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Top 10 Best Bulk Emailing Software of 2026

Discover the top 10 best bulk emailing software for efficient campaigns. Compare features & choose the best fit today.

Min-ji Park

Min-ji Park

Feb 11, 2026

10 tools comparedExpert reviewed
Independent evaluation · Unbiased commentary · Updated regularly
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Bulk emailing software is a vital asset for businesses seeking to engage audiences, drive conversions, and scale communication—offering a spectrum of tools to handle everything from simple newsletters to high-volume campaigns. With a wide array of options available, choosing the right platform depends on balancing features, usability, and value, making this list essential for informed decision-making.

Quick Overview

  1. 1#1: Mailchimp - All-in-one email marketing platform for creating, sending, and tracking bulk email campaigns with automation and analytics.
  2. 2#2: ActiveCampaign - Advanced email marketing and automation platform combining bulk emailing with CRM and machine learning personalization.
  3. 3#3: Brevo - Versatile email marketing tool for bulk transactional and promotional emails with SMS and chatbot integration.
  4. 4#4: Constant Contact - User-friendly email marketing software designed for small businesses to send bulk newsletters and manage contacts.
  5. 5#5: SendGrid - Scalable email API service optimized for high-volume bulk and transactional email delivery with excellent deliverability.
  6. 6#6: GetResponse - Email marketing platform offering bulk email campaigns, autoresponders, webinars, and e-commerce features.
  7. 7#7: Klaviyo - E-commerce-focused email and SMS platform for personalized bulk messaging and advanced segmentation.
  8. 8#8: AWeber - Reliable email marketing service for building lists and sending bulk emails with tagging and automation.
  9. 9#9: MailerLite - Affordable email marketing tool for designing and sending bulk newsletters with popups and landing pages.
  10. 10#10: Amazon SES - Cost-effective cloud-based email service for sending high-volume bulk and transactional emails at scale.

We ranked these tools by evaluating key factors like feature versatility (including automation, personalization, and integrations), deliverability reliability, ease of use, and overall value, ensuring each entry meets the demands of distinct business needs.

Comparison Table

This comparison table explores top bulk emailing tools, including Mailchimp, ActiveCampaign, Brevo, Constant Contact, and SendGrid, to guide readers in selecting the right solution for their campaigns. It covers key features, usability, and practicality, helping identify tools that align with audience growth, budget, and business goals.

1Mailchimp logo9.4/10

All-in-one email marketing platform for creating, sending, and tracking bulk email campaigns with automation and analytics.

Features
9.6/10
Ease
9.5/10
Value
9.0/10

Advanced email marketing and automation platform combining bulk emailing with CRM and machine learning personalization.

Features
9.5/10
Ease
8.0/10
Value
8.5/10
3Brevo logo8.6/10

Versatile email marketing tool for bulk transactional and promotional emails with SMS and chatbot integration.

Features
8.8/10
Ease
8.3/10
Value
8.7/10

User-friendly email marketing software designed for small businesses to send bulk newsletters and manage contacts.

Features
8.0/10
Ease
9.2/10
Value
7.5/10
5SendGrid logo8.8/10

Scalable email API service optimized for high-volume bulk and transactional email delivery with excellent deliverability.

Features
9.3/10
Ease
8.0/10
Value
8.4/10

Email marketing platform offering bulk email campaigns, autoresponders, webinars, and e-commerce features.

Features
9.2/10
Ease
8.4/10
Value
7.9/10
7Klaviyo logo8.7/10

E-commerce-focused email and SMS platform for personalized bulk messaging and advanced segmentation.

Features
9.4/10
Ease
8.0/10
Value
7.9/10
8AWeber logo8.1/10

Reliable email marketing service for building lists and sending bulk emails with tagging and automation.

Features
8.0/10
Ease
8.5/10
Value
7.6/10
9MailerLite logo8.6/10

Affordable email marketing tool for designing and sending bulk newsletters with popups and landing pages.

Features
8.4/10
Ease
9.4/10
Value
9.5/10
10Amazon SES logo8.2/10

Cost-effective cloud-based email service for sending high-volume bulk and transactional emails at scale.

Features
8.5/10
Ease
5.5/10
Value
9.5/10
1
Mailchimp logo

Mailchimp

enterprise

All-in-one email marketing platform for creating, sending, and tracking bulk email campaigns with automation and analytics.

Overall Rating9.4/10
Features
9.6/10
Ease of Use
9.5/10
Value
9.0/10
Standout Feature

Advanced automation workflows that enable behavioral triggers and multi-step customer journeys without coding

Mailchimp is a comprehensive email marketing platform designed for creating, sending, and analyzing bulk email campaigns to large audiences. It provides drag-and-drop email builders, advanced audience segmentation, automation workflows, and A/B testing to optimize engagement and conversions. With robust integrations and detailed analytics, it supports businesses in scaling personalized bulk emailing efforts effectively.

Pros

  • Intuitive drag-and-drop editor for quick campaign creation
  • Powerful automation and segmentation for targeted bulk sends
  • In-depth analytics and A/B testing for performance optimization

Cons

  • Pricing scales steeply for large contact lists
  • Advanced features like multivariate testing require premium plans
  • Occasional deliverability challenges with high-volume sends

Best For

Businesses and marketers needing a user-friendly platform for scalable, automated bulk email campaigns with strong analytics.

Pricing

Free for up to 500 contacts/1,000 sends monthly; paid plans from $13/mo (Essentials, 5k contacts) to $350+/mo (Premium, 10k+ contacts).

Visit Mailchimpmailchimp.com
2
ActiveCampaign logo

ActiveCampaign

enterprise

Advanced email marketing and automation platform combining bulk emailing with CRM and machine learning personalization.

Overall Rating9.2/10
Features
9.5/10
Ease of Use
8.0/10
Value
8.5/10
Standout Feature

Machine learning-powered predictive sending and content optimization for maximum engagement in bulk campaigns

ActiveCampaign is a powerful marketing automation platform specializing in bulk emailing, with advanced features for creating personalized campaigns at scale. It combines email marketing, CRM, and automation workflows to enable dynamic segmentation, behavioral targeting, and multi-channel messaging. Users can send high-volume emails with excellent deliverability while tracking performance through detailed analytics and A/B testing.

Pros

  • Advanced automation with conditional logic and triggers for highly personalized bulk sends
  • Built-in CRM and site tracking for deep audience insights
  • Strong deliverability and compliance tools for large-scale emailing

Cons

  • Steep learning curve for complex automations
  • Pricing scales quickly with contact volume
  • Interface can feel cluttered for simple bulk email tasks

Best For

Mid-sized businesses and marketing teams needing sophisticated automation and CRM integration for high-volume, personalized email campaigns.

Pricing

Starts at $29/month (Starter, up to 500 contacts); scales to $149/month (Plus) and higher tiers; billed annually for discounts.

Visit ActiveCampaignactivecampaign.com
3
Brevo logo

Brevo

specialized

Versatile email marketing tool for bulk transactional and promotional emails with SMS and chatbot integration.

Overall Rating8.6/10
Features
8.8/10
Ease of Use
8.3/10
Value
8.7/10
Standout Feature

Unlimited contacts across all plans, allowing unrestricted audience scaling without additional fees

Brevo (formerly Sendinblue) is a versatile bulk emailing platform designed for sending high-volume email campaigns with excellent deliverability rates. It provides tools like drag-and-drop editors, audience segmentation, automation workflows, A/B testing, and real-time analytics to optimize outreach. Ideal for marketing teams, it also supports transactional emails, SMS, and CRM integrations for comprehensive communication strategies.

Pros

  • Unlimited contacts on all plans, preventing extra costs for list growth
  • High deliverability with dedicated IP options and spam monitoring
  • Advanced automation and segmentation for personalized bulk campaigns

Cons

  • Pricing tiers based on monthly email volume can escalate for high senders
  • Interface has a learning curve for complex automations
  • Live chat support limited on free and lower plans

Best For

Small to mid-sized businesses and e-commerce stores needing scalable bulk emailing with automation and strong deliverability.

Pricing

Free plan (300 emails/day, unlimited contacts); paid plans from €25/month (20k emails) up to enterprise custom pricing based on volume.

Visit Brevobrevo.com
4
Constant Contact logo

Constant Contact

specialized

User-friendly email marketing software designed for small businesses to send bulk newsletters and manage contacts.

Overall Rating8.2/10
Features
8.0/10
Ease of Use
9.2/10
Value
7.5/10
Standout Feature

AI-powered Email Generator that creates full campaigns from simple prompts, speeding up bulk email production

Constant Contact is an established email marketing platform tailored for small businesses, non-profits, and beginners, enabling the creation and sending of bulk email campaigns through intuitive drag-and-drop editors and hundreds of customizable templates. It supports list segmentation, automation workflows, A/B testing, and real-time analytics to improve engagement and deliverability. The tool emphasizes compliance with CAN-SPAM laws and includes list-building features like signup forms and social media integrations.

Pros

  • Highly intuitive drag-and-drop editor perfect for non-technical users
  • Excellent customer support with phone, chat, and expert consultations
  • Strong deliverability rates and built-in compliance tools

Cons

  • Pricing scales steeply with contact list size, becoming expensive for large audiences
  • Automation features are basic compared to more advanced platforms
  • Limited number of third-party integrations

Best For

Small businesses and non-profits new to email marketing who value ease of use and hands-on support over advanced automation.

Pricing

Lite plan starts at $12/month (500 contacts); Plus at $35/month; Professional at $80+/month; scales with list size up to $335/month for 150,000+ contacts; 60-day free trial.

Visit Constant Contactconstantcontact.com
5
SendGrid logo

SendGrid

enterprise

Scalable email API service optimized for high-volume bulk and transactional email delivery with excellent deliverability.

Overall Rating8.8/10
Features
9.3/10
Ease of Use
8.0/10
Value
8.4/10
Standout Feature

Developer-first Email API with real-time event webhooks for unparalleled scalability and monitoring

SendGrid is a cloud-based email delivery platform specializing in transactional and marketing emails, enabling businesses to send bulk emails at massive scale with high deliverability. It provides a powerful API for developers to integrate into apps, along with a drag-and-drop email builder for marketing campaigns and automation workflows. The service includes real-time analytics, A/B testing, and IP warm-up features to optimize inbox placement.

Pros

  • Exceptional deliverability rates with AI-powered optimization
  • Highly scalable API supporting billions of emails monthly
  • Comprehensive analytics, automation, and 100+ integrations

Cons

  • Pricing escalates quickly for high-volume senders
  • Steeper learning curve for non-developers
  • Limited free tier and basic template customization

Best For

Developers and mid-to-large businesses requiring reliable, high-volume bulk email delivery with strong API support.

Pricing

Free up to 100 emails/day; Essentials plan starts at $19.95/month for 50k emails, Pro at $89.95 for 100k; pay-as-you-go overages at $0.10-$1.20 per 1k emails, with enterprise custom pricing.

Visit SendGridsendgrid.com
6
GetResponse logo

GetResponse

specialized

Email marketing platform offering bulk email campaigns, autoresponders, webinars, and e-commerce features.

Overall Rating8.6/10
Features
9.2/10
Ease of Use
8.4/10
Value
7.9/10
Standout Feature

Autofunnel system for creating complete sales funnels with emails, landing pages, and webinars in one workflow

GetResponse is an all-in-one email marketing platform designed for bulk emailing, automation, and customer engagement, enabling users to send high-volume campaigns to large subscriber lists with robust segmentation and personalization options. It includes drag-and-drop email builders, A/B testing, and advanced automation workflows to optimize deliverability and conversion rates. Beyond basic bulk sending, it offers landing pages, webinars, and e-commerce integrations for comprehensive marketing funnels.

Pros

  • Extensive automation and workflow builder for complex bulk campaigns
  • High deliverability rates with dedicated IP options
  • Rich template library and A/B testing tools

Cons

  • Pricing scales steeply with large contact lists
  • Advanced features have a learning curve for beginners
  • Customer support can be slower on lower-tier plans

Best For

Mid-sized businesses and marketers needing integrated bulk emailing with automation, funnels, and webinars.

Pricing

Free plan up to 500 contacts; paid plans start at $19/mo for 1,000 contacts (Email Marketing), up to $1,199/mo for 100k+ (all-in-one features); billed monthly or annually.

Visit GetResponsegetresponse.com
7
Klaviyo logo

Klaviyo

specialized

E-commerce-focused email and SMS platform for personalized bulk messaging and advanced segmentation.

Overall Rating8.7/10
Features
9.4/10
Ease of Use
8.0/10
Value
7.9/10
Standout Feature

Revenue per recipient attribution, directly linking email campaigns to sales revenue

Klaviyo is a powerful marketing automation platform designed primarily for e-commerce businesses, enabling bulk email campaigns with advanced segmentation, personalization, and automation. It integrates deeply with platforms like Shopify, allowing users to send targeted broadcasts, build automated flows based on customer behavior, and track revenue attribution from emails. While excellent for data-driven emailing, it emphasizes growth marketing over simple bulk sends.

Pros

  • Advanced customer segmentation and hyper-personalization
  • Seamless e-commerce integrations and revenue tracking
  • Robust automation flows and A/B testing tools

Cons

  • Pricing scales quickly with contact list size
  • Steep learning curve for non-e-commerce users
  • Overkill for basic bulk emailing needs

Best For

E-commerce brands seeking sophisticated, revenue-focused bulk email marketing with behavioral automation.

Pricing

Free for up to 250 active profiles; paid plans start at $45/month for 500-1,000 profiles and scale significantly with list size (email + SMS plans higher).

Visit Klaviyoklaviyo.com
8
AWeber logo

AWeber

specialized

Reliable email marketing service for building lists and sending bulk emails with tagging and automation.

Overall Rating8.1/10
Features
8.0/10
Ease of Use
8.5/10
Value
7.6/10
Standout Feature

Tag-based automation triggers for personalized email series and behavioral follow-ups

AWeber is a veteran email marketing platform specializing in bulk email campaigns, autoresponders, and automation for businesses of all sizes. It provides tools for list management, customizable templates, segmentation, A/B testing, and detailed analytics to ensure high deliverability and compliance with anti-spam laws. With integrations for e-commerce and CRMs, it's designed to help users build and nurture subscriber lists effectively.

Pros

  • Reliable deliverability with proven SmartSend technology
  • Intuitive drag-and-drop editor and automation workflows
  • Excellent 24/7 email and chat customer support

Cons

  • Pricing scales steeply with subscriber list size
  • Interface feels somewhat dated compared to newer competitors
  • Limited advanced segmentation without higher plans

Best For

Small businesses and solopreneurs seeking reliable, user-friendly bulk email marketing with strong automation and support.

Pricing

Starts at $19/month for up to 500 subscribers, scaling to $149+/month for larger lists (e.g., 10,000+); 14-day free trial, no free plan.

Visit AWeberaweber.com
9
MailerLite logo

MailerLite

specialized

Affordable email marketing tool for designing and sending bulk newsletters with popups and landing pages.

Overall Rating8.6/10
Features
8.4/10
Ease of Use
9.4/10
Value
9.5/10
Standout Feature

Unlimited email sends on all paid plans, priced solely by subscriber count for cost-effective bulk campaigning

MailerLite is a user-friendly email marketing platform specializing in bulk email campaigns, subscriber list management, automation workflows, and segmentation for targeted outreach. It provides a drag-and-drop editor for creating responsive templates, A/B testing, and high-deliverability tools to maximize open and click rates. Beyond emailing, it includes landing pages, popups, and forms to grow lists organically, making it suitable for scaling bulk marketing efforts.

Pros

  • Extremely affordable with a generous free plan and unlimited email sends on paid tiers
  • Intuitive drag-and-drop editor and simple automation builder
  • Strong deliverability and easy list segmentation for effective bulk campaigns

Cons

  • Limited advanced analytics and reporting compared to enterprise tools
  • Fewer third-party integrations than competitors like Mailchimp
  • Customer support response times can be slower during peak periods

Best For

Small businesses, freelancers, and startups seeking a cost-effective, beginner-friendly tool for reliable bulk email marketing.

Pricing

Free for up to 1,000 subscribers (12,000 emails/month); paid plans start at $10/month for 1,000 subscribers and scale by list size with unlimited sends—no contracts.

Visit MailerLitemailerlite.com
10
Amazon SES logo

Amazon SES

enterprise

Cost-effective cloud-based email service for sending high-volume bulk and transactional emails at scale.

Overall Rating8.2/10
Features
8.5/10
Ease of Use
5.5/10
Value
9.5/10
Standout Feature

Unlimited scalability backed by AWS global infrastructure for sending billions of emails monthly with top-tier deliverability

Amazon SES (Simple Email Service) is a cloud-based email sending platform from AWS designed for high-volume transactional and bulk marketing emails. It provides robust API and SMTP integration for developers to send millions of emails reliably with excellent deliverability rates. While highly scalable and cost-effective, it lacks user-friendly interfaces or built-in design tools, making it best suited for technical users rather than marketers.

Pros

  • Exceptional scalability for millions of emails per day
  • High deliverability with built-in reputation management and suppression lists
  • Very cost-effective pay-per-use model at scale

Cons

  • Steep learning curve requiring API/SMTP coding knowledge
  • Sandbox mode limits new users until AWS approval
  • No drag-and-drop editor or templates for email design

Best For

Developers and AWS-integrated businesses needing reliable, high-volume bulk email sending without marketing UI frills.

Pricing

Pay-as-you-go: Free tier of 62,000 emails/month for first 12 months, then $0.10 per 1,000 emails sent; additional fees for attachments and data transfer.

Visit Amazon SESaws.amazon.com/ses

Conclusion

The top 10 tools showcase diverse solutions, from all-in-one platforms to specialized services, each designed to meet unique user needs. Mailchimp leads as the top choice, offering versatility in campaign creation, automation, and analytics. ActiveCampaign and Brevo stand out as strong alternatives—ActiveCampaign for its CRM and machine learning personalization, and Brevo for transactional capabilities and integrations. Together, they demonstrate the breadth of what bulk emailing software can achieve.

Mailchimp logo
Our Top Pick
Mailchimp

Explore Mailchimp, the top-ranked tool, and start building effective campaigns today—its intuitive design and robust features can help connect with your audience seamlessly.