Top 10 Best B2B Marketing Software of 2026

HubSpot is an all-in-one CRM platform renowned for its Marketing Hub, which empowers B2B marketers with tools for inbound marketing, including content management, SEO optimization, email campaigns, lead generation, and automation workflows. It integrates seamlessly with sales and service hubs to provide a unified view of the customer lifecycle, enabling data-driven personalization and growth. Designed for scalability, HubSpot's flywheel methodology helps businesses attract visitors, convert leads, and nurture long-term customer relationships through advanced analytics and AI-powered insights.

Marketo, now part of Adobe Marketo Engage, is a comprehensive B2B marketing automation platform designed for lead generation, nurturing, and revenue optimization. It excels in account-based marketing (ABM), email campaigns, lead scoring, and behavioral tracking across multiple channels. With deep integrations to CRMs like Salesforce and advanced analytics, it helps enterprises personalize experiences at scale and measure marketing's impact on revenue.

Pardot is a powerful B2B marketing automation platform designed for lead generation, nurturing, scoring, and management, with tools for email marketing, landing pages, forms, and behavioral tracking. Acquired by Salesforce, it excels in integrating directly with Salesforce CRM to provide a unified view of prospects and customers across sales and marketing teams. It offers advanced analytics, A/B testing, and ROI reporting to help marketers measure and optimize campaigns effectively.

Oracle Eloqua is a robust marketing automation platform tailored for B2B enterprises, specializing in email marketing, lead nurturing, and account-based marketing strategies. It provides advanced segmentation, personalization, and cross-channel orchestration to manage complex customer journeys and drive revenue growth. With deep CRM integrations like Salesforce and Oracle Sales Cloud, it enables precise lead scoring and performance analytics at scale.

ActiveCampaign is a powerful marketing automation platform designed for email marketing, CRM, and customer journey orchestration, ideal for B2B teams seeking to personalize outreach and nurture leads at scale. It offers advanced automation workflows, site tracking, and messaging tools to engage prospects across channels. The platform integrates CRM capabilities with machine learning for content recommendations and predictive sending, enabling data-driven campaigns without needing multiple tools.

Act-On is a robust B2B marketing automation platform designed to streamline lead generation, nurturing, and revenue attribution. It offers tools for email marketing, landing pages, web personalization, account-based marketing (ABM), and deep CRM integrations like Salesforce and HubSpot. The platform emphasizes ease of use and actionable insights to help mid-market teams drive pipeline growth efficiently.

Terminus is a comprehensive Account-Based Marketing (ABM) platform tailored for B2B teams, enabling precise targeting of high-value accounts through data-driven insights and multi-channel orchestration. It facilitates personalized engagement across advertising, email, website personalization, and sales tools, while providing advanced analytics to measure account-level ROI. Ideal for aligning marketing and sales efforts, Terminus helps scale ABM strategies for enterprise-level efficiency.

Demandbase is a comprehensive Account-Based Marketing (ABM) platform designed for B2B marketers to identify, target, and engage high-value accounts with personalized experiences across channels. It leverages AI-driven intent data, firmographics, and technographics to prioritize accounts, orchestrate multi-channel campaigns, and measure revenue impact at the account level. The platform integrates seamlessly with CRMs like Salesforce and marketing automation tools, enabling closed-loop attribution from marketing to sales.

6sense is an AI-powered Account-Based Orchestration platform designed for B2B revenue teams, using predictive analytics to identify high-intent accounts and uncover hidden buying signals from billions of data points. It enables sales and marketing alignment by prioritizing accounts based on buying stage, orchestrating personalized campaigns, and providing real-time insights for faster deal closure. The platform integrates with CRMs like Salesforce and marketing tools to drive account-based marketing (ABM) at scale.

Outreach is a powerful sales engagement platform designed for B2B teams to automate personalized multi-channel outreach via email, calls, and LinkedIn. It excels in creating scalable sequences, A/B testing, and providing analytics to optimize engagement and pipeline growth. While primarily sales-oriented, it supports B2B marketing through account-based outreach and prospecting workflows.