Top 10 Best Audience Segmentation Software of 2026

Twilio Segment is a premier Customer Data Platform (CDP) that collects, unifies, and activates first-party customer data from over 450 sources, enabling precise audience segmentation based on behaviors, attributes, and events. It leverages identity resolution through Personas to create unified customer profiles and supports real-time data pipelines for dynamic segment building. Businesses use it to power personalized marketing, analytics, and advertising across channels with robust privacy controls and scalability for enterprise needs.

Amplitude is a comprehensive product analytics platform specializing in behavioral data analysis, enabling teams to track user events, build funnels, and create dynamic audience segments. For audience segmentation, it offers powerful cohort creation based on user properties, events, paths, and retention patterns, allowing precise targeting of user groups. It integrates deeply with product stacks to power personalized experiences and growth experiments.

Mixpanel is a leading product analytics platform specializing in event-based tracking and behavioral analysis to power advanced audience segmentation. It enables users to create dynamic segments based on user actions, properties, cohorts, and funnels, providing deep insights into user behavior. With real-time data processing and self-serve querying tools, it helps product teams identify high-value audiences for targeted engagement and optimization.

Google Analytics is a leading web analytics platform that provides robust audience segmentation capabilities through custom segments and audiences in GA4, allowing users to define groups based on user behavior, demographics, traffic sources, and conversions. It enables dynamic audience creation for analysis, reporting, and activation across Google Marketing Platform tools like Google Ads for remarketing. The tool processes massive datasets to deliver actionable insights, though it focuses primarily on web and app traffic.

HubSpot is a comprehensive CRM platform with robust audience segmentation capabilities in its Marketing Hub, enabling users to build dynamic lists based on contact properties, behaviors, website activity, and email engagement. It supports real-time active lists that automatically update as data changes, facilitating precise targeting for personalized marketing campaigns and sales outreach. Integrated with forms, workflows, and analytics, it streamlines segmentation within a full inbound marketing ecosystem.

Klaviyo is a marketing automation platform tailored for e-commerce, offering advanced audience segmentation based on customer behavior, purchase history, and real-time data from integrated platforms like Shopify. It enables users to create dynamic segments for personalized email, SMS, and push campaigns. Predictive analytics further enhance segmentation by forecasting customer lifetime value and churn risk.

Braze is a customer engagement platform renowned for its robust audience segmentation capabilities, enabling real-time creation of dynamic segments based on user behavior, attributes, and predictive analytics. It unifies data from multiple sources via its Customer Data Platform (CDP) called Currents, allowing marketers to build precise audience cohorts without coding for basic use cases or with SQL for advanced queries. The platform supports cross-channel personalization, making it ideal for orchestrating targeted campaigns at scale.

Iterable is a customer engagement platform specializing in real-time audience segmentation powered by its robust Customer Data Platform (CDP). It enables marketers to build dynamic segments based on behavioral data, user attributes, and predictive AI models, unifying data from multiple sources for precise targeting. The platform supports cross-channel activation through email, SMS, push, and in-app messaging, making it ideal for personalized campaigns at scale.

Customer.io is a customer data and engagement platform that specializes in audience segmentation powered by behavioral data, customer attributes, and event triggers. It allows users to build dynamic segments using a SQL-like Liquid templating language, enabling hyper-targeted messaging campaigns across email, SMS, push, and web. The tool integrates deeply with data warehouses, CRMs, and analytics platforms to create real-time, personalized customer journeys.

Adobe Audience Manager is a robust data management platform (DMP) designed for collecting, unifying, and activating first-, second-, and third-party audience data across marketing channels. It excels in creating highly granular audience segments through traits, rules, and algorithmic modeling, enabling precise targeting in advertising and personalization efforts. Integrated deeply within the Adobe Experience Cloud, it supports data export to DSPs, SSPs, and other partners for omnichannel activation.