Quick Overview
- 1#1: Pricefx - Cloud-native SaaS platform for B2B pricing management, optimization, and analytics.
- 2#2: Vendavo - Enterprise pricing and CPQ solution for complex B2B deal management and revenue growth.
- 3#3: PROS - AI-powered pricing, quoting, and revenue management software for B2B enterprises.
- 4#4: Zilliant - AI-driven B2B pricing guidance and sales optimization platform.
- 5#5: Competera - AI-based pricing optimization software for B2B and retail price intelligence.
- 6#6: DealHub - CPQ and revenue platform automating B2B sales cycles with dynamic pricing.
- 7#7: Salesforce CPQ - Configure, price, and quote solution integrated with Salesforce CRM for B2B sales.
- 8#8: Oracle CPQ - Cloud-based CPQ application for accurate pricing and guided selling in B2B.
- 9#9: SAP CPQ - CPQ software enabling complex product configuration and pricing for B2B.
- 10#10: Conga CPQ - No-code CPQ platform for streamlining B2B quoting, pricing, and contract management.
Tools were selected based on feature strength (including optimization, analytics, and integration), ease of use, and overall value, prioritizing solutions that balance advanced functionality with practicality for varied business sizes and goals.
Comparison Table
This comparison table examines leading B2B pricing software tools, including Pricefx, Vendavo, PROS, Zilliant, Competera, and more, to equip businesses with clear insights. By analyzing key features, usability, and performance, readers will discover tools tailored to their specific pricing needs and goals.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Pricefx Cloud-native SaaS platform for B2B pricing management, optimization, and analytics. | enterprise | 9.7/10 | 9.9/10 | 8.6/10 | 9.4/10 |
| 2 | Vendavo Enterprise pricing and CPQ solution for complex B2B deal management and revenue growth. | enterprise | 9.1/10 | 9.5/10 | 8.0/10 | 8.7/10 |
| 3 | PROS AI-powered pricing, quoting, and revenue management software for B2B enterprises. | enterprise | 9.1/10 | 9.5/10 | 8.0/10 | 8.7/10 |
| 4 | Zilliant AI-driven B2B pricing guidance and sales optimization platform. | enterprise | 8.7/10 | 9.2/10 | 7.8/10 | 8.4/10 |
| 5 | Competera AI-based pricing optimization software for B2B and retail price intelligence. | specialized | 8.7/10 | 9.2/10 | 8.4/10 | 8.2/10 |
| 6 | DealHub CPQ and revenue platform automating B2B sales cycles with dynamic pricing. | enterprise | 8.2/10 | 8.5/10 | 7.7/10 | 8.0/10 |
| 7 | Salesforce CPQ Configure, price, and quote solution integrated with Salesforce CRM for B2B sales. | enterprise | 8.3/10 | 9.2/10 | 7.1/10 | 7.8/10 |
| 8 | Oracle CPQ Cloud-based CPQ application for accurate pricing and guided selling in B2B. | enterprise | 8.4/10 | 9.2/10 | 7.1/10 | 8.0/10 |
| 9 | SAP CPQ CPQ software enabling complex product configuration and pricing for B2B. | enterprise | 8.2/10 | 9.1/10 | 6.8/10 | 7.4/10 |
| 10 | Conga CPQ No-code CPQ platform for streamlining B2B quoting, pricing, and contract management. | enterprise | 8.1/10 | 8.7/10 | 7.6/10 | 7.9/10 |
Cloud-native SaaS platform for B2B pricing management, optimization, and analytics.
Enterprise pricing and CPQ solution for complex B2B deal management and revenue growth.
AI-powered pricing, quoting, and revenue management software for B2B enterprises.
AI-driven B2B pricing guidance and sales optimization platform.
AI-based pricing optimization software for B2B and retail price intelligence.
CPQ and revenue platform automating B2B sales cycles with dynamic pricing.
Configure, price, and quote solution integrated with Salesforce CRM for B2B sales.
Cloud-based CPQ application for accurate pricing and guided selling in B2B.
CPQ software enabling complex product configuration and pricing for B2B.
No-code CPQ platform for streamlining B2B quoting, pricing, and contract management.
Pricefx
enterpriseCloud-native SaaS platform for B2B pricing management, optimization, and analytics.
Integrated AI-driven Price Optimization Engine that automates segmentation, elasticity modeling, and real-time recommendations across the entire pricing process
Pricefx is a leading cloud-native pricing platform tailored for B2B enterprises, providing end-to-end capabilities for price strategy, optimization, management, and execution. It integrates AI/ML-driven analytics, CPQ (Configure, Price, Quote), rebate and discount management, and dynamic pricing tools to help organizations maximize revenue and margins. The platform supports complex pricing models across sales, finance, and marketing teams with real-time waterfalls, segmentation, and scenario simulations.
Pros
- Comprehensive suite covering full pricing lifecycle from strategy to execution
- AI-powered optimization and predictive analytics for data-driven decisions
- Highly configurable no-code/low-code environment with strong scalability
Cons
- Steep initial learning curve for complex configurations
- Pricing can be premium for smaller mid-market firms
- Integration with legacy systems may require custom development
Best For
Large B2B enterprises with complex, dynamic pricing needs across multiple channels and products.
Pricing
Quote-based enterprise pricing starting at approximately $50,000-$100,000 annually, depending on modules, users, and company size.
Vendavo
enterpriseEnterprise pricing and CPQ solution for complex B2B deal management and revenue growth.
AI-driven Deal Price Optimizer that provides real-time pricing recommendations during sales to balance win rates and profitability
Vendavo is an enterprise-grade B2B pricing management platform designed to optimize revenue through AI-driven price optimization, deal guidance, and configure-price-quote (CPQ) functionality. It supports complex pricing models, agreement lifecycle management, and advanced analytics for industries like manufacturing, chemicals, and high-tech. The software integrates segmentation, elasticity analysis, and real-time pricing recommendations to help teams balance win rates and margins effectively.
Pros
- AI-powered price optimization and real-time deal guidance for maximizing margins
- Comprehensive CPQ and agreement management for complex B2B sales cycles
- Robust analytics with price elasticity modeling and segmentation capabilities
Cons
- High implementation costs and lengthy deployment timelines for enterprises
- Steep learning curve due to its depth and customization options
- Pricing is opaque and geared toward large organizations, less ideal for SMBs
Best For
Large B2B enterprises in manufacturing or distribution with complex, high-volume pricing needs requiring AI-driven optimization.
Pricing
Custom enterprise licensing with annual subscriptions typically starting at $100,000+, based on modules, users, and deployment scale.
PROS
enterpriseAI-powered pricing, quoting, and revenue management software for B2B enterprises.
AI Deal Advisor that provides autonomous, real-time pricing guidance embedded in sales workflows to maximize win rates and margins
PROS is an enterprise-grade AI-powered pricing and revenue management platform tailored for B2B companies, enabling dynamic pricing optimization, CPQ (Configure, Price, Quote), and sales guidance. It leverages machine learning to analyze vast datasets including customer behavior, market dynamics, and competitive intelligence for precise pricing recommendations. The software integrates seamlessly with CRM and ERP systems to drive revenue growth and margin improvement across complex sales cycles.
Pros
- Advanced AI/ML-driven pricing optimization with real-time elasticity modeling and segmentation
- Proven ROI for Fortune 500 clients through integrations with Salesforce, SAP, and Oracle
- Comprehensive suite covering prospect-to-cash processes for end-to-end revenue management
Cons
- High implementation costs and timelines, often requiring dedicated teams
- Steep learning curve for non-technical users despite intuitive interfaces
- Pricing model is opaque and enterprise-only, less accessible for mid-market firms
Best For
Large B2B enterprises with complex, high-volume pricing strategies needing AI automation for sustained revenue growth.
Pricing
Custom enterprise licensing starting at $100,000+ annually, based on modules, users, and deployment scale; no public tiers.
Zilliant
enterpriseAI-driven B2B pricing guidance and sales optimization platform.
RevenueIQ AI engine for real-time, deal-specific price optimization using micro-segmentation
Zilliant is an AI-powered revenue management platform designed for B2B companies, specializing in dynamic pricing optimization, sales guidance, and CPQ capabilities. It uses advanced machine learning to analyze vast datasets for optimal price recommendations, segment-specific pricing strategies, and deal-level profitability insights. The software integrates seamlessly with CRM and ERP systems to drive revenue growth and margin expansion in complex B2B environments.
Pros
- AI-driven micro-pricing for deal-level optimization
- Strong integration with Salesforce, SAP, and other enterprise systems
- Proven track record of 3-5% revenue uplift in B2B sectors
Cons
- Enterprise-focused pricing makes it expensive for SMBs
- Steep implementation and learning curve for non-technical users
- Limited transparency in AI decision-making processes
Best For
Large B2B enterprises with complex product catalogs and sales teams needing precise, data-driven pricing guidance.
Pricing
Custom enterprise pricing via quote; typically $100K+ annually based on users, modules, and company size.
Competera
specializedAI-based pricing optimization software for B2B and retail price intelligence.
Real-time competitor price tracking and aggregation from over 1,000 sources with hyper-local accuracy
Competera is an AI-driven pricing optimization platform tailored for retailers, enabling dynamic price management across online and offline channels. It leverages machine learning for real-time competitor price monitoring, demand forecasting, and personalized price recommendations to maximize revenue and margins. The solution integrates seamlessly with e-commerce, ERP, and POS systems, supporting complex pricing strategies like promotions and segmentation.
Pros
- Advanced AI and ML for precise price optimization
- Comprehensive real-time competitor intelligence across channels
- Flexible rule-based and automated pricing engines
Cons
- Primarily retail-focused, less ideal for pure B2B negotiations
- Steep initial setup and customization for enterprises
- Opaque custom pricing can deter smaller businesses
Best For
Mid-to-large retailers and e-commerce businesses managing high-volume SKUs who need dynamic, data-driven pricing.
Pricing
Custom enterprise pricing based on SKUs, stores, and features; typically starts at $10,000+ per month with annual contracts.
DealHub
enterpriseCPQ and revenue platform automating B2B sales cycles with dynamic pricing.
AI-Powered Guided Selling Engine that dynamically recommends optimal pricing and configurations based on buyer behavior and rules
DealHub is a CPQ (Configure, Price, Quote) and revenue platform designed for B2B sales teams, enabling guided configuration, dynamic pricing, and automated quoting to accelerate deal cycles. It integrates AI-powered recommendations for pricing and discounts, ensuring compliance and optimization across complex product catalogs. The platform also handles contracts, e-signatures, and revenue recognition, making it a full sales enablement solution with strong pricing capabilities.
Pros
- Powerful dynamic pricing rules and discount approvals for complex B2B deals
- AI-guided selling that optimizes pricing in real-time during buyer interactions
- Seamless CRM integrations like Salesforce for streamlined workflows
Cons
- Steep learning curve for setup and advanced pricing configurations
- Lacks deep standalone pricing analytics or optimization tools compared to pure-play pricing software
- Pricing is quote-based and can be expensive for smaller teams
Best For
Mid-market to enterprise B2B companies with complex, configurable products and lengthy sales cycles needing integrated CPQ pricing.
Pricing
Custom enterprise pricing, typically starting at $50-100/user/month with annual contracts; volume discounts available.
Salesforce CPQ
enterpriseConfigure, price, and quote solution integrated with Salesforce CRM for B2B sales.
Dynamic pricing procedures with multi-dimensional rules and Einstein AI for real-time accuracy in complex B2B scenarios
Salesforce CPQ (Configure, Price, Quote) is a robust B2B solution embedded in the Salesforce ecosystem that automates product configuration, dynamic pricing, and quote generation for complex sales cycles. It supports intricate pricing rules, discounts, bundles, and multi-currency operations, ensuring accuracy and compliance. Ideal for enterprises, it leverages AI via Einstein for guided selling and recommendations, reducing errors and speeding up deal closures.
Pros
- Seamless integration with Salesforce CRM for unified data and workflows
- Advanced pricing engine handling complex rules, bundles, and approvals
- AI-powered guided selling and analytics to optimize deals
Cons
- High implementation costs and complexity requiring expert setup
- Steep learning curve, especially for non-Salesforce users
- Premium pricing only justifies value for large-scale Salesforce customers
Best For
Large B2B enterprises already invested in Salesforce needing sophisticated CPQ for complex product catalogs and pricing strategies.
Pricing
Quote-based; typically $75-$150 per user/month on top of required Salesforce Sales Cloud licenses (starting ~$25/user/month).
Oracle CPQ
enterpriseCloud-based CPQ application for accurate pricing and guided selling in B2B.
Advanced multi-dimensional pricing rules with real-time waterfall visibility and automated approvals
Oracle CPQ (Configure, Price, Quote) is an enterprise-grade B2B solution that automates complex product configuration, dynamic pricing, and quote generation for sales teams. It supports sophisticated pricing rules, discounts, approvals, and integrations with CRM/ERP systems like Salesforce and Oracle Fusion. Ideal for manufacturing and high-tech industries, it reduces quote errors and accelerates deal cycles with AI-driven guidance.
Pros
- Powerful pricing engine with multi-level rules, approvals, and waterfall analysis
- Seamless integrations with Oracle ecosystem, Salesforce, and ERP systems
- AI-powered configuration guidance and deal insights for faster quoting
Cons
- Steep learning curve and complex setup requiring expert implementation
- High cost with lengthy deployment timelines
- Overkill for SMBs without complex product catalogs
Best For
Large B2B enterprises in manufacturing, tech, or telecom with intricate configurable products and pricing needs.
Pricing
Custom enterprise pricing; typically $100-300/user/month plus implementation fees starting at $100K+.
SAP CPQ
enterpriseCPQ software enabling complex product configuration and pricing for B2B.
Sophisticated multi-dimensional pricing rules engine that dynamically calculates prices based on configurations, customer tiers, and approvals across complex hierarchies
SAP CPQ (Configure, Price, Quote) is an enterprise-grade B2B solution that automates complex product configuration, dynamic pricing, and quote generation for sales teams. It supports rule-based pricing models, bundle configurations, and real-time discount approvals to ensure accuracy across global sales channels. Deeply integrated with SAP ERP and CRM systems, it streamlines the quote-to-cash process for high-volume, customized deals.
Pros
- Powerful rule-based pricing engine handles complex discounts, bundles, and approvals in real-time
- Seamless integrations with SAP S/4HANA, Salesforce, and other enterprise systems
- Scalable for global operations with multi-language, multi-currency support
Cons
- Steep learning curve and lengthy implementation (often 6-12 months)
- High cost with custom enterprise pricing that may not suit SMBs
- Overly complex UI for non-technical users, requiring extensive training
Best For
Large enterprises with intricate product catalogs, heavy customization needs, and existing SAP infrastructure seeking robust B2B pricing automation.
Pricing
Custom enterprise licensing, typically starting at $100K+ annually based on users, modules, and implementation services; contact SAP for quotes.
Conga CPQ
enterpriseNo-code CPQ platform for streamlining B2B quoting, pricing, and contract management.
Dynamic pricing waterfalls with real-time rule evaluation and approval routing tied to Salesforce data
Conga CPQ is a powerful Configure, Price, Quote (CPQ) platform tailored for B2B organizations with complex product catalogs, enabling accurate pricing through advanced rules engines and dynamic quote generation. It integrates seamlessly with Salesforce to automate pricing configurations, discount approvals, and multi-currency support, minimizing errors in sales processes. The tool also ties pricing directly to document automation and contract management for end-to-end revenue operations.
Pros
- Advanced pricing rules engine handles complex bundles, discounts, and approvals
- Deep native integration with Salesforce for streamlined workflows
- Robust analytics for pricing performance and quote optimization
Cons
- Steep learning curve and lengthy implementation for non-Salesforce users
- Limited flexibility outside Salesforce ecosystem
- High cost unsuitable for small businesses
Best For
Salesforce-dependent mid-to-large B2B enterprises with configurable products requiring sophisticated, rule-driven pricing.
Pricing
Custom quote-based pricing; typically $75-$150 per user/month for enterprise plans, with additional fees for implementation and advanced modules.
Conclusion
The review of B2B pricing software underscores Pricefx as the top choice, boasting a cloud-native platform that excels in pricing management, optimization, and analytics. Vendavo and PROS stand out as strong alternatives, with enterprise-focused tools for complex deal workflows and AI-driven insights, catering to distinct business needs. Collectively, these solutions demonstrate the power of modern pricing strategies in driving growth and efficiency.
Explore the potential of optimized B2B pricing—begin with Pricefx to streamline your processes, enhance accuracy, and unlock new revenue opportunities.
Tools Reviewed
All tools were independently evaluated for this comparison