Commissioned Research
Top 10 Best Banner Designing Software of 2026

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Digital Marketing

Top 10 Best Banner Designing Software of 2026

Compare banner designing software options like Bannersnack, Visme, and FotoJet, with use-case notes for teams choosing tools for banners.

20 min readUpdated Editorially scoped research
How we ranked these tools
01Editorial Scope

Vendors set the topic, but our editors set the inclusion criteria and the evaluation framework before research starts.

02Source Research

Agents extract product evidence with provenance, then collect written reviews and transcribe video reviews and podcasts.

Read our full methodology →

Framework: Features 40% · Ease 30% · Value 30%

Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy

Banner designing software matters because it controls layout throughput, animation options, and the fidelity of exports across ad networks and landing pages. This comparison helps analysts and operators choose between general design suites like FotoJet and dedicated banner workflows built around templates, multi-format outputs, and faster iteration for campaigns.

Bannersnack is the best overall choice for marketing teams that churn out banner variants because its brand kit enforcement standardizes colors, assets, and typography across repeated formats, whereas Visme is a strong alternative for SMBs that want similar brand control with a broader visual template library.

Editor’s top 3 picks

Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.

Editor pick
1

Bannersnack

Brand kit enforcement in the editor that standardizes colors, assets, and typographic styling across repeated ad formats.

Best for: Fits when marketing teams need template-based banner production with reliable exports and light governance.

2

Visme

Editor pick

Brand kit enforcement that applies shared colors and typography across banner templates during edits.

Best for: Fits when marketing teams need repeatable banner templates with controlled brand consistency.

3

FotoJet

Editor pick

Template-based banner layouts that support quick composition changes without switching tools.

Best for: Fits when marketing teams need fast banner variants with in-editor editing and straightforward exports.

Comparison Table

1
BannersnackBest overall
vertical specialist
9.2/10
Overall
2
8.9/10
Overall
3
8.8/10
Overall
4
8.5/10
Overall
5
8.1/10
Overall
6
7.9/10
Overall
7
7.4/10
Overall
8
vertical specialist
7.3/10
Overall
9
6.8/10
Overall
10
6.6/10
Overall
#1

Bannersnack

vertical specialist

Banner ad design product with animation and multi-format display creative workflows.

9.2/10
Overall
Features9.5/10
Ease of Use9.0/10
Value9.0/10
Standout feature

Brand kit enforcement in the editor that standardizes colors, assets, and typographic styling across repeated ad formats.

Bannersnack is a browser editor aimed at teams that need fast iteration across ad formats without switching into a desktop graphics workflow each time. Template-driven layouts reduce rework, and a brand kit helps keep colors and assets consistent across campaigns. Export options support both raster deliverables and vector output for cases where crisp scaling is required.

A key tradeoff is that advanced print-style page construction and deep layer-level authoring are less central than quick banner production. For ongoing social and display campaigns with repeating layouts, teams typically benefit from template reuse and approval-ready exports. For one-off complex compositions with heavy manual vector detailing, the workflow can feel less flexible than a full desktop design suite.

Pros
  • +Browser editor with template reuse for quick banner iteration
  • +Brand kit keeps typography and assets consistent across campaigns
  • +Vector output supports scalable graphics for ad creative
  • +Export presets cover common banner and social sizes
Cons
  • –Deep layer manipulation and effects are limited versus desktop suites
  • –Complex multi-page compositions take more work than banner-focused layouts
  • –Font handling can require extra attention for licensing-sensitive teams
  • –Advanced automation requires external process orchestration
Use scenarios
  • Performance marketing teams

    Rapid variations for ad testing

    Faster creative turnaround

  • In-house design teams

    Standardized approval workflow

    Fewer revision cycles

Show 2 more scenarios
  • Brand managers

    Controlled rollout of new assets

    Consistent brand presentation

    Apply brand kit rules so new banners match established visual identity constraints.

  • Agencies

    Deliver assets for many placements

    Less production overhead

    Use export presets to generate placement-ready files without manual resizing per format.

Best for: Fits when marketing teams need template-based banner production with reliable exports and light governance.

#2

Visme

SMB

Visual content platform with templates for banners, ads, presentations, and branded marketing assets.

8.9/10
Overall
Features8.9/10
Ease of Use8.9/10
Value8.9/10
Standout feature

Brand kit enforcement that applies shared colors and typography across banner templates during edits.

Visme’s banner workflow is built for repeat production, with template reuse, a brand kit for consistent colors and typography, and an asset library for saving images and icons across projects. Layer management exists inside the editor so designers can adjust stacking order and grouping without switching to a separate art tool. Visme’s built-in export options support both layout sharing and production handoff using PNG for fast previews and PDF for document-style delivery.

A key tradeoff is that Visme’s design engine is optimized for web and marketing banners rather than print prepress, so CMYK conversion and tight color management steps are not the same depth as dedicated layout tools. Visme is a good fit when teams need consistent banner variants at speed, with review and approval happening inside the same workspace.

Pros
  • +Brand kit keeps typography and colors consistent across banner variants
  • +Asset library reduces rework when reusing icons and imagery
  • +Review workflow supports stakeholder input without separate tooling
  • +Supports both PNG previews and PDF delivery for approvals
Cons
  • –Print-ready controls are less detailed than pro layout software
  • –Advanced vector editing is limited compared with dedicated design editors
Use scenarios
  • Marketing operations teams

    Monthly campaign banner variant production

    Faster production with fewer inconsistencies

  • Brand designers

    Template-based banner design systems

    Consistent art direction at scale

Show 1 more scenario
  • Creative ops reviewers

    Approval and feedback on drafts

    Shorter approval cycles

    Stakeholders comment on banner drafts and track changes without exporting to another tool.

Best for: Fits when marketing teams need repeatable banner templates with controlled brand consistency.

#3

FotoJet

SMB

Online design and collage tool with banner templates for ads, headers, and promotional graphics.

8.8/10
Overall
Features8.8/10
Ease of Use8.8/10
Value8.8/10
Standout feature

Template-based banner layouts that support quick composition changes without switching tools.

FotoJet focuses on guided banner creation with a template-first layout, then lets users adjust elements on the canvas through resizing, alignment, and layer-like ordering. Typography controls include font selection and spacing options that matter for banner legibility, plus color picking for consistent branding decisions. The asset workflow centers on importing images and building compositions inside the editor, which keeps most edits in a single place.

A tradeoff is limited depth for advanced production tasks, because precision typography features and professional print prepress controls lag behind Photoshop-class editors. FotoJet works best when banner variants need to be produced quickly from the same visual structure for marketing pages, social placements, and campaign updates.

Pros
  • +Template-driven banner setup with drag-and-drop element placement
  • +Layered editing lets photos and text be adjusted without rebuilding layouts
  • +Export outputs cover common raster and document handoff needs
  • +Text styling controls support readable typographic hierarchy for banners
Cons
  • –Limited advanced prepress control for color management and print finishing
  • –Automation and API surface for batch banner generation is not built into the editor
Use scenarios
  • Marketing coordinators

    Weekly banner updates for campaigns

    Faster creative turnaround

  • Small e-commerce teams

    Homepage hero and promo banners

    Consistent on-site graphics

Show 1 more scenario
  • Agency production assistants

    Draft approvals for client feedback

    Reduced revision churn

    Generate multiple banner drafts from the same structure for rapid review cycles.

Best for: Fits when marketing teams need fast banner variants with in-editor editing and straightforward exports.

#4

VistaCreate

SMB

Online graphic design tool focused on quick creation of banners, ads, social visuals, and animated creatives.

8.5/10
Overall
Features8.5/10
Ease of Use8.5/10
Value8.5/10
Standout feature

Brand kit syncing applies consistent fonts, colors, and logos across new banners during template remixing.

VistaCreate focuses on banner production workflows with a browser canvas, reusable template system, and brand-kit style assets for consistent creative output. It supports multi-format exports including raster and vector outputs for social and ad placements, with controls for typography and layer-level editing on each design.

Pros
  • +Template-to-export flow supports ad-spec iterations without switching tools
  • +Layer management is practical for rapid banner edits and text swaps
  • +Brand kits standardize fonts, colors, and logo placement across assets
  • +Exports cover banner use across social and ads with consistent sizing presets
Cons
  • –Advanced vector editing is limited compared with Illustrator-focused workflows
  • –Color profile handling is less granular than pro prepress tools
  • –Complex typography tuning like kerning and optical adjustments is constrained
  • –Automation depth for bulk production needs more manual batching effort
Use scenarios
  • Content creators and marketing teams

    Add basic animation to banners

    Simple animated visuals

  • Small marketing teams and freelancers

    Reuse brand kit across banner sets

    More consistent banners

Show 2 more scenarios
  • Small businesses and administrative teams

    Build reusable stationery banners

    Repeatable stationery designs

    Create letterhead-style multi-page templates using logos, headers, and footers for recurring use.

  • Consumers and small organizations

    Assemble photo collage banners

    Quick shareable collages

    Arrange photos into grid and scrapbook-style compositions with adjustable borders and layered text.

Best for: Fits when teams need fast banner variants from templates with export-ready consistency.

#5

Snappa

SMB

Graphic design tool built for quick creation of online graphics, display ads, and social banners.

8.1/10
Overall
Features8.1/10
Ease of Use8.2/10
Value8.0/10
Standout feature

SVG output for text and shapes lets banners keep editable vector structure for later refinement.

Snappa turns ad and banner briefs into finished graphics using a drag-and-drop canvas with size presets for common placements. It emphasizes a template-driven workflow, a brand kit for reusable colors and typography, and fast asset reuse via an integrated asset library.

Pros
  • +Template and brand kit keep banner layouts consistent across campaigns.
  • +Asset library enables quick reuse of backgrounds, shapes, and photos.
  • +SVG output supports editable vector logos for downstream design work.
  • +Preset export sizes fit common social and ad formats without custom math.
Cons
  • –Layer management is less granular than multi-artboard workflows in pro desktop tools.
  • –Advanced typography controls like detailed kerning and paragraph styling are limited.
  • –Color management for precise CMYK-to-RGB proofing is not built for print prepress.
  • –Collaboration features rely on the web editor workflow instead of file-based handoff.
Use scenarios
  • Marketing teams and freelancers

    Resize ad creatives for placements

    Less manual resizing

  • Advertising teams and small businesses

    Produce banner and sign graphics

    Consistent banner variations

Show 2 more scenarios
  • Marketing teams and franchise businesses

    Update branded templates for promotions

    Fewer repeated design tasks

    Maintain branded layouts for recurring promotions by updating a reusable template workflow.

  • Small marketing teams and freelancers

    Export print-ready fixed-canvas files

    Useable print files

    Prepare flyers and posters with fixed-canvas layouts and export files for common print handoffs.

Best for: Fits when marketing teams need fast banner creation with consistent branding and quick exports.

#6

Piktochart

SMB

Visual communication tool with templates for marketing graphics including web and social banners.

7.9/10
Overall
Features7.9/10
Ease of Use7.9/10
Value7.9/10
Standout feature

Brand kit with reusable assets keeps style changes centralized across multiple banner designs.

Piktochart centers on banner creation with a template-first editor that targets marketing and communications workflows rather than deep illustration work. It supports responsive canvas sizing with export outputs like PNG, PDF, and SVG, which helps reuse a single design across different ad placements.

Pros
  • +Template-driven editor speeds banner layout for recurring campaign formats
  • +Reusable brand kit keeps fonts and colors consistent across banner variants
  • +Exports include PNG, PDF, and SVG for flexible handoff and reuse
  • +Drag-and-drop canvas supports quick asset placement without build steps
Cons
  • –Advanced layer management for complex artboard builds is less detailed than pro editors
  • –SVG output can limit fine control compared with hand-authored vector workflows
Use scenarios
  • Content creators and communications teams

    Repurpose drafts into banner visuals

    Multiple visual formats

  • Content marketers and social creators

    Create multi-slide banner carousels

    Carousel consistency

Show 2 more scenarios
  • Business teams and communications professionals

    Turn narrative content into report graphics

    Presentation-ready graphics

    Create shareable report pages and presentation visuals using reusable layout and typography controls.

  • Small businesses and marketing teams

    Draft seasonal banner promotions

    Quick promotional layouts

    Use templates to produce recurring promotional flyers and banner-style visuals for campaigns.

Best for: Fits when teams need repeatable banner production with consistent branding and multi-format exports.

#7

Placeit

SMB

Online design platform for banners, ads, logos, mockups, and branded graphics.

7.4/10
Overall
Features7.4/10
Ease of Use7.4/10
Value7.4/10
Standout feature

Mockup-led banner templates that adapt to standard social and ad sizes with quick asset swapping.

Placeit is a banner design tool built around pre-made mockups and templated layouts that remove manual layout work. Users pick a banner template, swap in text and images, and adjust sizing for common ad and social formats.

Pros
  • +Template-first banner creation reduces time spent on layout construction
  • +Rapid text and image swapping supports quick creative variations
  • +Common social and ad sizing presets speed up format compliance
  • +Export workflow targets sharing and mockup review
Cons
  • –Limited layer management compared with Photoshop and Illustrator
  • –Vector export and SVG output are not the focus of the workflow
  • –Fine typographic controls like kerning and font-level tuning are shallow
  • –Advanced bleed area and CMYK proofing are not designed for print production
Use scenarios
  • Apparel sellers and print-on-demand businesses

    Place shirt artwork on mockups

    Storefront product visuals

  • Small businesses and freelance designers

    Show logo concepts in scenes

    Practical brand mockups

Show 2 more scenarios
  • Design teams and brand managers

    Create scene-based concept approvals

    Shorter review cycles

    Generate realistic presentation images for apparel, product, and brand concepts during stakeholder reviews.

  • Merchandise sellers and ecommerce teams

    Reuse artwork for campaign variants

    Broader promo collections

    Repurpose artwork across product, model, and lifestyle templates to build multiple consistent promotional sets.

Best for: Fits when teams need fast, template-based banner mockups with minimal design overhead.

#8

BannerBoo

vertical specialist

Cloud design tool dedicated to HTML5 and animated banner ad production.

7.3/10
Overall
Features7.3/10
Ease of Use7.3/10
Value7.3/10
Standout feature

Reusable template system with structured editing to keep multi-variant banner work consistent across projects

BannerBoo is built for teams that need repeatable banner creation with structured templates and quick iteration. The editor focuses on reusable design components, consistent typography controls, and export paths that support common ad and social formats.

Pros
  • +Template-driven layouts reduce rebuild time for recurring ad creatives
  • +Asset organization supports faster swapping of images and text variants
  • +Export options cover common banner use cases without manual reformatting
  • +Typographic controls keep spacing and sizing consistent across iterations
Cons
  • –Advanced vector workflows feel limited versus dedicated vector editors
  • –Color management is less granular for strict CMYK and profile requirements
Use scenarios
  • Marketing and advertising teams

    Produce publishable display banner sets

    Publishable ad creatives

  • Small business marketing teams

    Draft static web banners fast

    Fast banner drafts

Show 2 more scenarios
  • Designers and digital advertising teams

    Create timeline-based animated banners

    Animated HTML5 banners

    Use timeline editing and preview to generate motion-based banners, then export the animation deliverables.

  • Digital marketing teams

    Adapt banner layouts across formats

    Consistent multi-placement assets

    Reuse banner layouts to generate related ad assets for display and social advertising placements.

Best for: Fits when marketing teams produce frequent banner variants and need controlled templates.

#9

Picmaker

SMB

Online design platform for thumbnails, social graphics, banners, and branded marketing creatives.

6.8/10
Overall
Features6.8/10
Ease of Use6.8/10
Value6.8/10
Standout feature

Reusable banner templates with variant-friendly editing that preserves layout structure across ad sizes.

Picmaker focuses on banner creation with a canvas editor built around reusable templates and quick composition. The workflow emphasizes drag-and-drop layout, typographic controls, and export outputs for common ad sizes.

Pros
  • +Template-first workflow speeds repeat banner production for campaigns
  • +SVG and raster export options cover common publishing pipelines
  • +Brand kit style controls reduce manual rework across variants
  • +Layer management and artboards keep multi-format edits organized
Cons
  • –Advanced print prepress control is limited versus desktop editors
  • –Shared assets and components require planning to avoid version drift
  • –Kerning and font-level typography tuning is less granular than Photoshop
  • –CMYK workflow depth for color-managed exports is not as detailed as Illustrator
Use scenarios
  • Marketing teams and small businesses

    Create banners using preset ad sizes

    Faster banner production

  • Designers and creative teams

    Maintain brand consistency across variants

    Consistent design system

Show 1 more scenario
  • Agencies handling print handoffs

    Export banners as vector or PDF

    Print-ready deliverables

    Export banners as SVG for vector needs and use raster or PDF-ready outputs for print review.

Best for: Fits when marketing teams need fast banner iteration with reusable components and multi-size export.

#10

PhotoADKing

SMB

Template-based design software for banners, ads, posters, and social graphics.

6.6/10
Overall
Features6.6/10
Ease of Use6.7/10
Value6.5/10
Standout feature

Master-template duplication workflow for keeping campaign banners consistent across many size variants.

PhotoADKing is a banner designing tool centered on template-first creation for fast ad-style outputs. It supports common creative workflows such as layered editing, resizing for multiple social formats, and exporting finished banners into standard image and print-friendly formats.

Pros
  • +Template-first workflow speeds up banner production for repeated ad formats
  • +Layered editor supports practical edits to text, shapes, and imagery
  • +Multi-size resizing supports quick remakes for different ad placements
  • +Export formats cover typical marketing needs for image and print outputs
Cons
  • –Complex compositions can feel slower than desktop vector tools
  • –Advanced typography control is limited compared with professional layout software
  • –Design reuse can require manual alignment for pixel-perfect variants
  • –Template dependence can constrain layout freedom for custom art directions
Use scenarios
  • Small product brands and packaging teams

    Adapt templates across packaging variants

    Consistent production variants

  • Food teams and educators

    Arrange printable recipe cards

    Repeatable recipe cards

Show 2 more scenarios
  • Office and administrative teams

    Generate branded letterheads

    Consistent letterheads

    Create letterhead designs from reusable templates and brand assets for routine business documents.

  • Small businesses and event organizers

    Assemble printable photo badges

    Printable badge artwork

    Combine photo badges with consistent fields and printable layouts for events, schools, and visitor access.

Best for: Fits when marketing teams need template-driven banner production across multiple ad sizes.

Conclusion

After evaluating 10 banner designing software, Bannersnack stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.

Our Top Pick
Bannersnack

Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.

Frequently Asked Questions About Banner Designing Software

How do these tools handle template variants for multiple banner sizes without breaking layout alignment?
FotoJet and PhotoADKing both focus on template reuse for fast banner variants across common ad dimensions. BannerBoo adds structured template components that keep typography and spacing consistent as projects multiply. Placeit adapts mockup-led templates to standard social and ad sizes with minimal manual alignment work.
Which tools support vector export for text and shapes, not only raster images?
Snappa outputs SVG so text and shapes keep editable vector structure after export. Piktochart includes SVG in its multi-format outputs for reusing a single design across placements. Picmaker also offers SVG export alongside PNG and PDF-ready output.
How does brand-kit enforcement work when multiple designers create banners in parallel?
Bannersnack applies a reusable brand kit inside the editor so colors, assets, and typographic styling stay consistent across repeated ad formats. Visme uses brand governance tied to its template workflow to apply shared colors and typography during edits. VistaCreate syncs brand-kit styles for fonts, colors, and logos during template remixing.
What breaks when a team needs deep layer management and fine typographic control like kerning and per-layer edits?
VistaCreate includes layer-level editing and typography controls, but its workflow still centers on templates and quick variants rather than granular document-style design. FotoJet supports layered adjustments for in-page iteration, but it is optimized for production speed over code-based automation. Placeit prioritizes mockup-led swapping, so it is weaker for precision typography workflows beyond its guided editor.
When should a team use browser-based canvas editors instead of desktop workflows for banner production?
Bannersnack and Snappa both run as browser-based editors where teams can iterate without maintaining a desktop design stack. Visme supports review cycles for stakeholders who cannot directly edit the design, which fits distributed teams. FotoJet still works as a more editor-centered production tool, so browser-only collaboration may be less central.
How do approval and collaboration workflows differ between review-first tools and editor-first tools?
Visme and VistaCreate include collaboration-oriented review steps tied to their template workflows. Bannersnack emphasizes collaboration for standardized approvals and deliverables across multiple placements. FotoJet supports layered iteration inside the editor, which keeps changes local unless the process adds separate review tooling.
How is data migration handled when moving an existing banner library into a new template system?
These tools generally support asset libraries and reusable templates rather than importing a legacy design data model. Piktochart and Picmaker rely on brand kits and reusable assets to reduce rebuilds, so migration often becomes re-linking assets into new templates. BannerBoo’s structured projects help contain variant work, but it still expects banner content to be recreated or reattached to its template structure.
What admin controls and governance mechanisms exist for teams with RBAC-style access needs?
Bannersnack focuses on brand kit enforcement and collaboration workflows rather than fine-grained admin provisioning. Visme centers brand governance and controlled template editing, which supports consistent outputs across roles. BannerBoo organizes assets and projects to reduce fragmentation across workspaces, which acts as a governance layer but not as a full RBAC admin console by itself.
Which tools are better for automation-lite workflows that still reduce manual work across campaigns?
BannerBoo reduces rework by constraining layout through reusable components and template-driven project duplication. PhotoADKing uses a master-template duplication workflow to keep campaign banners consistent across many size variants. Snappa and Bannersnack both speed automation-lite work with template-driven briefs plus a reusable brand kit and asset library for repeated variations.

Tools reviewed

Primary sources checked during evaluation.

Referenced in the comparison table and product reviews above.

How to Choose the Right Banner Designing Software

What separates banner designing software options is how reliably they turn your layout into print-ready and web-ready files, and how much control they give you over exports. Look hardest at Export formats and output fidelity, and at how templates and layout controls behave when you swap content.

Export formats and output fidelity

Why it matters

Export formats and output fidelity decide whether your banner keeps sharp type, correct spacing, and consistent colors when you move from design to upload or print. If output changes between PNG, vector, or PDF paths, your final banner work can fail even when the on-screen preview looked right.

How to check

Export the same sample banner in at least two formats shown in the editor (for example, one raster and one vector or PDF). Compare file output side-by-side for text sharpness and spacing at the final size you plan to use.

Template and layout reusability

Why it matters

Template and layout reusability matters because banner work usually repeats sizes, styles, and branding rules. Better reuse reduces accidental layout drift when you build many campaigns.

How to check

Start a new banner from a template, then replace images and text. Confirm you can reuse the result across multiple sizes without manual re-centering and without breaking alignment when content length changes.

Size handling and safe areas

Why it matters

Size handling and safe areas prevent cropped edges and misaligned content when you target different banner dimensions. When the tool ignores safe margins, your background and text can get clipped in the final placement workflow.

How to check

In one design, place key text near each edge. Export for two different target sizes and check that important elements remain inside the visible region and do not appear closer to edges than expected.

Asset replacement workflow

Why it matters

Asset replacement workflow affects throughput when you iterate between creatives. If swapping images or updating art breaks layouts or forces manual cleanup, your revisions cost time.

How to check

Replace a linked or placed image (or upload an alternative) and see whether the layout updates predictably. Try replacing both a background image and a foreground image and confirm alignment and scaling stay consistent.

Text and typography control

Why it matters

Text and typography control determines whether headlines stay readable and consistent across exports. In banner work, small spacing or wrapping differences can change the visual hierarchy.

How to check

Use long and short text variations, then observe wrapping behavior inside the same banner layout. Export and compare the rendered text spacing to the editor preview at the intended banner size.

Batch export and automation surface

Why it matters

Batch export and automation surface helps when you produce many banners from the same layout with different inputs. A clear automation path reduces repetitive clicking and keeps outputs consistent.

How to check

Look for a workflow that exports multiple banners in one run, or accepts a list of content values. If available, run it with two variants and confirm filenames, sizes, and outputs match what you expect.

Red flags

  • Exports look correct in preview but lose sharpness or spacing after saving
  • Safe margins are unclear, and edge text gets clipped at common sizes
  • Replacing assets forces manual rework or changes alignment unpredictably

Fit by situation

  • If we make many banner variants from one design system, prioritize Batch export and automation surface.
  • If we often send creatives to print and also upload for web, prioritize Export formats and output fidelity.
  • If we reuse designs across campaigns and swap text lengths, prioritize Size handling and safe areas.
Commissioned Research

Funding and competing interests

This study was co-funded by several of the vendors assessed in it. No single vendor funded it. Funders could propose the market studied.

They had no role in selecting vendors, setting or weighting criteria, analysing data or drawing conclusions, and they received the same factual-accuracy check as every other vendor assessed.

Market definition, inclusion rules and criteria weights were fixed by an editor before research began and did not change afterwards. Editorial process →

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