Quick Overview
- 1#1: Tekion - Cloud-native dealer management system that unifies sales, service, parts, and finance operations for auto dealerships with real-time data and automation.
- 2#2: CDK Global - Comprehensive DMS platform providing end-to-end dealership management including CRM, inventory, service, and accounting for automotive retailers.
- 3#3: Reynolds and Reynolds - Integrated ERA DMS solution offering robust tools for dealership operations, document management, and customer relationship management.
- 4#4: Dealertrack - Digital retailing and DMS platform streamlining vehicle sales, financing, compliance, and inventory management for dealers.
- 5#5: Autosoft - Affordable cloud-based DMS designed for independent auto dealers handling CRM, inventory, service, and quick deal processing.
- 6#6: Frazer - User-friendly DMS tailored for buy-here-pay-here and independent auto dealers with accounting, collections, and inventory features.
- 7#7: DealerCenter - All-in-one web-based DMS for small to mid-sized dealers supporting sales, inventory, BHPH financing, and compliance tools.
- 8#8: DealerSocket - Integrated DMS and CRM platform automating lead management, sales processes, and dealership workflows.
- 9#9: VinSolutions - Dealership CRM with DMS integrations for managing customer data, sales pipelines, and service follow-ups.
- 10#10: Elead360 - Digital CRM and DMS hybrid focused on lead conversion, customer engagement, and dealership performance analytics.
Tools were selected and ranked by evaluating integration strength, user experience, feature breadth (covering sales, service, inventory, and finance), and value, ensuring alignment with both large and independent dealership needs
Comparison Table
Explore a curated comparison table of top auto dealer Dms software tools, featuring Tekion, CDK Global, Reynolds and Reynolds, Dealertrack, Autosoft, and more, designed to assist dealers in evaluating solutions that fit their unique operational needs. This resource outlines key features, integrations, and practical functionalities, helping readers identify the platform that best streamlines sales, service, and inventory management workflows.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Tekion Cloud-native dealer management system that unifies sales, service, parts, and finance operations for auto dealerships with real-time data and automation. | enterprise | 9.7/10 | 9.8/10 | 9.4/10 | 9.2/10 |
| 2 | CDK Global Comprehensive DMS platform providing end-to-end dealership management including CRM, inventory, service, and accounting for automotive retailers. | enterprise | 9.2/10 | 9.6/10 | 8.0/10 | 8.7/10 |
| 3 | Reynolds and Reynolds Integrated ERA DMS solution offering robust tools for dealership operations, document management, and customer relationship management. | enterprise | 8.4/10 | 9.2/10 | 7.1/10 | 7.6/10 |
| 4 | Dealertrack Digital retailing and DMS platform streamlining vehicle sales, financing, compliance, and inventory management for dealers. | enterprise | 8.5/10 | 9.2/10 | 7.6/10 | 7.9/10 |
| 5 | Autosoft Affordable cloud-based DMS designed for independent auto dealers handling CRM, inventory, service, and quick deal processing. | enterprise | 8.4/10 | 8.8/10 | 8.2/10 | 8.1/10 |
| 6 | Frazer User-friendly DMS tailored for buy-here-pay-here and independent auto dealers with accounting, collections, and inventory features. | enterprise | 8.2/10 | 8.8/10 | 7.6/10 | 8.0/10 |
| 7 | DealerCenter All-in-one web-based DMS for small to mid-sized dealers supporting sales, inventory, BHPH financing, and compliance tools. | enterprise | 8.2/10 | 8.4/10 | 8.6/10 | 8.0/10 |
| 8 | DealerSocket Integrated DMS and CRM platform automating lead management, sales processes, and dealership workflows. | enterprise | 8.1/10 | 8.7/10 | 7.6/10 | 7.8/10 |
| 9 | VinSolutions Dealership CRM with DMS integrations for managing customer data, sales pipelines, and service follow-ups. | enterprise | 8.1/10 | 8.5/10 | 7.6/10 | 7.8/10 |
| 10 | Elead360 Digital CRM and DMS hybrid focused on lead conversion, customer engagement, and dealership performance analytics. | enterprise | 7.6/10 | 8.1/10 | 7.8/10 | 7.2/10 |
Cloud-native dealer management system that unifies sales, service, parts, and finance operations for auto dealerships with real-time data and automation.
Comprehensive DMS platform providing end-to-end dealership management including CRM, inventory, service, and accounting for automotive retailers.
Integrated ERA DMS solution offering robust tools for dealership operations, document management, and customer relationship management.
Digital retailing and DMS platform streamlining vehicle sales, financing, compliance, and inventory management for dealers.
Affordable cloud-based DMS designed for independent auto dealers handling CRM, inventory, service, and quick deal processing.
User-friendly DMS tailored for buy-here-pay-here and independent auto dealers with accounting, collections, and inventory features.
All-in-one web-based DMS for small to mid-sized dealers supporting sales, inventory, BHPH financing, and compliance tools.
Integrated DMS and CRM platform automating lead management, sales processes, and dealership workflows.
Dealership CRM with DMS integrations for managing customer data, sales pipelines, and service follow-ups.
Digital CRM and DMS hybrid focused on lead conversion, customer engagement, and dealership performance analytics.
Tekion
enterpriseCloud-native dealer management system that unifies sales, service, parts, and finance operations for auto dealerships with real-time data and automation.
End-to-end digital deal lifecycle from online shopping cart to F&I e-signing within a single platform
Tekion's Automotive Retail Cloud (ARC) is a cloud-native Dealer Management System (DMS) built exclusively for automotive dealerships, integrating sales, service, parts, finance, inventory, and CRM into a single, unified platform. It enables end-to-end digital retailing, real-time data synchronization, and AI-driven insights to streamline operations and boost profitability. Adopted by thousands of dealerships, including major groups like Lithia and Group 1, it replaces legacy systems with a modern, scalable solution.
Pros
- Comprehensive all-in-one platform eliminating silos between departments
- Cloud-native architecture with automatic updates and 99.99% uptime
- Advanced digital retailing tools that drive online sales and customer engagement
Cons
- Premium pricing may be steep for small independent dealerships
- Initial implementation and data migration can take several months
- Requires reliable high-speed internet due to full cloud dependency
Best For
Enterprise-level dealership groups and high-volume stores seeking a scalable, future-proof DMS to modernize operations.
Pricing
Custom enterprise pricing, typically $500-$1,500 per roof/month based on dealership size, modules, and integrations; no public tiers.
CDK Global
enterpriseComprehensive DMS platform providing end-to-end dealership management including CRM, inventory, service, and accounting for automotive retailers.
Seamless, real-time OEM program integrations for compliance and streamlined incentives across all major manufacturers.
CDK Global offers a comprehensive Dealer Management System (DMS) designed specifically for automotive dealerships, integrating sales, service, parts, inventory, finance, and CRM functionalities into a unified platform. Its CDK Drive suite streamlines operations with advanced digital retailing, reporting, and analytics tools to optimize dealership performance. Known for its scalability, it supports multi-location groups with robust OEM integrations and data security features.
Pros
- Extensive integrations with OEMs and third-party vendors
- Comprehensive all-in-one platform covering every dealership function
- Powerful analytics and reporting for data-driven decisions
Cons
- Steep learning curve due to complex interface
- High implementation and ongoing costs
- Occasional customization delays
Best For
Large multi-location dealership groups requiring enterprise-grade scalability and deep OEM integrations.
Pricing
Custom quote-based; typically $5,000–$25,000+ monthly for mid-to-large dealerships, based on modules, users, and locations.
Reynolds and Reynolds
enterpriseIntegrated ERA DMS solution offering robust tools for dealership operations, document management, and customer relationship management.
Advanced menu-based F&I presentation and digital deal processing for compliant, high-conversion contracts
Reynolds and Reynolds offers ERA-IGNITE, a comprehensive Dealer Management System (DMS) designed specifically for automotive dealerships, integrating sales, service, parts, finance & insurance (F&I), and CRM functionalities into a single platform. It excels in streamlining dealership operations with robust inventory management, scheduling, and reporting tools tailored to high-volume environments. With deep integrations to OEM systems and third-party vendors, it supports end-to-end dealership workflows from lead to delivery.
Pros
- Extensive feature set with seamless department integrations
- High reliability and proven track record in large dealerships
- Strong OEM and vendor ecosystem support
Cons
- Steep learning curve and dated user interface
- High implementation and ongoing costs
- Limited flexibility for customization without add-ons
Best For
Large multi-rooftop dealership groups requiring a battle-tested, all-in-one DMS with deep industry integrations.
Pricing
Custom pricing starting at $50,000-$100,000+ annually per dealership based on size, modules, and users; includes implementation fees.
Dealertrack
enterpriseDigital retailing and DMS platform streamlining vehicle sales, financing, compliance, and inventory management for dealers.
Industry-leading network of 600+ lender integrations for real-time credit decisions and automated funding.
Dealertrack is a comprehensive dealer management system (DMS) tailored for automotive dealerships, providing end-to-end solutions for inventory management, sales processing, financing, and compliance. It integrates seamlessly with over 600 lenders and credit bureaus to streamline deal structuring, funding, and digital retailing. The platform also includes CRM tools, service scheduling, and reporting analytics to optimize dealership operations and customer experience.
Pros
- Extensive lender and vendor integrations for faster deal funding
- Robust compliance and regulatory tools to reduce errors and audits
- Scalable for single stores to large multi-rooftop groups
Cons
- Steep learning curve due to feature density
- High implementation and ongoing costs
- Customizable but rigid workflows can frustrate users
Best For
Large dealership groups or high-volume sellers needing deep lender integrations and compliance support.
Pricing
Custom quote-based pricing; typically $200-$500 per user/month plus one-time setup fees of $10,000+, varying by modules and dealership size.
Autosoft
enterpriseAffordable cloud-based DMS designed for independent auto dealers handling CRM, inventory, service, and quick deal processing.
Autosoft IQ analytics engine for AI-driven insights and predictive sales forecasting
Autosoft is a comprehensive cloud-based Dealer Management System (DMS) tailored for automotive dealerships, offering integrated tools for CRM, inventory management, sales, service, parts, F&I, and accounting. It enables real-time data access, automated workflows, and mobile apps to streamline dealership operations from lead generation to post-sale service. With robust reporting and third-party integrations, it helps dealers optimize efficiency and profitability.
Pros
- All-in-one platform covering full dealership lifecycle
- Strong digital retailing and CRM integrations
- Advanced analytics and customizable reporting
Cons
- Steeper learning curve for non-tech-savvy staff
- Customer support response times can vary
- Pricing may be high for very small dealerships
Best For
Mid-sized automotive dealerships seeking a scalable, integrated DMS with strong digital sales capabilities.
Pricing
Quote-based subscription starting at around $150/user/month, with tiers based on dealership size and modules.
Frazer
enterpriseUser-friendly DMS tailored for buy-here-pay-here and independent auto dealers with accounting, collections, and inventory features.
Integrated collections suite with automated skip tracing, payment plans, and delinquency forecasting
Frazer is a cloud-based Dealer Management System (DMS) tailored for independent auto dealers, with a strong emphasis on buy-here-pay-here (BHPH) operations. It provides end-to-end functionality including inventory management, CRM, digital deal processing, in-house financing, collections, accounting, and regulatory compliance tools like Reg Z and FCRA reporting. The platform integrates with credit bureaus, payment processors, and DMV systems to streamline dealership workflows from sales to portfolio management.
Pros
- Specialized BHPH tools with advanced financing and collections capabilities
- Robust compliance features and seamless integrations with credit bureaus/DMV
- Dedicated customer support and extensive training resources
Cons
- Steeper learning curve for non-BHPH dealers or beginners
- Custom pricing can be expensive for very small dealerships
- Interface feels dated compared to modern SaaS competitors
Best For
Buy-here-pay-here dealerships managing in-house financing, collections, and subprime portfolios.
Pricing
Custom quotes based on dealership size and modules; typically $500-$1,500/month with per-user options.
DealerCenter
enterpriseAll-in-one web-based DMS for small to mid-sized dealers supporting sales, inventory, BHPH financing, and compliance tools.
Seamless 'One Roof' integration combining DMS, CRM, desking, and dealer website builder into a single login for streamlined workflows.
DealerCenter is a cloud-based Dealer Management System (DMS) tailored for independent auto dealerships, providing an all-in-one platform for inventory management, CRM, sales desking, service scheduling, accounting, and compliance tools. It streamlines operations from lead capture and digital retailing to deal funding and post-sale service. With mobile access and integrations for auctions, lenders, and third-party services, it's designed to boost efficiency for small to mid-sized dealers.
Pros
- Comprehensive all-in-one platform reducing need for multiple tools
- Intuitive interface with strong mobile app support
- Robust CRM and desking tools for faster deal cycles
- Reliable customer support and frequent updates
Cons
- Limited advanced customization for complex operations
- Reporting features can feel basic compared to enterprise DMS
- Add-on modules increase overall costs
- Occasional integration hiccups with third-party apps
Best For
Small to mid-sized independent used car dealerships seeking an affordable, user-friendly DMS without enterprise-level complexity.
Pricing
Starts at around $295/month per roof for core features, with tiered plans up to $500+ for advanced modules; custom quotes based on dealership size and add-ons.
DealerSocket
enterpriseIntegrated DMS and CRM platform automating lead management, sales processes, and dealership workflows.
OneDealer platform, which unifies CRM, DMS, websites, and digital retailing into a single seamless ecosystem
DealerSocket is a comprehensive dealer management system (DMS) tailored for automotive dealerships, providing an all-in-one platform that integrates CRM, digital retailing, inventory management, desking, service scheduling, and marketing automation. It streamlines operations from lead capture and sales processes to parts and service retention, helping dealers manage the entire customer lifecycle efficiently. With tools like customizable dealer websites and advanced analytics, it supports both single-rooftop and multi-location operations.
Pros
- Fully integrated CRM, DMS, and digital retailing tools reduce the need for multiple vendors
- Strong marketing automation and lead management capabilities with built-in SEO for dealer sites
- Robust reporting and analytics for data-driven decision-making across sales and service
Cons
- Steep learning curve due to extensive features and customization options
- Pricing can be high for smaller dealerships, often requiring custom quotes
- Some users report occasional glitches in mobile app and integration setup delays
Best For
Mid-sized to large dealership groups or multi-rooftop operations needing a scalable, all-in-one DMS with strong CRM integration.
Pricing
Quote-based pricing, typically $500–$2,500+ per month per dealership based on size, locations, and selected modules.
VinSolutions
enterpriseDealership CRM with DMS integrations for managing customer data, sales pipelines, and service follow-ups.
VinSolutions Connect for intelligent lead routing and multi-channel communication (email, text, video) directly from the CRM
VinSolutions is a robust dealer management system (DMS) and CRM platform designed specifically for automotive dealerships, providing tools for inventory management, sales desking, customer relationship management, and digital retailing. It integrates seamlessly with the Cox Automotive ecosystem, enabling streamlined lead capture, follow-up automation, and performance analytics across sales, service, and parts departments. The software emphasizes data-driven decision-making to optimize dealership operations and customer engagement.
Pros
- Powerful CRM with automated lead nurturing and texting capabilities
- Deep integration with inventory tools and third-party apps like AutoTrader
- Comprehensive analytics dashboard for sales and service performance tracking
Cons
- Steep learning curve and dated user interface for new users
- High implementation costs and lengthy onboarding process
- Pricing can be premium without flexible tiers for smaller dealers
Best For
Mid-to-large dealership groups seeking an all-in-one CRM-DMS solution with strong marketing automation.
Pricing
Quote-based pricing typically starting at $150-$300 per user/month, with additional fees for modules and integrations; volume discounts available for multi-store dealers.
Elead360
enterpriseDigital CRM and DMS hybrid focused on lead conversion, customer engagement, and dealership performance analytics.
The 1ONE unified platform combining CRM, desking, and F&I menus for end-to-end sales process efficiency
Elead360 is a CRM and digital retailing platform tailored for automotive dealerships, emphasizing lead management, customer engagement, and sales process automation rather than full DMS functionality like accounting or service scheduling. It offers tools such as automated follow-ups, menu-based F&I selling, and online deal configuration to streamline the sales cycle. While it integrates well with core DMS systems, it serves primarily as a sales-focused companion rather than a standalone DMS solution.
Pros
- Excellent CRM and lead nurturing automation
- Strong digital retailing and desking tools
- Seamless integrations with major DMS providers like CDK
Cons
- Lacks comprehensive DMS features like full accounting or service management
- Pricing can be steep for smaller dealerships
- Reporting and customization have some limitations
Best For
Mid-sized dealerships needing advanced CRM and sales tools to complement an existing DMS.
Pricing
Custom quote-based pricing, typically $40-$80 per user/month or $500+ per store/month depending on modules and volume.
Conclusion
The top dealer management systems reviewed offer distinct strengths, with Tekion standing out as the leading choice—its cloud-native design unifying sales, service, parts, and finance operations with real-time data and automation, streamlining day-to-day workflows. CDK Global follows, providing a comprehensive end-to-end platform integrating CRM, inventory, and accounting, while Reynolds and Reynolds impresses with its robust integrated ERA solution, excelling in document management and customer relationship tools. Each tool caters to specific needs, ensuring dealerships of all sizes can find a fit that enhances efficiency.
Ready to elevate your dealership operations? Tekion, the top-ranked system, delivers unmatched unity and automation—explore its features to transform how you manage sales, service, and beyond.
Tools Reviewed
All tools were independently evaluated for this comparison