Quick Overview
- 1#1: CallRail - Provides advanced call tracking, analytics, and reporting to attribute phone calls to marketing sources and measure ROI.
- 2#2: Gong - Delivers conversation intelligence with AI-powered call recording, transcription, and insights for sales performance reporting.
- 3#3: Invoca - Offers AI-driven conversation analytics and signal marketing for precise call attribution and optimization reporting.
- 4#4: Chorus.ai - Analyzes sales calls with transcription, AI insights, and customizable dashboards for team performance reporting.
- 5#5: CallMiner - Provides speech and conversation analytics software for automated insights and detailed interaction reporting.
- 6#6: CallTrackingMetrics - Dynamic phone number tracking with call recording, IVR, and comprehensive analytics reporting.
- 7#7: WhatConverts - Tracks calls, forms, and chats from marketing campaigns with simple, real-time reporting dashboards.
- 8#8: Ringba - Real-time call tracking and routing platform with detailed analytics for performance marketers.
- 9#9: AI rcall - Cloud-based phone system featuring call monitoring, analytics, and customizable reporting tools.
- 10#10: Talkdesk - AI-powered contact center solution with advanced call analytics, forecasting, and reporting capabilities.
Tools were ranked based on feature depth (including AI insights, call attribution, and customization), user experience, reliability, and overall value, ensuring a balanced and actionable guide for diverse business needs.
Comparison Table
Call reporting software is essential for businesses to analyze customer interactions, measure agent effectiveness, and refine communication strategies. This comparison table explores leading options like CallRail, Gong, Invoca, Chorus.ai, CallMiner, and more, equipping readers to identify the right tool by comparing key features, pricing, and ideal use cases.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | CallRail Provides advanced call tracking, analytics, and reporting to attribute phone calls to marketing sources and measure ROI. | specialized | 9.6/10 | 9.8/10 | 9.2/10 | 9.1/10 |
| 2 | Gong Delivers conversation intelligence with AI-powered call recording, transcription, and insights for sales performance reporting. | enterprise | 9.2/10 | 9.6/10 | 8.4/10 | 8.7/10 |
| 3 | Invoca Offers AI-driven conversation analytics and signal marketing for precise call attribution and optimization reporting. | enterprise | 8.7/10 | 9.4/10 | 7.9/10 | 8.2/10 |
| 4 | Chorus.ai Analyzes sales calls with transcription, AI insights, and customizable dashboards for team performance reporting. | enterprise | 8.7/10 | 9.2/10 | 8.3/10 | 8.0/10 |
| 5 | CallMiner Provides speech and conversation analytics software for automated insights and detailed interaction reporting. | enterprise | 8.6/10 | 9.4/10 | 7.9/10 | 8.2/10 |
| 6 | CallTrackingMetrics Dynamic phone number tracking with call recording, IVR, and comprehensive analytics reporting. | specialized | 8.6/10 | 9.2/10 | 7.8/10 | 8.3/10 |
| 7 | WhatConverts Tracks calls, forms, and chats from marketing campaigns with simple, real-time reporting dashboards. | specialized | 8.2/10 | 8.7/10 | 8.0/10 | 7.8/10 |
| 8 | Ringba Real-time call tracking and routing platform with detailed analytics for performance marketers. | specialized | 8.4/10 | 9.1/10 | 7.7/10 | 8.0/10 |
| 9 | AI rcall Cloud-based phone system featuring call monitoring, analytics, and customizable reporting tools. | enterprise | 8.1/10 | 8.2/10 | 9.1/10 | 7.5/10 |
| 10 | Talkdesk AI-powered contact center solution with advanced call analytics, forecasting, and reporting capabilities. | enterprise | 8.4/10 | 9.1/10 | 7.9/10 | 7.6/10 |
Provides advanced call tracking, analytics, and reporting to attribute phone calls to marketing sources and measure ROI.
Delivers conversation intelligence with AI-powered call recording, transcription, and insights for sales performance reporting.
Offers AI-driven conversation analytics and signal marketing for precise call attribution and optimization reporting.
Analyzes sales calls with transcription, AI insights, and customizable dashboards for team performance reporting.
Provides speech and conversation analytics software for automated insights and detailed interaction reporting.
Dynamic phone number tracking with call recording, IVR, and comprehensive analytics reporting.
Tracks calls, forms, and chats from marketing campaigns with simple, real-time reporting dashboards.
Real-time call tracking and routing platform with detailed analytics for performance marketers.
Cloud-based phone system featuring call monitoring, analytics, and customizable reporting tools.
AI-powered contact center solution with advanced call analytics, forecasting, and reporting capabilities.
CallRail
specializedProvides advanced call tracking, analytics, and reporting to attribute phone calls to marketing sources and measure ROI.
Conversation Intelligence with AI-powered call scoring, keyword spotting, and automated coaching insights
CallRail is a premier call tracking and reporting platform that helps businesses attribute phone calls to specific marketing channels like PPC ads, SEO, and social media using dynamic number insertion. It provides detailed call analytics, recordings, and AI-powered conversation intelligence to uncover insights from customer interactions. Advanced reporting dashboards enable customizable visualizations and ROI measurement for optimizing campaigns.
Pros
- Exceptional call attribution accuracy across multi-channel campaigns
- AI-driven conversation intelligence with transcripts, sentiment analysis, and coaching tools
- Seamless integrations with Google Ads, Facebook, Zapier, and 100+ platforms
Cons
- Pricing scales quickly with high call volumes and additional numbers
- Advanced features may require a learning curve for non-technical users
- Limited free tier; full capabilities demand paid plans
Best For
Digital marketing agencies and e-commerce businesses seeking precise call reporting to maximize ROI from paid search and offline conversions.
Pricing
Starts at $45/month (Starter plan) for basic tracking; Pro ($95+/month) and Advanced ($160+/month) tiers add AI features; enterprise custom pricing based on volume.
Gong
enterpriseDelivers conversation intelligence with AI-powered call recording, transcription, and insights for sales performance reporting.
Revenue Intelligence engine that automatically surfaces hidden risks and opportunities from calls using AI
Gong is a revenue intelligence platform specializing in conversation analytics for sales teams, automatically recording, transcribing, and analyzing calls to generate detailed performance reports. It provides AI-powered insights into call trends, buyer sentiment, rep effectiveness, and deal progression, enabling data-driven coaching and forecasting. With robust integrations to CRMs like Salesforce, Gong transforms raw call data into actionable reporting for revenue optimization.
Pros
- AI-powered transcription and sentiment analysis for precise call insights
- Comprehensive reporting dashboards with deal tracking and forecasting
- Seamless integrations with major CRMs and productivity tools
Cons
- High pricing suitable mainly for enterprises
- Steep learning curve for advanced features
- Potential privacy and compliance challenges with call recording
Best For
Mid-to-large sales teams in enterprises needing advanced AI-driven call analytics and coaching.
Pricing
Custom quote-based pricing, typically $100-$160 per user per month for enterprise plans.
Invoca
enterpriseOffers AI-driven conversation analytics and signal marketing for precise call attribution and optimization reporting.
Signal Detection Engine that uses AI to identify revenue signals, intents, and competitive intelligence in real-time during calls
Invoca is a powerful conversation intelligence platform designed for marketers, focusing on call tracking, attribution, and analytics to connect phone conversations to marketing campaigns. It uses AI to transcribe calls, detect signals like competitor mentions or purchase intent, and provide actionable insights through customizable dashboards and reports. Ideal for optimizing ad performance and revenue operations, it integrates seamlessly with CRMs, ad platforms, and analytics tools.
Pros
- Advanced AI-driven conversation analytics and signal detection
- Robust multi-channel call attribution and reporting
- Extensive integrations with marketing and CRM tools
Cons
- Steep learning curve and complex setup for beginners
- High pricing suitable mainly for enterprises
- Limited focus on pure call center operations beyond marketing
Best For
Mid-to-large marketing teams seeking deep call attribution and AI insights to optimize campaign ROI.
Pricing
Custom enterprise pricing starting around $1,000/month based on call volume and features.
Chorus.ai
enterpriseAnalyzes sales calls with transcription, AI insights, and customizable dashboards for team performance reporting.
AI-powered 'Smart Trackers' that automatically detect and highlight custom keywords, risks, and opportunities in calls
Chorus.ai is a conversation intelligence platform designed for sales teams, automatically recording, transcribing, and analyzing customer calls to generate detailed reports and insights. It tracks metrics like talk-to-listen ratios, sentiment analysis, engagement scores, and key moments to help optimize sales performance and coaching. Integrated with CRMs like Salesforce, it enables deal tracking and provides actionable recommendations based on AI-driven analytics.
Pros
- Highly accurate AI transcription and sentiment analysis
- Robust CRM integrations and deal intelligence tracking
- Comprehensive call coaching tools with searchable moments
Cons
- Expensive enterprise-level pricing
- Steep learning curve for advanced analytics
- Limited support for non-sales call types
Best For
Mid-to-large sales organizations seeking deep AI insights to improve call performance and team coaching.
Pricing
Custom enterprise pricing, typically starting at $100+ per user per month with annual contracts.
CallMiner
enterpriseProvides speech and conversation analytics software for automated insights and detailed interaction reporting.
Eureka AI platform's automated quality management with real-time agent assist and predictive scorecards
CallMiner is an AI-powered conversation intelligence platform specializing in speech and text analytics for contact centers. It transcribes calls, detects sentiment, keywords, and compliance issues, then generates detailed reports and dashboards on agent performance, customer experience, and business outcomes. The tool supports real-time monitoring, automated scorecards, and predictive insights to drive coaching and quality improvements.
Pros
- Advanced AI-driven analytics including sentiment and emotion detection
- Highly customizable reporting dashboards and scorecards
- Seamless integrations with CRMs like Salesforce and contact center platforms
Cons
- Steep learning curve and complex initial setup
- High enterprise-level pricing
- Best suited for high-volume operations, less ideal for small teams
Best For
Large enterprise contact centers needing deep conversational insights for agent coaching and compliance.
Pricing
Custom enterprise pricing based on conversation volume; typically starts at $50,000+ annually.
CallTrackingMetrics
specializedDynamic phone number tracking with call recording, IVR, and comprehensive analytics reporting.
Advanced speech analytics with real-time keyword spotting, sentiment analysis, and whisper coaching for live call optimization
CallTrackingMetrics is a comprehensive call tracking and analytics platform designed to help businesses attribute phone calls to specific marketing campaigns, ads, or keywords. It offers dynamic number insertion, call recording, transcription, and advanced reporting features like revenue tracking and speech analytics. The software integrates seamlessly with platforms like Google Ads, Facebook, and CRMs to provide real-time insights into call performance and ROI.
Pros
- Precise call attribution with dynamic number insertion and source tracking
- Robust analytics including speech-to-text, sentiment analysis, and revenue reporting
- Strong integrations with ad platforms, CRMs, and marketing tools
Cons
- Steep learning curve for advanced features and setup
- Pricing can escalate quickly with high call volume or additional numbers
- User interface feels somewhat dated compared to modern competitors
Best For
Marketing agencies and businesses heavily reliant on phone leads from PPC, SEO, or offline campaigns seeking detailed call attribution.
Pricing
Starts at $39/month for Starter (up to 3 numbers), $99/month for Professional, with Enterprise custom pricing based on call volume and features.
WhatConverts
specializedTracks calls, forms, and chats from marketing campaigns with simple, real-time reporting dashboards.
Revenue attribution per individual call, allowing precise ROI calculation by tying call outcomes to monetary value
WhatConverts is a call tracking and attribution platform designed to help businesses measure the impact of marketing campaigns by tracking phone calls, form submissions, chats, and more. It offers detailed call reporting with features like call recording, AI-powered transcription, duration tracking, and revenue attribution tied to specific ad sources such as Google Ads or Facebook. The software provides customizable dashboards and white-label reports, making it suitable for agencies and marketers focused on ROI analysis.
Pros
- Precise multi-channel attribution linking calls to ad sources
- Call recording, transcription, and revenue tracking per call
- Integrations with major platforms like Google Ads, Facebook, and CRMs
Cons
- Pricing scales quickly with tracking numbers and features
- Setup requires technical knowledge for advanced integrations
- Limited free trial and no self-serve tier for very small users
Best For
Marketing agencies and mid-sized businesses needing detailed call analytics and attribution across multiple advertising channels.
Pricing
Starts at $30/month (Essentials: 1 phone number, basic tracking) up to $500+/month (Enterprise: unlimited numbers, white-label reports, API access).
Ringba
specializedReal-time call tracking and routing platform with detailed analytics for performance marketers.
Real-Time Bidding (RTB) engine for dynamic auction-based call distribution and pricing
Ringba is an advanced call tracking and analytics platform tailored for performance marketing, pay-per-call campaigns, and high-volume call centers. It provides real-time call routing, recording, transcription, and customizable reporting dashboards to track calls, conversions, and revenue. With AI-powered insights and dynamic bidding, it enables precise optimization of call flows and campaign performance.
Pros
- Comprehensive real-time reporting and analytics
- Advanced AI-driven call routing and bidding
- Scalable for enterprise-level call volumes
Cons
- Steep learning curve for new users
- Custom pricing lacks transparency
- Overkill for small-scale operations
Best For
Enterprise call centers and pay-per-call marketers needing real-time optimization and detailed revenue reporting.
Pricing
Custom enterprise pricing starting around $500/month based on call volume and features; contact sales for quotes.
AI rcall
enterpriseCloud-based phone system featuring call monitoring, analytics, and customizable reporting tools.
Real-time call monitoring with whisper coaching and live analytics
AI rcall is a cloud-based VoIP phone system designed for sales, support, and customer success teams, offering comprehensive call reporting through customizable dashboards and analytics. It tracks key metrics like call volume, duration, agent performance, CSAT scores, and abandonment rates, with real-time insights and historical reporting. The platform integrates seamlessly with CRMs like Salesforce and HubSpot, enabling data-driven optimizations for call center operations.
Pros
- Intuitive dashboards for real-time and historical call analytics
- Seamless CRM integrations for enriched reporting
- Mobile app support for on-the-go call monitoring
Cons
- Limited advanced customization in report building
- Pricing scales quickly for larger teams
- Reporting depth not as sophisticated as specialized analytics tools
Best For
SMB sales and support teams needing integrated calling with straightforward call reporting and CRM sync.
Pricing
Essentials: $30/user/month; Professional: $50/user/month; Enterprise: Custom (billed annually).
Talkdesk
enterpriseAI-powered contact center solution with advanced call analytics, forecasting, and reporting capabilities.
AI-powered Interaction Analytics with automated insights and predictive routing
Talkdesk is a cloud-based contact center platform with robust call reporting capabilities through its Explore analytics suite, enabling real-time dashboards, historical reports, and AI-powered insights into call performance. It offers speech analytics, sentiment analysis, agent performance metrics, and customizable visualizations to help optimize contact center operations. While primarily a full CCaaS solution, its reporting tools excel in providing actionable data for improving customer interactions and agent efficiency.
Pros
- Comprehensive AI-driven analytics including speech and sentiment analysis
- Real-time customizable dashboards and reporting
- Seamless integrations with CRM and productivity tools
Cons
- Enterprise-level pricing can be steep for smaller teams
- Steeper learning curve for advanced features
- Overkill for basic call reporting needs outside full contact centers
Best For
Mid-to-large enterprises with contact centers seeking advanced, AI-enhanced call reporting within an omnichannel platform.
Pricing
Custom quote-based pricing, typically starting at $75-$125 per agent per month depending on edition and features.
Conclusion
The top 10 call reporting software tools showcase varied strengths, with CallRail emerging as the top choice for its advanced call tracking, analytics, and ROI attribution to measure marketing impact. Gong and Invoca follow closely, offering unique value—Gong’s AI conversation intelligence enhances sales insights, while Invoca’s precise attribution streamlines optimization, each fitting distinct business needs.
Explore CallRail to track calls accurately, measure campaign return, and empower your team with actionable insights.
Tools Reviewed
All tools were independently evaluated for this comparison