Quick Overview
- 1#1: ClickFunnels - Builds high-converting sales funnels, landing pages, and automated marketing sequences without coding.
- 2#2: ActiveCampaign - Provides advanced email automation, CRM, and sales funnel nurturing with machine learning personalization.
- 3#3: HubSpot - Offers an all-in-one inbound marketing, sales, and CRM platform with automated funnel workflows and analytics.
- 4#4: GoHighLevel - Delivers white-label sales funnel automation, CRM, SMS, email, and appointment booking for agencies.
- 5#5: Kartra - Combines sales funnels, email marketing, video hosting, memberships, and affiliate management in one platform.
- 6#6: Keap - Automates sales pipelines, lead nurturing, payments, and follow-ups for small businesses.
- 7#7: Ontraport - Integrates marketing automation, CRM, and e-commerce to streamline entire sales funnels.
- 8#8: GetResponse - Features email automation, landing pages, webinars, and conversion funnels with built-in e-commerce.
- 9#9: Systeme.io - Affordable all-in-one tool for building automated sales funnels, email campaigns, and online courses.
- 10#10: Groove.cm - Free-to-start platform for creating sales funnels, websites, email automation, and affiliate programs.
Tools were selected and ranked based on features (automation depth, customization), user experience (ease of use, support), and value (pricing, scalability), ensuring relevance for different business sizes and operational requirements.
Comparison Table
In today's competitive business landscape, automated sales funnel software streamlines customer acquisition and conversion; this comparison table explores top tools like ClickFunnels, ActiveCampaign, HubSpot, GoHighLevel, Kartra, and more, outlining key features, pricing structures, and ideal use cases to guide readers toward the right solution.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | ClickFunnels Builds high-converting sales funnels, landing pages, and automated marketing sequences without coding. | specialized | 9.4/10 | 9.6/10 | 8.8/10 | 8.5/10 |
| 2 | ActiveCampaign Provides advanced email automation, CRM, and sales funnel nurturing with machine learning personalization. | specialized | 9.2/10 | 9.5/10 | 8.1/10 | 8.8/10 |
| 3 | HubSpot Offers an all-in-one inbound marketing, sales, and CRM platform with automated funnel workflows and analytics. | enterprise | 9.1/10 | 9.5/10 | 8.4/10 | 8.7/10 |
| 4 | GoHighLevel Delivers white-label sales funnel automation, CRM, SMS, email, and appointment booking for agencies. | specialized | 8.6/10 | 9.1/10 | 7.8/10 | 8.9/10 |
| 5 | Kartra Combines sales funnels, email marketing, video hosting, memberships, and affiliate management in one platform. | specialized | 8.6/10 | 9.4/10 | 7.9/10 | 8.2/10 |
| 6 | Keap Automates sales pipelines, lead nurturing, payments, and follow-ups for small businesses. | enterprise | 8.1/10 | 8.6/10 | 7.2/10 | 7.5/10 |
| 7 | Ontraport Integrates marketing automation, CRM, and e-commerce to streamline entire sales funnels. | specialized | 8.3/10 | 9.2/10 | 7.1/10 | 8.0/10 |
| 8 | GetResponse Features email automation, landing pages, webinars, and conversion funnels with built-in e-commerce. | specialized | 7.8/10 | 7.5/10 | 8.2/10 | 8.5/10 |
| 9 | Systeme.io Affordable all-in-one tool for building automated sales funnels, email campaigns, and online courses. | other | 8.4/10 | 8.2/10 | 9.1/10 | 9.3/10 |
| 10 | Groove.cm Free-to-start platform for creating sales funnels, websites, email automation, and affiliate programs. | specialized | 8.7/10 | 9.1/10 | 8.3/10 | 9.3/10 |
Builds high-converting sales funnels, landing pages, and automated marketing sequences without coding.
Provides advanced email automation, CRM, and sales funnel nurturing with machine learning personalization.
Offers an all-in-one inbound marketing, sales, and CRM platform with automated funnel workflows and analytics.
Delivers white-label sales funnel automation, CRM, SMS, email, and appointment booking for agencies.
Combines sales funnels, email marketing, video hosting, memberships, and affiliate management in one platform.
Automates sales pipelines, lead nurturing, payments, and follow-ups for small businesses.
Integrates marketing automation, CRM, and e-commerce to streamline entire sales funnels.
Features email automation, landing pages, webinars, and conversion funnels with built-in e-commerce.
Affordable all-in-one tool for building automated sales funnels, email campaigns, and online courses.
Free-to-start platform for creating sales funnels, websites, email automation, and affiliate programs.
ClickFunnels
specializedBuilds high-converting sales funnels, landing pages, and automated marketing sequences without coding.
Seamless one-click upsell and order bump funnels that maximize revenue per customer without extra tools
ClickFunnels is an all-in-one platform for building, managing, and optimizing automated sales funnels, enabling users to create high-converting landing pages, opt-in forms, sales pages, upsells, and membership sites without coding. It integrates email marketing, A/B testing, analytics, and payment processing to streamline the entire customer acquisition and sales process. Popular among online entrepreneurs, it provides proven templates and automation tools to scale digital businesses efficiently.
Pros
- Drag-and-drop builder with 100+ proven funnel templates
- Built-in automation for upsells, downsells, and order bumps
- Integrated analytics, A/B testing, and email marketing
Cons
- Higher pricing can be steep for small businesses
- Steep initial learning curve despite intuitive interface
- Limited third-party integrations compared to some competitors
Best For
Online marketers, coaches, and e-commerce owners seeking a comprehensive tool to build and automate high-converting sales funnels.
Pricing
Starter at $97/mo (annual) or $127/mo; Platinum at $297/mo (annual) or $497/mo; 14-day free trial.
ActiveCampaign
specializedProvides advanced email automation, CRM, and sales funnel nurturing with machine learning personalization.
Machine learning-powered Predictive Sending optimizes email delivery times for maximum engagement in sales funnels
ActiveCampaign is a comprehensive marketing automation platform designed to build and manage automated sales funnels through advanced email marketing, CRM integration, and multi-channel messaging. It enables users to create dynamic customer journeys with triggers, lead scoring, site tracking, and personalized content to nurture leads and drive conversions. The platform combines automation, sales tools, and analytics to streamline the entire sales process from lead capture to deal closure.
Pros
- Powerful automation builder with thousands of pre-built templates and conditional logic
- Built-in CRM with lead scoring and deal pipelines for seamless funnel management
- Advanced personalization and site/event tracking for optimized customer journeys
Cons
- Steep learning curve for complex automations and advanced features
- Pricing scales quickly with contact list size, limiting affordability for large lists
- Reporting and analytics can feel overwhelming for beginners
Best For
Small to mid-sized businesses and marketing teams seeking robust email-based sales funnel automation with CRM capabilities.
Pricing
Starts at $29/month (Starter plan, up to 500 contacts); scales to $149/month (Plus) and custom Enterprise pricing based on contacts and features.
HubSpot
enterpriseOffers an all-in-one inbound marketing, sales, and CRM platform with automated funnel workflows and analytics.
Flywheel-powered inbound methodology with seamless marketing-to-sales handoff automation
HubSpot is an all-in-one CRM platform renowned for its inbound marketing and sales automation capabilities, enabling businesses to build and manage automated sales funnels from lead capture to deal closure. It offers tools like landing pages, email sequences, workflows, sales pipelines, and predictive lead scoring to nurture prospects efficiently. With seamless integration across marketing, sales, and service hubs, it supports scalable growth while providing robust analytics for funnel optimization.
Pros
- Comprehensive all-in-one platform with CRM, marketing automation, and sales tools
- Generous free tier including core CRM and basic funnel automation
- Powerful workflows and AI-driven insights for personalized lead nurturing
Cons
- Higher-tier plans become expensive for advanced features
- Steep learning curve for mastering full suite of tools
- Some automation limits in free/starter plans require upgrades
Best For
Growing B2B companies and marketing teams needing scalable inbound sales funnel automation integrated with CRM.
Pricing
Free CRM forever; Starter plans from $20/mo per hub, Professional from $890/mo, Enterprise from $3,600/mo (billed annually).
GoHighLevel
specializedDelivers white-label sales funnel automation, CRM, SMS, email, and appointment booking for agencies.
White-label SaaS mode that lets agencies rebrand and resell the entire platform to clients as their own
GoHighLevel is an all-in-one sales and marketing platform tailored for agencies and businesses, offering tools to build automated sales funnels, landing pages, forms, and workflows that drive lead nurturing and conversions. It combines CRM, email/SMS marketing, appointment scheduling, and website building into a single dashboard, with white-label capabilities for resellers. The platform emphasizes scalability, allowing unlimited funnels and contacts on higher plans to automate the entire sales process efficiently.
Pros
- Comprehensive all-in-one toolkit eliminates need for multiple SaaS tools
- Powerful workflow automation for complex sales funnels
- White-label reselling option provides excellent agency scalability
Cons
- Steep learning curve for beginners due to feature depth
- Interface can feel overwhelming and cluttered
- Customer support response times vary and some features have occasional bugs
Best For
Digital marketing agencies and solopreneurs seeking a robust, white-label platform to automate and scale sales funnels without tool fragmentation.
Pricing
Starts at $97/month (Starter: 1 account), $297/month (Unlimited: unlimited sub-accounts), $497/month (Pro: SaaS mode for reselling); 14-day free trial available.
Kartra
specializedCombines sales funnels, email marketing, video hosting, memberships, and affiliate management in one platform.
Behavior 2.0 automation that dynamically triggers actions based on user interactions across emails, pages, and videos
Kartra is an all-in-one online business platform that specializes in building automated sales funnels, complete with landing pages, email automation, checkout systems, and membership sites. It allows users to manage the entire customer journey—from lead capture and nurturing to sales conversion and post-purchase upsells—without integrating multiple tools. With features like behavioral automation, video hosting, and affiliate management, Kartra streamlines marketing and sales processes for digital entrepreneurs.
Pros
- Comprehensive all-in-one toolkit eliminates need for multiple apps
- Powerful automation engine with behavioral triggers for personalized funnels
- Built-in analytics, A/B testing, and video hosting enhance funnel performance
Cons
- Steep learning curve due to extensive features overwhelming beginners
- Higher pricing tiers required for scaling businesses with more contacts
- Page builder customization lags behind specialized funnel tools like ClickFunnels
Best For
Solo entrepreneurs and small teams seeking an all-in-one solution to automate complex sales funnels without managing separate tools.
Pricing
Starter plan at $99/month (2,500 contacts), up to Platinum at $499/month (50,000 contacts); 30% discount on annual billing.
Keap
enterpriseAutomates sales pipelines, lead nurturing, payments, and follow-ups for small businesses.
Visual Campaign Builder for creating complex, drag-and-drop sales funnel automations with conditional logic
Keap is a comprehensive CRM and marketing automation platform tailored for small businesses to automate sales funnels from lead capture to customer retention. It enables users to build automated workflows, manage sales pipelines, send targeted email campaigns, and process payments seamlessly within one system. With features like landing pages, appointment scheduling, and opportunity tracking, Keap helps streamline operations and boost conversions without needing multiple tools.
Pros
- Powerful automation for multi-step sales funnels and nurturing sequences
- Built-in CRM, payments, and e-commerce integration
- Strong reporting and analytics for pipeline visibility
Cons
- Steep learning curve due to feature depth
- Higher pricing may not suit very small startups
- Interface feels dated compared to newer competitors
Best For
Small to mid-sized businesses seeking an all-in-one platform for sales funnel automation and CRM without juggling multiple apps.
Pricing
Starts at $79/month (Starter, billed annually), $149/month (Pro), $199/month (Max); custom enterprise pricing available.
Ontraport
specializedIntegrates marketing automation, CRM, and e-commerce to streamline entire sales funnels.
Visual Campaign Builder for drag-and-drop creation of multi-step, rule-driven sales funnels
Ontraport is an all-in-one automation platform designed for online businesses, integrating CRM, email marketing, landing pages, shopping carts, and membership management to build and automate complete sales funnels. It enables users to create rule-based workflows that handle lead nurturing, payments, upsells, and customer retention without needing multiple tools. With its visual campaign builder, businesses can map out complex customer journeys from initial capture to repeat sales.
Pros
- Comprehensive all-in-one platform eliminates need for multiple integrations
- Powerful rule-based automation for complex sales funnels
- Built-in e-commerce, memberships, and payment processing
Cons
- Steep learning curve requires significant time to master
- Interface feels dated compared to modern competitors
- Higher pricing tiers may not suit very small businesses
Best For
Small to medium online businesses and coaches needing robust, end-to-end sales funnel automation.
Pricing
Starts at $99/month (Basic, annually) up to $497/month (Diamond), with a 30-day free trial; no free plan.
GetResponse
specializedFeatures email automation, landing pages, webinars, and conversion funnels with built-in e-commerce.
Conversion Funnel builder that seamlessly combines landing pages, email sequences, and payments in one workflow
GetResponse is an all-in-one marketing platform primarily focused on email marketing but with robust tools for building automated sales funnels, including landing pages, autoresponders, and conversion optimization features. It enables users to create multi-step funnels that nurture leads through email sequences, webinars, and e-commerce integrations to drive sales automatically. While not a dedicated funnel builder like ClickFunnels, it offers solid automation for email-centric funnels with A/B testing and analytics.
Pros
- Comprehensive email automation and autoresponders for lead nurturing
- Built-in landing page builder with templates and A/B testing
- Integrated webinar hosting and e-commerce tools for full-funnel execution
Cons
- Funnel builder lacks advanced customization compared to specialists
- Some advanced automation features locked behind higher pricing tiers
- Limited third-party integrations for complex sales ecosystems
Best For
Small to medium-sized businesses seeking an affordable, email-first platform for basic automated sales funnels without needing extensive custom development.
Pricing
Starts at $19/month for basic email marketing (1,000 contacts), $59/month for marketing automation with funnels, up to custom enterprise plans; free plan available for testing.
Systeme.io
otherAffordable all-in-one tool for building automated sales funnels, email campaigns, and online courses.
Forever free plan with core funnel-building and automation features, making it accessible for testing without upfront costs
Systeme.io is an all-in-one online business platform designed for entrepreneurs to create automated sales funnels, email marketing campaigns, online courses, membership sites, webinars, and affiliate programs without needing multiple tools. It offers drag-and-drop funnel builders, automation workflows, and integrated payment processing to streamline the entire sales process from lead capture to customer retention. Ideal for solopreneurs and small teams, it emphasizes simplicity and affordability while handling hosting, blogging, and upsell features seamlessly.
Pros
- Affordable all-in-one platform eliminating need for multiple subscriptions
- Intuitive drag-and-drop builder suitable for beginners
- Unlimited funnels, contacts, and emails on paid plans
Cons
- Limited template variety compared to premium competitors
- Basic analytics and reporting lacking advanced segmentation
- Customer support primarily email-based with slower response times
Best For
Solopreneurs and small online businesses seeking a cost-effective, beginner-friendly tool to build and automate sales funnels without technical expertise.
Pricing
Free plan available; paid plans start at $27/mo (Startup), $47/mo (Webinar), and $97/mo (Unlimited) billed annually.
Groove.cm
specializedFree-to-start platform for creating sales funnels, websites, email automation, and affiliate programs.
Lifetime free access to essential funnel-building and sales tools, eliminating recurring fees for basics
Groove.cm is an all-in-one digital marketing platform designed for building automated sales funnels, landing pages, websites, and e-commerce stores without coding. It integrates tools like GroovePages for funnel building, GrooveSell for payments and upsells, GrooveMail for email automation, and affiliate management. This makes it a comprehensive solution for entrepreneurs to streamline online sales processes from lead capture to conversion.
Pros
- All-in-one platform reduces need for multiple tools
- Generous free plan with lifetime access to core features
- Powerful drag-and-drop funnel builder with upsell capabilities
Cons
- Steep learning curve due to extensive feature set
- Some tools still maturing with occasional bugs
- Customer support can be slow for free users
Best For
Small business owners and digital marketers looking for a cost-effective all-in-one sales funnel builder with automation.
Pricing
Free plan forever with limits; premium plans from $99/month or lifetime deals around $139-$299 one-time (promotional).
Conclusion
Reviewing the top 10 automated sales funnel tools reveals distinct strengths, yet ClickFunnels firmly claims the top spot, renowned for building high-converting funnels and landing pages without coding. ActiveCampaign and HubSpot follow as strong alternatives, offering advanced automation and all-in-one platform features to suit different needs. Ultimately, the best choice hinges on individual goals, but ClickFunnels leads as a versatile, user-friendly solution.
Don’t miss out—start with ClickFunnels today to launch powerful, automated sales funnels that drive growth and streamline your process.
Tools Reviewed
All tools were independently evaluated for this comparison