Quick Overview
- 1#1: AgencyAnalytics - All-in-one platform for digital agencies to create automated, white-label client reports with SEO, PPC, and social metrics.
- 2#2: Databox - Build and share customizable client dashboards with real-time data from 100+ integrations.
- 3#3: Whatagraph - Automates beautiful, branded client reports pulling data from marketing tools into visual stories.
- 4#4: ReportGarden - White-label reporting and proofing platform for agencies with automated PDF reports and client portals.
- 5#5: Swydo - Automated reporting solution for PPC, SEO, and social media with client-ready dashboards and alerts.
- 6#6: Klipfolio - Create and deliver professional client dashboards with drag-and-drop builders and 100+ data connectors.
- 7#7: Microsoft Power BI - Powerful business analytics tool for interactive visualizations, reports, and client dashboards from diverse data sources.
- 8#8: Tableau - Leading data visualization platform for creating shareable, insightful reports and dashboards for clients.
- 9#9: Looker Studio - Free tool for building interactive reports and dashboards with seamless Google ecosystem integration.
- 10#10: Domo - Cloud-based BI platform connecting data for real-time executive dashboards and client reporting.
We evaluated tools based on feature depth, user-friendliness, integration capabilities, and overall value, ensuring a balanced selection that caters to diverse needs, from digital agencies to enterprise teams.
Comparison Table
Navigating client reporting software? This comparison table simplifies selection, featuring tools like AgencyAnalytics, Databox, Whatagraph, ReportGarden, Swydo, and more. Readers will discover key differences in features, customization, and user experience, empowering them to find the best fit for their needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | AgencyAnalytics All-in-one platform for digital agencies to create automated, white-label client reports with SEO, PPC, and social metrics. | specialized | 9.5/10 | 9.8/10 | 9.2/10 | 9.0/10 |
| 2 | Databox Build and share customizable client dashboards with real-time data from 100+ integrations. | specialized | 9.2/10 | 9.5/10 | 9.0/10 | 8.7/10 |
| 3 | Whatagraph Automates beautiful, branded client reports pulling data from marketing tools into visual stories. | specialized | 8.8/10 | 9.3/10 | 8.5/10 | 8.2/10 |
| 4 | ReportGarden White-label reporting and proofing platform for agencies with automated PDF reports and client portals. | specialized | 8.7/10 | 9.2/10 | 8.8/10 | 8.0/10 |
| 5 | Swydo Automated reporting solution for PPC, SEO, and social media with client-ready dashboards and alerts. | specialized | 8.1/10 | 8.5/10 | 8.3/10 | 7.6/10 |
| 6 | Klipfolio Create and deliver professional client dashboards with drag-and-drop builders and 100+ data connectors. | specialized | 8.3/10 | 9.1/10 | 7.8/10 | 7.5/10 |
| 7 | Microsoft Power BI Powerful business analytics tool for interactive visualizations, reports, and client dashboards from diverse data sources. | enterprise | 9.2/10 | 9.8/10 | 8.4/10 | 9.1/10 |
| 8 | Tableau Leading data visualization platform for creating shareable, insightful reports and dashboards for clients. | enterprise | 8.4/10 | 9.5/10 | 7.2/10 | 7.5/10 |
| 9 | Looker Studio Free tool for building interactive reports and dashboards with seamless Google ecosystem integration. | enterprise | 8.7/10 | 8.0/10 | 9.2/10 | 10/10 |
| 10 | Domo Cloud-based BI platform connecting data for real-time executive dashboards and client reporting. | enterprise | 8.0/10 | 9.2/10 | 7.1/10 | 6.8/10 |
All-in-one platform for digital agencies to create automated, white-label client reports with SEO, PPC, and social metrics.
Build and share customizable client dashboards with real-time data from 100+ integrations.
Automates beautiful, branded client reports pulling data from marketing tools into visual stories.
White-label reporting and proofing platform for agencies with automated PDF reports and client portals.
Automated reporting solution for PPC, SEO, and social media with client-ready dashboards and alerts.
Create and deliver professional client dashboards with drag-and-drop builders and 100+ data connectors.
Powerful business analytics tool for interactive visualizations, reports, and client dashboards from diverse data sources.
Leading data visualization platform for creating shareable, insightful reports and dashboards for clients.
Free tool for building interactive reports and dashboards with seamless Google ecosystem integration.
Cloud-based BI platform connecting data for real-time executive dashboards and client reporting.
AgencyAnalytics
specializedAll-in-one platform for digital agencies to create automated, white-label client reports with SEO, PPC, and social metrics.
Interactive client portals where clients can log in to view real-time, customizable dashboards without needing emailed reports
AgencyAnalytics is a powerful client reporting platform tailored for digital marketing agencies, automating the creation and delivery of white-label reports from over 300 integrations including Google Analytics, Google Ads, Facebook Ads, and SEO tools like Ahrefs and SEMrush. It provides customizable dashboards, performance rankings tracking, and scheduled report emailing to streamline client communication. The software's client portal allows stakeholders to access real-time data independently, reducing agency workload while maintaining branded professionalism.
Pros
- Extensive integrations with 300+ marketing tools for comprehensive data aggregation
- Fully white-label dashboards and reports with custom branding
- Automated scheduling and client portals for hands-off reporting
Cons
- Pricing scales quickly with additional clients and users
- Steeper learning curve for advanced customizations
- Limited built-in data analysis beyond visualization
Best For
Digital marketing agencies managing multiple clients who need automated, branded reporting to save time and impress stakeholders.
Pricing
Starts at $59/month (billed annually) for the Lead plan (5 clients, 1 user), up to $399+/month for Enterprise with unlimited clients and advanced features; 14-day free trial available.
Databox
specializedBuild and share customizable client dashboards with real-time data from 100+ integrations.
Universal metrics library with drag-and-drop Designer for no-code, client-ready dashboards from any data source
Databox is a versatile client reporting platform that aggregates data from over 100 integrations, including Google Analytics, Facebook Ads, and CRM tools, into customizable, real-time dashboards. It enables agencies and teams to create professional, white-labeled reports with scorecards, PDFs, and scheduled deliveries for effortless client sharing. The tool emphasizes visualization and automation, turning complex metrics into actionable insights without coding.
Pros
- Extensive 100+ integrations for multi-source data consolidation
- Highly customizable dashboards and automated report scheduling
- White-labeled sharing options including mobile apps and PDFs
Cons
- Pricing scales quickly with users and advanced features
- Advanced customizations may require a learning curve
- Limited built-in data transformation compared to BI tools
Best For
Marketing agencies and teams managing multiple clients who need quick, visually appealing reports from diverse data sources.
Pricing
Free plan for basics; paid tiers start at $59/user/month (billed annually) for Starter, up to $129/user/month for Professional, with enterprise custom pricing.
Whatagraph
specializedAutomates beautiful, branded client reports pulling data from marketing tools into visual stories.
One-click white-label client portals for sharing interactive, branded reports without design effort
Whatagraph is an automated reporting platform tailored for digital agencies and marketers, enabling the creation of visually stunning, white-label client reports from over 50 data sources like Google Analytics, Facebook Ads, and SEO tools. It features drag-and-drop visualization widgets, customizable dashboards, and automated scheduling to streamline the reporting process. Users can deliver branded reports via client portals, saving hours on manual data aggregation and design.
Pros
- Extensive integrations with 50+ data sources
- Stunning, customizable visualizations and white-label reports
- Automation and scheduling for efficient client delivery
Cons
- Higher pricing may deter small teams
- Steeper learning curve for advanced customizations
- Limited free plan with basic features only
Best For
Digital marketing agencies and teams managing multiple clients who need automated, professional-grade reporting.
Pricing
Starts at $199/month (Essentials, billed annually) for up to 3 clients, with Pro at $399/month and custom Enterprise plans.
ReportGarden
specializedWhite-label reporting and proofing platform for agencies with automated PDF reports and client portals.
One-click automated report generation with fully white-labeled, client-ready presentations from 40+ data connectors
ReportGarden is a client reporting platform designed primarily for digital marketing agencies, automating the creation of customizable, white-labeled reports and dashboards from multiple data sources like Google Analytics, Facebook Ads, and Google Ads. It streamlines reporting workflows by allowing users to connect accounts, select metrics, and generate professional presentations in minutes. The tool emphasizes beautiful visualizations and scheduled deliveries to save time on manual reporting tasks.
Pros
- Extensive integrations with major ad platforms and analytics tools
- Highly customizable white-labeled templates and dashboards
- Automated scheduling and delivery of reports to clients
Cons
- Pricing scales steeply with number of clients/locations
- Limited advanced customization for non-marketing data sources
- Occasional delays in data syncing from certain platforms
Best For
Digital marketing agencies managing multiple clients who need automated, branded reporting without a steep learning curve.
Pricing
Starts at $49/month (Solo plan for 1 client), up to $299+/month for agency plans; billed annually with per-client scaling.
Swydo
specializedAutomated reporting solution for PPC, SEO, and social media with client-ready dashboards and alerts.
Automated multi-source report merging into fully branded, scheduled PDFs
Swydo is a client reporting platform tailored for digital marketing agencies, automating the creation of customized, white-label reports by pulling data from sources like Google Ads, Facebook Ads, Google Analytics, and SEO tools. It offers drag-and-drop dashboard builders, scheduled report delivery, and client portals for self-service access. The tool streamlines reporting workflows, saving time on manual data compilation and presentation.
Pros
- Extensive integrations with major ad platforms and analytics tools
- Intuitive drag-and-drop report builder for quick customization
- White-label client portals and automated scheduling
Cons
- Pricing scales quickly with additional clients or users
- Limited advanced data visualization options compared to enterprise tools
- Occasional sync delays with certain data sources
Best For
Digital marketing agencies managing multiple clients who need automated, branded reports without heavy manual effort.
Pricing
Starts at $59/month (Reporter plan for 5 clients), up to $199/month (Agency plan for unlimited clients); billed annually with custom enterprise options.
Klipfolio
specializedCreate and deliver professional client dashboards with drag-and-drop builders and 100+ data connectors.
Client Portals for secure, fully branded, interactive dashboard access tailored to individual clients
Klipfolio is a cloud-based BI platform specializing in real-time dashboards and data visualization, connecting to over 100 data sources like Google Analytics, Salesforce, and QuickBooks to build interactive KPIs. It supports client reporting through shareable, white-labeled dashboards and client portals, enabling agencies to deliver branded insights without coding. Users can automate updates and collaborate securely, making it suitable for ongoing client performance monitoring.
Pros
- Extensive library of 100+ native data connectors for seamless integrations
- Real-time interactive dashboards with white-label client sharing
- Pre-built KPI templates and library for quick setup
Cons
- Pricing increases significantly with more users or dashboards
- Steeper learning curve for complex custom visualizations
- Limited advanced analytics or AI-driven insights compared to competitors
Best For
Digital marketing agencies and consultancies delivering real-time, branded performance dashboards to multiple clients.
Pricing
Starts at $99/month (Starter: 3 users, 5 dashboards); Professional at $324/month (10 users, 40 dashboards); Enterprise custom pricing.
Microsoft Power BI
enterprisePowerful business analytics tool for interactive visualizations, reports, and client dashboards from diverse data sources.
Natural language Q&A that lets users query data in plain English for instant, customized visualizations
Microsoft Power BI is a comprehensive business analytics service that allows users to connect to hundreds of data sources, transform and model data, and create interactive visualizations and reports. It excels in producing client-ready dashboards with real-time updates, drill-down capabilities, and secure sharing options via apps, websites, or Power BI service. Integrated deeply with the Microsoft ecosystem, it supports AI-powered insights and mobile access for on-the-go client reporting.
Pros
- Vast array of data connectors and visualization types for rich client reports
- Seamless collaboration and secure sharing with row-level security
- AI visuals and natural language Q&A for quick insights
Cons
- Steep learning curve for advanced DAX modeling and data prep
- Performance can lag with very large datasets without Premium tier
- Best suited within Microsoft ecosystem, less flexible for non-Microsoft stacks
Best For
Enterprise teams and analysts requiring scalable, interactive dashboards and reports for client delivery within a Microsoft environment.
Pricing
Free for individuals; Pro at $10/user/month; Premium Per User $20/user/month or capacity-based starting at $4,995/month.
Tableau
enterpriseLeading data visualization platform for creating shareable, insightful reports and dashboards for clients.
VizQL technology that compiles visuals at the speed of thought, enabling instant, highly interactive data exploration unlike traditional reporting tools
Tableau is a powerful data visualization and business intelligence platform that allows users to connect to diverse data sources and create interactive dashboards and reports. It transforms raw data into compelling visual stories, enabling clients to explore insights dynamically through drag-and-drop interfaces and advanced analytics. Ideal for client reporting, it supports sharing secure, real-time visualizations via Tableau Cloud or Server, though it requires some expertise for complex setups.
Pros
- Exceptional interactive visualizations and dashboarding capabilities
- Seamless integration with hundreds of data sources
- Strong collaboration and sharing features for client access
Cons
- Steep learning curve for non-technical users
- High pricing, especially for full capabilities
- Limited native automation for scheduled client report distribution
Best For
Data-savvy teams in mid-to-large organizations needing advanced, interactive visualizations for client insights and presentations.
Pricing
Viewer $15/user/mo, Explorer $42/user/mo, Creator $70/user/mo (billed annually); additional costs for Tableau Cloud infrastructure.
Looker Studio
enterpriseFree tool for building interactive reports and dashboards with seamless Google ecosystem integration.
Unlimited free sharing of live, auto-updating embedded reports accessible to unlimited viewers
Looker Studio, formerly Google Data Studio, is a free cloud-based platform for creating interactive dashboards and customizable reports from diverse data sources. It specializes in visualizing data from Google services like Analytics, Sheets, and BigQuery, while supporting numerous third-party connectors for broader use. For client reporting, it enables easy sharing of live, embeddable reports that update in real-time, making it a go-to for agencies and marketers.
Pros
- Completely free with unlimited reports and viewers
- Seamless integrations with Google ecosystem and many data sources
- Intuitive drag-and-drop interface with real-time collaboration
Cons
- Performance lags with large datasets
- Limited advanced analytics and custom calculations compared to paid tools
- Fewer design customization options for highly branded reports
Best For
Marketing agencies and small teams seeking cost-free, interactive client dashboards tightly integrated with Google Analytics and Sheets.
Pricing
100% free for all users; no paid plans or usage limits.
Domo
enterpriseCloud-based BI platform connecting data for real-time executive dashboards and client reporting.
Magic ETL for no-code, AI-powered data transformation and blending
Domo is a comprehensive cloud-based BI platform that connects to over 1,000 data sources to create interactive dashboards and real-time visualizations for business intelligence and client reporting. It enables teams to build custom reports, automate data pipelines with Magic ETL, and securely share insights with clients via web, mobile apps, or embedded views. Ideal for enterprises, it supports advanced analytics and collaboration but may feel complex for simpler reporting needs.
Pros
- Extensive data connectors (1,000+ sources) for seamless integration
- Real-time dashboards and mobile access for dynamic client reporting
- Magic ETL and AI-driven insights for automated data prep
Cons
- High enterprise-level pricing that's prohibitive for SMBs
- Steep learning curve due to feature-rich complexity
- Overkill and resource-intensive for basic client reports
Best For
Enterprise teams and agencies handling complex, multi-source data for advanced client dashboards and real-time analytics.
Pricing
Custom enterprise plans starting at ~$10,000/year, based on users, data volume, and features.
Conclusion
Evaluating the top 10 client reporting tools reveals a range of strengths, though one rises as the clear leader. AgencyAnalytics, with its all-in-one setup for automated, white-label reports and integrated SEO, PPC, and social metrics, streamlines workflows for digital agencies. Databox follows with customizable dashboards and real-time data from 100+ sources, while Whatagraph stands out for visually stunning, branded reports that turn data into compelling stories.
For agencies aiming to elevate their client reporting, starting with AgencyAnalytics—our top-ranked tool—can transform tedious tasks into impactful, client-pleasing insights. Explore the list to find the solution that best fits your unique needs.
Tools Reviewed
All tools were independently evaluated for this comparison