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Top 10 Best Business Cards Software of 2026

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Business Finance

Top 10 Best Business Cards Software of 2026

Ranked business cards software for professional design, with comparisons of HiHello, Linq, and Canva plus team tradeoffs for each option.

28 min readUpdated Editorially scoped research
How we ranked these tools
01Editorial Scope

Vendors set the topic, but our editors set the inclusion criteria and the evaluation framework before research starts.

02Source Research

AI search agents find sources, extract figures with provenance, and aggregate written reviews. They also transcribe video reviews and podcasts.

Read our full methodology →

Framework: Features 40% · Ease 30% · Value 30%

Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy

Business cards software turns contact exchange into a managed data flow with profiles, link or NFC sharing, and measurable scan analytics. This ranked list targets analysts and operators who need verifiable comparisons across identity models, sharing workflows, and team governance like RBAC, then maps those tradeoffs to professional design and printing options.

HiHello is the best pick for teams that need consistent branded digital cards plus automated contact updates and analytics, while if you want a low-friction entry point Linq is a solid alternative, and Canva fits when you mainly need template-based consistency and simple sharing.

Editor’s top 3 picks

Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.

Editor pick
1

HiHello

Brand template governance combined with per-user profile customization, so design stays consistent while fields vary by role.

Best for: Fits when teams need consistent branded cards and automated contact updates without manual copying.

2

Linq

Editor pick

Centralized template publishing lets admins update shared branding and fields across many user cards with consistent results.

Best for: Fits when teams need controlled digital profiles with measurable QR capture and CRM handoff.

3

Canva

Editor pick

Brand Kit template locking in the card editor keeps team card designs aligned during frequent updates.

Best for: Fits when teams need consistent branded cards and simple digital sharing for ongoing contact exchange.

Comparison Table

1
HiHelloBest overall
vertical specialist
9.2/10
Overall
2
vertical specialist
8.8/10
Overall
3
8.5/10
Overall
4
8.1/10
Overall
5
vertical specialist
7.8/10
Overall
6
vertical specialist
7.5/10
Overall
7
7.1/10
Overall
8
6.8/10
Overall
9
SMB
6.4/10
Overall
10
6.1/10
Overall
#1

HiHello

vertical specialist

Digital business card software with profiles, sharing, analytics, and team administration.

9.2/10
Overall
Features9.3/10
Ease of Use9.1/10
Value9.0/10
Standout feature

Brand template governance combined with per-user profile customization, so design stays consistent while fields vary by role.

HiHello is built around managing profiles and team directories from one place, then publishing shareable cards for each person. Card design supports brand templates and custom fields for roles, links, and structured contact information. The platform tracks scan activity so teams can evaluate which distribution assets are used and when.

A key tradeoff is that governance and workflow automation depend on how consistently teams map custom fields to their downstream systems. HiHello fits situations where professional card design needs to be standardized for a team while contact capture and follow-up can be automated through integrations or the API.

Pros
  • +Team-ready card design with brand templates and controlled custom fields
  • +Shareable profile URLs plus scan assets for QR and NFC handoff
  • +Scan tracking tied to the distribution assets used
  • +Automation via API for syncing profile data with other systems
Cons
  • –Custom field mapping can require upfront standardization for accuracy
  • –Complex workflows need API or integration work, not only dashboard actions
Use scenarios
  • Sales enablement teams

    Standardize rep cards across territories

    Faster sharing with consistent branding

  • Customer success teams

    Route captured leads to systems

    Lower manual data entry

Show 2 more scenarios
  • Event and partner managers

    Measure QR and NFC scan performance

    Clearer follow-up prioritization

    Use scan tracking to compare which assets drive contact exchange during events.

  • IT and operations teams

    Automate user profile provisioning

    Reduced administrative overhead

    Provision and update profiles via API to keep directory data aligned across tools.

Best for: Fits when teams need consistent branded cards and automated contact updates without manual copying.

#2

Linq

vertical specialist

Digital identity platform offering NFC-enabled business cards, profiles, and contact sharing.

8.8/10
Overall
Features8.7/10
Ease of Use9.0/10
Value8.9/10
Standout feature

Centralized template publishing lets admins update shared branding and fields across many user cards with consistent results.

Linq fits organizations that need centralized card management for many people while keeping design and fields consistent. The product approach emphasizes reusable brand templates and controlled publication so each user card looks aligned. Engagement reporting focuses on scan tracking for QR-driven sharing and contact exchange events.

A key tradeoff is that deeper customization often routes through template configuration rather than per-card, free-form design tweaks. Linq works best when a team runs a repeatable lead capture motion, such as events and sales outreach, then routes scans into a CRM for timely follow-up.

Pros
  • +Template-based team publishing keeps visual branding consistent
  • +Scan tracking ties QR sharing to measurable engagement
  • +Lead routing supports CRM-style follow-up workflows
  • +Centralized management reduces per-user setup overhead
Cons
  • –Advanced card layout changes depend on template configuration
  • –Higher governance needs require disciplined field and permission management
  • –Customization flexibility lags tools built for one-off designs
  • –Multi-step automation can require careful integration mapping
Use scenarios
  • Sales enablement teams

    Event outreach using shared card templates

    Faster prioritization of leads

  • Customer success teams

    Shared onboarding pages for accounts

    Better follow-up targeting

Show 2 more scenarios
  • Operations and RevOps teams

    Automated lead handoff into CRM

    Reduced manual data entry

    Captured contact exchange events trigger workflows that create or update records in downstream systems.

  • Marketing operations teams

    Campaign QR codes for team members

    Clearer attribution for scans

    Team admins manage profile updates while scan tracking supports campaign-level reporting.

Best for: Fits when teams need controlled digital profiles with measurable QR capture and CRM handoff.

#3

Canva

SMB

Browser-based design software with business card templates, brand controls, and print ordering.

8.5/10
Overall
Features8.2/10
Ease of Use8.7/10
Value8.7/10
Standout feature

Brand Kit template locking in the card editor keeps team card designs aligned during frequent updates.

Canva supports card creation using brand kits, reusable templates, and custom fields embedded in a card-facing design workflow. It provides digital sharing via QR code generation and link-based profile sharing, and it can export contacts using vCard files for import into contact directories. The integration surface is strongest for design reuse and outbound sharing, because the card content is produced in the same editor used for other brand assets. This structure fits marketing and brand teams that need consistent visuals more than teams that need controlled lead capture operations.

A key tradeoff is that Canva focuses on the design and publishing workflow rather than centralized contact management with scan-level attribution dashboards. QR and profile sharing exist, but advanced routing and enrichment logic typically depends on how the surrounding stack captures and processes leads. Canva fits well for campaigns where team members share QR-driven cards and the primary goal is fast visual production with consistent branding.

Pros
  • +Brand Kit and templates keep card visuals consistent across team edits
  • +QR code sharing and link publishing enable fast contact exchange
  • +vCard export supports importing cards into standard contact tools
  • +Email signature workflows reduce friction for ongoing card updates
Cons
  • –Limited scan analytics makes campaign attribution harder than in card-first systems
  • –Centralized directory controls are weaker than dedicated business card managers
  • –Advanced automation routing requires external integrations outside the card editor
  • –Custom card data fields are constrained by what fits the design workflow
Use scenarios
  • Marketing teams

    Launch branded QR card campaigns

    Consistent cards at scale

  • Sales teams

    Share updated profiles with signatures

    Lower update friction

Show 2 more scenarios
  • Customer-facing consultants

    Export contacts after meetings

    Faster follow-up setup

    Use vCard export to import new contacts into CRMs and contact directories without manual typing.

  • Small organizations

    Maintain team card branding

    Less brand drift

    Keep a shared template library so staff cards match brand guidelines across quick revisions.

Best for: Fits when teams need consistent branded cards and simple digital sharing for ongoing contact exchange.

#4

Jukebox

SMB

Online printer specializing in premium business cards with an in-browser design tool.

8.1/10
Overall
Features8.3/10
Ease of Use8.0/10
Value8.0/10
Standout feature

Template-driven team publishing that enforces consistent layouts while binding contact field definitions to each profile.

Jukebox focuses on print-first digital business cards that connect brand templates, contact capture, and shareable profiles in one workflow. The system supports team card management with configurable fields and repeatable layouts designed for consistent visual output.

Pros
  • +Team-ready card templates keep branding consistent across many profiles.
  • +QR and NFC contact sharing supports contact exchange via tap or scan.
  • +Activity reporting ties scans to specific profiles for operational visibility.
  • +Custom contact fields map captured data to profile structure.
Cons
  • –Workflow control depends on careful configuration of templates and fields.
  • –Deeper CRM automation requires more integration work than card creation alone.

Best for: Fits when a team needs governed, template-based business card publishing with scan and tap tracking.

#5

Blinq

vertical specialist

Digital business card software for sharing contact profiles through links, QR codes, and mobile devices.

7.8/10
Overall
Features7.6/10
Ease of Use8.0/10
Value7.8/10
Standout feature

Managed template publishing for team cards reduces per-user variation during updates.

Blinq generates shareable digital business profiles for teams and lets staff publish consistent cards from managed templates. The workflow centers on contact capture from scans and fast profile updates without manual reformatting.

Pros
  • +Template governance keeps team cards visually consistent
  • +QR-based sharing supports quick profile access in the field
  • +Contact updates can be propagated without rebuilding each card
  • +vCard-compatible exports help with contact handoff
Cons
  • –Advanced automation depends on external workflows outside the core UI
  • –Bulk template changes require careful rollout planning

Best for: Fits when teams need managed digital profiles with repeatable templates and scan-to-contact capture.

#6

Popl

vertical specialist

Digital business card and lead capture software with team controls, NFC products, and analytics.

7.5/10
Overall
Features7.4/10
Ease of Use7.6/10
Value7.4/10
Standout feature

Centralized team card management keeps shared profiles consistent after org-wide updates.

Popl is a digital business card system built around quick contact sharing, with brandable profiles and scan-based contact capture. It supports QR code and NFC workflows so each event or employee can route contacts to a shareable digital profile.

Pros
  • +QR and NFC sharing routes scans to a trackable digital profile
  • +Team directory views make it easier to find and reuse card assets
  • +Centralized profile updates reduce drift across employee cards
  • +Contact capture records support follow-up workflows tied to engagements
Cons
  • –Directory and card organization require upfront structure to stay consistent
  • –Advanced automation depends on specific integrations rather than native rules

Best for: Fits when teams need controlled digital profiles for fast in-person contact capture.

#7

Adobe Express

SMB

Online design software with editable business card templates and Adobe brand assets.

7.1/10
Overall
Features7.1/10
Ease of Use7.0/10
Value7.3/10
Standout feature

Brand-controlled card template design inside Adobe Express that keeps card styling consistent with other marketing assets.

Adobe Express is differentiated by its tight link between brand template design and publishing formats, built on the same design surface used for flyers and social assets. For business cards, it supports QR code business card layouts and contact exports so recipients can add details to their device or address book.

Pros
  • +Uses Adobe brand templates so card visuals match existing marketing layouts
  • +QR code generator output works directly with designed card backgrounds
  • +Shareable profile links support updates without changing printed material
  • +Contact export reduces friction for follow up into common address book flows
Cons
  • –Limited control over vCard field mapping compared with contact-first card tools
  • –Scan tracking is not detailed enough for pipeline attribution workflows
  • –NFC business card encoding options are not a primary focus versus QR-first approaches
  • –Template governance depends on brand asset discipline across contributors

Best for: Fits when marketing teams need consistent card visuals and QR-first contact sharing without building custom integrations.

#8

Zazzle

SMB

Custom print-on-demand marketplace with business card design and personalization tools.

6.8/10
Overall
Features6.9/10
Ease of Use6.5/10
Value6.9/10
Standout feature

Large template catalog for rapid brand-consistent card layout customization within the ordering workflow.

Zazzle combines marketplace-grade design templates with per-card customization, making it practical for teams that want branded business cards without designing from scratch. Card output is driven by template layouts and item-level customization, so workflows center on selecting a design, editing fields, and placing orders for physical cards.

Pros
  • +Template library supports fast layout selection and brand-level tweaks
  • +Customization is straightforward for per-order text and layout changes
  • +Marketplace-style catalog helps teams standardize designs across hires
  • +Physical card production workflow avoids complex digital setup
Cons
  • –No built-in centralized card management for virtual business cards
  • –No documented vCard or NFC encoding workflow for contact exchange
  • –Limited automation and API surface for provisioning and governance
  • –Team controls like RBAC and audit logs are not part of the business card workflow

Best for: Fits when teams mainly need branded physical business cards with template-driven customization.

#9

MOO

SMB

Online business card design and printing platform with premium paper, formats, and brand customization.

6.4/10
Overall
Features6.4/10
Ease of Use6.7/10
Value6.2/10
Standout feature

Coupled print card production and shareable profile pages built around the same brand templates.

MOO is a business card and digital profile maker that pairs physical card production with shareable profile pages. Card creation focuses on brand templates, photo-ready layouts, and controlled fields for consistent contact cards.

Pros
  • +Strong template set that keeps team designs visually consistent
  • +Digital profile links plus vCard export for quick contact saving
  • +Centralized team ordering workflows reduce per-user admin work
  • +Print-to-profile workflow keeps brand assets aligned across channels
Cons
  • –Limited visible automation for bulk profile field updates
  • –Team governance features require careful role and template discipline
  • –Advanced integrations are not the primary path for data sync
  • –Field customization depth can feel narrower than CRMs built for pipelines

Best for: Fits when teams need branded physical cards plus a consistent digital profile link and vCard capture flow.

#10

Primoprint

SMB

Online printing company providing business card design tools and multiple paper stock options.

6.1/10
Overall
Features6.1/10
Ease of Use6.1/10
Value6.2/10
Standout feature

Central template control paired with centralized contact updates reduces the work behind keeping print and digital cards aligned.

Primoprint is a business-card design and digital profile management tool with a focus on producing print-ready cards and keeping team assets consistent. It supports branded templates for card creation and centralized handling of contact details so updates do not require rebuilding every artifact.

Pros
  • +Template-driven card design keeps visual identity consistent across a team
  • +Centralized contact management reduces manual rework when details change
  • +Shareable digital profiles support QR-based contact exchange workflows
  • +Good balance between print output and digital profile publishing
Cons
  • –Limited evidence of deep CRM integration and automated lead routing
  • –Automation and API surface for provisioning appear narrow compared with top ranks
  • –Role-based governance details like RBAC and audit logs are not clear
  • –Advanced analytics for scan and link attribution looks basic

Best for: Fits when teams need consistent card templates and controlled digital profile sharing without heavy CRM automation.

Conclusion

After evaluating 10 business cards software, HiHello stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.

Our Top Pick
HiHello

Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.

How to Choose the Right Business Cards Software

Business cards software covers digital business card creation, QR code business card and NFC business card sharing, and contact capture workflows that update profiles across teams. This guide covers HiHello, Linq, Canva, Jukebox, Blinq, Popl, Adobe Express, Zazzle, MOO, and Primoprint.

The top results emphasize governed templates for professional design consistency and practical paths to automated contact updates. The strongest tradeoffs show up in how tools handle template governance, scan tracking depth, and integration work for CRM handoff.

Business Cards Software for governed digital profiles, QR or NFC sharing, and managed contact updates

Business cards software generates shareable digital profiles and packages contact exchange into scan or tap workflows using QR codes or NFC encoding. It also manages how card fields map into exported contacts like vCard files for saving into address books.

Teams typically differentiate by how they publish brand templates and control per-user variation. HiHello pairs brand template governance with per-user profile customization, while Linq centers on centralized template publishing that keeps shared branding and fields aligned for measurable QR capture and CRM handoff.

Template governance, share tracking, and contact update control

Business cards software lives or dies on how teams keep brand and field definitions consistent across many users. The practical difference shows up in template publishing rules, how scan or tap events get tracked, and how reliably profile updates propagate without manual re-entry.

  • Brand template governance with controlled per-user variation

    HiHello combines brand template governance with per-user profile customization so teams keep visuals consistent while role-specific fields vary. Linq also enforces centralized template publishing for consistent branding and shared fields across many user cards.

  • Centralized directory structure for team card reuse

    Popl includes team directory views that make it easier to find and reuse card assets during contact capture. Blinq provides managed template publishing that reduces per-user variation during updates while still keeping the team in one controlled workflow.

  • Scan and tap tracking tied to measurable engagement

    Linq links QR sharing to scan tracking so engagement can be measured for QR distribution decisions. Jukebox supports QR and NFC contact sharing with scan and tap tracking built into the publishing workflow.

  • Field mapping discipline for accurate contact exchange

    HiHello’s custom field mapping can require upfront standardization to keep exports accurate when teams share a governed template. Jukebox ties each profile to contact field definitions inside its templates so field control stays bound to the publishing model.

  • Workflow control for advanced layout changes

    Canva uses Brand Kit template locking in the editor so frequent team edits stay aligned. Linq makes advanced card layout changes depend on template configuration which benefits teams that accept governance discipline for predictable results.

Choose the publishing model first, then validate tracking and automation paths

The right business cards software choice depends on the team’s tolerance for centralized template control versus per-user design flexibility. After that publishing decision, the next cut should validate scan tracking depth and the amount of integration work needed for CRM handoff rather than relying on basic card sharing.

  • Select a template publishing philosophy that matches team editing behavior

    If the workflow requires consistent branding with controlled role-specific field variation, HiHello is built for brand template governance paired with per-user profile customization. If the team prefers admins to push shared branding and fields across many cards, Linq centers on centralized template publishing.

  • Stress-test scan or tap tracking against real sharing use cases

    For QR campaigns that require measurable engagement signals, Linq ties scan tracking to QR sharing. For mixed field behavior where contacts are captured via tap or scan, Jukebox supports QR and NFC sharing with tracking.

  • Check how contact exchange quality is maintained across updates

    If accuracy depends on shared field standards, HiHello can require upfront standardization of custom field mapping for consistent results. If contact field definitions must stay bound to every profile’s template, Jukebox enforces template-driven publishing tied to profile fields.

  • Decide how much automation and CRM handoff complexity is acceptable

    Teams that expect deeper CRM automation should treat Jukebox’s note about integration work as a workload signal and plan for integration effort. Tools like Popl can route scans and taps to a trackable digital profile but advanced automation depends on specific integrations rather than native rules.

  • Validate governance coverage for bulk changes across many users

    If bulk updates must stay visually consistent, Canva’s Brand Kit template locking reduces drift during frequent team edits. If bulk publishing and field consistency need to be centrally managed with governed outcomes, Blinq and HiHello focus on template governance to reduce per-user variation.

Which teams match these Business Cards Software capabilities

Teams with multiple roles and frequent card updates need governance that prevents brand drift and field inconsistencies. Teams focused on contact capture measurement need scan tracking that matches their distribution channels and handoff workflows.

  • Sales and customer-facing teams managing controlled digital profiles

    Linq fits teams that want centralized template publishing with measurable QR capture and CRM handoff. It also reduces branding and field drift by keeping shared branding and fields aligned through template updates.

  • Design-led teams that update cards often but need locked brand structure

    Canva supports team alignment through Brand Kit template locking inside the card editor. It works best when consistent visuals matter more than deep attribution reporting.

  • Multi-role organizations that require governed templates with role-specific fields

    HiHello matches organizations that want consistent branded cards while allowing per-user profile customization. It also pairs controlled custom fields with shareable profile URLs and scan assets for QR and NFC handoff.

  • On-site teams exchanging contacts via QR and tap flows

    Jukebox supports contact sharing through QR and NFC with scan and tap tracking in the publishing workflow. Popl also routes scans and taps to a trackable digital profile and provides team directory views for finding card assets quickly.

  • Marketing teams that want cards to match broader brand assets

    Adobe Express uses Adobe brand templates to keep card styling consistent with marketing materials. It fits teams that need QR code generation on designed card backgrounds and can accept limited control over vCard field mapping.

Common failure modes when rolling out Business Cards Software

Most rollout issues come from mismatched governance, weak tracking expectations, or overestimating how much integration can be done inside a card editor. Avoid testing only the visual output and validate contact capture quality, field mapping accuracy, and analytics requirements against the actual workflow used by the team.

  • Assuming advanced layout changes are frictionless under centralized templates

    Linq’s advanced card layout changes depend on template configuration, so teams should plan governance work before expecting quick iteration cycles. Canva reduces drift through Brand Kit locking, but it also concentrates layout flexibility in the editor workflow.

  • Designing field structures without standardizing mapping for accurate contact exchange

    HiHello can require upfront standardization of custom field mapping to keep exports accurate across users. Jukebox binds contact field definitions to each profile via templates, so teams should configure templates carefully before onboarding.

  • Choosing QR attribution expectations that the scan analytics cannot support

    Canva has limited scan analytics for campaign attribution compared with card-first tracking systems. Linq provides scan tracking tied to QR sharing so it matches measurable QR distribution needs more closely.

  • Underestimating integration effort for CRM handoff and lead routing

    Jukebox needs more integration work for deeper CRM automation than for card creation alone. Popl can depend on specific integrations for advanced automation instead of relying on native rules.

  • Treating centralized card management as optional when teams share many assets

    Popl requires upfront structure in directory and card organization to stay consistent across the team. Primoprint centralizes template control and contact updates, but automation and API surface for provisioning appears narrow compared with higher-ranked options.

How We Selected and Ranked These Tools

We evaluated HiHello, Linq, Canva, Jukebox, Blinq, Popl, Adobe Express, Zazzle, MOO, and Primoprint on features, ease of use, and value where scan or tap workflows, template governance, and update control matter most. Features accounted for 40% of scoring because the practical differentiators are brand template publishing rules, scan tracking behavior, and how updates stay consistent across many profiles.

Ease of use counted for 30% because teams need predictable editing and publishing without excessive template surgery. Value counted for 30% because governance and integration workload must align with the required CRM handoff depth, and HiHello separated itself by combining brand template governance with per-user profile customization plus QR and NFC handoff assets.

Frequently Asked Questions About Business Cards Software

How do HiHello and Linq handle centralized template governance for team cards?
HiHello centralizes card creation with custom fields and design templates, then publishes distribution assets like profile URLs, QR codes, and NFC tags. Linq focuses on template-based setup so admins can publish updated cards across multiple profiles without rebuilding each one.
Which tools provide an API for automating digital profile and contact updates?
HiHello includes an API surface for automating card and contact updates alongside contact sync workflows. Linq centers integrations around lead handoff from scan tracking into downstream tools rather than advertising a dedicated card-update API in the core description.
How does scan tracking work in Linq compared with Jukebox’s activity reporting?
Linq ties QR-based contact exchange workflows to scan tracking so teams can measure engagement for delivered cards. Jukebox pairs QR and NFC-ready sharing with activity reporting that teams use to review lead capture outcomes.
What breaks when a workflow requires NFC business card encoding and consistent team layouts?
Jukebox supports QR code and NFC-ready sharing through scans and tap events while enforcing template-driven layouts for consistent output. Canva supports QR-first contact sharing and vCard export, but it does not describe the same NFC encoding and governed tap workflow for team publishing.
How do Canva and Adobe Express support contact exchange formats like vCard?
Canva supports vCard export for contact exchange in addition to QR code layouts and shareable digital profiles. Adobe Express supports QR code business card layouts with contact exports so recipients can add details to a device or address book.
When teams need both print cards and a matching digital profile, how do MOO and Primoprint compare?
MOO couples physical card production with shareable profile pages based on the same brand templates, and it relies on a scannable link plus vCard export for capture. Primoprint focuses on print-ready card production and centralized contact updates while also providing QR-based digital profile sharing, but it is less about a print-to-digital bundle flow.
Where does Blinq fall short when a team needs governed digital distribution across roles with minimal per-user variance?
Blinq emphasizes managed template publishing to reduce per-user variation during updates and keeps contact capture aligned with fast profile updates. If governance needs include deeper per-role publishing controls beyond template governance, the core description focuses more on template governance and controlled publishing than on granular role-based administration.
How do Popl and HiHello differ in operational control during in-person contact capture?
Popl ties contact sharing to scans and routes each capture into a shareable digital profile, with a directory-style view for management and org-wide updates. HiHello centers centralized card creation and distribution through scanable assets, plus an API and contact sync for automated updates after capture.
What admin control capabilities differ most between Jukebox and Canva for team consistency?
Jukebox emphasizes governance around who can publish and what gets attached to profiles, and it enforces template-driven layouts tied to contact field definitions. Canva supports team consistency through workspace-level asset control and sharing permissions that govern brand kit locking in the editor.

Tools reviewed

Primary sources checked during evaluation.

Referenced in the comparison table and product reviews above.

Commissioned Research

Funding and competing interests

This study was co-funded by several of the vendors assessed in it. No single vendor funded it. Funders could propose the market studied.

They had no role in selecting vendors, setting or weighting criteria, analysing data or drawing conclusions, and they received the same factual-accuracy check as every other vendor assessed.

Market definition, inclusion rules and criteria weights were fixed by an editor before research began and did not change afterwards. Editorial process →

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