Quick Overview
- 1#1: EveryoneSocial - Employee advocacy platform that enables teams to discover, curate, and share approved brand content across social media to amplify authentic reach.
- 2#2: Influitive - Customer advocacy platform that builds and manages communities of brand advocates to generate referrals, reviews, and social proof.
- 3#3: PostBeyond - Employee advocacy solution that curates content feeds for easy sharing on social channels to boost brand visibility and engagement.
- 4#4: Hootsuite Amplify - Integrated employee advocacy tool within Hootsuite that streamlines content sharing and tracks advocacy performance across social networks.
- 5#5: Bambu by Sprinklr - Employee advocacy platform that personalizes content recommendations for advocates to share branded stories and drive organic reach.
- 6#6: Social Toaster - All-in-one employee advocacy software for content curation, gamification, and analytics to turn employees into brand promoters.
- 7#7: BrandChamp - Brand ambassador platform that recruits, activates, and rewards advocates for user-generated content and social promotions.
- 8#8: Clearview Social - Employee advocacy and CRM integration tool that surfaces relevant content for sales and marketing teams to share on LinkedIn.
- 9#9: Ambassador - Referral and advocacy program software that automates tracking and rewards for customer advocates driving referrals and revenue.
- 10#10: Referral Rock - Referral marketing platform focused on advocacy programs with customizable campaigns, automation, and performance analytics.
We evaluated these tools based on feature depth (including content curation, analytics, and integration), user-friendliness, overall quality, and value, ensuring they deliver actionable results for modern advocacy strategies.
Comparison Table
Brand advocacy software empowers organizations to build authentic connections with audiences, and this comparison table highlights leading tools like EveryoneSocial, Influitive, PostBeyond, Hootsuite Amplify, and Bambu by Sprinklr, helping readers understand each platform's unique strengths, key features, and ideal use cases. By examining scalability, engagement capabilities, and integration potential, users can identify the solution that best aligns with their advocacy goals, from boosting reach to nurturing long-term brand champions.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | EveryoneSocial Employee advocacy platform that enables teams to discover, curate, and share approved brand content across social media to amplify authentic reach. | enterprise | 9.5/10 | 9.7/10 | 9.2/10 | 9.0/10 |
| 2 | Influitive Customer advocacy platform that builds and manages communities of brand advocates to generate referrals, reviews, and social proof. | enterprise | 9.1/10 | 9.4/10 | 8.7/10 | 8.6/10 |
| 3 | PostBeyond Employee advocacy solution that curates content feeds for easy sharing on social channels to boost brand visibility and engagement. | enterprise | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 4 | Hootsuite Amplify Integrated employee advocacy tool within Hootsuite that streamlines content sharing and tracks advocacy performance across social networks. | enterprise | 8.2/10 | 8.5/10 | 7.8/10 | 7.5/10 |
| 5 | Bambu by Sprinklr Employee advocacy platform that personalizes content recommendations for advocates to share branded stories and drive organic reach. | enterprise | 8.5/10 | 9.2/10 | 7.8/10 | 7.6/10 |
| 6 | Social Toaster All-in-one employee advocacy software for content curation, gamification, and analytics to turn employees into brand promoters. | specialized | 8.2/10 | 8.4/10 | 9.1/10 | 7.8/10 |
| 7 | BrandChamp Brand ambassador platform that recruits, activates, and rewards advocates for user-generated content and social promotions. | specialized | 8.1/10 | 8.3/10 | 8.6/10 | 7.7/10 |
| 8 | Clearview Social Employee advocacy and CRM integration tool that surfaces relevant content for sales and marketing teams to share on LinkedIn. | specialized | 8.2/10 | 8.5/10 | 8.7/10 | 7.8/10 |
| 9 | Ambassador Referral and advocacy program software that automates tracking and rewards for customer advocates driving referrals and revenue. | enterprise | 8.4/10 | 9.1/10 | 7.6/10 | 8.0/10 |
| 10 | Referral Rock Referral marketing platform focused on advocacy programs with customizable campaigns, automation, and performance analytics. | specialized | 8.5/10 | 9.0/10 | 8.2/10 | 8.0/10 |
Employee advocacy platform that enables teams to discover, curate, and share approved brand content across social media to amplify authentic reach.
Customer advocacy platform that builds and manages communities of brand advocates to generate referrals, reviews, and social proof.
Employee advocacy solution that curates content feeds for easy sharing on social channels to boost brand visibility and engagement.
Integrated employee advocacy tool within Hootsuite that streamlines content sharing and tracks advocacy performance across social networks.
Employee advocacy platform that personalizes content recommendations for advocates to share branded stories and drive organic reach.
All-in-one employee advocacy software for content curation, gamification, and analytics to turn employees into brand promoters.
Brand ambassador platform that recruits, activates, and rewards advocates for user-generated content and social promotions.
Employee advocacy and CRM integration tool that surfaces relevant content for sales and marketing teams to share on LinkedIn.
Referral and advocacy program software that automates tracking and rewards for customer advocates driving referrals and revenue.
Referral marketing platform focused on advocacy programs with customizable campaigns, automation, and performance analytics.
EveryoneSocial
enterpriseEmployee advocacy platform that enables teams to discover, curate, and share approved brand content across social media to amplify authentic reach.
SmartMatch AI for hyper-personalized content recommendations tailored to each employee's network and interests
EveryoneSocial is a premier employee advocacy platform designed to turn employees into powerful brand advocates by curating relevant content and simplifying social sharing. It features personalized content feeds, gamification elements to drive participation, and advanced analytics for tracking advocacy impact and ROI. Ideal for enterprises, it integrates seamlessly with major social networks and CRM systems to amplify brand reach organically.
Pros
- AI-driven personalized content curation boosts relevance and engagement
- Comprehensive analytics provide clear ROI measurement and performance insights
- Gamification and mobile app encourage high employee participation rates
Cons
- Enterprise-level pricing may be prohibitive for small businesses
- Initial setup and customization require dedicated admin resources
- Limited free trial options compared to competitors
Best For
Mid-to-large enterprises seeking to scale employee advocacy programs for maximum brand amplification and sales enablement.
Pricing
Custom enterprise pricing starting at around $15-25 per active user/month, with tiers for different scales; contact sales for quotes.
Influitive
enterpriseCustomer advocacy platform that builds and manages communities of brand advocates to generate referrals, reviews, and social proof.
Challenge-based gamification system that motivates advocates with missions, rewards, and leaderboards for unprecedented engagement.
Influitive is a leading brand advocacy platform tailored for B2B companies to activate and engage customer advocates through personalized communities. It enables advocates to complete gamified missions for creating testimonials, case studies, referrals, and reviews, while providing tools for seamless content syndication and ROI tracking. The platform integrates deeply with CRM and marketing tools to streamline advocacy programs and deliver measurable results.
Pros
- Gamified missions that boost advocate participation rates significantly
- Robust integrations with Salesforce, HubSpot, and other B2B tools
- Advanced analytics for tracking advocacy ROI and campaign performance
Cons
- High pricing suitable mainly for mid-market and enterprise users
- Initial setup and customization can be time-intensive
- Limited options for small businesses or quick-start programs
Best For
Mid-to-large B2B SaaS and tech companies aiming to scale structured customer advocacy initiatives.
Pricing
Custom enterprise pricing; typically starts at $10,000+ per year based on users and features—contact sales for a quote.
PostBeyond
enterpriseEmployee advocacy solution that curates content feeds for easy sharing on social channels to boost brand visibility and engagement.
AI-powered personalized content feeds that match shares to advocates' networks and interests for higher engagement
PostBeyond is an employee and brand advocacy platform designed to help organizations amplify their social media presence through authentic sharing by employees and external advocates. It offers tools for content curation from a vast library, personalized feeds, automated scheduling, and compliance controls to ensure brand safety. The platform provides detailed analytics on reach, engagement, and ROI, making it easier to measure advocacy program success.
Pros
- Massive content library with over 1 million pre-vetted pieces
- Advanced analytics and ROI tracking
- Strong gamification and incentives for advocates
Cons
- Enterprise-level pricing may be steep for small teams
- Steeper learning curve for custom integrations
- Limited customization in lower-tier plans
Best For
Mid-sized to large enterprises seeking scalable employee advocacy with robust analytics.
Pricing
Custom quote-based pricing; starts around $500/month for basic plans, scales with advocates and features (Essential, Pro, Enterprise tiers).
Hootsuite Amplify
enterpriseIntegrated employee advocacy tool within Hootsuite that streamlines content sharing and tracks advocacy performance across social networks.
Gamification engine with points, badges, and leaderboards to motivate sustained employee participation
Hootsuite Amplify is an employee advocacy platform designed to extend a brand's social media reach by enabling employees to share curated content on their personal channels. It features a centralized content library, gamification tools to encourage participation, and detailed analytics to measure advocacy impact. Integrated seamlessly with the Hootsuite social management suite, it allows brands to approve content, schedule shares, and track engagement across multiple platforms.
Pros
- Seamless integration with Hootsuite for unified social management
- Gamification features like leaderboards to boost employee engagement
- Comprehensive analytics on reach, engagement, and ROI
Cons
- Enterprise-level pricing can be prohibitive for smaller teams
- Steeper learning curve if not already using Hootsuite
- Limited standalone flexibility outside the Hootsuite ecosystem
Best For
Mid-sized to large enterprises already using Hootsuite that seek to amplify brand messaging through employee advocacy programs.
Pricing
Custom enterprise pricing, typically $99+ per advocate per month as an add-on to Hootsuite plans.
Bambu by Sprinklr
enterpriseEmployee advocacy platform that personalizes content recommendations for advocates to share branded stories and drive organic reach.
Advanced gamification engine with customizable leaderboards and incentives to drive sustained advocate engagement
Bambu by Sprinklr is an enterprise-grade brand advocacy platform designed to turn employees, partners, and influencers into authentic brand promoters on social media. It provides curated content libraries, mobile sharing tools, gamification features, and advanced analytics to measure advocacy impact and ROI. Integrated into Sprinklr's broader customer experience management suite, it enables scalable programs for large organizations seeking to amplify reach organically.
Pros
- Robust analytics and ROI tracking for advocacy campaigns
- Gamification with leaderboards and rewards to boost participation
- Seamless mobile app for easy content sharing across channels
Cons
- Enterprise pricing limits accessibility for SMBs
- Complex setup and admin interface requires training
- Overly focused on large-scale deployments, less flexible for small teams
Best For
Large enterprises with distributed workforces aiming to scale employee advocacy integrated with broader social management.
Pricing
Custom enterprise pricing via quote, typically starting at $10,000+ annually based on users and features.
Social Toaster
specializedAll-in-one employee advocacy software for content curation, gamification, and analytics to turn employees into brand promoters.
AI-powered content recommendations that personalize feeds for advocates based on their social profiles and past engagement
Social Toaster is a brand advocacy platform designed to empower employees, partners, and influencers to share curated brand content across social media channels. It features a centralized content library, automated scheduling, and gamification elements to boost participation and engagement. The tool provides robust analytics to track reach, impressions, and ROI from advocacy efforts, making it suitable for amplifying brand voice organically.
Pros
- Highly intuitive interface for effortless content discovery and sharing
- Strong analytics dashboard for measuring advocacy impact and ROI
- Gamification features like leaderboards to drive employee participation
Cons
- Pricing is quote-based and can become expensive for larger teams
- Limited integrations with CRM or marketing automation tools
- Fewer advanced customization options compared to top-tier competitors
Best For
Mid-sized businesses and marketing teams looking for a user-friendly platform to launch employee advocacy programs without steep learning curves.
Pricing
Custom quote-based pricing starting around $500/month for small teams, scaling with number of advocates and features (Starter, Pro, Enterprise tiers).
BrandChamp
specializedBrand ambassador platform that recruits, activates, and rewards advocates for user-generated content and social promotions.
One-click advocate recruitment widgets that embed seamlessly on websites to grow programs effortlessly
BrandChamp is a user-generated content (UGC) and brand advocacy platform designed to help businesses recruit, engage, and reward advocates like customers and employees. It enables the creation of hashtag challenges, campaigns, and ambassador programs to generate authentic content for marketing. The software provides tools for UGC curation, social proof display on websites, and performance analytics to measure advocacy impact.
Pros
- Intuitive campaign builder for quick UGC challenge setup
- Strong UGC gallery and website integration for social proof
- Detailed analytics on advocate engagement and content performance
Cons
- Limited automation and workflow customization compared to top competitors
- Pricing scales quickly for larger programs
- Fewer native integrations with marketing stacks
Best For
Mid-sized e-commerce brands aiming to scale UGC and customer advocacy without complex setups.
Pricing
Starts at $299/month for basic plans (up to 500 advocates); custom enterprise pricing for larger programs.
Clearview Social
specializedEmployee advocacy and CRM integration tool that surfaces relevant content for sales and marketing teams to share on LinkedIn.
AI-powered content discovery engine that delivers tailored, compliant posts to individual employee feeds
Clearview Social is an employee advocacy platform designed to help businesses amplify their brand reach through social sharing by employees. It curates personalized content feeds from industry sources, enabling easy posting to LinkedIn, Twitter, and Facebook with one-click sharing. The tool includes gamification elements, performance analytics, and compliance features to drive engagement and track ROI effectively.
Pros
- Excellent content curation with AI-driven personalization
- Robust analytics for measuring advocacy impact
- Gamification boosts employee participation rates
Cons
- Pricing scales quickly for larger teams
- Limited integrations with some CRM tools
- Primarily focused on B2B networks like LinkedIn
Best For
Mid-sized B2B companies seeking to enhance LinkedIn visibility via structured employee advocacy programs.
Pricing
Custom quote-based pricing, typically starting at $15-25 per user per month for core plans, with enterprise options available.
Ambassador
enterpriseReferral and advocacy program software that automates tracking and rewards for customer advocates driving referrals and revenue.
Fully customizable ambassador portals that allow advocates to self-serve, track referrals, and access branded assets independently.
Ambassador is a powerful referral and advocate marketing platform that helps brands recruit, manage, and reward customers, influencers, and partners to drive advocacy and growth. It provides tools for creating personalized referral links, tracking performance across channels, and automating payouts through flexible reward structures. With enterprise-grade analytics and integrations with CRM, e-commerce, and marketing tools, it scales advocacy programs effectively for mid-to-large businesses.
Pros
- Robust referral tracking and fraud detection
- Extensive integrations with 100+ tools including Shopify and Salesforce
- Scalable analytics and reporting for enterprise use
Cons
- Complex initial setup requiring technical expertise
- Higher pricing not ideal for small businesses or startups
- Limited no-code customization options
Best For
Mid-market to enterprise brands seeking scalable, data-driven brand advocacy and referral programs.
Pricing
Custom quote-based pricing starting at around $850/month for entry-level plans, scaling with volume, contacts, and features.
Referral Rock
specializedReferral marketing platform focused on advocacy programs with customizable campaigns, automation, and performance analytics.
Fraud-proof referral engine with real-time detection and automated double-sided rewards
Referral Rock is a powerful referral marketing platform that helps businesses build, launch, and optimize customer referral programs to turn advocates into revenue drivers. It offers tools for creating customizable referral campaigns, automating reward distribution, and tracking performance across email, social media, and websites. The software provides robust analytics, fraud detection, and integrations with CRM and e-commerce tools to maximize advocacy efforts.
Pros
- Comprehensive referral tracking and analytics
- Automated reward fulfillment including cash payouts
- Strong integrations with 100+ apps like HubSpot and Shopify
Cons
- Pricing can be steep for small businesses
- Advanced customization requires technical setup
- Limited free tier or trial depth
Best For
Mid-sized e-commerce and SaaS companies seeking scalable referral programs to boost customer advocacy.
Pricing
Starts at $200/month (Growth plan), $500/month (Pro), Enterprise custom; annual discounts available.
Conclusion
After evaluating the landscape of brand advocacy software, the top tools stand out for their unique strengths—with EveryoneSocial leading as the clear choice, excelling in curating and sharing approved brand content to amplify authentic reach. Influitive, a strong second, thrives in building and managing advocate communities to drive referrals and social proof, while PostBeyond rounds out the top three with its seamless content feed curation, boosting brand visibility across social channels. Each tool addresses specific needs, from community building to sales enablement, ensuring there’s a fit for nearly every brand goal.
Ready to elevate your brand’s advocacy efforts? Start with EveryoneSocial today to unlock authentic reach, streamline content sharing, and turn teams into powerful brand amplifiers.
Tools Reviewed
All tools were independently evaluated for this comparison