scout fits when standardized responses and shared mailbox routing matter most, since automation depth is limited for complex escalation rule sets.
Who should use each complaints software type
Teams need different complaint software depending on whether operations start in an inbox conversation, a CRM-linked case record, or a Jira workflow. The tool list supports distinct complaint operation models using the inbox timeline, workflow automation, and CRM or Jira linkage strengths described below.
Customer support teams running omnichannel complaint intake with fast agent response requirements
Intercom keeps conversation timeline context inside the unified inbox across chat and email threads so agents can act without switching systems. LiveAgent also merges chat, email, and phone interactions into one complaint case timeline so cross-channel context stays in a single record.
Operations teams that want configurable triage workflows with event-based automation actions
Zoho Desk provides workflow rules that trigger on case events and can call webhooks for custom complaint actions. Freshdesk supports multi-condition workflow automation across ticket states and assignment with SLA timers applied through resolution.
Regulated complaint teams that rely on CRM-linked governance and structured case governance
Salesforce Service Cloud connects complaint cases to account and contact data through CRM connectors and offers configurable case workflows and routing rules. HubSpot Service Hub ties tickets to the CRM record and timeline so customer history remains attached to every case while workflows can assign fields and create follow-up tasks.
Engineering-adjacent teams that treat complaint remediation execution as Jira issue work
Jira Service Management routes complaints and applies SLA-driven escalations tied directly to Jira issue fields. This aligns complaint lifecycle stages with Jira workflow execution and reporting rather than running a separate complaint automation layer.
Complaint operations that require end-to-end lifecycle tracking with evidence and remediation actions on one record
Issuetrak ties evidence attachment handling, acknowledgments, and remediation actions to a single complaint record through complaint case workflows. This supports audit traceability tied to the record rather than relying on attachments spread across systems.
Common failure modes in complaint software rollouts
Many complaint workflow failures come from mismatched categorization enforcement and under-scoped automation design for regulatory steps. The tools below show where teams commonly hit workflow conflicts, missing export support, or governance gaps during rollout.
Leaving complaint categorization taxonomy to agent habit instead of rule-driven enforcement
Freshdesk requires regulatory complaint codes to be mapped into custom fields and automation so agents see consistent categorization outputs during triage. Front also needs careful configuration so the same taxonomy is applied across routing and assignment.
Overbuilding automation logic without governance boundaries for workflow ownership
Salesforce Service Cloud can run into workflow conflicts when complex setups lack disciplined governance. Freshdesk governance depends on careful role design and workflow ownership separation to prevent rule overlaps.
Assuming regulatory exports and code mapping are native and plug-and-play
Intercom can require custom integrations for regulatory export workflows because reporting formats often need external integration work. Zoho Desk and Freshdesk both shift advanced regulatory reporting effort into export and report-building once regulatory complaint codes are mapped.
Ignoring where omnichannel intake depth ends up for complaint operations
Jira Service Management has narrower omnichannel intake depth than dedicated customer support complaint suites, so intake consolidation can become an external step. Help Scout supports shared mailboxes and inbox rules, but automation depth is limited for complex escalation rule sets.
How We Selected and Ranked These Tools
We evaluated Intercom, Zoho Desk, Freshdesk, Salesforce Service Cloud, HubSpot Service Hub, Jira Service Management, Front, Help Scout, LiveAgent, and Issuetrak using feature depth for complaint triage, automation and routing rule capability, and integration breadth for complaint workflows. Features accounted for 40% of the ranking because complaint handling depends on workflow rules, SLA-driven escalation behavior, and how cases are structured across inboxes or case records.
Ease and value each accounted for 30% because complaint teams need predictable configuration and usable day-to-day operations. Intercom set the top position through conversation timeline context inside the inbox plus unified inbox handling across chat and email, which reduces context switching while enabling automation-based triage from message conditions.
Frequently Asked Questions About complaints software
Which complaints software options provide an API for complaint workflow automation?
How do ticket lifecycle workflows differ across Freshdesk and Salesforce Service Cloud?
How should admin teams handle access control and audit visibility for complaint handling?
When do teams choose omnichannel inbox routing instead of CRM-first case management?
What breaks if complaint data migration into a new system does not match the target data model?
Which tools support automation rules that trigger on complaint events and update case state?
How do audit trail and evidence handling differ between Issuetrak and Intercom?
Where does omnichannel complaint intake tend to fall short in systems centered on a single channel?
Which tool uses machine-assisted classification during complaint intake, and what tradeoff does that create?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
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