Quick Overview
- 1#1: HubSpot Marketing Hub - All-in-one inbound marketing platform for planning, executing, and analyzing multi-channel campaigns with built-in CRM.
- 2#2: ActiveCampaign - Advanced email marketing and automation tool for creating personalized customer journeys and dynamic campaigns.
- 3#3: Adobe Marketo Engage - Enterprise marketing automation suite for lead nurturing, scoring, and orchestrating complex B2B campaigns.
- 4#4: Salesforce Pardot - B2B marketing automation platform integrated with Salesforce for targeted email campaigns and lead management.
- 5#5: Klaviyo - Ecommerce-centric marketing automation for personalized email, SMS, and omnichannel campaigns.
- 6#6: Mailchimp - User-friendly email marketing platform for designing, sending, and tracking campaigns across audiences.
- 7#7: Brevo - Multichannel marketing platform for email, SMS, chat, and automation to manage customer campaigns.
- 8#8: Oracle Eloqua - Enterprise-level marketing automation for large-scale, cross-channel campaign orchestration and analytics.
- 9#9: Keap - CRM-integrated marketing automation for small businesses to automate email campaigns and sales pipelines.
- 10#10: GetResponse - Email marketing tool with automation, landing pages, and webinars for comprehensive campaign management.
Tools were selected based on robust feature sets, user experience, performance reliability, and value, ensuring they cater to varied business needs whether for small businesses or enterprises.
Comparison Table
Campaign management software is critical for streamlining marketing efforts, and this comparison table breaks down leading options like HubSpot Marketing Hub, ActiveCampaign, Adobe Marketo Engage, Salesforce Pardot, Klaviyo, and more to help users make informed decisions. Readers will discover key features, ideal use cases, and unique strengths, enabling them to find the platform that aligns with their specific needs and goals.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | HubSpot Marketing Hub All-in-one inbound marketing platform for planning, executing, and analyzing multi-channel campaigns with built-in CRM. | enterprise | 9.6/10 | 9.8/10 | 9.3/10 | 9.1/10 |
| 2 | ActiveCampaign Advanced email marketing and automation tool for creating personalized customer journeys and dynamic campaigns. | specialized | 9.1/10 | 9.5/10 | 8.2/10 | 8.7/10 |
| 3 | Adobe Marketo Engage Enterprise marketing automation suite for lead nurturing, scoring, and orchestrating complex B2B campaigns. | enterprise | 9.0/10 | 9.5/10 | 7.5/10 | 8.0/10 |
| 4 | Salesforce Pardot B2B marketing automation platform integrated with Salesforce for targeted email campaigns and lead management. | enterprise | 8.2/10 | 9.1/10 | 6.7/10 | 7.4/10 |
| 5 | Klaviyo Ecommerce-centric marketing automation for personalized email, SMS, and omnichannel campaigns. | specialized | 8.7/10 | 9.2/10 | 7.8/10 | 8.1/10 |
| 6 | Mailchimp User-friendly email marketing platform for designing, sending, and tracking campaigns across audiences. | other | 8.7/10 | 9.0/10 | 9.5/10 | 8.0/10 |
| 7 | Brevo Multichannel marketing platform for email, SMS, chat, and automation to manage customer campaigns. | specialized | 8.2/10 | 8.5/10 | 7.9/10 | 8.7/10 |
| 8 | Oracle Eloqua Enterprise-level marketing automation for large-scale, cross-channel campaign orchestration and analytics. | enterprise | 8.2/10 | 9.1/10 | 6.4/10 | 7.3/10 |
| 9 | Keap CRM-integrated marketing automation for small businesses to automate email campaigns and sales pipelines. | other | 8.1/10 | 8.4/10 | 7.6/10 | 7.9/10 |
| 10 | GetResponse Email marketing tool with automation, landing pages, and webinars for comprehensive campaign management. | other | 8.2/10 | 8.5/10 | 8.0/10 | 7.8/10 |
All-in-one inbound marketing platform for planning, executing, and analyzing multi-channel campaigns with built-in CRM.
Advanced email marketing and automation tool for creating personalized customer journeys and dynamic campaigns.
Enterprise marketing automation suite for lead nurturing, scoring, and orchestrating complex B2B campaigns.
B2B marketing automation platform integrated with Salesforce for targeted email campaigns and lead management.
Ecommerce-centric marketing automation for personalized email, SMS, and omnichannel campaigns.
User-friendly email marketing platform for designing, sending, and tracking campaigns across audiences.
Multichannel marketing platform for email, SMS, chat, and automation to manage customer campaigns.
Enterprise-level marketing automation for large-scale, cross-channel campaign orchestration and analytics.
CRM-integrated marketing automation for small businesses to automate email campaigns and sales pipelines.
Email marketing tool with automation, landing pages, and webinars for comprehensive campaign management.
HubSpot Marketing Hub
enterpriseAll-in-one inbound marketing platform for planning, executing, and analyzing multi-channel campaigns with built-in CRM.
Unified Campaigns dashboard for holistic ROI tracking across all marketing channels
HubSpot Marketing Hub is an all-in-one inbound marketing platform designed for creating, managing, and optimizing multi-channel campaigns. It provides robust tools for email marketing, landing pages, ad management, social media scheduling, and automation workflows, all integrated with a powerful free CRM. The platform excels in personalization, A/B testing, and analytics to drive campaign performance and ROI measurement.
Pros
- Comprehensive all-in-one tools for email, ads, social, and workflows
- Seamless CRM integration for personalized, data-driven campaigns
- Advanced analytics and ROI tracking across channels
Cons
- Higher-tier plans are expensive for small teams
- Steep learning curve for advanced automation
- Contact-based limits restrict scale on lower plans
Best For
Growing mid-market businesses and enterprises needing scalable, integrated multi-channel campaign management.
Pricing
Free plan available; Starter from $20/mo, Professional from $890/mo, Enterprise from $3,600/mo (billed annually, contact-based pricing).
ActiveCampaign
specializedAdvanced email marketing and automation tool for creating personalized customer journeys and dynamic campaigns.
Visual automation builder enabling infinite conditional paths and multi-channel journeys
ActiveCampaign is a powerful marketing automation platform specializing in email marketing, CRM, and customer journey automation. It enables users to design complex email campaigns, automate personalized customer interactions across email, SMS, and sites, and manage sales pipelines seamlessly. With advanced segmentation, A/B testing, and machine learning features, it helps businesses scale engagement and conversions efficiently.
Pros
- Sophisticated automation builder for conditional workflows
- Built-in CRM and sales automation integration
- High deliverability with advanced personalization and split testing
Cons
- Steep learning curve for complex automations
- Pricing escalates significantly with contact volume
- Reporting dashboards lack depth for enterprise analytics
Best For
Growing SMBs and marketing teams seeking integrated automation, CRM, and campaign management without needing separate tools.
Pricing
Starter at $29/mo (2,500 contacts), Plus $49/mo, Pro $149/mo, Enterprise custom; billed annually, scales with contacts.
Adobe Marketo Engage
enterpriseEnterprise marketing automation suite for lead nurturing, scoring, and orchestrating complex B2B campaigns.
Revenue Cycle Analytics for precise measurement of marketing's impact on revenue across the entire customer lifecycle
Adobe Marketo Engage is a leading marketing automation platform tailored for B2B organizations, enabling sophisticated campaign management across email, web, social, and paid channels. It excels in lead nurturing, scoring, and revenue cycle analytics to drive personalized customer journeys. As part of Adobe Experience Cloud, it integrates seamlessly with CRM systems like Salesforce for end-to-end marketing orchestration and performance tracking.
Pros
- Robust multi-channel campaign automation and orchestration
- Advanced lead scoring, segmentation, and revenue cycle analytics
- Deep integrations with Salesforce, Adobe tools, and third-party apps
Cons
- Steep learning curve and complex interface for beginners
- High cost unsuitable for small businesses
- Customization requires technical expertise
Best For
Enterprise B2B marketing teams managing complex, account-based campaigns with large lead databases.
Pricing
Custom quote-based pricing, typically starting at $10,000+ annually based on contact database size, features, and support level.
Salesforce Pardot
enterpriseB2B marketing automation platform integrated with Salesforce for targeted email campaigns and lead management.
Native, bi-directional Salesforce CRM integration for real-time lead syncing and sales handoff
Salesforce Pardot is a robust B2B marketing automation platform that excels in lead generation, nurturing, and scoring through email campaigns, landing pages, forms, and dynamic content personalization. Seamlessly integrated with Salesforce CRM, it allows marketers to track prospect engagement across multiple touchpoints and align marketing efforts with sales pipelines. Advanced features like Engagement Studio enable multi-step automation programs, A/B testing, and comprehensive ROI reporting to optimize campaign performance.
Pros
- Seamless integration with Salesforce CRM for unified data and workflows
- Powerful lead scoring and nurturing automation via Engagement Studio
- Detailed analytics and ROI reporting for campaign optimization
Cons
- Steep learning curve, especially for non-Salesforce users
- High pricing that may not suit small businesses
- Interface feels dated compared to modern marketing tools
Best For
Mid-to-large B2B enterprises using Salesforce CRM that require advanced lead management and multi-channel campaign automation.
Pricing
Starts at $1,250/month (Growth edition, 10,000 contacts), with Plus at $2,500/month and Advanced at $4,000+/month; annual contracts required.
Klaviyo
specializedEcommerce-centric marketing automation for personalized email, SMS, and omnichannel campaigns.
Revenue per recipient analytics that directly attributes incremental sales to individual campaigns and messages
Klaviyo is a powerful marketing automation platform designed primarily for e-commerce businesses, enabling the creation, segmentation, and optimization of email and SMS campaigns. It excels in building automated customer journeys (flows) triggered by user behavior, with deep integrations into platforms like Shopify, Magento, and BigCommerce. The tool emphasizes data-driven personalization, A/B testing, and revenue attribution to maximize campaign ROI.
Pros
- Exceptional e-commerce integrations and data syncing
- Advanced segmentation and personalization capabilities
- Robust analytics with revenue tracking per campaign
Cons
- Steep learning curve for beginners and complex flows
- Pricing scales quickly with contact list size
- Limited multichannel support beyond email/SMS
Best For
E-commerce brands and DTC companies focused on scaling personalized email and SMS campaigns to drive revenue.
Pricing
Free for up to 250 active profiles; paid plans start at $20/month for 500 profiles and scale with contacts (e.g., $100+/month for 10K), plus enterprise tiers.
Mailchimp
otherUser-friendly email marketing platform for designing, sending, and tracking campaigns across audiences.
Customer Journeys for building automated, multi-step, multi-channel marketing workflows
Mailchimp is a versatile all-in-one marketing platform primarily focused on email campaign management, offering tools for audience segmentation, automation workflows, and multi-channel campaigns including SMS and social ads. It features a drag-and-drop email builder, A/B testing, and advanced analytics to help users design, send, and optimize campaigns effectively. Beyond emails, it supports landing pages, forms, and customer journey mapping, making it suitable for growing marketing teams.
Pros
- Intuitive drag-and-drop editor for quick campaign creation
- Powerful automation and segmentation tools
- Detailed analytics and reporting with A/B testing
Cons
- Pricing scales steeply with audience size and features
- Limited advanced customization in lower-tier plans
- Customer support can be slow for non-premium users
Best For
Small to medium-sized businesses and solo marketers seeking an user-friendly platform for email and multi-channel campaigns.
Pricing
Free plan up to 500 contacts and 1,000 emails/month; Essentials from $13/mo (500 contacts), Standard from $20/mo, Premium from $350/mo.
Brevo
specializedMultichannel marketing platform for email, SMS, chat, and automation to manage customer campaigns.
Seamless multi-channel automation combining email, SMS, and WhatsApp in unified workflows
Brevo (formerly Sendinblue) is an all-in-one campaign management platform specializing in email, SMS, WhatsApp, and chat campaigns with built-in automation and CRM tools. It allows users to design responsive templates, segment audiences, run A/B tests, and track performance through detailed analytics. Ideal for scaling marketing efforts, it supports transactional messaging and multi-channel workflows for enhanced customer engagement.
Pros
- Comprehensive multi-channel support (email, SMS, WhatsApp) in one platform
- Generous free plan with 300 emails/day and strong deliverability rates
- Integrated CRM and automation workflows without needing extra tools
Cons
- User interface feels dated compared to more modern competitors
- Advanced reporting and customization locked behind higher tiers
- Occasional limitations in template design flexibility for complex campaigns
Best For
Small to medium-sized businesses seeking an affordable, multi-channel campaign solution with CRM integration.
Pricing
Free plan (300 emails/day); Starter from $25/mo (20k emails); Business from $65/mo (unlimited contacts); Enterprise custom.
Oracle Eloqua
enterpriseEnterprise-level marketing automation for large-scale, cross-channel campaign orchestration and analytics.
Revenue Cycle Analytics for precise attribution of marketing efforts to pipeline and revenue
Oracle Eloqua is an enterprise-grade marketing automation platform designed for complex B2B campaign management, enabling multi-channel orchestration including email, social, and paid media. It provides advanced lead scoring, nurturing workflows, and deep CRM integrations to drive revenue attribution. The tool excels in personalization and analytics, helping large organizations scale personalized marketing at volume.
Pros
- Extensive multi-channel campaign orchestration and automation capabilities
- Powerful lead management, scoring, and revenue analytics
- Seamless integrations with major CRMs like Salesforce and Oracle systems
Cons
- Steep learning curve and complex interface requiring training
- High cost with custom pricing that scales expensively
- Dated user experience compared to modern alternatives
Best For
Large B2B enterprises needing sophisticated, scalable campaign management for complex lead nurturing and revenue attribution.
Pricing
Custom enterprise pricing, typically starting at $2,000-$4,000/month based on contacts, users, and features, with additional setup and training costs.
Keap
otherCRM-integrated marketing automation for small businesses to automate email campaigns and sales pipelines.
Visual Campaign Builder for creating complex, multi-step automated workflows without coding
Keap is a comprehensive CRM and marketing automation platform tailored for small businesses, enabling the creation and management of email, SMS, and postcard campaigns through automated workflows. It integrates lead capture via forms and landing pages, audience segmentation based on behaviors and tags, and performance tracking with detailed analytics. Beyond campaigns, it offers sales pipeline management, e-commerce tools, and payment processing to nurture leads into loyal customers.
Pros
- Powerful multi-channel automation for emails, SMS, and more
- Integrated CRM and sales tools streamline lead-to-sale process
- Robust segmentation and reporting for data-driven campaigns
Cons
- Steep learning curve for advanced features
- Pricing can be high for solo users or very small teams
- Interface feels dated compared to modern competitors
Best For
Small to medium-sized businesses needing an all-in-one CRM with strong campaign automation capabilities.
Pricing
Starts at $79/month (billed annually) for Starter plan; Pro at $149/month, Ultimate at $199/month; 14-day free trial available.
GetResponse
otherEmail marketing tool with automation, landing pages, and webinars for comprehensive campaign management.
Built-in webinar hosting with registration pages and analytics
GetResponse is an all-in-one email marketing and campaign management platform that enables businesses to create, automate, and optimize email campaigns, landing pages, and newsletters. It offers tools for subscriber list management, A/B testing, conversion funnels, and integrations with e-commerce platforms like Shopify. Additionally, it includes webinar hosting and marketing automation to nurture leads and drive conversions across multiple channels.
Pros
- Robust automation workflows with conditional logic
- Integrated webinar hosting for audience engagement
- Drag-and-drop email and landing page builders
Cons
- Pricing scales quickly with contact volume
- Advanced analytics lack depth compared to top competitors
- Limited customization in template designs
Best For
Small to medium-sized businesses and digital marketers seeking an affordable platform for email automation and webinar-based campaigns.
Pricing
Starts at $19/month (1,000 contacts) for Email Marketing, $59/month for Marketing Automation, up to $1,199/month for Enterprise; 30-day free trial available.
Conclusion
HubSpot Marketing Hub emerges as the top choice, offering an all-in-one solution for seamless multi-channel campaign planning, execution, and analysis. ActiveCampaign and Adobe Marketo Engage follow closely, with the former excelling in personalized journeys and the latter leading enterprise B2B orchestration—each providing unique strengths to fit diverse needs. The top three tools collectively represent the best in campaign management, ensuring users can find the ideal fit for their goals.
Don’t miss out—try HubSpot Marketing Hub to streamline your campaigns and drive impactful results for your business.
Tools Reviewed
All tools were independently evaluated for this comparison