Quick Overview
- 1#1: Zinrelo - B2B loyalty platform that boosts repeat business through personalized rewards, tiered programs, and analytics.
- 2#2: Annex Cloud - Enterprise loyalty management solution enabling B2B programs with advocacy, referrals, and omnichannel rewards.
- 3#3: Antavo - Composable loyalty platform for B2B brands offering customizable experiences, gamification, and API integrations.
- 4#4: Salesforce Loyalty Management - CRM-integrated loyalty solution for B2B enterprises with redemption, vouchers, and journey orchestration.
- 5#5: Oracle Loyalty Cloud - Scalable B2B loyalty application delivering promotions, tiers, and real-time member insights.
- 6#6: Emarsys - Customer engagement platform with B2B loyalty features for personalized campaigns and retention.
- 7#7: Kobie Marketing - Full-stack loyalty solution for B2B managing programs, data, and multichannel execution.
- 8#8: Loyalty Gator - Cloud-based B2B rewards platform automating points, tiers, and partner incentives.
- 9#9: OpenLoyalty - Open-source loyalty engine for custom B2B programs with scalability and extensibility.
- 10#10: Eagle Eye - Digital loyalty platform supporting B2B with mobile wallets, vouchers, and real-time personalization.
Tools were chosen based on a blend of features (personalization, scalability, omnichannel capabilities), usability (intuitive design, integration flexibility), and value (ROI, cost-effectiveness), ensuring they meet diverse B2B operational needs and deliver measurable results.
Comparison Table
This comparison table examines top B2B loyalty software, including Zinrelo, Annex Cloud, Antavo, Salesforce Loyalty Management, Oracle Loyalty Cloud, and more, to guide businesses in selecting tools that enhance customer retention and engagement. Readers will discover key features, integration capabilities, and operational suitability across these platforms, enabling informed decisions.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Zinrelo B2B loyalty platform that boosts repeat business through personalized rewards, tiered programs, and analytics. | enterprise | 9.7/10 | 9.9/10 | 9.2/10 | 9.5/10 |
| 2 | Annex Cloud Enterprise loyalty management solution enabling B2B programs with advocacy, referrals, and omnichannel rewards. | enterprise | 9.2/10 | 9.5/10 | 8.2/10 | 8.7/10 |
| 3 | Antavo Composable loyalty platform for B2B brands offering customizable experiences, gamification, and API integrations. | specialized | 9.1/10 | 9.4/10 | 8.6/10 | 8.8/10 |
| 4 | Salesforce Loyalty Management CRM-integrated loyalty solution for B2B enterprises with redemption, vouchers, and journey orchestration. | enterprise | 8.4/10 | 9.2/10 | 7.1/10 | 7.8/10 |
| 5 | Oracle Loyalty Cloud Scalable B2B loyalty application delivering promotions, tiers, and real-time member insights. | enterprise | 8.7/10 | 9.3/10 | 7.8/10 | 8.2/10 |
| 6 | Emarsys Customer engagement platform with B2B loyalty features for personalized campaigns and retention. | enterprise | 7.9/10 | 8.4/10 | 7.6/10 | 7.2/10 |
| 7 | Kobie Marketing Full-stack loyalty solution for B2B managing programs, data, and multichannel execution. | specialized | 8.2/10 | 9.0/10 | 7.5/10 | 7.8/10 |
| 8 | Loyalty Gator Cloud-based B2B rewards platform automating points, tiers, and partner incentives. | specialized | 7.2/10 | 7.4/10 | 8.1/10 | 6.8/10 |
| 9 | OpenLoyalty Open-source loyalty engine for custom B2B programs with scalability and extensibility. | specialized | 8.7/10 | 9.2/10 | 7.8/10 | 9.5/10 |
| 10 | Eagle Eye Digital loyalty platform supporting B2B with mobile wallets, vouchers, and real-time personalization. | enterprise | 7.8/10 | 8.4/10 | 7.2/10 | 7.1/10 |
B2B loyalty platform that boosts repeat business through personalized rewards, tiered programs, and analytics.
Enterprise loyalty management solution enabling B2B programs with advocacy, referrals, and omnichannel rewards.
Composable loyalty platform for B2B brands offering customizable experiences, gamification, and API integrations.
CRM-integrated loyalty solution for B2B enterprises with redemption, vouchers, and journey orchestration.
Scalable B2B loyalty application delivering promotions, tiers, and real-time member insights.
Customer engagement platform with B2B loyalty features for personalized campaigns and retention.
Full-stack loyalty solution for B2B managing programs, data, and multichannel execution.
Cloud-based B2B rewards platform automating points, tiers, and partner incentives.
Open-source loyalty engine for custom B2B programs with scalability and extensibility.
Digital loyalty platform supporting B2B with mobile wallets, vouchers, and real-time personalization.
Zinrelo
enterpriseB2B loyalty platform that boosts repeat business through personalized rewards, tiered programs, and analytics.
AI Loyalty Intelligence Engine that predicts churn and recommends personalized rewards at the account level
Zinrelo is a leading B2B loyalty software platform that empowers businesses to create personalized, scalable loyalty programs for their corporate clients and partners, driving repeat purchases and long-term relationships. It offers advanced features like tiered rewards, account-based points systems, referral programs, and multi-channel engagement across email, SMS, and portals. With AI-driven insights and robust analytics, Zinrelo helps B2B companies measure loyalty ROI and optimize programs for maximum retention and revenue growth.
Pros
- Highly customizable rule engine for complex B2B loyalty rules and tiers
- AI-powered personalization and predictive analytics for account-level insights
- Seamless integrations with major CRMs like Salesforce, HubSpot, and e-commerce platforms
Cons
- Pricing can be steep for smaller B2B operations
- Initial setup requires technical expertise or support
- Some advanced B2B-specific features demand custom configuration
Best For
Mid-to-large B2B enterprises with complex partner ecosystems seeking data-driven loyalty programs to boost account retention.
Pricing
Custom enterprise pricing starting at around $1,000/month, scaled by customer volume, features, and support needs.
Annex Cloud
enterpriseEnterprise loyalty management solution enabling B2B programs with advocacy, referrals, and omnichannel rewards.
PartnerCloud: A dedicated B2B module for automated partner incentives, tiered rewards, and performance tracking across global channel networks.
Annex Cloud is a robust loyalty management platform specializing in B2B solutions through its PartnerCloud module, enabling companies to design, launch, and optimize partner loyalty programs for distributors, resellers, and channel partners. It offers tiered rewards, gamification, referral incentives, performance-based payouts, and real-time analytics to drive partner engagement and revenue growth. The platform integrates with major CRM, ERP, and e-commerce systems like Salesforce, SAP, and Shopify, providing a unified view of partner data and personalized experiences. Its AI-driven orchestration helps automate loyalty strategies at scale.
Pros
- Highly scalable for enterprise B2B partner networks with advanced gamification and incentive tools
- Deep integrations with CRM/ERP systems and strong analytics for data-driven decisions
- Proven track record with Fortune 500 brands in channel loyalty management
Cons
- Complex setup and steep learning curve requiring dedicated implementation support
- Enterprise-level pricing lacks transparency and may be prohibitive for mid-market firms
- Limited out-of-the-box customization for niche B2B workflows
Best For
Large B2B enterprises with extensive channel partner ecosystems needing sophisticated, scalable loyalty programs.
Pricing
Custom enterprise pricing starting at approximately $20,000-$50,000 annually, based on program size, partners, and features; quotes required.
Antavo
specializedComposable loyalty platform for B2B brands offering customizable experiences, gamification, and API integrations.
Composable Loyalty Cloud with headless API architecture for infinite customization and future-proof scalability
Antavo is a flexible, enterprise-grade loyalty management platform designed for B2B brands to create, launch, and optimize customer loyalty programs across digital and physical channels. It provides a modular, API-first architecture that supports gamification, personalized rewards, tiered memberships, and advanced analytics for data-driven engagement. With seamless integrations into CRM, e-commerce, and POS systems, Antavo helps businesses boost retention, advocacy, and lifetime value through tailored loyalty experiences.
Pros
- Highly customizable modular platform with gamification and personalization tools
- Robust API-first integrations for omnichannel loyalty programs
- Proven scalability with major brands like Unilever and Lenovo
Cons
- Complex setup requires technical expertise for advanced customizations
- Enterprise pricing not suitable for small to mid-sized businesses
- Limited pre-built templates compared to more rigid competitors
Best For
Large B2B enterprises needing a scalable, highly customizable loyalty platform integrated into complex tech stacks.
Pricing
Custom enterprise pricing, typically starting at $50,000+ annually based on program scale, users, and customizations.
Salesforce Loyalty Management
enterpriseCRM-integrated loyalty solution for B2B enterprises with redemption, vouchers, and journey orchestration.
Native Einstein AI integration for predictive personalization and real-time B2B partner insights
Salesforce Loyalty Management is a powerful cloud-based solution integrated within the Salesforce CRM ecosystem, designed to create, manage, and optimize loyalty programs for B2B scenarios like partner channels and distributor incentives. It supports tiered memberships, points-based rewards, promotions, and voucher redemptions with deep customization options. Leveraging Einstein AI, it provides actionable insights to enhance partner engagement and drive revenue growth through personalized experiences.
Pros
- Seamless integration with Salesforce CRM for a unified view of B2B partner data
- Highly customizable programs with advanced AI-driven personalization and analytics
- Scalable for enterprise-level B2B loyalty with robust promotion and redemption tools
Cons
- Steep learning curve and complex setup requiring Salesforce expertise
- High implementation costs and long deployment timelines
- Premium pricing may not suit smaller B2B operations
Best For
Large enterprises already invested in Salesforce seeking sophisticated, integrated B2B loyalty programs for partners and channels.
Pricing
Custom enterprise pricing starting at ~$15-25 per active member/month, plus Salesforce platform fees; contact sales for quotes.
Oracle Loyalty Cloud
enterpriseScalable B2B loyalty application delivering promotions, tiers, and real-time member insights.
Hierarchical partner tier propagation and rebate management for intricate B2B channel programs
Oracle Loyalty Cloud is an enterprise-grade loyalty management platform within Oracle's CX suite, designed to build and manage sophisticated B2B and B2C loyalty programs, including points-based rewards, tiered memberships, and partner incentives. It supports complex B2B scenarios like channel partner hierarchies, rebate processing, and multi-program tier propagation for wholesalers and distributors. Leveraging AI-driven insights and omnichannel redemption, it helps businesses drive retention and revenue through personalized experiences.
Pros
- Deep integration with Oracle ERP, CX, and third-party systems for seamless B2B operations
- Advanced AI analytics for predictive personalization and program optimization
- Robust support for B2B-specific features like partner hierarchies and automated rebates
Cons
- Steep learning curve and complex initial setup requiring specialist expertise
- High cost structure unsuitable for SMBs
- Limited out-of-box flexibility without custom development
Best For
Large B2B enterprises with complex partner ecosystems and an existing Oracle technology stack needing scalable loyalty management.
Pricing
Custom enterprise subscription pricing, typically starting at $100K+ annually based on users, transactions, and modules.
Emarsys
enterpriseCustomer engagement platform with B2B loyalty features for personalized campaigns and retention.
MLOps-powered AI engine (Dex) for hyper-personalized loyalty recommendations and churn prediction
Emarsys is an AI-powered omnichannel customer engagement platform that includes loyalty management features tailored for building personalized loyalty programs. It supports B2B use cases by enabling tiered rewards, points systems, and automated campaigns across email, SMS, mobile, and web to foster partner and customer retention. Leveraging predictive analytics and machine learning, it optimizes loyalty strategies based on customer behavior data, though it's more consumer-oriented with adaptable B2B applications.
Pros
- AI-driven personalization and predictive analytics for targeted loyalty campaigns
- Robust omnichannel support for seamless B2B customer experiences
- Scalable loyalty modules with advanced segmentation and A/B testing
Cons
- Primarily B2C-focused, requiring customization for complex B2B hierarchies
- Steep learning curve for non-technical users
- High enterprise pricing limits accessibility for smaller B2B firms
Best For
Mid-sized B2B companies with marketing teams needing AI-enhanced, omnichannel loyalty programs for customer retention.
Pricing
Custom quote-based pricing, typically starting at $1,500+/month depending on contacts, features, and usage.
Kobie Marketing
specializedFull-stack loyalty solution for B2B managing programs, data, and multichannel execution.
Continuous Loyalty® AI engine that real-time optimizes rewards and experiences based on member behavior
Kobie Marketing's Alchemy Loyalty Cloud is an enterprise-grade platform designed for building and managing sophisticated loyalty programs, with capabilities adaptable to B2B scenarios like partner incentives and channel rewards. It excels in personalization, omnichannel engagement, and data analytics to drive retention and ROI. While rooted in B2C successes with brands like Hilton and JetBlue, it supports B2B through tiered rewards, portals, and CRM integrations.
Pros
- Advanced AI-driven personalization and Continuous Loyalty optimization
- Robust omnichannel engagement and analytics
- Strong enterprise scalability and integrations with CRM/ERP systems
Cons
- Steeper learning curve and complex initial setup
- Pricing geared toward large enterprises, less ideal for SMBs
- More B2C-oriented out-of-box, requiring customization for pure B2B
Best For
Large B2B organizations with complex partner ecosystems needing highly personalized, data-driven loyalty programs.
Pricing
Custom enterprise pricing; typically starts at $50,000+ annually based on program scale and features—contact for quote.
Loyalty Gator
specializedCloud-based B2B rewards platform automating points, tiers, and partner incentives.
White-label branded mobile app for loyalty program access, enabling seamless customer engagement on iOS and Android.
Loyalty Gator is a versatile SaaS platform designed to help businesses build and manage customer loyalty programs through points, rewards, referrals, and tiered memberships. It integrates seamlessly with e-commerce platforms like Shopify and WooCommerce, offering tools for personalized campaigns and analytics. While effective for B2C retail, its B2B capabilities are more general-purpose, supporting account-based rewards but lacking deep enterprise-level customization for complex B2B relationships.
Pros
- Intuitive drag-and-drop builder for quick program setup
- Strong integrations with popular POS and e-commerce tools
- Robust analytics dashboard for tracking engagement metrics
Cons
- Limited native support for B2B-specific features like contract-based tiers or multi-account hierarchies
- Scalability challenges for high-volume enterprise B2B operations
- Customer support can be slow for non-premium users
Best For
Small to mid-sized B2B companies in retail or wholesale seeking an easy-to-implement loyalty solution without heavy customization needs.
Pricing
Starts at $49/month for Basic (up to 500 members), $99/month for Pro (unlimited members + advanced features), with Enterprise custom pricing.
OpenLoyalty
specializedOpen-source loyalty engine for custom B2B programs with scalability and extensibility.
100% open-source, API-first architecture enabling unlimited customization and headless loyalty programs
OpenLoyalty is an open-source, API-first loyalty management platform designed for businesses to create, launch, and scale customizable loyalty programs. It supports a wide range of mechanics including points, tiers, referrals, cashback, and gamification, with seamless integrations into e-commerce, POS, and CRM systems. As a B2B solution, it excels in headless deployments, allowing enterprises to build white-label loyalty experiences tailored to their brand.
Pros
- Highly customizable with open-source flexibility for complex B2B needs
- Robust API and event-sourced architecture for scalability and integrations
- Cost-effective core platform with strong community support
Cons
- Requires technical expertise for self-hosting and customization
- Steeper learning curve for non-developers compared to SaaS alternatives
- Enterprise features and support involve custom pricing
Best For
Mid-to-large B2B enterprises seeking a fully customizable, scalable loyalty engine with deep integrations.
Pricing
Open-source core is free; enterprise cloud hosting and support start at custom pricing (typically $5K+/year based on scale).
Eagle Eye
enterpriseDigital loyalty platform supporting B2B with mobile wallets, vouchers, and real-time personalization.
Real-time AI personalization engine that dynamically tailors rewards using live customer data
Eagle Eye is a cloud-based loyalty platform specializing in personalized customer engagement through its AIR (Award, Insight, Reward) technology. It captures transactional and behavioral data to deliver targeted rewards, offers, and insights across omnichannel touchpoints like mobile, web, and in-store. While excelling in B2C retail loyalty, it offers adaptable features for B2B scenarios such as partner incentives and trade promotions.
Pros
- Advanced AI-driven personalization
- Strong data analytics and reporting
- Robust omnichannel integration capabilities
Cons
- Primarily B2C-oriented with limited native B2B tools
- Complex setup requiring technical expertise
- High enterprise-level pricing
Best For
Large enterprises with complex partner ecosystems needing scalable, data-rich loyalty programs.
Pricing
Custom enterprise pricing upon request; typically starts at $50,000+ annually based on scale and features.
Conclusion
The reviewed tools demonstrate diverse strengths, with Zinrelo leading as the top choice—its personalized rewards, tiered programs, and analytics effectively foster repeat business. Close behind, Annex Cloud stands out with advocacy, referrals, and omnichannel capabilities, while Antavo impresses through its composable, customizable design and robust integrations. For B2B loyalty needs, these platforms deliver tailored solutions, with Zinrelo emerging as the clear leader for driving growth.
Take the next step to strengthen customer relationships—try Zinrelo, the top-ranked platform, to unlock measurable retention and value.
Tools Reviewed
All tools were independently evaluated for this comparison