Quick Overview
- 1#1: VinSolutions - VinSolutions delivers a comprehensive CRM platform for auto dealerships to manage leads, track sales pipelines, and nurture customer relationships.
- 2#2: DealerSocket - DealerSocket provides an all-in-one CRM and marketing automation tool tailored for automotive dealers to streamline lead management and boost conversions.
- 3#3: Elead360 - Elead360 offers advanced CRM with digital retailing and desking features to help auto dealers close more deals efficiently.
- 4#4: AutoRaptor - AutoRaptor specializes in CRM for automotive sales teams, focusing on automated follow-ups and lead nurturing to increase sales.
- 5#5: CDK Ascend - CDK Ascend is a cloud-based CRM solution integrated with dealership operations to enhance customer engagement and sales processes.
- 6#6: Reynolds ERA - Reynolds ERA integrates CRM functionalities within its DMS to manage dealership customer data, service, and sales seamlessly.
- 7#7: Tekion - Tekion Automotive Retail Cloud provides modern CRM capabilities in a unified platform for streamlined dealership customer interactions.
- 8#8: Dealertrack - Dealertrack offers CRM modules integrated with DMS for efficient lead tracking and compliance in auto dealerships.
- 9#9: CallRevu - CallRevu enhances CRM with AI-powered voice analytics and lead management to improve dealership phone sales and service.
- 10#10: PCG Digital - PCG Digital delivers CRM and marketing tools for auto dealers to automate communications and optimize lead conversion.
Tools were ranked based on functionality (lead nurturing, pipeline tracking, analytics), usability (intuitive design, integration flexibility), and value (cost-effectiveness, alignment with dealership workflows), ensuring they deliver measurable benefits to sales and service operations.
Comparison Table
This comparison table breaks down key features, tools, and capabilities of top auto dealer CRM software, including VinSolutions, DealerSocket, Elead360, AutoRaptor, CDK Ascend, and more. It helps readers assess functionality, usability, and fit for their dealership’s unique needs, streamlining the process of selecting the right CRM solution.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | VinSolutions VinSolutions delivers a comprehensive CRM platform for auto dealerships to manage leads, track sales pipelines, and nurture customer relationships. | enterprise | 9.3/10 | 9.6/10 | 8.4/10 | 8.7/10 |
| 2 | DealerSocket DealerSocket provides an all-in-one CRM and marketing automation tool tailored for automotive dealers to streamline lead management and boost conversions. | enterprise | 9.1/10 | 9.4/10 | 8.7/10 | 8.9/10 |
| 3 | Elead360 Elead360 offers advanced CRM with digital retailing and desking features to help auto dealers close more deals efficiently. | enterprise | 8.7/10 | 9.2/10 | 8.4/10 | 8.0/10 |
| 4 | AutoRaptor AutoRaptor specializes in CRM for automotive sales teams, focusing on automated follow-ups and lead nurturing to increase sales. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.3/10 |
| 5 | CDK Ascend CDK Ascend is a cloud-based CRM solution integrated with dealership operations to enhance customer engagement and sales processes. | enterprise | 8.2/10 | 9.0/10 | 7.5/10 | 7.8/10 |
| 6 | Reynolds ERA Reynolds ERA integrates CRM functionalities within its DMS to manage dealership customer data, service, and sales seamlessly. | enterprise | 8.0/10 | 8.8/10 | 6.5/10 | 7.2/10 |
| 7 | Tekion Tekion Automotive Retail Cloud provides modern CRM capabilities in a unified platform for streamlined dealership customer interactions. | enterprise | 8.4/10 | 9.2/10 | 7.8/10 | 7.5/10 |
| 8 | Dealertrack Dealertrack offers CRM modules integrated with DMS for efficient lead tracking and compliance in auto dealerships. | enterprise | 8.1/10 | 8.7/10 | 6.9/10 | 7.4/10 |
| 9 | CallRevu CallRevu enhances CRM with AI-powered voice analytics and lead management to improve dealership phone sales and service. | specialized | 8.1/10 | 8.7/10 | 7.8/10 | 7.6/10 |
| 10 | PCG Digital PCG Digital delivers CRM and marketing tools for auto dealers to automate communications and optimize lead conversion. | specialized | 7.6/10 | 7.2/10 | 8.1/10 | 7.0/10 |
VinSolutions delivers a comprehensive CRM platform for auto dealerships to manage leads, track sales pipelines, and nurture customer relationships.
DealerSocket provides an all-in-one CRM and marketing automation tool tailored for automotive dealers to streamline lead management and boost conversions.
Elead360 offers advanced CRM with digital retailing and desking features to help auto dealers close more deals efficiently.
AutoRaptor specializes in CRM for automotive sales teams, focusing on automated follow-ups and lead nurturing to increase sales.
CDK Ascend is a cloud-based CRM solution integrated with dealership operations to enhance customer engagement and sales processes.
Reynolds ERA integrates CRM functionalities within its DMS to manage dealership customer data, service, and sales seamlessly.
Tekion Automotive Retail Cloud provides modern CRM capabilities in a unified platform for streamlined dealership customer interactions.
Dealertrack offers CRM modules integrated with DMS for efficient lead tracking and compliance in auto dealerships.
CallRevu enhances CRM with AI-powered voice analytics and lead management to improve dealership phone sales and service.
PCG Digital delivers CRM and marketing tools for auto dealers to automate communications and optimize lead conversion.
VinSolutions
enterpriseVinSolutions delivers a comprehensive CRM platform for auto dealerships to manage leads, track sales pipelines, and nurture customer relationships.
Total Client Experience (TCX) for automated, multi-channel customer journeys and 360-degree data insights
VinSolutions is a comprehensive CRM platform tailored for automotive dealerships, enabling seamless management of leads, sales pipelines, customer relationships, and service interactions. It integrates deeply with dealer management systems (DMS) and third-party tools to provide a unified view of customer data across departments. The software excels in digital retailing, automated follow-ups, and performance analytics to drive revenue and efficiency.
Pros
- Robust integrations with DMS, marketing platforms, and OEM tools
- Advanced lead routing, nurturing, and conversion analytics
- Mobile app and digital retailing for faster deal closures
Cons
- Steep learning curve for new users
- High implementation and subscription costs
- Occasional customization limitations without support
Best For
Large to enterprise-level auto dealerships seeking an all-in-one CRM with deep industry-specific features and scalability.
Pricing
Custom enterprise pricing, typically $150-$300 per user/month or store-wide contracts starting at $5,000+/month, with implementation fees.
DealerSocket
enterpriseDealerSocket provides an all-in-one CRM and marketing automation tool tailored for automotive dealers to streamline lead management and boost conversions.
Integrated Digital Retailing suite enabling full online vehicle purchasing and financing from the CRM dashboard
DealerSocket is a comprehensive CRM platform tailored for automotive dealerships, providing end-to-end tools for sales, service, marketing, and digital retailing. It centralizes customer data, automates lead nurturing, and integrates with DMS systems to streamline operations from initial contact to loyalty programs. The software emphasizes data-driven insights and performance tracking to help dealers increase sales and customer retention.
Pros
- Robust automotive-specific features like digital desking and service scheduling
- Powerful marketing automation and multi-channel lead management
- Strong analytics and reporting for performance optimization
Cons
- Steep learning curve for new users due to extensive functionality
- Pricing can be high for smaller dealerships
- Occasional reports of integration delays with third-party tools
Best For
Mid-to-large automotive dealerships needing a scalable, integrated CRM with advanced marketing and digital retailing capabilities.
Pricing
Custom pricing based on dealership size and modules; typically starts at $500-$1,000/month for core CRM with add-ons for websites and digital tools.
Elead360
enterpriseElead360 offers advanced CRM with digital retailing and desking features to help auto dealers close more deals efficiently.
elead1ONE unified platform combining CRM, digital retailing, and dealer performance management in one interface
Elead360 is a robust CRM platform tailored for automotive dealerships, providing end-to-end lead management, customer relationship tools, and sales automation to drive conversions. It integrates deeply with dealer management systems (DMS) and offers digital retailing features that enable online vehicle shopping and financing pre-approvals. Additionally, it supports fixed operations with service scheduling and customer retention tools, helping dealers optimize operations across sales, service, and parts departments.
Pros
- Industry-specific automation for leads and follow-ups
- Seamless DMS and third-party integrations
- Powerful analytics and customizable dashboards
Cons
- High cost for smaller dealerships
- Steep initial setup and training required
- Limited flexibility in some reporting customizations
Best For
Mid-to-large automotive dealerships needing an integrated CRM with digital retailing and performance tracking.
Pricing
Custom pricing per dealership, typically $5,000-$15,000/month based on size and modules, with no public tiers.
AutoRaptor
specializedAutoRaptor specializes in CRM for automotive sales teams, focusing on automated follow-ups and lead nurturing to increase sales.
Built-in digital desking and menu-selling tools that allow reps to build and present deals directly in the CRM
AutoRaptor is a specialized CRM platform built for automotive dealerships, offering tools for lead capture, nurturing, sales tracking, and service reminders. It excels in automating communications via text, email, and video, while integrating with DMS systems for seamless deal management and reporting. The software helps dealers convert more leads through personalized follow-ups and performance analytics.
Pros
- Industry-specific workflows tailored for auto sales and service
- Robust automation for texts, emails, and follow-ups
- Excellent mobile app for on-the-go access
Cons
- Pricing can be high for small dealerships
- Occasional integration hiccups with certain DMS
- Learning curve for advanced reporting features
Best For
Medium-sized automotive dealerships needing integrated lead management, sales desking, and customer retention tools.
Pricing
Custom quotes based on dealership size; typically $400-$1,200/month per location with per-user add-ons.
CDK Ascend
enterpriseCDK Ascend is a cloud-based CRM solution integrated with dealership operations to enhance customer engagement and sales processes.
Unified cloud platform with Ascend Intelligence for AI-powered insights across sales, service, and customer data
CDK Ascend is a cloud-based dealership management system (DMS) from CDK Global, tailored for automotive dealers with robust CRM capabilities to manage customer relationships, sales leads, and service interactions. It integrates CRM with inventory, service, parts, finance, and reporting tools to provide a unified platform for streamlining dealership operations. The software leverages real-time data analytics and mobile accessibility to help dealers make informed decisions and enhance customer experiences.
Pros
- Comprehensive integration of CRM with full DMS functionalities
- Advanced analytics and real-time reporting for data-driven decisions
- Cloud-based with strong mobile support for on-the-go access
Cons
- High implementation and subscription costs
- Steep learning curve during transition from legacy systems
- Occasional reports of performance glitches and customization limitations
Best For
Mid-to-large auto dealerships needing a scalable, all-in-one CRM integrated with dealership operations.
Pricing
Custom enterprise pricing; typically $5,000+ per month for full suite based on dealership size and modules.
Reynolds ERA
enterpriseReynolds ERA integrates CRM functionalities within its DMS to manage dealership customer data, service, and sales seamlessly.
360-degree customer lifecycle management integrated across sales, service, and parts for unparalleled dealership visibility
Reynolds ERA is a comprehensive dealership management system (DMS) with robust CRM capabilities tailored for automotive dealerships, enabling seamless management of customer relationships across sales, service, parts, and F&I departments. It provides tools for lead nurturing, appointment scheduling, personalized communications, and advanced reporting to drive sales and customer retention. As an industry veteran, ERA integrates deeply with OEM systems and third-party tools, offering a 360-degree view of customer data. Its modular design allows dealerships to scale operations efficiently.
Pros
- Deep industry-specific features for auto sales and service CRM
- Seamless integration with DMS and OEM portals
- Powerful analytics and reporting for data-driven decisions
Cons
- Steep learning curve and extensive training required
- High upfront implementation and subscription costs
- Outdated interface lacking modern SaaS intuitiveness
Best For
Large or multi-location auto dealerships needing an enterprise-grade, fully integrated CRM-DMS solution.
Pricing
Custom enterprise pricing based on dealership size and modules, typically $5,000–$25,000+ per month per location.
Tekion
enterpriseTekion Automotive Retail Cloud provides modern CRM capabilities in a unified platform for streamlined dealership customer interactions.
Unified Automotive Retail Cloud (ARC) that provides real-time, end-to-end visibility across sales, service, and customer interactions without data silos.
Tekion is a cloud-native Automotive Retail Cloud (ARC) platform tailored for auto dealerships, integrating CRM, digital retailing, inventory management, sales, F&I, service, and parts operations into a single unified system. It enables dealers to manage customer lifecycles seamlessly, from lead generation and personalized marketing to post-sale service and loyalty programs. By leveraging real-time data and AI-driven insights, Tekion helps streamline workflows, reduce silos, and enhance the digital buying experience for both dealers and customers.
Pros
- Comprehensive all-in-one platform eliminating need for multiple vendors
- Advanced digital retailing and e-commerce tools for online sales
- Real-time data analytics and AI-powered customer insights
Cons
- Steep learning curve during implementation and migration from legacy systems
- High cost structure not ideal for small dealerships
- Limited flexibility for heavy customizations
Best For
Mid-to-large auto dealership groups seeking a modern, scalable cloud replacement for fragmented legacy DMS and CRM systems.
Pricing
Custom enterprise pricing, typically $50,000+ annually per location based on modules, users, and dealership size; no public tiers.
Dealertrack
enterpriseDealertrack offers CRM modules integrated with DMS for efficient lead tracking and compliance in auto dealerships.
Integrated lender network for instant credit decisions and F&I processing directly from CRM
Dealertrack, from Cox Automotive, is a comprehensive dealership management system with strong CRM functionalities designed for auto dealers to manage leads, customer interactions, and sales pipelines. It integrates CRM with inventory management, digital retailing, F&I tools, and compliance features to streamline the entire dealership workflow. The platform excels in automating follow-ups, nurturing prospects, and providing data-driven insights for sales teams.
Pros
- Deep integration with DMS, F&I, and lender networks for seamless workflows
- Robust lead management, automation, and reporting tools
- Compliance and digital retailing capabilities tailored for auto dealers
Cons
- Steep learning curve and outdated interface in some areas
- High pricing that may not suit small dealerships
- Customization can be complex and time-consuming
Best For
Mid-to-large auto dealerships or groups needing an integrated CRM within a full DMS ecosystem.
Pricing
Custom enterprise pricing; typically $100-$300 per user/month plus setup fees, scaling with dealership size and modules.
CallRevu
specializedCallRevu enhances CRM with AI-powered voice analytics and lead management to improve dealership phone sales and service.
Patented AI Call Scoring that instantly grades every call on buying intent and provides real-time coaching recommendations
CallRevu is a specialized call tracking and analytics platform tailored for automotive dealerships, focusing on recording, scoring, and analyzing inbound and outbound calls to optimize lead conversion. It uses AI to transcribe calls, detect buying signals, and provide actionable insights for sales teams. The platform integrates seamlessly with popular auto dealer CRMs and DMS systems like VinSolutions and Dealertrack, automating call logging and follow-up tasks.
Pros
- AI-driven call scoring that predicts lead quality and conversion potential
- Comprehensive call recording with transcription and sentiment analysis
- Strong integrations with auto dealer CRMs and DMS for seamless data flow
Cons
- Primarily focused on calls, lacking broader CRM functionalities like email or texting
- Custom pricing can be expensive for smaller dealerships
- Steeper learning curve for advanced analytics and reporting features
Best For
Mid-to-large auto dealerships seeking to maximize phone lead conversion through intelligent call management.
Pricing
Custom pricing based on dealership size and call volume; typically starts at $500/month for basic plans, scaling to $2,000+ for enterprise features.
PCG Digital
specializedPCG Digital delivers CRM and marketing tools for auto dealers to automate communications and optimize lead conversion.
Seamless integration of CRM with proprietary dealer websites and real-time PPC/SEO lead routing
PCG Digital is a digital marketing and CRM platform designed specifically for automotive dealerships, emphasizing lead generation, customer management, and integration with dealer websites and advertising campaigns. It offers tools for capturing leads from SEO, PPC, and social media, nurturing them through automated follow-ups, and tracking sales pipelines tailored to the auto industry. While strong in digital marketing synergies, it functions more as a marketing-oriented CRM rather than a full-service dealership management system.
Pros
- Automotive-specific lead management with strong digital marketing integrations
- User-friendly interface integrated with responsive dealer websites
- Effective for online lead nurturing and conversion tracking
Cons
- Limited advanced inventory or service department features compared to dedicated CRMs
- Pricing lacks transparency and can be high for smaller dealers
- Reporting and customization options are somewhat basic
Best For
Mid-sized auto dealerships prioritizing digital lead generation and marketing automation over comprehensive back-end dealership operations.
Pricing
Custom pricing based on dealership size and services, typically starting at $1,500-$5,000/month including CRM, websites, and marketing.
Conclusion
The reviewed auto dealer CRM software presents a diverse set of tools, with VinSolutions leading as the top choice due to its comprehensive approach to managing leads, sales pipelines, and customer relationships. DealerSocket and Elead360 follow closely, offering specialized strengths like all-in-one platforms and digital retailing features that cater to different operational needs.
Don’t miss out on optimizing your dealership’s performance—start with VinSolutions, the top-ranked CRM, or explore DealerSocket and Elead360 to find the best fit for your unique goals.
Tools Reviewed
All tools were independently evaluated for this comparison