Quick Overview
- 1#1: ChurnZero - Provides real-time customer engagement and churn prediction to prevent attrition in SaaS businesses.
- 2#2: Gainsight - Enterprise customer success platform with advanced churn risk scoring and retention workflows.
- 3#3: Totango - Customer growth platform offering churn prediction analytics and automated retention plays.
- 4#4: Custify - Customer success tool with AI-powered churn prediction and personalized retention campaigns.
- 5#5: ChartMogul - Subscription analytics platform focused on MRR, churn rates, and revenue recognition metrics.
- 6#6: ProfitWell - Subscription metrics dashboard that benchmarks and reduces churn through pricing optimization insights.
- 7#7: Baremetrics - Stripe-focused analytics tool tracking churn, revenue, and customer lifetime value.
- 8#8: Amplitude - Product analytics platform with cohort analysis and churn funnel visualization.
- 9#9: Mixpanel - User behavior analytics enabling churn cohort tracking and retention experimentation.
- 10#10: Customer.io - Behavioral messaging platform for targeted campaigns to reduce customer churn.
We ranked these tools by evaluating feature strength (including predictive capabilities and workflow automation), user-friendliness, and overall value, ensuring the top 10 deliver robust, practical solutions for reducing attrition.
Comparison Table
This comparison table outlines key features, capabilities, and usability of leading churn management software, including ChurnZero, Gainsight, Totango, Custify, ChartMogul, and more. It equips readers to evaluate options by highlighting integration strengths, user experience, and core functionalities, simplifying the process of choosing the right tool for their needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | ChurnZero Provides real-time customer engagement and churn prediction to prevent attrition in SaaS businesses. | specialized | 9.5/10 | 9.7/10 | 9.2/10 | 9.0/10 |
| 2 | Gainsight Enterprise customer success platform with advanced churn risk scoring and retention workflows. | enterprise | 9.2/10 | 9.6/10 | 8.1/10 | 8.4/10 |
| 3 | Totango Customer growth platform offering churn prediction analytics and automated retention plays. | enterprise | 8.6/10 | 9.2/10 | 8.0/10 | 7.8/10 |
| 4 | Custify Customer success tool with AI-powered churn prediction and personalized retention campaigns. | specialized | 8.7/10 | 9.2/10 | 8.1/10 | 8.0/10 |
| 5 | ChartMogul Subscription analytics platform focused on MRR, churn rates, and revenue recognition metrics. | specialized | 8.7/10 | 9.4/10 | 8.1/10 | 8.0/10 |
| 6 | ProfitWell Subscription metrics dashboard that benchmarks and reduces churn through pricing optimization insights. | specialized | 8.3/10 | 8.7/10 | 8.2/10 | 9.1/10 |
| 7 | Baremetrics Stripe-focused analytics tool tracking churn, revenue, and customer lifetime value. | specialized | 8.2/10 | 8.5/10 | 9.2/10 | 7.4/10 |
| 8 | Amplitude Product analytics platform with cohort analysis and churn funnel visualization. | enterprise | 8.4/10 | 9.2/10 | 7.6/10 | 8.0/10 |
| 9 | Mixpanel User behavior analytics enabling churn cohort tracking and retention experimentation. | enterprise | 8.4/10 | 9.2/10 | 7.6/10 | 7.9/10 |
| 10 | Customer.io Behavioral messaging platform for targeted campaigns to reduce customer churn. | specialized | 7.9/10 | 8.4/10 | 7.2/10 | 7.6/10 |
Provides real-time customer engagement and churn prediction to prevent attrition in SaaS businesses.
Enterprise customer success platform with advanced churn risk scoring and retention workflows.
Customer growth platform offering churn prediction analytics and automated retention plays.
Customer success tool with AI-powered churn prediction and personalized retention campaigns.
Subscription analytics platform focused on MRR, churn rates, and revenue recognition metrics.
Subscription metrics dashboard that benchmarks and reduces churn through pricing optimization insights.
Stripe-focused analytics tool tracking churn, revenue, and customer lifetime value.
Product analytics platform with cohort analysis and churn funnel visualization.
User behavior analytics enabling churn cohort tracking and retention experimentation.
Behavioral messaging platform for targeted campaigns to reduce customer churn.
ChurnZero
specializedProvides real-time customer engagement and churn prediction to prevent attrition in SaaS businesses.
Success Plays: AI-powered, automated multi-step workflows that trigger based on customer signals to prevent churn proactively.
ChurnZero is a comprehensive customer success platform built specifically to combat churn in SaaS businesses by delivering real-time insights into customer health, engagement, and behaviors. It empowers customer success managers (CSMs) with tools like customizable health scores, automated success plays, in-app surveys, and success plans to proactively intervene with at-risk accounts. The platform integrates deeply with CRMs and product analytics, enabling data-driven strategies to boost retention, expansion, and lifetime value.
Pros
- Extremely robust feature set including health scoring, plays, and journey mapping
- Seamless integrations with major CRMs like Salesforce and analytics tools
- Proactive, real-time alerts and automation reduce manual CSM workload
Cons
- High cost makes it less accessible for startups or small teams
- Steep initial setup and learning curve for complex configurations
- Pricing lacks transparency and is quote-based only
Best For
Mid-market to enterprise SaaS companies with dedicated customer success teams aiming to scale retention and expansion revenue.
Pricing
Custom enterprise pricing, typically starting at $10,000+ annually and scaling based on customer volume and seats.
Gainsight
enterpriseEnterprise customer success platform with advanced churn risk scoring and retention workflows.
RiskAI, the AI engine that delivers precise, real-time churn predictions using machine learning on customer behavioral data
Gainsight is a leading customer success platform that empowers SaaS companies to predict and prevent churn through AI-driven analytics and proactive engagement tools. It provides customer health scoring, risk prediction models, automated playbooks, and success plans to identify at-risk accounts early and drive retention and expansion. With seamless integrations into CRMs like Salesforce and HubSpot, it unifies customer data for a holistic view, enabling data-informed decisions to reduce churn rates effectively.
Pros
- Advanced AI-powered churn prediction with RiskAI for accurate risk scoring
- Comprehensive playbooks and automation for proactive customer interventions
- Deep CRM integrations and customizable dashboards for enterprise-scale insights
Cons
- Steep learning curve due to its extensive feature set
- High enterprise pricing not suitable for SMBs
- Implementation can be time-intensive requiring dedicated resources
Best For
Enterprise SaaS companies with large customer bases seeking sophisticated, scalable churn prevention and customer success management.
Pricing
Custom enterprise pricing, typically starting at $50,000+ annually based on customer volume, seats, and modules.
Totango
enterpriseCustomer growth platform offering churn prediction analytics and automated retention plays.
SuccessBlox modular journey builder for hyper-personalized, real-time customer interventions
Totango is a comprehensive customer success platform that empowers SaaS companies to monitor customer health, predict churn risks, and drive retention through proactive engagement. It offers AI-powered analytics, real-time alerts, customizable health scores, and automated journey orchestration to identify at-risk customers early. The platform integrates deeply with CRM and product tools, enabling data-driven strategies to boost expansion and reduce churn rates effectively.
Pros
- Advanced AI-driven churn prediction and health scoring
- Robust automation for personalized customer journeys
- Extensive integrations with major CRMs and analytics tools
Cons
- High cost suitable mainly for enterprises
- Steep learning curve for complex configurations
- Limited options for small teams or startups
Best For
Mid-to-large SaaS companies with mature customer success teams seeking scalable churn prevention.
Pricing
Custom enterprise pricing, typically starting at $20,000+ annually based on customer volume and features.
Custify
specializedCustomer success tool with AI-powered churn prediction and personalized retention campaigns.
AI-powered churn prediction models that score account health in real-time and trigger automated playbooks
Custify is a customer data platform designed for B2B SaaS companies to combat churn by unifying data from multiple sources into a single view. It provides tools for customer segmentation, health scoring, churn prediction, and automated playbooks to engage at-risk accounts proactively. The platform excels in analytics and workflows that help retention teams act on insights to improve customer lifetime value.
Pros
- Advanced churn prediction with AI-driven health scores
- Robust segmentation and cohort analysis
- Extensive integrations with CRMs, billing, and support tools
Cons
- Steep initial setup and data unification process
- Pricing scales quickly with contact volume
- Advanced features require training for full utilization
Best For
Mid-sized SaaS businesses with complex customer data needing predictive churn prevention and automated retention workflows.
Pricing
Starts at $499/month for up to 1,000 contacts, with tiers scaling to $1,499+/month for 10,000+ contacts; custom enterprise pricing available.
ChartMogul
specializedSubscription analytics platform focused on MRR, churn rates, and revenue recognition metrics.
Advanced cohort churn analysis that distinguishes between customer, revenue, and plan-level churn with visual timelines
ChartMogul is a subscription analytics platform designed for SaaS and recurring revenue businesses, offering deep insights into key metrics like MRR, churn rates, customer lifetime value (LTV), and expansion revenue. It integrates seamlessly with billing providers such as Stripe, Chargebee, and Recurly to automate data import and calculate precise churn analysis, including cohort-based voluntary and involuntary churn. The tool enables businesses to forecast revenue, segment customers, and identify churn risks through customizable dashboards and reports.
Pros
- Comprehensive churn metrics including cohort analysis, revenue churn, and LTV/CAC ratios
- Seamless integrations with major billing platforms and data export options
- Industry benchmarking and forecasting tools for proactive churn reduction
Cons
- Pricing scales with MRR, making it costly for larger businesses
- Setup requires technical integration for full functionality
- Lacks built-in automation for churn prevention actions beyond analytics
Best For
Mid-sized SaaS companies with subscription models seeking advanced revenue and churn analytics to inform retention strategies.
Pricing
Usage-based tiers starting at $100/month (Scale plan for ≤$10k MRR), up to $1,000+/month for Enterprise (≥$1M MRR), with custom quotes available.
ProfitWell
specializedSubscription metrics dashboard that benchmarks and reduces churn through pricing optimization insights.
Industry-standard, free revenue metrics engine with automated churn benchmarking against peers
ProfitWell, integrated into Paddle's platform, is a subscription analytics tool designed for SaaS companies to track key metrics like MRR, ARR, customer churn, and revenue churn with industry-standard accuracy. It provides cohort analysis, expansion tracking, and insights into retention trends to help identify churn drivers. Additionally, ProfitWell Retain focuses on reducing involuntary churn through automated dunning and payment recovery workflows.
Pros
- Free core metrics dashboard with precise churn calculations
- Seamless integrations with Stripe, Braintree, and other processors
- Cohort analysis and customizable reports for deep churn insights
Cons
- Limited built-in tools for proactive customer engagement or churn prevention
- Advanced retention features like Retain require paid upgrades
- Less emphasis on qualitative churn analysis compared to dedicated CRMs
Best For
SaaS startups and mid-sized teams seeking cost-effective, accurate churn analytics to inform retention strategies.
Pricing
Free forever for core metrics; Retain dunning starts at $99/month based on volume; custom enterprise pricing.
Baremetrics
specializedStripe-focused analytics tool tracking churn, revenue, and customer lifetime value.
Cohort retention analysis that visualizes churn patterns by signup date and plan type
Baremetrics is a subscription analytics platform designed for SaaS and recurring revenue businesses, offering detailed insights into metrics like MRR, ARR, and churn through intuitive dashboards. It integrates seamlessly with Stripe, Chargebee, and other billing tools to track churn rates, cohort retention, customer lifetime value (LTV), and revenue expansion. While strong in measurement and visualization, it focuses more on analytics than proactive churn prevention or customer engagement tools.
Pros
- Stunning, real-time dashboards for churn metrics and cohorts
- Seamless integrations with major payment processors like Stripe
- Actionable insights into voluntary/involuntary churn and LTV
Cons
- Pricing scales aggressively with MRR, becoming expensive for larger businesses
- Lacks advanced churn prediction or automated intervention features
- Limited customization options for reports compared to enterprise tools
Best For
Growing SaaS companies with Stripe billing that need clear, visual analytics to monitor and analyze subscription churn.
Pricing
Free for MRR <$10k; Pro tiers start at $125/mo (up to $10k MRR) and scale to $3,000+/mo for higher MRR, with custom Enterprise plans.
Amplitude
enterpriseProduct analytics platform with cohort analysis and churn funnel visualization.
Advanced Retention and Cohort Analysis that visualizes churn at user-segment level with drill-down into behavioral causes
Amplitude is a robust product analytics platform that captures and analyzes user event data to uncover behavioral insights, funnels, paths, and retention metrics. For churn reduction, it shines in cohort analysis and retention curves, helping identify drop-off patterns and at-risk segments based on product usage. While not a dedicated churn prediction tool, it empowers data-driven strategies to improve engagement and retention through experimentation and segmentation.
Pros
- Powerful cohort and retention analysis for pinpointing churn patterns
- Scalable behavioral analytics with large-scale event tracking
- Integrations with tools like Segment, Snowflake, and experimentation platforms
Cons
- Steep learning curve for non-technical users
- Lacks built-in ML-powered churn prediction models found in specialized tools
- Pricing escalates quickly with high event volumes
Best For
Growing SaaS and digital product teams with data teams who want deep behavioral insights to inform custom churn reduction initiatives.
Pricing
Free plan up to 10M events/month; Plus at $49 per 10K MTUs; Growth and Enterprise are custom, usage-based on tracked users and events.
Mixpanel
enterpriseUser behavior analytics enabling churn cohort tracking and retention experimentation.
Dynamic cohort tables that visualize retention and churn trends across user segments over time
Mixpanel is a leading product analytics platform that excels in event-based tracking to analyze user behavior, retention, and churn patterns. It provides cohort analysis, retention curves, and funnel reports to identify at-risk users and drop-off points in the user journey. Businesses use it to segment users, predict churn through behavioral signals, and optimize retention strategies with A/B testing and messaging.
Pros
- Powerful cohort and retention analysis for deep churn insights
- Real-time event tracking and customizable funnels
- Integrations with CRMs and messaging tools for actioning churn prevention
Cons
- Steep learning curve for non-technical users
- Pricing scales quickly with high event volumes
- Lacks out-of-the-box predictive churn models; requires custom setup
Best For
SaaS product teams with technical resources seeking advanced behavioral analytics to understand and reduce churn.
Pricing
Free for up to 100K MTU; Growth starts at $25/mo (20K MTU), scales by monthly tracked users; Enterprise custom.
Customer.io
specializedBehavioral messaging platform for targeted campaigns to reduce customer churn.
Liquid templating engine for hyper-personalized messages using real-time behavioral data
Customer.io is a customer data platform focused on behavioral messaging automation across email, SMS, push notifications, and more. As a churn software solution, it excels in segmenting users based on real-time behaviors to trigger personalized re-engagement campaigns and win-back sequences. It integrates deeply with data warehouses and CRMs to identify churn risks through custom metrics and automate retention workflows.
Pros
- Powerful behavioral segmentation and journey builder for targeted churn prevention
- Multi-channel delivery with deep personalization via Liquid templating
- Extensive integrations for importing churn signals from analytics tools
Cons
- Steep learning curve due to code-like Liquid syntax for advanced setups
- Usage-based pricing scales quickly with growing user bases
- No native ML-powered churn prediction; relies on user-defined rules
Best For
Data-savvy SaaS or e-commerce teams building custom, behavior-driven retention campaigns.
Pricing
Free for up to 300 monthly tracked profiles; paid plans start at $150/mo based on monthly tracked profiles (e.g., $450/mo for 5k profiles), with volume discounts.
Conclusion
The top churn software tools offer distinct strengths, with ChurnZero emerging as the top choice for its robust real-time customer engagement and predictive churn prevention. Gainsight follows as a leading enterprise platform, excelling in advanced risk scoring and retention workflows, while Totango stands out with its comprehensive growth analytics and automated retention plays. For businesses, these three—ChurnZero, Gainsight, and Totango—deliver industry-leading value to manage attrition effectively.
Take proactive steps to protect your revenue: start with ChurnZero to unlock real-time engagement and predictive insights, and turn customers into long-term advocates.
Tools Reviewed
All tools were independently evaluated for this comparison
