Quick Overview
- 1#1: Dreamdata - Delivers B2B revenue attribution by unifying marketing, sales, and service data across the full customer journey.
- 2#2: HockeyStack - Provides cookieless B2B website visitor analytics and multi-touch attribution without privacy issues.
- 3#3: Marketo Measure - Offers enterprise-grade B2B marketing attribution integrated with Salesforce and Marketo for accurate ROI measurement.
- 4#4: Bionic - AI-powered B2B GTM analytics platform that automates revenue attribution and pipeline insights.
- 5#5: Ruler Analytics - Tracks first-party B2B marketing attribution from lead to revenue with closed-loop reporting.
- 6#6: Attribution - Multi-touch attribution software that analyzes customer journeys across channels for marketing optimization.
- 7#7: LeanData - B2B revenue orchestration platform with advanced attribution for account-based marketing.
- 8#8: LeadsRx - Cross-device and multi-session marketing attribution platform for precise campaign performance.
- 9#9: FullCircle Insights - Native Salesforce app for B2B marketing attribution, campaign influence, and performance tracking.
- 10#10: CaliberMind - Account-based analytics platform providing B2B attribution and buyer journey insights.
We selected and ranked these tools based on a blend of robust features, user-centric design, and demonstrated value, ensuring they address diverse B2B needs—from cross-channel journey analysis to account-based marketing optimization.
Comparison Table
B2B marketing attribution software helps track customer journeys and optimize ROI, but key tools like Dreamdata, HockeyStack, Marketo Measure, Bionic, Ruler Analytics, and more vary widely in features. This comparison table breaks down critical details—pricing, integrations, reporting—to help businesses identify the right fit for their needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Dreamdata Delivers B2B revenue attribution by unifying marketing, sales, and service data across the full customer journey. | specialized | 9.7/10 | 9.8/10 | 8.9/10 | 9.4/10 |
| 2 | HockeyStack Provides cookieless B2B website visitor analytics and multi-touch attribution without privacy issues. | specialized | 9.3/10 | 9.5/10 | 9.0/10 | 9.0/10 |
| 3 | Marketo Measure Offers enterprise-grade B2B marketing attribution integrated with Salesforce and Marketo for accurate ROI measurement. | enterprise | 8.7/10 | 9.2/10 | 7.8/10 | 8.0/10 |
| 4 | Bionic AI-powered B2B GTM analytics platform that automates revenue attribution and pipeline insights. | specialized | 8.5/10 | 9.2/10 | 7.8/10 | 8.0/10 |
| 5 | Ruler Analytics Tracks first-party B2B marketing attribution from lead to revenue with closed-loop reporting. | specialized | 8.4/10 | 8.7/10 | 7.9/10 | 8.0/10 |
| 6 | Attribution Multi-touch attribution software that analyzes customer journeys across channels for marketing optimization. | specialized | 8.2/10 | 8.4/10 | 9.1/10 | 8.0/10 |
| 7 | LeanData B2B revenue orchestration platform with advanced attribution for account-based marketing. | enterprise | 8.2/10 | 8.7/10 | 7.8/10 | 7.9/10 |
| 8 | LeadsRx Cross-device and multi-session marketing attribution platform for precise campaign performance. | specialized | 8.2/10 | 8.8/10 | 7.5/10 | 7.9/10 |
| 9 | FullCircle Insights Native Salesforce app for B2B marketing attribution, campaign influence, and performance tracking. | specialized | 8.2/10 | 8.7/10 | 7.4/10 | 7.9/10 |
| 10 | CaliberMind Account-based analytics platform providing B2B attribution and buyer journey insights. | specialized | 8.2/10 | 8.5/10 | 7.8/10 | 8.0/10 |
Delivers B2B revenue attribution by unifying marketing, sales, and service data across the full customer journey.
Provides cookieless B2B website visitor analytics and multi-touch attribution without privacy issues.
Offers enterprise-grade B2B marketing attribution integrated with Salesforce and Marketo for accurate ROI measurement.
AI-powered B2B GTM analytics platform that automates revenue attribution and pipeline insights.
Tracks first-party B2B marketing attribution from lead to revenue with closed-loop reporting.
Multi-touch attribution software that analyzes customer journeys across channels for marketing optimization.
B2B revenue orchestration platform with advanced attribution for account-based marketing.
Cross-device and multi-session marketing attribution platform for precise campaign performance.
Native Salesforce app for B2B marketing attribution, campaign influence, and performance tracking.
Account-based analytics platform providing B2B attribution and buyer journey insights.
Dreamdata
specializedDelivers B2B revenue attribution by unifying marketing, sales, and service data across the full customer journey.
Account-level revenue attribution that timelines the full buyer journey, including offline and dark funnel touchpoints
Dreamdata is a premier B2B revenue attribution platform designed specifically for complex sales cycles, unifying data from CRM, marketing automation, ads, and website analytics to deliver account-level insights. It tracks the entire buyer journey, attributing revenue and pipeline influence across channels with multi-touch models tailored for B2B. This enables marketing and sales teams to optimize spend, prove ROI, and align strategies based on real revenue impact.
Pros
- Exceptional account-based attribution for long B2B sales cycles, handling multi-touch interactions accurately
- Seamless integrations with 100+ tools including Salesforce, HubSpot, Marketo, and Google Analytics
- Actionable dashboards and journey timelines that drive measurable revenue growth
Cons
- Enterprise pricing may be prohibitive for small businesses or startups
- Initial setup requires technical expertise and data mapping
- Advanced reporting customization can feel limited without support
Best For
Mid-to-large B2B companies with complex, account-based sales processes seeking precise marketing ROI measurement.
Pricing
Custom enterprise pricing starting around $20,000 annually, scaled by data volume, accounts, and features; free trial available.
HockeyStack
specializedProvides cookieless B2B website visitor analytics and multi-touch attribution without privacy issues.
Account-based attribution engine that scores and attributes engagement across entire buyer committees for true B2B journey insights
HockeyStack is a B2B marketing attribution platform that tracks customer journeys across all channels, attributing revenue and pipeline to specific marketing touchpoints in real-time. It integrates seamlessly with CRMs like Salesforce and HubSpot, ad platforms, and website analytics to provide account-level insights ideal for ABM strategies. The tool visualizes engagement data in intuitive dashboards, helping teams optimize spend and prove marketing ROI.
Pros
- Precise multi-touch revenue attribution at account and opportunity levels
- Real-time dashboards with customizable 'hockey stick' growth visualizations
- Deep integrations with B2B tech stacks including Salesforce, Marketo, and Google Analytics
Cons
- Pricing can be steep for smaller teams
- Initial setup requires technical configuration for full data integration
- Advanced ABM features may have a learning curve
Best For
Mid-market B2B SaaS and tech companies with complex sales cycles needing accurate marketing ROI measurement.
Pricing
Custom quote-based pricing starting around $1,000/month for Growth plans, scaling to enterprise levels based on data volume and users.
Marketo Measure
enterpriseOffers enterprise-grade B2B marketing attribution integrated with Salesforce and Marketo for accurate ROI measurement.
Account-based multi-touch attribution that ties marketing activities directly to opportunity revenue at the account level
Marketo Measure is a robust B2B marketing attribution platform that tracks customer journeys across channels, attributing revenue to marketing and sales touchpoints using multi-touch models like first-touch, last-touch, and U-shaped. It excels in account-based marketing (ABM) by providing account-level insights and integrates seamlessly with Salesforce CRM and Marketo Engage for unified data. The tool delivers customizable dashboards, ROI reporting, and optimization recommendations to help teams prove marketing impact.
Pros
- Deep Salesforce and Marketo integrations for seamless data flow
- Advanced multi-touch and account-based attribution models
- Comprehensive revenue cycle analytics and customizable dashboards
Cons
- Steep learning curve and complex initial setup
- High enterprise-level pricing
- Limited native support for non-Salesforce CRMs
Best For
Enterprise B2B marketing teams using Salesforce for complex ABM strategies and long sales cycles.
Pricing
Custom quote-based pricing, typically starting at $20,000-$50,000 annually based on contacts, integrations, and usage.
Bionic
specializedAI-powered B2B GTM analytics platform that automates revenue attribution and pipeline insights.
AI-powered causal attribution engine that distinguishes true revenue drivers from correlations in B2B buyer journeys
Bionic is a B2B-focused marketing attribution platform that delivers precise measurement of marketing's impact on pipeline and revenue across complex, multi-touch sales cycles. It uses AI to provide account-based attribution, causal insights, and customizable models integrating deeply with CRMs like Salesforce. The tool excels in helping marketing and sales teams align on revenue influence, optimize spend, and forecast performance.
Pros
- Superior B2B-specific attribution for account-based journeys and long sales cycles
- Deep integrations with Salesforce, HubSpot, and ad platforms for seamless data flow
- AI-driven causal analysis and pipeline forecasting for actionable insights
Cons
- Enterprise-level pricing may be steep for mid-market teams
- Initial setup requires technical expertise and data configuration
- Limited out-of-box support for non-digital or offline channels
Best For
B2B enterprises with ABM strategies and complex sales processes needing accurate revenue attribution.
Pricing
Custom enterprise pricing, typically starting at $25,000 annually based on data volume and users.
Ruler Analytics
specializedTracks first-party B2B marketing attribution from lead to revenue with closed-loop reporting.
Revenue Attribution Engine that directly links marketing touchpoints to CRM-closed deals for true ROI visibility
Ruler Analytics is a B2B marketing attribution platform designed to track and attribute revenue across the entire customer journey, from first touch to closed deal. It integrates deeply with CRMs like Salesforce, HubSpot, and Microsoft Dynamics, providing multi-touch attribution models that reveal which channels and campaigns truly drive pipeline and revenue. The tool emphasizes first-party data collection, call and form tracking, and cookieless analytics to deliver accurate insights in complex sales cycles.
Pros
- Deep CRM integrations for seamless revenue tracking
- Multi-touch attribution with revenue-specific metrics
- Robust first-party tracking resilient to cookie deprecation
Cons
- Higher pricing suitable for mid-to-large teams only
- Complex initial setup requiring technical resources
- Reporting interface can feel overwhelming for beginners
Best For
Mid-sized to enterprise B2B marketers with CRM-heavy stacks needing precise revenue attribution across long sales cycles.
Pricing
Custom quote-based pricing; typically starts at $1,000/month for core features, scaling to $3,000+ for enterprise with full integrations.
Attribution
specializedMulti-touch attribution software that analyzes customer journeys across channels for marketing optimization.
Revenue-backed multi-touch attribution that syncs directly with CRMs for accurate B2B journey mapping
Attribution (attributionapp.com) is a marketing attribution platform designed to help B2B teams measure the true impact of marketing channels on revenue through multi-touch attribution models like first-touch, last-touch, linear, and time-decay. It integrates with CRMs such as Salesforce and HubSpot, ad platforms like Google Ads and Facebook, and provides real-time dashboards for tracking customer journeys. The tool excels in unifying online and offline data for comprehensive revenue attribution in complex B2B sales cycles.
Pros
- Easy pixel-based setup with quick time-to-value
- Robust multi-touch models and CRM integrations
- Real-time dashboards for actionable insights
Cons
- Limited native support for account-based marketing (ABM)
- Reporting customization lacks depth for enterprises
- Relies heavily on UTM tracking which can miss nuances
Best For
Mid-sized B2B marketing teams needing simple, affordable multi-touch attribution without heavy customization.
Pricing
Growth plan at $299/month (up to 10k events), Pro at $599/month (50k events), Enterprise custom pricing.
LeanData
enterpriseB2B revenue orchestration platform with advanced attribution for account-based marketing.
Account-Based Attribution Engine that dynamically models influence across multi-touch account interactions beyond simple lead-level tracking
LeanData is a B2B revenue orchestration platform specializing in account-based marketing (ABM) attribution, lead routing, and sales operations automation. It enables multi-touch attribution at the account level, accurately crediting marketing and sales touchpoints to pipeline influence and revenue outcomes. Deeply integrated with Salesforce, it automates workflows, enforces SLAs for lead handoffs, and provides actionable insights for ABM strategies.
Pros
- Robust ABM-specific multi-touch attribution for complex account journeys
- Seamless native Salesforce integration with advanced routing and SLA management
- Powerful ops automation that accelerates lead-to-opportunity conversion
Cons
- Heavy reliance on Salesforce limits flexibility for other CRMs
- Steep learning curve for configuring complex attribution models
- Enterprise pricing may not suit smaller B2B teams
Best For
Sales and marketing teams in Salesforce-centric organizations pursuing sophisticated ABM strategies that require precise account-level attribution and automated routing.
Pricing
Custom quote-based pricing for enterprises, typically starting at $50,000+ annually depending on usage and features.
LeadsRx
specializedCross-device and multi-session marketing attribution platform for precise campaign performance.
Cookieless Reality Attribution engine using ML to model true customer journeys without third-party cookies
LeadsRx is a B2B marketing attribution platform that provides multi-touch attribution modeling to track customer journeys across channels without relying on cookies. It uses first-party data, machine learning, and a proprietary pixel for privacy-safe tracking, revenue analytics, and incrementality measurement. The software integrates with CRMs, ad platforms, and analytics tools to deliver detailed ROI insights for marketing teams.
Pros
- Cookieless attribution for privacy compliance and future-proofing
- Advanced multi-touch models including reality-based scoring
- Strong integrations with major CRMs and ad platforms
Cons
- Steep learning curve for setup and customization
- Custom enterprise pricing lacks transparency for SMBs
- Limited self-service options compared to newer SaaS tools
Best For
Mid-to-large B2B marketing teams needing robust, privacy-focused attribution for complex sales funnels.
Pricing
Custom enterprise pricing starting around $1,000/month; contact sales for quotes based on data volume and features.
FullCircle Insights
specializedNative Salesforce app for B2B marketing attribution, campaign influence, and performance tracking.
Campaign Influence Analyzer, which quantifies the exact percentage contribution of each marketing touchpoint to closed-won revenue natively in Salesforce
FullCircle Insights is a Salesforce-native marketing attribution platform that delivers closed-loop reporting, tracking marketing campaigns from lead generation through to revenue attribution. It excels in multi-touch attribution models tailored for complex B2B sales cycles, providing real-time insights into campaign influence on pipeline and bookings. The tool integrates deeply with Salesforce CRM, offering customizable dashboards and ROI calculations without requiring data exports.
Pros
- Seamless, native integration with Salesforce for real-time data syncing
- Advanced multi-touch attribution accurately measures B2B campaign impact
- Comprehensive closed-loop reporting from leads to revenue
Cons
- Limited to Salesforce users, reducing flexibility for other CRMs
- Steep learning curve due to deep Salesforce customization needs
- Pricing can be high for smaller teams or enterprises not fully leveraging Salesforce
Best For
B2B marketing teams deeply embedded in the Salesforce ecosystem seeking precise, revenue-focused attribution.
Pricing
Custom enterprise pricing, typically starting at $10,000+ annually based on Salesforce edition, user count, and features.
CaliberMind
specializedAccount-based analytics platform providing B2B attribution and buyer journey insights.
Account Journey Orchestration that combines attribution insights with automated multi-channel engagement workflows
CaliberMind is a B2B revenue intelligence platform designed for marketing attribution, account-based orchestration, and revenue operations. It unifies data from CRM, marketing automation, and ad platforms to deliver multi-touch, account-level attribution, revealing the true impact of marketing efforts on pipeline and revenue. The tool also provides intent signals, buyer journey mapping, and automated workflows to optimize ABM strategies.
Pros
- Robust account-level multi-touch attribution across channels
- Seamless integrations with Salesforce, Marketo, and Google Analytics
- Actionable intent data and journey orchestration for ABM
Cons
- Steep learning curve for setup and customization
- Custom pricing lacks transparency for smaller teams
- Reporting dashboards less intuitive than top competitors
Best For
Mid-market B2B teams practicing account-based marketing who need deep revenue attribution and orchestration capabilities.
Pricing
Custom enterprise pricing, typically starting at $20,000-$50,000 annually based on accounts, integrations, and usage.
Conclusion
The top B2B marketing attribution software reviewed deliver powerful tools to measure campaign impact, with Dreamdata leading as the top choice, excelling in unifying marketing, sales, and service data across the customer journey. HockeyStack stands as a strong alternative for its cookieless, privacy-focused analytics, while Marketo Measure impresses with enterprise-grade integration for accurate ROI tracking. Together, they highlight the importance of aligning data with business goals to maximize marketing efficiency.
Explore Dreamdata to leverage its unified data approach for clearer revenue insights, or consider HockeyStack or Marketo Measure if your needs prioritize cookieless tracking or platform integration.
Tools Reviewed
All tools were independently evaluated for this comparison