Quick Overview
- 1#1: Qualtrics - Enterprise-grade experience management platform for collecting, analyzing, and acting on client feedback at scale.
- 2#2: Medallia - AI-powered customer experience platform that captures and operationalizes client feedback across touchpoints.
- 3#3: SurveyMonkey - Versatile survey tool for creating, distributing, and analyzing client feedback surveys efficiently.
- 4#4: Delighted - Simple, fast NPS, CSAT, and CES surveys to measure and improve client satisfaction.
- 5#5: Typeform - Engaging, conversational forms and surveys designed to boost client response rates.
- 6#6: Hotjar - On-site feedback tools like polls, surveys, and heatmaps to capture real-time client insights.
- 7#7: Canny - Public feedback boards for collecting, voting on, and prioritizing client feature requests.
- 8#8: UserVoice - Feedback management platform to centralize client ideas and drive product improvements.
- 9#9: UserTesting - Human insight platform providing video-based feedback from real clients for UX testing.
- 10#10: Zonka Feedback - Omnichannel feedback collection tool with analytics for client satisfaction and loyalty.
Our ranking evaluates tools based on feature depth, user experience, performance reliability, and overall value, ensuring each entry delivers measurable impact for businesses of all sizes.
Comparison Table
Understanding client needs is key to driving business success, making the right feedback software a critical asset. This comparison table examines leading tools like Qualtrics, Medallia, SurveyMonkey, Delighted, Typeform, and more, equipping readers to evaluate features, usability, and suitability for their specific requirements.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Qualtrics Enterprise-grade experience management platform for collecting, analyzing, and acting on client feedback at scale. | enterprise | 9.4/10 | 9.7/10 | 8.2/10 | 8.0/10 |
| 2 | Medallia AI-powered customer experience platform that captures and operationalizes client feedback across touchpoints. | enterprise | 9.2/10 | 9.6/10 | 8.1/10 | 8.7/10 |
| 3 | SurveyMonkey Versatile survey tool for creating, distributing, and analyzing client feedback surveys efficiently. | other | 8.7/10 | 9.0/10 | 9.4/10 | 8.1/10 |
| 4 | Delighted Simple, fast NPS, CSAT, and CES surveys to measure and improve client satisfaction. | specialized | 8.4/10 | 7.8/10 | 9.6/10 | 8.0/10 |
| 5 | Typeform Engaging, conversational forms and surveys designed to boost client response rates. | specialized | 8.7/10 | 8.5/10 | 9.4/10 | 8.0/10 |
| 6 | Hotjar On-site feedback tools like polls, surveys, and heatmaps to capture real-time client insights. | specialized | 8.4/10 | 8.2/10 | 9.1/10 | 8.6/10 |
| 7 | Canny Public feedback boards for collecting, voting on, and prioritizing client feature requests. | specialized | 8.3/10 | 9.1/10 | 8.5/10 | 7.6/10 |
| 8 | UserVoice Feedback management platform to centralize client ideas and drive product improvements. | specialized | 7.6/10 | 8.4/10 | 7.1/10 | 6.9/10 |
| 9 | UserTesting Human insight platform providing video-based feedback from real clients for UX testing. | specialized | 8.4/10 | 9.1/10 | 8.0/10 | 7.6/10 |
| 10 | Zonka Feedback Omnichannel feedback collection tool with analytics for client satisfaction and loyalty. | other | 8.2/10 | 8.5/10 | 8.8/10 | 7.8/10 |
Enterprise-grade experience management platform for collecting, analyzing, and acting on client feedback at scale.
AI-powered customer experience platform that captures and operationalizes client feedback across touchpoints.
Versatile survey tool for creating, distributing, and analyzing client feedback surveys efficiently.
Simple, fast NPS, CSAT, and CES surveys to measure and improve client satisfaction.
Engaging, conversational forms and surveys designed to boost client response rates.
On-site feedback tools like polls, surveys, and heatmaps to capture real-time client insights.
Public feedback boards for collecting, voting on, and prioritizing client feature requests.
Feedback management platform to centralize client ideas and drive product improvements.
Human insight platform providing video-based feedback from real clients for UX testing.
Omnichannel feedback collection tool with analytics for client satisfaction and loyalty.
Qualtrics
enterpriseEnterprise-grade experience management platform for collecting, analyzing, and acting on client feedback at scale.
Qualtrics iQ suite, providing AI-powered text, stats, and predictive analytics to automatically uncover actionable insights from unstructured feedback data.
Qualtrics is a comprehensive experience management (XM) platform specializing in client feedback through advanced survey creation, distribution, and analysis tools. It enables businesses to design highly customizable surveys with logic branching, multimedia, and multi-channel distribution to capture customer experiences at scale. Leveraging AI-driven analytics like Text iQ and Stats iQ, it transforms raw feedback into actionable insights, predictive models, and real-time dashboards for improved customer satisfaction and loyalty.
Pros
- Powerful AI analytics and sentiment analysis for deep insights
- Highly customizable surveys with advanced logic and integrations
- Scalable for enterprise-level feedback management with real-time dashboards
Cons
- Steep learning curve for advanced features
- High cost unsuitable for small businesses
- Complex pricing and setup process
Best For
Large enterprises and organizations needing sophisticated, scalable client feedback and experience management solutions.
Pricing
Custom quote-based pricing; typically starts at $1,500-$5,000 per user/year for core plans, with enterprise licenses often exceeding $100,000 annually depending on features and volume.
Medallia
enterpriseAI-powered customer experience platform that captures and operationalizes client feedback across touchpoints.
AI-Powered Text Analytics for uncovering nuanced insights from unstructured feedback data
Medallia is a comprehensive experience management platform designed to capture, analyze, and act on customer feedback across multiple channels like surveys, social media, reviews, and direct interactions. It leverages AI-powered text analytics and machine learning to deliver actionable insights, identify trends, and prioritize issues in real-time. The platform supports closed-loop feedback processes, enabling teams to resolve customer concerns swiftly and improve overall satisfaction. With customizable dashboards and integrations, it empowers enterprises to drive continuous CX improvements.
Pros
- Omnichannel feedback collection from surveys, apps, and digital touchpoints
- Advanced AI-driven text analytics for sentiment and trend detection
- Closed-loop action management with real-time alerts and integrations
Cons
- High enterprise-level pricing not suitable for SMBs
- Complex implementation requiring significant setup time
- Steep learning curve for non-expert users
Best For
Large enterprises and high-volume organizations needing scalable, AI-enhanced customer feedback analysis and action orchestration.
Pricing
Custom enterprise pricing, typically starting at $50,000+ annually based on users, volume, and features.
SurveyMonkey
otherVersatile survey tool for creating, distributing, and analyzing client feedback surveys efficiently.
SurveyMonkey Genius: AI assistant for automated survey creation, optimization, and text analysis of open-ended responses
SurveyMonkey is a leading online survey platform that allows businesses to design, distribute, and analyze client feedback surveys with ease. It supports various feedback metrics like NPS, CSAT, and CES through customizable templates, question types, and branching logic. The tool provides real-time analytics, reporting dashboards, and integrations to help turn customer responses into actionable insights for improving services.
Pros
- Intuitive drag-and-drop survey builder
- Robust analytics with AI-powered insights
- Extensive integrations with CRM and productivity tools
Cons
- Higher pricing for unlimited responses and advanced features
- Limited customization in basic plans
- Can become complex for very large-scale deployments
Best For
Mid-sized businesses and teams needing a versatile, user-friendly tool for scalable client feedback collection and analysis.
Pricing
Free Basic plan; paid Team plans start at $25/user/month (Standard, annual billing), up to $99/user/month (Premier) or custom Enterprise pricing.
Delighted
specializedSimple, fast NPS, CSAT, and CES surveys to measure and improve client satisfaction.
One-click, mobile-first surveys that achieve industry-leading response rates
Delighted is a customer feedback platform focused on Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys delivered via email, SMS, web intercept, Slack, and iOS/Android. It emphasizes simplicity with one-click, mobile-optimized surveys designed for high response rates and quick insights. Businesses can integrate feedback into workflows like Slack or Zendesk for real-time action.
Pros
- Incredibly simple setup and intuitive interface for rapid deployment
- High response rates due to beautiful, frictionless one-click surveys
- Strong integrations with tools like Slack, Zendesk, and HubSpot
Cons
- Limited customization and question types beyond core metrics (NPS/CSAT/CES)
- Reporting lacks advanced segmentation and analytics depth
- Pricing scales quickly with response volume, less ideal for high-volume users
Best For
Small to mid-sized businesses wanting quick, effortless NPS feedback without complex configuration.
Pricing
Starts at $224/month (Starter: 500 responses), $449/month (Pro: 1,500 responses), up to Enterprise; pay-as-you-go available at $0.95/response.
Typeform
specializedEngaging, conversational forms and surveys designed to boost client response rates.
Conversational, single-question flow that mimics a natural chat to dramatically increase survey completion rates
Typeform is an interactive form builder that excels at creating engaging, conversational surveys and feedback forms designed to boost response rates. It allows users to craft visually stunning, mobile-optimized experiences with logic jumps, custom branding, and multimedia embeds for collecting client feedback. While versatile for quizzes, sign-ups, and NPS surveys, it integrates with tools like Google Sheets, HubSpot, and Zapier for streamlined workflows.
Pros
- Exceptional user engagement with one-question-at-a-time conversational interface
- Stunning, customizable templates and designs that enhance brand appeal
- Seamless integrations with CRM, analytics, and automation tools
Cons
- Pricing escalates quickly for advanced features and higher response volumes
- Reporting and analytics are solid but less robust than dedicated feedback platforms
- Limited customization in free tier with response caps
Best For
Marketing teams and customer success managers seeking highly engaging, visually appealing surveys to gather detailed client feedback with high completion rates.
Pricing
Free plan (10 questions, 100 responses/month); paid plans start at $25/month (Basic, 100 responses/month) up to $83/month (Business, unlimited responses).
Hotjar
specializedOn-site feedback tools like polls, surveys, and heatmaps to capture real-time client insights.
Incoming Feedback widget that captures unstructured user comments with screenshots directly on the live site
Hotjar is a user behavior analytics and feedback platform that enables businesses to collect client feedback via on-site surveys, polls, and an Incoming Feedback widget directly from website visitors. It combines this with heatmaps, session recordings, and funnel analysis to provide context on how users interact with the site before giving feedback. This all-in-one approach helps teams identify pain points and optimize user experiences without needing multiple tools.
Pros
- Intuitive setup for surveys, polls, and feedback widgets with no coding required
- Heatmaps and session recordings provide behavioral context to raw feedback
- Generous free plan and scalable pricing for growing teams
Cons
- Limited advanced survey logic and branching compared to dedicated survey tools
- Session recordings can raise privacy compliance concerns in regulated industries
- Reporting and integrations could be more robust for enterprise-scale feedback analysis
Best For
Small to mid-sized teams and marketers seeking an easy way to blend direct client feedback with behavioral insights on websites.
Pricing
Free plan available; paid plans start at $39/month (Plus), $99/month (Business), with custom Scale pricing for enterprises.
Canny
specializedPublic feedback boards for collecting, voting on, and prioritizing client feature requests.
Public feedback boards with user upvoting and status updates for transparent prioritization
Canny is a customer feedback platform designed to help product teams collect, organize, and prioritize feature requests from clients and users. It features public feedback boards where customers can submit ideas, upvote others, and track progress via integrated roadmaps and changelogs. The tool centralizes feedback from multiple channels like email, Slack, Intercom, and Zendesk, turning user input into actionable insights for development prioritization.
Pros
- Powerful public voting and prioritization system that engages users directly
- Extensive integrations with support and communication tools like Intercom and Slack
- Transparent roadmaps and changelogs that build customer trust and loyalty
Cons
- Pricing scales quickly and may be expensive for small teams or startups
- Limited advanced analytics compared to more comprehensive feedback tools
- Primarily focused on feature requests, less flexible for general client sentiment analysis
Best For
SaaS product teams seeking a transparent way to crowdsource and prioritize customer-driven feature development.
Pricing
Free plan for basic use (up to 25 feedback items); paid plans start at $50/month (billed annually) for Standard with 3 seats, up to custom Enterprise pricing.
UserVoice
specializedFeedback management platform to centralize client ideas and drive product improvements.
Public idea forums with built-in voting that dynamically ranks customer-requested features by popularity
UserVoice is a customer feedback management platform designed to help businesses collect, prioritize, and act on user suggestions through interactive idea forums. It allows customers to submit feature requests, vote on ideas, and track progress, while providing product teams with analytics to focus on high-impact feedback. The tool integrates with support systems like Zendesk and CRMs like Salesforce to centralize feedback into actionable workflows.
Pros
- Powerful voting and prioritization system for crowdsourcing feedback
- Comprehensive analytics and reporting dashboards
- Strong integrations with CRM and support tools
Cons
- High pricing that may not suit small businesses
- Steep learning curve and complex setup process
- Somewhat dated user interface
Best For
Mid-to-large enterprises with established user bases seeking to prioritize product roadmaps via public feedback forums.
Pricing
Starts at $499/month for Starter plan (up to 5k monthly active users), with Advanced ($999/month) and Enterprise (custom) tiers; contact sales for quotes.
UserTesting
specializedHuman insight platform providing video-based feedback from real clients for UX testing.
Instant access to video-based usability tests with think-aloud protocols from diverse, targeted participants
UserTesting is a comprehensive user research platform that facilitates remote usability testing to collect qualitative feedback from real users on websites, apps, and prototypes. Businesses can set up unmoderated or live moderated sessions where participants perform tasks while recording their screens, voices, and facial expressions for in-depth analysis. It leverages a vast global panel and AI tools to deliver actionable insights quickly, helping teams iterate on user experiences effectively.
Pros
- Rapid recruitment from a global panel of over 2 million participants
- Rich multimedia feedback including video, audio, and heatmaps
- AI-powered analysis and integrations with tools like Figma and Jira
Cons
- Pricing can escalate quickly for high-volume testing
- Participant quality and relevance can sometimes vary
- Advanced features require a learning curve for non-experts
Best For
UX researchers, product managers, and design teams needing quick, qualitative user insights to refine digital products.
Pricing
Per-test pricing starts at $49; subscription plans range from $5,000/year for Growth tier to custom enterprise pricing.
Zonka Feedback
otherOmnichannel feedback collection tool with analytics for client satisfaction and loyalty.
Seamless omnichannel delivery via SMS, WhatsApp, and QR codes for high-response-rate feedback collection
Zonka Feedback is a robust customer feedback management platform designed to collect, analyze, and act on client feedback across multiple channels like SMS, email, web, QR codes, WhatsApp, and in-app surveys. It offers survey types such as NPS, CSAT, CES, and custom forms with real-time dashboards, AI-powered sentiment analysis, and automated workflows to close the feedback loop. The tool integrates seamlessly with CRMs like Salesforce, HubSpot, and Zendesk, making it suitable for teams focused on customer experience improvement.
Pros
- Omnichannel feedback collection including SMS and WhatsApp
- Intuitive drag-and-drop survey builder with templates
- Real-time analytics and AI insights for quick action
Cons
- Higher pricing tiers required for advanced features
- Limited customization in lower plans
- Occasional delays in support response for free users
Best For
Mid-sized businesses and customer success teams seeking multichannel feedback tools with strong analytics and CRM integrations.
Pricing
Free plan available; paid plans start at $29/month (Starter), $79/month (Pro), with Enterprise custom pricing.
Conclusion
The top three tools—Qualtrics, Medallia, and SurveyMonkey—rise as leaders in client feedback software, with Qualtrics leading through its enterprise-grade scalability and end-to-end experience management. Medallia follows with AI-powered insights that operationalize feedback across touchpoints, while SurveyMonkey stands out for its versatile, efficient survey capabilities. For any organization, the right choice depends on specific needs, but these three deliver exceptional value in capturing, analyzing, and acting on client feedback.
Ready to transform client relationships? Start with Qualtrics, the top-ranked tool, and unlock actionable insights to drive growth and satisfaction.
Tools Reviewed
All tools were independently evaluated for this comparison