Top 10 Best B2B Loyalty Program Software of 2026

Salesforce Loyalty Management is a robust, enterprise-grade platform designed to create, manage, and scale loyalty programs, with strong capabilities for B2B scenarios like partner tiers, contract-based rewards, and channel incentives. It integrates seamlessly with Salesforce CRM, Commerce Cloud, and Service Cloud to deliver personalized member experiences, redemption tracking, and analytics. Ideal for B2B, it supports complex hierarchies such as account-based tiers and collaborative promotions across partner networks.

Oracle Loyalty Cloud is an enterprise-grade loyalty management platform within Oracle CX, enabling businesses to create, manage, and optimize B2B and B2C loyalty programs with advanced features like tiered rewards, points accrual, and partner ecosystems. It supports complex B2B scenarios such as account-based loyalty, channel partner incentives, and multi-tier hierarchies, all powered by scalable cloud infrastructure. The solution integrates seamlessly with Oracle's ERP, CX, and SCM applications for unified data and real-time insights.

SAP Loyalty Management is an enterprise-grade platform within the SAP Customer Experience suite, designed to build and manage sophisticated loyalty programs across B2B and B2C channels. It enables tiered rewards, partner ecosystems, personalized campaigns, and redemption through various touchpoints like points, vouchers, and experiences. Leveraging SAP's robust data foundation, it provides real-time analytics and AI-driven insights to optimize customer retention and partner engagement in complex B2B environments.

Antavo is an enterprise-grade B2B loyalty management platform that empowers brands to create, manage, and optimize sophisticated customer loyalty programs across digital and physical channels. Its API-first, modular architecture supports a wide range of mechanics including points, tiers, gamification, referrals, and experiential rewards, with seamless integrations to CRM, e-commerce, and marketing tools. Designed for scalability, it enables personalized, omnichannel experiences backed by advanced analytics and AI-driven insights.

Annex Cloud is a robust loyalty experience platform designed to help businesses create and manage omnichannel loyalty programs, including B2B-specific solutions for partners, distributors, and resellers. It offers features like tiered rewards, referral programs, VIP experiences, and user-generated content integration to drive engagement and retention. The platform emphasizes personalization through AI and integrates seamlessly with CRM, eCommerce, and marketing tools for enterprise-scale deployments.

Zinrelo is a robust B2B loyalty program software that enables businesses to design multi-dimensional loyalty programs encompassing transactional rewards, engagement activities, referrals, and emotional loyalty drivers. It supports account-based loyalty for B2B scenarios, with features like tiered memberships, personalized campaigns, gamification, and advanced analytics to boost retention and LTV. The platform integrates seamlessly with e-commerce, CRM, and ERP systems, making it ideal for scaling enterprise-level loyalty initiatives.

Influitive is a B2B customer advocacy and loyalty platform designed to transform customers into active brand advocates through gamified challenges and personalized missions. It enables companies to create engaging programs where customers complete tasks like referrals, reviews, and content creation in exchange for rewards from a customizable marketplace. The platform offers robust analytics to measure engagement, ROI, and advocacy impact, making it ideal for driving organic growth in B2B environments.

Impact.com is a partnership automation platform that excels in managing affiliate, influencer, and B2B partner relationships, enabling brands to incentivize loyalty through performance-based rewards and commissions. It provides tools for partner discovery, tracking referrals and sales, automated payouts, and fraud prevention, making it suitable for B2B loyalty programs focused on channel partners and resellers. While not a traditional points-based loyalty system, it fosters long-term partner engagement via scalable incentive structures and data-driven insights.

Ambassador is a partner marketing platform specializing in referral, affiliate, and advocacy programs, which can power B2B loyalty initiatives by rewarding partners, resellers, and advocates. It provides tools for tracking referrals, automating payouts, managing multi-tier commissions, and delivering detailed analytics to optimize program ROI. While versatile for B2B ecosystems, it focuses more on advocacy-driven loyalty than traditional points-based customer programs.

PartnerStack is a partner management platform that helps B2B companies build and scale affiliate, referral, reseller, and agency programs to incentivize partners with commissions and rewards, fostering loyalty within partner ecosystems. It provides tools for automated onboarding, performance tracking, relationship management, and payout processing. While excelling in partner-centric incentives, it indirectly supports B2B loyalty by driving sustained partner advocacy and revenue growth rather than direct customer reward systems.