Quick Overview
- 1#1: Kambi - Provides a fully managed, high-performance sportsbook platform with advanced trading and risk management for bookmakers.
- 2#2: OpenBet - Delivers scalable omnichannel betting solutions with robust backend for odds, payments, and player management.
- 3#3: SBTech - Offers a comprehensive sports betting platform with extensive market depth and real-time trading capabilities.
- 4#4: EveryMatrix - Powers OddsMatrix sportsbook with integrated casino and payment solutions for seamless iGaming operations.
- 5#5: BetConstruct - Supplies a full-suite betting platform including sportsbook, live casino, and affiliate management tools.
- 6#6: Digitain - Delivers turnkey sportsbook software with competitive odds feeds and CRM integration for operators.
- 7#7: Altenar - Focuses on modern UI/UX sportsbook platforms with fast trading and customizable frontend options.
- 8#8: BtoBet - Provides innovative betting platforms with gamification features and multi-channel support for growth.
- 9#9: NSoft - Offers betting solutions specializing in virtual sports, lotteries, and land-based systems integration.
- 10#10: SoftSwiss - White-label iGaming platform with a flexible sportsbook module and crypto payment support.
These tools were selected based on key factors such as performance, feature richness, scalability, ease of use, and integration capabilities, ensuring they align with the evolving demands of modern bookmakers.
Comparison Table
This comparison table examines top bookmaker software tools, including Kambi, OpenBet, SBTech, EveryMatrix, BetConstruct, and more, to simplify platform selection. It outlines key features, performance highlights, and use cases, equipping users to identify the best fit for their operational needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Kambi Provides a fully managed, high-performance sportsbook platform with advanced trading and risk management for bookmakers. | enterprise | 9.8/10 | 9.9/10 | 9.4/10 | 9.2/10 |
| 2 | OpenBet Delivers scalable omnichannel betting solutions with robust backend for odds, payments, and player management. | enterprise | 9.4/10 | 9.7/10 | 8.4/10 | 8.9/10 |
| 3 | SBTech Offers a comprehensive sports betting platform with extensive market depth and real-time trading capabilities. | enterprise | 8.8/10 | 9.2/10 | 8.0/10 | 8.5/10 |
| 4 | EveryMatrix Powers OddsMatrix sportsbook with integrated casino and payment solutions for seamless iGaming operations. | enterprise | 8.5/10 | 9.2/10 | 7.8/10 | 8.1/10 |
| 5 | BetConstruct Supplies a full-suite betting platform including sportsbook, live casino, and affiliate management tools. | enterprise | 8.4/10 | 9.2/10 | 7.6/10 | 7.9/10 |
| 6 | Digitain Delivers turnkey sportsbook software with competitive odds feeds and CRM integration for operators. | enterprise | 8.5/10 | 9.2/10 | 7.8/10 | 8.1/10 |
| 7 | Altenar Focuses on modern UI/UX sportsbook platforms with fast trading and customizable frontend options. | specialized | 8.7/10 | 9.2/10 | 8.3/10 | 8.1/10 |
| 8 | BtoBet Provides innovative betting platforms with gamification features and multi-channel support for growth. | enterprise | 8.2/10 | 8.8/10 | 7.7/10 | 7.9/10 |
| 9 | NSoft Offers betting solutions specializing in virtual sports, lotteries, and land-based systems integration. | specialized | 8.0/10 | 8.5/10 | 7.5/10 | 8.2/10 |
| 10 | SoftSwiss White-label iGaming platform with a flexible sportsbook module and crypto payment support. | enterprise | 8.2/10 | 8.7/10 | 7.5/10 | 7.9/10 |
Provides a fully managed, high-performance sportsbook platform with advanced trading and risk management for bookmakers.
Delivers scalable omnichannel betting solutions with robust backend for odds, payments, and player management.
Offers a comprehensive sports betting platform with extensive market depth and real-time trading capabilities.
Powers OddsMatrix sportsbook with integrated casino and payment solutions for seamless iGaming operations.
Supplies a full-suite betting platform including sportsbook, live casino, and affiliate management tools.
Delivers turnkey sportsbook software with competitive odds feeds and CRM integration for operators.
Focuses on modern UI/UX sportsbook platforms with fast trading and customizable frontend options.
Provides innovative betting platforms with gamification features and multi-channel support for growth.
Offers betting solutions specializing in virtual sports, lotteries, and land-based systems integration.
White-label iGaming platform with a flexible sportsbook module and crypto payment support.
Kambi
enterpriseProvides a fully managed, high-performance sportsbook platform with advanced trading and risk management for bookmakers.
In-house trading desk delivering proprietary odds feeds and automated risk management for superior margins and accuracy
Kambi is a leading B2B sportsbook platform provider, delivering a fully managed, turnkey sports betting solution for operators worldwide. It offers end-to-end capabilities including odds compilation, risk management, trading services, player account management, and customizable front-ends across online, mobile, and retail channels. Renowned for its reliability and scalability, Kambi powers major brands like DraftKings and BetRivers, ensuring high-performance betting experiences with 24/7 support.
Pros
- Unmatched reliability with 99.99% uptime and proven scalability for high-volume traffic
- In-house expert trading team providing real-time odds and risk management
- Omnichannel support with seamless integration for web, app, and retail betting
Cons
- High entry cost better suited for established operators
- Customization requires developer resources despite strong configurability
- Onboarding can take several months for full deployment
Best For
Large-scale sportsbooks and iGaming operators needing a robust, enterprise-grade platform with managed trading services.
Pricing
Custom enterprise pricing via revenue share (typically 20-30% of NGR) or fixed SaaS fees, starting at €500K+ annually depending on scale.
OpenBet
enterpriseDelivers scalable omnichannel betting solutions with robust backend for odds, payments, and player management.
Ultra-low latency core trading engine that ensures sub-millisecond bet processing even during global peak events
OpenBet is a leading enterprise-grade sports betting platform that provides end-to-end solutions for bookmakers, including core trading engines, risk management, content aggregation, and player account management. It powers major global operators with scalable technology supporting high-volume wagering across retail, online, and mobile channels. Known for its reliability during peak events, OpenBet integrates seamlessly with third-party services and offers advanced analytics for optimized trading.
Pros
- Exceptional scalability and performance handling millions of bets per minute
- Advanced risk management tools powered by proprietary algorithms
- Comprehensive omnichannel support with global content partnerships
Cons
- High implementation costs and long setup times for custom integrations
- Steep learning curve for non-enterprise users
- Pricing opacity requires direct negotiation
Best For
Established bookmakers and large-scale operators needing robust, high-volume betting infrastructure.
Pricing
Custom enterprise licensing; annual contracts typically range from $500K+ based on scale, volume, and modules.
SBTech
enterpriseOffers a comprehensive sports betting platform with extensive market depth and real-time trading capabilities.
Proprietary SB Trading engine for real-time automated odds compilation and risk hedging across global markets
SBTech, now part of DraftKings, provides a full-turnkey sportsbook and iGaming platform tailored for online bookmakers and casinos. It delivers comprehensive tools for odds management, risk assessment, player account handling, and multi-channel deployment across web, mobile, and retail. The platform excels in scalability, supporting high-volume betting operations with real-time data processing and extensive market coverage.
Pros
- Robust risk management and automated trading tools
- Extensive coverage of 50+ sports and 100,000+ monthly events
- High scalability and 99.99% uptime for peak traffic
Cons
- Complex customization requiring technical expertise
- Opaque and high enterprise-level pricing structure
- Steeper integration time for smaller operators
Best For
Mid-to-large scale online sportsbooks and casinos seeking enterprise-grade reliability and advanced trading capabilities.
Pricing
Custom enterprise contracts with revenue share (typically 10-20%) or fixed licensing fees; requires direct quote.
EveryMatrix
enterprisePowers OddsMatrix sportsbook with integrated casino and payment solutions for seamless iGaming operations.
OddsMatrix's ultra-low latency odds feed (under 5ms) with proprietary data aggregation for unmatched accuracy and speed
EveryMatrix's OddsMatrix is a comprehensive B2B sportsbook platform designed for online bookmakers, offering real-time odds feeds, risk management tools, and customizable betting interfaces across web, mobile, and retail channels. It supports over 100 sports, thousands of markets, and advanced features like automated trading and player account management. The solution integrates seamlessly with casino, payments, and affiliate systems, making it a full iGaming ecosystem provider. It's particularly strong in regulated markets with compliance tools built-in.
Pros
- Extensive global sports coverage with deep markets and live betting options
- Robust risk management and automated trading tools reduce operational overhead
- Highly scalable with seamless integrations for multi-product iGaming platforms
Cons
- Complex setup and customization require technical expertise
- Pricing is premium and often revenue-share based, less ideal for startups
- Customer support can be slower for non-enterprise clients
Best For
Established mid-to-large iGaming operators seeking a scalable, feature-rich sportsbook in regulated markets.
Pricing
Custom quotes typically involving revenue share (10-20% of NGR), setup fees, and platform licensing; starts at €50,000+ annually depending on scale.
BetConstruct
enterpriseSupplies a full-suite betting platform including sportsbook, live casino, and affiliate management tools.
Proprietary Ariana platform for unified management of sportsbook, casino, and betting exchange with real-time risk analytics
BetConstruct provides a full-suite iGaming platform with a robust sportsbook solution, covering over 60 sports and 110,000 monthly events, including extensive pre-match and live betting markets. It offers turnkey, white-label, and API integration options, complete with risk management tools, player account management, and payment processing. Designed for operators, it enables quick market entry with customizable odds compilation and multi-channel support across web, mobile, and retail.
Pros
- Exceptional market depth with 110,000+ events monthly across 60+ sports
- Advanced risk management and AI-driven odds tools
- Flexible deployment options including turnkey and API integrations
Cons
- Steep learning curve for backend customization
- High initial setup costs and custom pricing
- Limited transparency on standalone module pricing
Best For
Mid-to-large scale online sportsbooks and casinos seeking scalable, high-volume betting operations with global event coverage.
Pricing
Custom quotes only; turnkey solutions start at €100,000+ annually, with API feeds from €20,000/year depending on volume.
Digitain
enterpriseDelivers turnkey sportsbook software with competitive odds feeds and CRM integration for operators.
ATOM Risk Management System with AI-driven anomaly detection and real-time trading controls
Digitain offers a comprehensive turnkey and white-label platform for sportsbooks, casinos, and igaming operators, featuring an in-house developed sportsbook engine with over 120 sports and 1 million+ pre-match events annually. It includes advanced risk management, odds compilation, player account management, and seamless integrations with payment providers and third-party content. The solution supports multi-channel deployment across web, mobile, and retail, emphasizing scalability and regulatory compliance for global markets.
Pros
- Robust in-house sportsbook with low-latency performance and extensive sports coverage
- Advanced risk management tools including automated limits and fraud detection
- Strong API ecosystem for easy third-party integrations and customization
Cons
- Higher entry costs suited for mid-to-large operators
- Steeper learning curve for full platform customization
- Limited transparency on pricing without direct inquiry
Best For
Established igaming operators seeking a scalable, all-in-one platform with strong risk controls and global reach.
Pricing
Custom revenue share (15-30%) or fixed monthly fees starting from €20,000+, depending on platform scope and customizations.
Altenar
specializedFocuses on modern UI/UX sportsbook platforms with fast trading and customizable frontend options.
Proprietary Infinity Odds Compiler for real-time, automated odds generation and adjustments
Altenar is a B2B sports betting platform provider offering a comprehensive turnkey solution for bookmakers, including odds management, risk assessment, player account handling, and customizable front-end interfaces for web, mobile, and retail channels. The software excels in delivering high-performance live betting capabilities, extensive market coverage across 50+ sports, and advanced trading tools to optimize profitability. It supports operators in regulated markets with seamless integrations for payments, CMS, and affiliate systems.
Pros
- Extensive betting markets and live betting support
- Robust risk management and automated trading tools
- Highly scalable with 99.9% uptime and omnichannel compatibility
Cons
- Premium pricing may deter smaller operators
- Customization requires technical expertise and time
- Stronger focus on European markets limits global appeal
Best For
Established mid-to-large bookmakers in regulated markets seeking a scalable, high-performance sportsbook platform.
Pricing
Custom revenue share (15-25% of NGR) or fixed fee models with setup costs starting at €100k+ for enterprise deployments.
BtoBet
enterpriseProvides innovative betting platforms with gamification features and multi-channel support for growth.
Neuron 3 core platform delivering sub-50ms bet processing speeds for superior performance
BtoBet is a leading B2B iGaming platform provider offering a comprehensive sportsbook solution tailored for online bookmakers and casinos. It features the Neuron 3 core engine, supporting over 80 sports, 300,000+ monthly events, and extensive betting markets with advanced risk management and automation tools. The platform is highly scalable, mobile-optimized, and integrates seamlessly with third-party services for a full turnkey or white-label experience.
Pros
- Extensive sports coverage with 80+ disciplines and deep market depth
- High-performance Neuron 3 engine for low-latency betting
- Modular design with easy API integrations for customization
Cons
- Steep initial setup and customization learning curve
- Pricing can be prohibitive for small operators
- Limited public transparency on uptime and support metrics
Best For
Mid-to-large online gambling operators needing a scalable, high-volume sportsbook platform.
Pricing
Custom enterprise pricing with setup fees starting at €50,000+ and monthly subscriptions from €20,000 based on turnover and features.
NSoft
specializedOffers betting solutions specializing in virtual sports, lotteries, and land-based systems integration.
Proprietary Virtual Sports suite with 24/7 high-frequency events like Virtual Football Pro
NSoft provides a comprehensive bookmaker software platform tailored for online and retail betting operators, featuring odds management, risk management tools, player account systems, and multi-channel support. The solution includes proprietary virtual sports, lotto games, and self-service kiosks, enabling seamless integration for land-based and digital betting environments. With a focus on emerging markets, NSoft delivers customizable, scalable solutions backed by reliable uptime and 24/7 support.
Pros
- Extensive virtual sports library with realistic simulations and frequent events
- Full end-to-end platform covering online, retail, and mobile betting
- Strong risk management and customizable integration options
Cons
- User interface feels dated compared to top competitors
- Limited advanced analytics and AI-driven personalization
- Primarily geared toward emerging markets with less focus on Tier-1 regulations
Best For
Mid-sized betting operators in emerging markets seeking affordable virtual sports and integrated retail-online solutions.
Pricing
Custom revenue share (10-25%) or fixed licensing fees starting from €10,000/month, depending on scale and features.
SoftSwiss
enterpriseWhite-label iGaming platform with a flexible sportsbook module and crypto payment support.
Unified platform aggregator that combines sportsbook, casino games, and affiliate management in one backoffice
SoftSwiss provides a comprehensive sportsbook platform tailored for online bookmakers, offering end-to-end solutions including odds management, live betting, and risk assessment tools. The software supports over 60 sports with extensive pre-match and live event coverage, seamless integration with casino platforms, and multi-channel player access via web and mobile. It emphasizes scalability, API connectivity for third-party providers, and robust backoffice functionality for operators.
Pros
- Extensive sports coverage with 100k+ monthly events and advanced risk management
- Seamless integration with casino platforms and payment gateways
- Highly customizable API and scalable for high-volume operators
Cons
- Complex setup requiring technical expertise
- Pricing is enterprise-level and quote-based, less ideal for startups
- Backoffice interface can feel overwhelming for smaller teams
Best For
Mid-to-large scale iGaming operators seeking a robust, integrated sportsbook with casino synergy.
Pricing
Custom enterprise pricing via quote, typically starting at €20,000+ per month depending on customization and volume.
Conclusion
This ranking underscores the excellence of bookmaker software, with Kambi emerging as the top pick, offering a fully managed, high-performance platform equipped with advanced trading and risk management tools. OpenBet and SBTech follow, excelling in scalable omnichannel solutions and comprehensive sports betting capabilities respectively, each tailored to distinct operational needs.
Operators aiming to optimize their platform should look to Kambi first—its strengths make it a standout choice for driving success.
Tools Reviewed
All tools were independently evaluated for this comparison