Quick Overview
- 1#1: Yext - Yext manages and synchronizes business listings across hundreds of directories, maps, and apps to boost local visibility.
- 2#2: BrightLocal - BrightLocal provides comprehensive local SEO tools including listing management, citation building, and review monitoring.
- 3#3: Birdeye - Birdeye automates business listing distribution, review collection, and customer engagement across multiple platforms.
- 4#4: Moz Local - Moz Local distributes and monitors business listings on major directories to improve local search rankings.
- 5#5: Synup - Synup offers listing management, review responses, and analytics for multi-location businesses worldwide.
- 6#6: Whitespark - Whitespark specializes in citation building, auditing, and tracking to enhance local SEO through accurate listings.
- 7#7: SOCi - SOCi delivers enterprise-grade listing management, social media, and review tools for multi-location brands.
- 8#8: Uberall - Uberall manages global business listings, presence, and performance across search engines and directories.
- 9#9: Reputation - Reputation unifies listing management, review monitoring, and customer feedback for healthcare and multi-location businesses.
- 10#10: Advice Local - Advice Local automates citation distribution and duplicate suppression across key directories for local SEO.
We evaluated tools on feature depth (including directory coverage, automation, and integration), user-friendliness, platform reliability, and value, ensuring a curated list that meets diverse business needs.
Comparison Table
This comparison table highlights key features, pricing models, and practical uses of leading business listing software tools such as Yext, BrightLocal, Birdeye, Moz Local, Synup, and more. By examining these solutions, readers can identify the best fit for their needs—whether focusing on local visibility, efficient listing management, or reputation control. From all-in-one platforms to niche tools, the table simplifies choosing software that aligns with specific business goals.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Yext Yext manages and synchronizes business listings across hundreds of directories, maps, and apps to boost local visibility. | enterprise | 9.2/10 | 9.6/10 | 8.4/10 | 8.1/10 |
| 2 | BrightLocal BrightLocal provides comprehensive local SEO tools including listing management, citation building, and review monitoring. | specialized | 9.1/10 | 9.4/10 | 8.9/10 | 8.7/10 |
| 3 | Birdeye Birdeye automates business listing distribution, review collection, and customer engagement across multiple platforms. | specialized | 9.1/10 | 9.4/10 | 8.8/10 | 8.5/10 |
| 4 | Moz Local Moz Local distributes and monitors business listings on major directories to improve local search rankings. | specialized | 8.5/10 | 9.0/10 | 8.5/10 | 8.0/10 |
| 5 | Synup Synup offers listing management, review responses, and analytics for multi-location businesses worldwide. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.3/10 |
| 6 | Whitespark Whitespark specializes in citation building, auditing, and tracking to enhance local SEO through accurate listings. | specialized | 8.7/10 | 9.2/10 | 8.0/10 | 8.3/10 |
| 7 | SOCi SOCi delivers enterprise-grade listing management, social media, and review tools for multi-location brands. | enterprise | 8.7/10 | 9.2/10 | 8.4/10 | 8.1/10 |
| 8 | Uberall Uberall manages global business listings, presence, and performance across search engines and directories. | enterprise | 8.2/10 | 9.1/10 | 7.6/10 | 7.8/10 |
| 9 | Reputation Reputation unifies listing management, review monitoring, and customer feedback for healthcare and multi-location businesses. | specialized | 8.4/10 | 9.1/10 | 7.6/10 | 7.2/10 |
| 10 | Advice Local Advice Local automates citation distribution and duplicate suppression across key directories for local SEO. | specialized | 7.6/10 | 8.1/10 | 7.2/10 | 7.4/10 |
Yext manages and synchronizes business listings across hundreds of directories, maps, and apps to boost local visibility.
BrightLocal provides comprehensive local SEO tools including listing management, citation building, and review monitoring.
Birdeye automates business listing distribution, review collection, and customer engagement across multiple platforms.
Moz Local distributes and monitors business listings on major directories to improve local search rankings.
Synup offers listing management, review responses, and analytics for multi-location businesses worldwide.
Whitespark specializes in citation building, auditing, and tracking to enhance local SEO through accurate listings.
SOCi delivers enterprise-grade listing management, social media, and review tools for multi-location brands.
Uberall manages global business listings, presence, and performance across search engines and directories.
Reputation unifies listing management, review monitoring, and customer feedback for healthcare and multi-location businesses.
Advice Local automates citation distribution and duplicate suppression across key directories for local SEO.
Yext
enterpriseYext manages and synchronizes business listings across hundreds of directories, maps, and apps to boost local visibility.
PowerListings Network, which instantly distributes verified business data to over 200 top publishers for unmatched coverage and speed.
Yext is a comprehensive digital presence platform designed for businesses to manage and synchronize their listings across over 200 search engines, maps, apps, directories, and voice assistants like Google, Apple Maps, and Bing. It centralizes control over business information such as hours, addresses, and services, ensuring accuracy and consistency while automating updates in real-time. Additionally, Yext offers review management, analytics, and website solutions to enhance online visibility and customer engagement.
Pros
- Extensive network covering 200+ publishers for broad reach
- Real-time syncing and automated distribution of updates
- Robust analytics, review monitoring, and reputation management tools
Cons
- High pricing, especially for small businesses
- Steep learning curve for advanced features
- Custom enterprise plans can lack transparency
Best For
Multi-location enterprises and franchises needing centralized control over digital listings and reputation across numerous platforms.
Pricing
Starts at approximately $199 per location annually for basic plans, scaling to custom enterprise pricing often exceeding $500 per location with add-ons.
BrightLocal
specializedBrightLocal provides comprehensive local SEO tools including listing management, citation building, and review monitoring.
Automated Citation Builder that submits and fixes listings across major directories with verification tracking
BrightLocal is a powerful local SEO platform specializing in business listing management, citation building, and tracking across hundreds of directories to ensure NAP consistency. It offers tools for local rank tracking, SEO audits, review generation and monitoring, and customizable reporting. Ideal for agencies and businesses aiming to boost local search visibility, it automates tedious listing tasks while providing actionable insights.
Pros
- Extensive citation builder and tracker covering 80+ directories
- Accurate local rank tracking with heatmaps and reports
- White-label reporting and agency-friendly tools
Cons
- Higher pricing for multi-location support
- Limited free trial and no perpetual free plan
- Advanced features require higher tiers
Best For
Digital marketing agencies and multi-location businesses needing comprehensive citation management and local SEO tracking.
Pricing
Starts at $29/month (Track) up to $79/month (Manage), with custom enterprise plans; 14-day free trial.
Birdeye
specializedBirdeye automates business listing distribution, review collection, and customer engagement across multiple platforms.
Automated Listing Audit and Sync across 60+ directories, ensuring NAP consistency and flagging discrepancies in real-time for superior local SEO.
Birdeye is a comprehensive customer experience platform specializing in reputation management and business listing optimization for local businesses. It enables users to monitor, respond to, and generate reviews across over 200 platforms while automatically syncing and correcting business information (NAP data) on 60+ directories like Google, Yelp, and Facebook. The platform also includes AI-driven tools for review responses, customer messaging, surveys, and analytics to boost online visibility and SEO.
Pros
- Extensive integrations with 200+ review sites and 60+ directories for comprehensive listing management
- AI-powered automation for review responses, sentiment analysis, and listing audits
- Real-time alerts and robust reporting for maintaining consistent online presence
Cons
- Premium pricing may be steep for very small businesses
- Advanced features have a learning curve despite intuitive dashboard
- Some customization options require higher-tier plans or add-ons
Best For
Multi-location businesses and agencies needing an all-in-one solution for review generation, listing syndication, and reputation monitoring.
Pricing
Custom quote-based pricing starting at around $299/month for core plans, scaling to $1,000+/month for enterprise features with multi-location support.
Moz Local
specializedMoz Local distributes and monitors business listings on major directories to improve local search rankings.
Automated duplicate suppression and category optimization across major data aggregators
Moz Local is a comprehensive local listing management platform from Moz that scans, optimizes, and distributes business information across 20+ major directories and aggregators like Google, Apple Maps, and Facebook. It identifies inconsistencies in NAP (Name, Address, Phone) data, suppresses duplicates, and provides actionable reports to improve local SEO visibility. Ideal for businesses aiming to maintain accurate online presence without manual directory submissions.
Pros
- Extensive coverage of key directories and aggregators
- Robust reporting and analytics for listing health
- Seamless integration with Moz Pro for broader SEO tools
Cons
- Higher pricing for multi-location businesses
- Limited to supported directories without custom options
- Setup requires initial verification which can take time
Best For
Small to mid-sized businesses with multiple locations seeking reliable local listing management and SEO insights.
Pricing
Starts at $129/year for 1 location; $299/year for 10 locations; custom enterprise plans available.
Synup
specializedSynup offers listing management, review responses, and analytics for multi-location businesses worldwide.
Automated continuous verification and syncing across 300+ publishers to maintain listing accuracy without manual intervention
Synup is a robust local SEO platform designed for managing business listings across over 300 directories, search engines, and review sites. It automates the distribution, updating, and monitoring of NAP (Name, Address, Phone) data to ensure consistency and improve local search visibility. The tool also includes review management, competitor insights, and performance analytics to help businesses enhance their online presence.
Pros
- Extensive coverage of 300+ directories with automated syndication and real-time syncing
- Integrated review management and generation tools to boost reputation
- Detailed analytics and competitor benchmarking for data-driven decisions
Cons
- Pricing scales quickly for multi-location businesses, potentially becoming expensive
- Initial setup and verification process can be time-consuming
- Limited customization options for advanced reporting compared to enterprise competitors
Best For
Multi-location businesses and agencies needing comprehensive listing management and local SEO optimization.
Pricing
Starts at $39/month per location (Starter plan); higher tiers like Pro ($89/month) and Enterprise (custom) include more features and unlimited locations.
Whitespark
specializedWhitespark specializes in citation building, auditing, and tracking to enhance local SEO through accurate listings.
Automated Citation Hunter that scans and reports existing citations across massive directories with accuracy scores
Whitespark is a specialized local SEO platform designed for managing business listings through comprehensive citation tracking, building, and cleanup across thousands of directories. It offers precise local rank tracking for multiple keywords and geo-locations, along with tools for review generation, monitoring, and Google Business Profile audits. This makes it a robust solution for improving local search visibility and NAP (Name, Address, Phone) consistency.
Pros
- Extensive proprietary database of over 50,000 citation sources with trust scores
- Highly accurate local rank tracker with street-level precision
- Integrated review management and Google Business Profile grader
Cons
- Pricing scales quickly for multi-location or agency use
- User interface appears somewhat dated and less intuitive
- Limited native integrations with other SEO or CRM tools
Best For
Local SEO agencies and multi-location businesses focused on citation optimization and rank tracking.
Pricing
Starts at $29/month for Citation Finder, $79/month for Local Rank Tracker, up to $299/month for full Citation Builder suite; volume discounts for agencies.
SOCi
enterpriseSOCi delivers enterprise-grade listing management, social media, and review tools for multi-location brands.
Listing Scan technology that proactively audits and corrects inconsistencies across hundreds of directories in real-time
SOCi is a robust local marketing platform tailored for multi-location enterprises, specializing in business listing management across over 80 directories including Google, Apple Maps, and Facebook. It automates NAP (Name, Address, Phone) consistency, detects discrepancies via listing scans, and integrates with review generation and response tools to enhance local visibility and reputation. The platform also provides analytics, reporting, and social media management to drive foot traffic and online engagement for brands with multiple locations.
Pros
- Comprehensive listing syndication and audit across 80+ directories
- Integrated review management with AI-powered responses
- Advanced analytics and reporting for local performance tracking
Cons
- High cost unsuitable for single-location businesses
- Complex setup for users new to enterprise tools
- Limited customization for non-multi-location needs
Best For
Multi-location franchises and retail chains seeking centralized control over listings, reviews, and local marketing.
Pricing
Custom enterprise pricing starting at around $300-$500 per month per location tier, with plans scaling based on number of locations and features.
Uberall
enterpriseUberall manages global business listings, presence, and performance across search engines and directories.
Direct publisher partnerships for verified, authoritative listings on major platforms like Google and Apple Maps
Uberall is a robust location marketing platform designed for businesses to manage their online presence across hundreds of directories, maps, and review sites worldwide. It centralizes the synchronization of business data like NAP (Name, Address, Phone) for consistency, monitors reviews, and provides local SEO insights and advertising tools. Ideal for multi-location brands, it helps improve visibility, reputation, and foot traffic through automated listings management and performance analytics.
Pros
- Extensive coverage of 150+ directories and maps globally
- AI-driven review management and response automation
- Powerful analytics for local SEO and competitor insights
Cons
- Complex interface with a steep learning curve for beginners
- High pricing not ideal for small single-location businesses
- Custom integrations can be time-consuming to set up
Best For
Multi-location enterprises and marketing agencies needing comprehensive local listing and reputation management at scale.
Pricing
Custom quote-based pricing, typically starting at $50-$150 per location per month depending on features and volume.
Reputation
specializedReputation unifies listing management, review monitoring, and customer feedback for healthcare and multi-location businesses.
AI-driven Review Insights that predict trends and automate personalized responses
Reputation.com is a robust online reputation management platform designed to monitor, manage, and respond to customer reviews across over 100 review sites including Google, Yelp, and Facebook. It also handles business listing management by ensuring accurate NAP (Name, Address, Phone) consistency across directories, suppressing outdated listings, and optimizing local SEO. The tool provides AI-driven insights, review generation campaigns, and analytics to help businesses improve their online presence and ratings.
Pros
- Comprehensive monitoring and response tools across 100+ sites
- AI-powered insights and automated response suggestions
- Strong multi-location support with listing syndication
Cons
- High pricing that may not suit small businesses
- Steep learning curve for full feature utilization
- Limited free trial and custom quoting process
Best For
Enterprise-level or multi-location businesses needing advanced review and listing management.
Pricing
Custom enterprise pricing starting at $300+ per location/month; no public tiers, requires demo.
Advice Local
specializedAdvice Local automates citation distribution and duplicate suppression across key directories for local SEO.
Proprietary citation distribution network covering niche and hyper-local directories
Advice Local is a local SEO platform focused on managing business listings, citations, and reviews across hundreds of directories. It helps users build consistent NAP (Name, Address, Phone) citations, track local rankings, and solicit customer reviews to boost visibility. The tool is particularly geared toward agencies with white-label options for reselling services to clients.
Pros
- Extensive citation building on 100+ directories
- Integrated review management and monitoring
- White-label dashboards for agencies
Cons
- Dated user interface
- Limited integrations with other SEO tools
- Steeper learning curve for beginners
Best For
Digital marketing agencies handling local SEO for multiple small business clients.
Pricing
Starts at $97/month for basic plans, scaling to $297+/month for agency multi-location packages.
Conclusion
The reviewed tools cater to diverse business needs, with Yext leading as the top choice for its robust ability to synchronize listings across hundreds of directories and apps, boosting local visibility. BrightLocal stands out for its comprehensive local SEO toolkit, including listing management and review monitoring, while Birdeye excels in automating distribution, review collection, and engagement across multiple platforms—each offering unique strengths to suit不同需求 (different needs).
Take the first step to enhance your local presence: try Yext today to streamline listing management and unlock greater discoverability, or explore BrightLocal or Birdeye if your priorities lie in SEO depth or cross-platform automation.
Tools Reviewed
All tools were independently evaluated for this comparison