Quick Overview
- 1#1: Salsify - A product experience management platform that centralizes product catalog data, enriches content, and syndicates it across B2B channels and marketplaces.
- 2#2: Akeneo - An open-source PIM solution for managing complex product catalogs with multi-channel publishing for B2B e-commerce and sales.
- 3#3: Pimcore - A comprehensive digital experience platform with PIM capabilities for unified product data management and B2B catalog distribution.
- 4#4: Syndigo - A content syndication platform that automates product catalog data distribution to B2B partners, retailers, and marketplaces.
- 5#5: Sales Layer - A cloud-based PIM tool designed for fast import, enrichment, and multi-channel export of B2B product catalogs.
- 6#6: inriver - A PIM platform that streamlines product information management for B2B organizations with robust workflow and integration features.
- 7#7: Catalog Machine - A tool for instantly creating interactive digital product catalogs from spreadsheets for B2B sales and marketing.
- 8#8: BigCommerce - A B2B e-commerce platform with advanced catalog management, customer pricing, and wholesale features for scalable catalogs.
- 9#9: commercetools - A headless commerce platform offering flexible product catalog APIs for custom B2B storefronts and experiences.
- 10#10: OroCommerce - An open-source B2B e-commerce solution with multi-vendor catalog management, RFQ, and personalized pricing features.
Tools were evaluated based on key metrics including data centralization, multi-channel distribution capabilities, ease of use, integration flexibility, and overall value, ensuring alignment with the dynamic needs of B2B businesses.
Comparison Table
Comparing B2B catalog software simplifies selecting tools to manage product content effectively. This table outlines key features, integrations, and usability of platforms like Salsify, Akeneo, Pimcore, Syndigo, Sales Layer, and more. Readers will gain clarity to find the best fit for scaling, customizing, or optimizing their catalog operations.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Salsify A product experience management platform that centralizes product catalog data, enriches content, and syndicates it across B2B channels and marketplaces. | enterprise | 9.6/10 | 9.8/10 | 8.7/10 | 9.2/10 |
| 2 | Akeneo An open-source PIM solution for managing complex product catalogs with multi-channel publishing for B2B e-commerce and sales. | specialized | 9.2/10 | 9.6/10 | 8.3/10 | 8.7/10 |
| 3 | Pimcore A comprehensive digital experience platform with PIM capabilities for unified product data management and B2B catalog distribution. | enterprise | 8.7/10 | 9.3/10 | 7.2/10 | 9.1/10 |
| 4 | Syndigo A content syndication platform that automates product catalog data distribution to B2B partners, retailers, and marketplaces. | enterprise | 8.6/10 | 9.3/10 | 7.7/10 | 8.1/10 |
| 5 | Sales Layer A cloud-based PIM tool designed for fast import, enrichment, and multi-channel export of B2B product catalogs. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 6 | inriver A PIM platform that streamlines product information management for B2B organizations with robust workflow and integration features. | enterprise | 8.4/10 | 9.2/10 | 7.8/10 | 8.0/10 |
| 7 | Catalog Machine A tool for instantly creating interactive digital product catalogs from spreadsheets for B2B sales and marketing. | specialized | 8.2/10 | 8.5/10 | 9.0/10 | 7.8/10 |
| 8 | BigCommerce A B2B e-commerce platform with advanced catalog management, customer pricing, and wholesale features for scalable catalogs. | enterprise | 8.4/10 | 8.7/10 | 7.8/10 | 8.1/10 |
| 9 | commercetools A headless commerce platform offering flexible product catalog APIs for custom B2B storefronts and experiences. | enterprise | 8.7/10 | 9.5/10 | 7.8/10 | 8.2/10 |
| 10 | OroCommerce An open-source B2B e-commerce solution with multi-vendor catalog management, RFQ, and personalized pricing features. | enterprise | 7.9/10 | 8.7/10 | 6.8/10 | 8.2/10 |
A product experience management platform that centralizes product catalog data, enriches content, and syndicates it across B2B channels and marketplaces.
An open-source PIM solution for managing complex product catalogs with multi-channel publishing for B2B e-commerce and sales.
A comprehensive digital experience platform with PIM capabilities for unified product data management and B2B catalog distribution.
A content syndication platform that automates product catalog data distribution to B2B partners, retailers, and marketplaces.
A cloud-based PIM tool designed for fast import, enrichment, and multi-channel export of B2B product catalogs.
A PIM platform that streamlines product information management for B2B organizations with robust workflow and integration features.
A tool for instantly creating interactive digital product catalogs from spreadsheets for B2B sales and marketing.
A B2B e-commerce platform with advanced catalog management, customer pricing, and wholesale features for scalable catalogs.
A headless commerce platform offering flexible product catalog APIs for custom B2B storefronts and experiences.
An open-source B2B e-commerce solution with multi-vendor catalog management, RFQ, and personalized pricing features.
Salsify
enterpriseA product experience management platform that centralizes product catalog data, enriches content, and syndicates it across B2B channels and marketplaces.
Automated syndication of rich product experiences to 1,000+ global channels and partners from a unified platform
Salsify is a comprehensive product experience management (PXM) platform tailored for B2B catalog management, enabling brands to centralize product information, digital assets, and listings in a single source of truth. It automates the enrichment, syndication, and distribution of high-quality product content across thousands of retail, marketplace, and partner channels. With AI-powered tools for data quality and analytics, it ensures consistent experiences that drive sales and operational efficiency.
Pros
- Extensive syndication to over 1,000 channels and partners
- AI-driven content enrichment and validation for superior data quality
- Robust integrations with e-commerce, ERP, and marketing tools
Cons
- High enterprise-level pricing not suited for small businesses
- Steep learning curve during initial setup and onboarding
- Customization options can require professional services
Best For
Large B2B enterprises with complex, multi-channel product catalogs needing automated syndication and data governance.
Pricing
Custom quote-based pricing for enterprises, typically starting at $10,000+ annually depending on catalog size and features.
Akeneo
specializedAn open-source PIM solution for managing complex product catalogs with multi-channel publishing for B2B e-commerce and sales.
Flexible Product Model system for managing infinite variants, bundles, and sub-products without data duplication
Akeneo is a robust Product Information Management (PIM) platform designed for B2B companies to centralize and enrich complex product catalogs across multiple channels. It excels in handling product variants, attributes, classifications, and multi-language support, enabling efficient data syndication to e-commerce, marketplaces, and print catalogs. With integrated Digital Asset Management (DAM) and workflow tools, it streamlines collaboration for sales, marketing, and supply chain teams.
Pros
- Highly flexible data model for complex B2B product variants and hierarchies
- Extensive integration ecosystem with ERP, e-commerce, and marketplaces
- Scalable open-source core with enterprise-grade workflow and enrichment tools
Cons
- Steep learning curve for advanced configurations and rules
- Enterprise pricing scales quickly with catalog size and users
- Some features like advanced analytics require additional modules
Best For
Mid-to-large B2B enterprises with diverse, complex product catalogs needing multi-channel data syndication and team collaboration.
Pricing
Free Community Edition; Enterprise Edition custom-priced from ~$25,000/year based on SKUs, users, and modules (Growth/Enterprise tiers).
Pimcore
enterpriseA comprehensive digital experience platform with PIM capabilities for unified product data management and B2B catalog distribution.
Flexible, inheritance-based data model for handling intricate product variants and customer-specific B2B catalogs
Pimcore is an open-source platform that serves as a comprehensive Product Information Management (PIM), Digital Asset Management (DAM), Master Data Management (MDM), and CMS solution tailored for B2B catalog management. It enables businesses to centralize product data, handle complex variants, customer-specific pricing, and multichannel publishing with a highly flexible data model. Ideal for B2B scenarios, it supports enriched catalogs, API integrations, and scalable data workflows for enterprises dealing with large, intricate product assortments.
Pros
- All-in-one PIM, DAM, MDM, and CMS capabilities reduce tool sprawl
- Highly customizable data model supports complex B2B variants and pricing
- Open-source core with strong scalability and community support
Cons
- Steep learning curve requires developer expertise for implementation
- Self-hosted setups demand significant IT resources for maintenance
- Performance optimization needed for very large datasets
Best For
Mid-to-large B2B enterprises with complex product catalogs needing a flexible, integrated data management platform.
Pricing
Free open-source community edition; enterprise edition and cloud hosting start at ~€15,000/year based on scale and support.
Syndigo
enterpriseA content syndication platform that automates product catalog data distribution to B2B partners, retailers, and marketplaces.
The Syndigo Network, providing direct syndication to over 800 global retail and marketplace partners for effortless B2B content distribution.
Syndigo is a comprehensive SaaS platform specializing in product information management (PIM) and content syndication, designed to help brands centralize, enrich, and distribute accurate product data across 800+ retail and e-commerce channels. It excels in B2B catalog software by automating data validation, GTIN management, and digital asset syndication to ensure compliance and consistency for wholesalers, distributors, and retailers. Leveraging AI-powered tools for content optimization, it accelerates go-to-market strategies while maintaining high data quality standards.
Pros
- Extensive syndication network reaching 800+ partners including major retailers like Amazon and Walmart
- AI-driven data enrichment and validation for superior product content quality
- Scalable enterprise-grade tools with robust integrations for ERP and e-commerce systems
Cons
- Complex interface with a steep learning curve for non-expert users
- High pricing that may not suit small to mid-sized businesses
- Limited flexibility in custom reporting and analytics compared to pure PIM competitors
Best For
Large B2B brands and manufacturers requiring seamless product data syndication to multiple retail and wholesale channels.
Pricing
Custom enterprise pricing based on data volume and features, typically starting at $25,000+ annually with tiered plans.
Sales Layer
specializedA cloud-based PIM tool designed for fast import, enrichment, and multi-channel export of B2B product catalogs.
Lightning-fast import/export engine that processes massive datasets in minutes, ideal for high-volume B2B catalogs
Sales Layer is a cloud-based Product Information Management (PIM) platform tailored for B2B organizations to centralize, enrich, and syndicate complex product catalogs across multiple sales channels. It excels in handling large volumes of product data with features like automated data validation, bulk imports/exports, and multichannel publishing to e-commerce, marketplaces, ERPs, and print media. Supporting over 100 languages and formats, it ensures consistent, high-quality product information for global distribution.
Pros
- Ultra-fast data processing for millions of SKUs
- Robust multi-language and multichannel syndication
- Strong API integrations with ERP, CRM, and e-commerce systems
Cons
- Custom pricing lacks transparency for small businesses
- Initial data migration can be time-intensive
- Advanced reporting requires add-ons
Best For
Mid-to-large B2B manufacturers and distributors with high-volume, multilingual product catalogs needing efficient PIM for multichannel sales.
Pricing
Custom subscription pricing starting at around $1,000/month, scaling with users, products, and features (Starter, Professional, Enterprise tiers).
inriver
enterpriseA PIM platform that streamlines product information management for B2B organizations with robust workflow and integration features.
Configurable entity modeling that adapts to unique B2B data structures without custom development
inriver is a robust Product Information Management (PIM) platform tailored for B2B organizations, enabling centralized management of complex product catalogs, digital assets, and supplier data. It supports multichannel publishing to e-commerce, ERP systems, marketplaces, and print, ensuring consistent and enriched product information across sales channels. With strong workflow automation and API-driven integrations, it excels in handling large-scale B2B catalogs for manufacturers and distributors.
Pros
- Highly configurable data model without coding
- Extensive integrations with ERP, CRM, and e-commerce platforms
- Advanced workflow and automation for large teams
Cons
- Steep learning curve for non-technical users
- Pricing is enterprise-level and opaque
- Reporting capabilities require additional setup
Best For
Mid-to-large B2B manufacturers and distributors managing complex, multi-supplier product catalogs.
Pricing
Custom enterprise pricing, typically starting at $20,000-$50,000 annually based on catalog size and users; quotes required.
Catalog Machine
specializedA tool for instantly creating interactive digital product catalogs from spreadsheets for B2B sales and marketing.
Dynamic synchronization that automatically updates catalogs in real-time from live data sources like spreadsheets or e-commerce feeds
Catalog Machine is a cloud-based platform designed for B2B businesses to automate the creation and management of professional product catalogs from spreadsheets, CSV files, or e-commerce integrations like Shopify and WooCommerce. It offers drag-and-drop customization, dynamic pricing rules, multi-language support, and outputs including print-ready PDFs, interactive online flipbooks, and shareable price lists. The tool excels in streamlining catalog production for wholesalers, distributors, and manufacturers without requiring design software expertise.
Pros
- Intuitive drag-and-drop editor for quick catalog customization
- Seamless integrations with e-commerce platforms and data imports
- Real-time updates and dynamic elements like pricing and inventory
Cons
- Limited advanced design flexibility without coding or higher plans
- Pricing scales quickly for larger catalogs or teams
- Occasional performance lags with very large datasets
Best For
Mid-sized B2B wholesalers and distributors needing automated, frequently updated product catalogs without a dedicated design team.
Pricing
Starter at $49/month, Pro at $99/month, Premium at $199/month (annual billing); 14-day free trial available.
BigCommerce
enterpriseA B2B e-commerce platform with advanced catalog management, customer pricing, and wholesale features for scalable catalogs.
Customer-specific catalogs and dynamic pricing rules for personalized B2B experiences
BigCommerce is a versatile e-commerce platform with a dedicated B2B edition that enables businesses to manage complex product catalogs tailored for wholesale and B2B sales. It supports customer-specific catalogs, tiered pricing, volume discounts, and quote management, allowing sellers to create personalized shopping experiences. The platform integrates seamlessly with ERPs, CRMs, and other tools, making it suitable for scaling B2B operations alongside DTC sales.
Pros
- Robust B2B catalog management with customer groups and custom price lists
- High scalability for enterprise-level catalogs and high-volume transactions
- Extensive integrations with ERP, CRM, and inventory systems
Cons
- Advanced B2B features require higher-tier plans or custom setup
- Steeper learning curve for non-technical users configuring catalogs
- Limited native B2B analytics compared to specialized tools
Best For
Mid-to-large B2B companies needing a scalable platform for customer-specific catalogs and integrated e-commerce operations.
Pricing
Starts at $29/month (Standard), $299/month (Plus), $2,000+/month (Pro/Enterprise with full B2B features; custom quotes for advanced needs).
commercetools
enterpriseA headless commerce platform offering flexible product catalog APIs for custom B2B storefronts and experiences.
Customer-specific catalogs allowing personalized product views, pricing, and assortments per buyer segment
commercetools is a headless, API-first composable commerce platform designed for building scalable e-commerce solutions, with robust B2B catalog management capabilities. It enables complex product hierarchies, customer-specific catalogs, dynamic pricing, and segmentation for personalized B2B experiences. The platform supports multi-tenant architectures and seamless integrations via APIs, making it ideal for enterprise-scale customization.
Pros
- Highly flexible catalog management with customer-specific views and pricing
- Scalable, API-first architecture for seamless integrations
- Supports complex B2B scenarios like multi-tenancy and hierarchies
Cons
- Steep learning curve due to developer-centric, headless design
- Requires significant setup and customization effort
- Enterprise pricing may be prohibitive for SMBs
Best For
Large enterprises with complex B2B needs requiring customizable, scalable catalog management and deep integrations.
Pricing
Consumption-based pricing with tiers starting at ~$10K/month for enterprises; custom quotes required.
OroCommerce
enterpriseAn open-source B2B e-commerce solution with multi-vendor catalog management, RFQ, and personalized pricing features.
Advanced catalog segmentation delivering personalized product views, pricing, and assortments per customer group or hierarchy
OroCommerce is an open-source B2B eCommerce platform specializing in complex catalog management for wholesalers, distributors, and manufacturers. It enables dynamic product catalogs, customer-specific pricing rules, segmented views, and request-for-quote (RFQ) workflows to streamline B2B sales processes. Built on a flexible Symfony-based architecture, it supports large-scale operations with PIM integration and multi-channel selling.
Pros
- Highly customizable open-source core with strong B2B-specific features like pricing tiers and RFQ
- Scalable for large product catalogs and customer hierarchies
- Excellent integration capabilities with ERPs and PIM systems
Cons
- Steep learning curve and setup requiring technical expertise
- Customization often needs developers, increasing implementation time
- Fewer out-of-the-box templates and UI options than SaaS competitors
Best For
Mid-to-large B2B enterprises with in-house IT teams seeking a flexible, self-hosted catalog solution.
Pricing
Free open-source Community Edition; Enterprise Edition custom pricing starts around $10,000/year based on users and features, contact sales.
Conclusion
Navigating B2B catalog software reveals solutions tailored to diverse needs, with Salsify leading as the top choice, offering robust product experience management that centralizes, enriches, and syndicates data across channels. Akeneo stands out as a strong open-source option for managing complex catalogs, while Pimcore excels in unifying product data within a comprehensive digital experience platform. Together, these tools demonstrate the range of capabilities available, ensuring there’s a fit for nearly every B2B operational goal.
Start with Salsify to streamline your catalog management—centralize, enrich, and syndicate product data efficiently—or explore Akeneo or Pimcore for unique open-source or integrated experience needs.
Tools Reviewed
All tools were independently evaluated for this comparison