Top 10 Best Call Tracking Software of 2026

CallRail is a leading call tracking and analytics platform that helps businesses attribute phone calls to specific marketing campaigns using dynamic number insertion and multi-touch attribution. It provides comprehensive features like call recording, AI-powered transcription, conversation intelligence, and lead routing to optimize inbound leads. With seamless integrations across Google Ads, Facebook, and CRMs, it delivers actionable insights to improve marketing ROI and sales performance.

CallTrackingMetrics is a robust call tracking platform designed to help businesses attribute phone calls to specific marketing sources like PPC, SEO, and social media through dynamic number insertion (DNI). It provides call recording, real-time analytics, form tracking, and conversation intelligence features including AI-powered transcription and sentiment analysis. The software integrates deeply with platforms like Google Ads, Facebook, and CRMs, enabling comprehensive campaign optimization and ROI measurement.

Invoca is an enterprise-grade call tracking and conversational intelligence platform that attributes phone calls to digital marketing campaigns using dynamic number insertion (DNI) and multi-touch attribution. It goes beyond basic tracking with AI-powered Signal technology for real-time conversation analysis, including transcription, sentiment detection, keyword spotting, and quality scoring. The platform integrates deeply with ad platforms like Google Ads, Facebook, and CRMs such as Salesforce, enabling marketers to optimize campaigns based on call revenue impact.

WhatConverts is a robust call tracking and marketing attribution platform that enables businesses to track phone calls back to specific campaigns, keywords, and sources using dynamic number insertion. It offers features like call recording, AI-powered transcription, revenue tracking, and integrations with Google Ads, Facebook, CRMs, and more for holistic lead analytics. The tool provides customizable reports and dashboards to measure true ROI from calls and offline conversions.

Ruler Analytics is a robust marketing analytics platform specializing in call tracking, form tracking, and offline conversion attribution to measure the true ROI of marketing campaigns. It uses dynamic number insertion to attribute calls to specific channels like Google Ads, Facebook, and websites, while offering call recording, transcription, and revenue tracking features. The tool provides actionable insights through customizable dashboards and integrations with CRMs like Salesforce and HubSpot.

CallSource is a veteran call tracking platform that assigns dynamic phone numbers to marketing channels for precise attribution of inbound calls. It provides comprehensive call recording, AI-driven transcription, and conversation analytics to uncover insights into customer interactions. The software also features sales coaching tools, including whisper coaching and performance benchmarking, to improve team effectiveness.

Marchex is a comprehensive call tracking and conversation intelligence platform that enables businesses to track, record, and analyze phone calls generated from digital marketing campaigns. It uses dynamic number insertion to attribute calls to specific ads, keywords, or sources, while providing AI-driven transcription, sentiment analysis, and performance scoring for deeper insights into customer interactions. The platform also integrates local presence management to enhance visibility across directories and supports multi-location businesses with scalable analytics.

Calldrip is a sales acceleration and call tracking platform that converts website clicks from digital ads into live phone calls within seconds. It uses dynamic phone numbers to attribute calls to specific marketing campaigns, providing detailed analytics on call duration, outcomes, and ROI. The software also includes features like automated voicemail drops, SMS follow-ups, and live call transfers to enhance lead conversion rates.

Pencil (trypencil.com) is an AI-powered platform focused on automating the generation, testing, and optimization of ad creatives for digital marketing campaigns on platforms like Meta and Google Ads. It analyzes winning ads and produces high-performing variations to boost campaign results. However, it offers no native call tracking features such as dynamic number insertion, call recording, attribution, or analytics. As a result, it functions as an ad creative tool rather than a call tracking solution.

Jet Interactive is a call tracking platform that helps businesses track and analyze phone calls from marketing campaigns using dynamic number insertion and real-time reporting. It provides call recording, transcription, routing, and IVR tools to optimize lead generation and customer interactions. The software excels in attributing calls to specific sources, enabling better ROI measurement for multi-channel campaigns.