
GITNUXSOFTWARE ADVICE
Data Science AnalyticsTop 10 Best Attribution Model Software of 2026
Top 10 attribution model software ranked for mobile and web attribution, comparing AppsFlyer, Branch, and Kochava with HockeyStack, Northbeam, Triple Whale.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
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HockeyStack is the strongest pick if you want API-driven multi-touch attribution that keeps identity mapping consistent all the way to your pipeline, whereas Matomo is a great alternative when your priority is first-party, privacy-focused reporting with self-hosting control and exportable automation.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
HockeyStack
Deterministic identity stitching combined with configurable attribution window logic drives conversion path allocation with consistent identity keys.
Built for fits when teams need API-driven multi-touch attribution and consistent identity mapping across channels..
Northbeam
Editor pickRole-based access with audit logging on attribution configuration and exports enables controlled multi-stakeholder measurement.
Built for fits when teams need governed attribution configurations plus API exports for reporting automation..
Triple Whale
Editor pickRevenue-first attribution dashboards that translate cross-channel touchpoints into store-level performance views.
Built for fits when ecommerce teams need revenue-grounded cross-channel attribution reporting with dependable automation..
Related reading
Comparison Table
HockeyStack
SMBB2B analytics and attribution platform connecting touchpoints to pipeline.
Deterministic identity stitching combined with configurable attribution window logic drives conversion path allocation with consistent identity keys.
HockeyStack provides end-to-end attribution modeling that starts with touchpoint ingestion and ends with model-specific allocation results for conversions. It includes configuration controls for lookback windows and touchpoint mapping so attribution logic stays consistent across reporting views.
A key tradeoff is that advanced model configuration requires active governance to keep identity keys, event schemas, and window settings aligned across data sources. It fits teams that run continuous attribution iterations and need automation around ingestion, reprocessing, and downstream analytics.
- +API-centric ingestion supports automated reprocessing for new touchpoint data
- +Deterministic identity stitching improves cross-device attribution consistency
- +Configurable attribution windows keep lookback logic aligned across teams
- +Conversion path analysis surfaces assisted touchpoints by journey stage
- –Advanced configuration demands strict event naming and identity key governance
- –Attribution model changes can require coordinated refresh of downstream reports
- –Complex cross-channel setups may need more integration effort than pixel-only tools
- –Debugging attribution mismatches can take time when multiple sources disagree
Revenue operations teams
Audit assisted conversions by journey stage
Cleaner channel performance decisions
Product analytics teams
Reprocess attribution after schema fixes
Faster iteration cycles
Show 2 more scenarios
Marketing engineering teams
Unify web and mobile touchpoints
More reliable multi-device paths
Identity stitching links users across devices so touchpoint mapping yields stable multi-touch attribution results.
Growth analysts
Tune attribution windows for reporting
Less reporting drift
Window configuration supports consistent lookback logic across dashboards and attribution models.
Best for: Fits when teams need API-driven multi-touch attribution and consistent identity mapping across channels.
More related reading
Northbeam
SMBCustomer journey attribution platform built for ecommerce brands.
Role-based access with audit logging on attribution configuration and exports enables controlled multi-stakeholder measurement.
Northbeam targets marketing analytics teams that run multi-channel attribution and need repeatable configurations across stakeholders. Core capabilities include conversion-path analysis, multi-device identity stitching for matching events to users, and automated report generation tied to consistent attribution windows. The system adds governance through role-based access and audit logging for configuration changes and data views.
A tradeoff appears in the operational overhead of maintaining consistent event schemas and identifier rules across sources. Northbeam fits teams that already have server-side or first-party event collection and want deterministic attribution outputs with controlled assumptions for lookback and touchpoint mapping. It also works well for teams that need programmatic attribution exports for downstream BI or experimentation pipelines.
- +API-driven attribution reporting fits automated BI and workflow tooling
- +Workspace permissions and audit logs support governance for attribution changes
- +Conversion-path analysis uses consistent identity and touchpoint mapping rules
- +Config versioning supports repeatable modeling across campaign cycles
- –Event schema and identifier rules require disciplined setup
- –Advanced modeling comparisons can require analyst time to interpret
Growth analytics teams
Compare attribution configurations by campaign
Fewer reconciliation issues across stakeholders
Marketing ops teams
Automate attribution exports to BI
Faster reporting refresh cycles
Show 2 more scenarios
Data engineering teams
Operationalize deterministic event ingestion
More consistent cross-channel measurement
Maintain server-side event streams and identifier stitching rules tied to conversion-path analysis.
Experimentation analysts
Standardize assumptions for tests
Comparable results across test runs
Lock attribution windows and mapping logic so holdout insights reflect stable measurement rules.
Best for: Fits when teams need governed attribution configurations plus API exports for reporting automation.
Triple Whale
SMBEcommerce attribution and analytics platform for DTC brands.
Revenue-first attribution dashboards that translate cross-channel touchpoints into store-level performance views.
Triple Whale’s differentiator is its ecommerce-first attribution reporting workflow that connects ad engagement to revenue rather than ending at click metrics. Configuration options include attribution window settings and channel mapping so teams can align reporting with their conversion path length assumptions. Automation reduces manual reconciliation by syncing key metrics into scheduled analyses for ongoing optimization.
A tradeoff appears when teams need model variety beyond the attribution approach Triple Whale emphasizes for ecommerce outcomes. Triple Whale fits best when marketing and analytics teams want consistent conversion path analysis for cross-channel spend and fast turnaround for reporting-to-action cycles.
- +Ecommerce revenue attribution reporting ties marketing to purchase outcomes
- +Attribution window configuration supports alignment with conversion latency
- +Automated metric syncing reduces recurring reconciliation work
- +Channel mapping keeps cross-channel reporting consistent
- –Less suited for teams needing advanced Markov or Shapley model controls
- –Attribution configuration requires careful governance across events and channels
- –Automation focuses on reporting cycles more than custom workflow orchestration
- –Custom measurement edge cases can demand extra integration work
Ecommerce growth teams
Optimize paid spend by revenue
Higher ROI budgeting decisions
Marketing analytics teams
Standardize attribution assumptions
Fewer metric discrepancies
Show 2 more scenarios
Revenue operations teams
Automate reporting and handoffs
Faster iteration on campaigns
Keep ecommerce metrics synced into scheduled analysis so stakeholders review the same attribution outputs.
Performance marketers
Assess assisted conversions
Improved full-funnel allocation
Review conversion path influence to reallocate budget toward supporting channels.
Best for: Fits when ecommerce teams need revenue-grounded cross-channel attribution reporting with dependable automation.
More related reading
Rockerbox
enterpriseMarketing measurement software for multi-touch attribution, media optimization, and customer journey analysis.
Guided touchpoint mapping and repeatable attribution window settings that persist across campaign model runs.
Rockerbox delivers multi-touch attribution modeling with a focus on actionable conversion path analysis across paid and owned channels. It connects ad and web event data through a guided configuration workflow, then runs identity-aware reporting that attributes conversions across touchpoints.
The automation surface includes attribution window controls and repeatable model settings, which helps teams keep reporting consistent across campaigns. Governance is strengthened by role-based access, audit visibility into key changes, and exportable results for downstream analysis.
- +Configuration-first workflow reduces reliance on custom attribution code
- +Touchpoint-level attribution reporting supports conversion path analysis
- +Repeatable model settings help standardize attribution window usage
- +Exportable modeled results fit BI and analytics review cycles
- –Cross-device attribution depends on data quality and identity signals
- –Custom governance workflows can require operational discipline across teams
Best for: Fits when marketing analytics teams need consistent multi-touch attribution reports with repeatable configuration and exports.
Measured
enterpriseMarketing measurement software combining incrementality testing, attribution, and media performance analysis.
Measured’s configurable attribution modeling workflow lets teams re-run conversion path outcomes after measurement configuration changes.
Measured runs attribution modeling workflows that map user touchpoints to conversions across channels and websites. The core capability centers on configurable attribution logic, conversion path analysis, and reporting that ties modeled outcomes back to campaign inputs.
Integration is built around tracking and data ingestion, with an API and export paths that support automated refresh of attribution outputs. Governance focuses on controlling access to measurement configuration and inspecting changes that affect attribution results.
- +Configurable attribution model logic supports multiple touchpoint scenarios
- +API and exports support automation of data pulls and reporting refresh
- +Conversion path reporting improves attribution QA for assisted journeys
- +RBAC-style access control supports measurement configuration governance
- –Requires disciplined tracking setup to avoid gaps in modeled touchpoints
- –Multi-device identity stitching coverage depends on input signal quality
- –Advanced modeling changes often need iterative validation runs
- –Attribution window and lookback tuning can be time-consuming
Best for: Fits when mid-size teams need controlled attribution modeling with automation for reporting pipelines.
AnyTrack
SMBConversion tracking software that captures events, assigns attribution data, and synchronizes conversions with ad networks.
Rules-driven mapping that turns incoming click and view events into conversion-path touchpoints with controlled time windows.
AnyTrack is an attribution model system built for teams that need mapping rules between ad interactions and server-side or first-party events. It supports deterministic routing with a configurable click and view ingestion workflow, which helps control how touchpoints enter conversion paths.
A rules engine and templated attribution outputs support multi-touch reporting, including fractional allocation and time-window handling. AnyTrack also exposes an API and webhooks so analytics backends and governance tooling can consume attribution results without manual exports.
- +Configurable ingestion pipeline for click and view events feeding attribution paths
- +API and webhooks support automated attribution export into analytics and BI
- +Rule-based controls for mapping touchpoints to conversions across windows
- +Multi-touch outputs with fractional attribution support conversion credit splitting
- –Attribution rule configuration requires careful governance and QA testing
- –Advanced modeling depth depends on event quality and identity continuity
Best for: Fits when teams need controlled touchpoint ingestion and automated attribution outputs via API for reporting.
More related reading
Matomo
SMBWeb analytics software with marketing attribution, conversion tracking, and privacy-focused measurement.
Matomo’s self-hosted deployment model combines conversion attribution reporting with a full tracking and reporting API for controlled data pipelines.
Matomo differentiates itself by offering attribution-style web analytics with optional on-prem or self-hosted deployment, which reduces dependency on a third-party tracking backend. It supports conversion tracking and configurable attribution reports such as last-click and first-click, plus configurable lookback windows for attribution windows.
Matomo also provides event and campaign parameter capture through its tracking APIs, which lets teams map conversion paths to known traffic sources. Extensibility via plugins and an API for report access enables automation of attribution rollups across sites.
- +Self-hosting option supports retention control and tighter data governance
- +Configurable lookback windows for attribution timing align with campaign reporting
- +Conversion tracking and campaign parsing connect touchpoints to conversions
- +Reporting API supports automated attribution exports and dashboards
- –Attribution modeling depth lags mobile-first providers focused on ad measurement
- –Cross-device identity stitching requires extra configuration and supporting setup
- –Multi-touch attribution approaches can require more interpretation than turnkey models
- –Advanced analysis often depends on additional configuration and plugin choices
Best for: Fits when teams need first-party attribution reports with self-hosting control and API-driven reporting automation.
LeadsRx
specialistMarketing attribution software for tracking customer touchpoints across digital, offline, and broadcast channels.
Lead-first attribution configuration that ties touchpoint events to conversion outcomes using configurable lookback and attribution windows.
LeadsRx targets attribution modeling work with a focus on lead and conversion journey mapping instead of only ad click reporting. It supports building attribution logic that can be applied across campaigns using a configurable configuration surface and exportable results for downstream analytics.
The product centers on touchpoint-to-conversion alignment workflows, including lookback window handling and attribution window controls. Governance and repeatability are addressed through admin controls for managing attribution setups and operational ownership.
- +Attribution setups can be re-used across campaigns with consistent mapping rules
- +Lookback and attribution window controls support practical conversion timing alignment
- +Exportable attribution outputs support integration with existing BI and reporting
- +Admin controls support separation between attribution builders and operators
- –Multi-touch configuration requires careful governance to avoid inconsistent touchpoint rules
- –API automation coverage feels narrower than higher-ranked attribution tooling
- –Cross-channel identity stitching workflows need more operational discipline
- –Advanced modeling depth may lag teams expecting full probabilistic attribution support
Best for: Fits when marketing and analytics teams need lead-focused touchpoint mapping with repeatable attribution configurations.
More related reading
RedTrack
SMBAdvertising tracking software for campaign attribution, conversion measurement, and paid media reporting.
Rule-driven attribution configuration that ties touch mapping to modeled conversion paths, then outputs consistent touch-level attribution.
RedTrack provides attribution modeling for mobile and web by ingesting tracked events and building conversion paths for marketing touches. It focuses on configurable attribution windows, touchpoint mapping, and conversion-path analytics to support multi-step journey analysis rather than only click reporting.
The system also supports server-side and first-party tracking patterns, which reduces reliance on browser-only signals for view-through and assisted conversions. RedTrack’s distinct workflow centers on modeling configuration and attribution-rule execution that produce consistent attribution outputs across channels.
- +Configurable attribution windows and conversion-path mapping for journey-level reporting
- +Supports server-side and first-party tracking patterns for more consistent signals
- +Provides multi-step touchpoint outputs for assisted conversions analysis
- +Attribution-rule configuration supports repeatable modeling runs across campaigns
- –Requires disciplined event taxonomy and touch tagging to avoid attribution drift
- –Multi-device identity stitching depth may be limited versus identity-first vendors
- –Automation and API surface feel secondary to the modeling workflow
- –Debugging attribution outcomes can require deeper technical tracing than expected
Best for: Fits when mid-size teams need configurable journey attribution with first-party or server-side collection.
Cometly
SMBAd attribution software for tracking campaigns, conversions, creative performance, and revenue.
Configurable conversion path analysis with strict attribution-window enforcement during each attribution model run.
Cometly is an attribution model solution built for teams that need controlled multi-touch reporting tied to real conversion events. It focuses on rules for touchpoint mapping, attribution window handling, and conversion path analysis across web and mobile sources.
Core workflows center on ingesting marketing touch data, configuring attribution model runs, and producing shareable analysis outputs for stakeholders. Admin capabilities emphasize governance of model configuration changes and traceability of attribution calculations for audit-style review.
- +Model runs stay tied to explicit attribution window and path rules
- +Touchpoint mapping workflows reduce ambiguity in conversion path construction
- +Governance controls support review of attribution configuration changes
- +Exports align with stakeholder reporting needs for cross-channel analysis
- –Advanced configuration can require developer assistance to implement
- –Automation coverage for complex identity stitching workflows is limited
Best for: Fits when marketing analytics teams need controlled multi-touch attribution outputs with governance and review trails.
Conclusion
After evaluating 10 data science analytics, HockeyStack stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right attribution model software
Attribution model software maps conversion events to marketing touchpoints using rules for attribution windows, touchpoint mapping, and conversion-path allocation across multiple channels. This guide covers HockeyStack, Northbeam, Triple Whale, Rockerbox, Measured, AnyTrack, Matomo, LeadsRx, RedTrack, and Cometly, with a focus on mobile and web measurement workflows.
Teams typically compare these tools by how they ingest click and view events, how they keep identity keys consistent across sessions, and how they automate reprocessing when attribution settings change. The coverage also emphasizes governance controls such as RBAC and audit logs, plus API-driven exports that feed reporting pipelines.
Attribution model software for multi-touch conversion path allocation across mobile and web
Attribution model software processes touchpoint events into conversion-path allocations so reporting can answer which interactions contributed to a conversion within a defined lookback and attribution window. HockeyStack uses deterministic identity stitching with configurable attribution-window logic to allocate conversion paths using consistent identity keys.
Northbeam adds governed configuration by pairing role-based access with audit logging on attribution configuration and exports, which supports controlled multi-stakeholder measurement workflows. Across the set, the differentiators center on how touchpoints are mapped from incoming events, how identity continuity is handled, and how model runs expose repeatable outputs via API and exports for downstream reporting automation.
Attribution controls that affect allocation, governance, and automation outputs
Attribution model software should translate touchpoint events into conversion-path allocations using explicit attribution windows and touchpoint mapping rules that stay consistent across reporting runs. Teams also need the automation and governance surface to re-run models when tracking schemas change and to restrict who can alter model logic, exports, and identity inputs.
Deterministic identity stitching and conversion-path allocation
HockeyStack ties deterministic identity stitching to configurable attribution-window logic so conversion path allocation uses consistent identity keys across channels.
RBAC and audit logs for attribution configuration and exports
Northbeam pairs role-based access with audit logging on attribution configuration and exports so multi-stakeholder teams can control who changes measurement logic and data outputs.
Revenue-first dashboards for ecommerce outcomes
Triple Whale turns cross-channel touchpoints into store-level views grounded in ecommerce revenue attribution, with attribution window configuration aligned to conversion latency.
Guided touchpoint mapping and repeatable attribution window runs
Rockerbox uses guided touchpoint mapping and persistent attribution window settings so campaign model runs produce repeatable multi-touch attribution outputs.
Configurable attribution modeling with re-runs after configuration changes
Measured provides a configurable attribution modeling workflow that supports re-running conversion path outcomes after measurement configuration updates.
Rules-driven ingestion for click and view touchpoints with export automation
AnyTrack builds a configurable ingestion pipeline for click and view events that feeds conversion-path touchpoints, with API and webhooks for automated attribution exports.
Choose by identity certainty, model governance, and the automation surface around your event pipeline
The best fit depends on whether attribution allocation hinges on deterministic identity keys, on governed configuration changes, or on dashboarding ecommerce outcomes from a store-level revenue perspective. A second fork determines how much configuration the organization wants to own in-house, since rules-driven ingestion and guided mapping reduce custom code while stricter identity stitching logic raises event governance requirements.
Decide whether attribution allocation must be identity-first or rules-first
If conversion-path allocation must rely on deterministic identity stitching across sessions, HockeyStack is built around consistent identity keys tied to attribution-window logic. If touchpoint mapping must be driven primarily by rules that convert click and view events into conversion paths, AnyTrack and RedTrack focus on configurable journey mapping tied to attribution windows.
Pick the governance model that matches who changes measurement logic
If attribution configuration and exports need role-based access with audit logging, Northbeam supports governed attribution changes across teams. If the workflow emphasizes repeatable configuration runs, Rockerbox persists attribution window settings so campaign model runs stay consistent.
Match ecommerce revenue outcomes to the reporting shape you need
If reporting must connect touchpoints to purchase outcomes in revenue-grounded ecommerce dashboards, Triple Whale translates cross-channel touchpoints into store-level performance views. If the workflow needs model re-execution after measurement configuration updates, Measured focuses on rerunning conversion path outcomes from attribution model logic changes.
Check whether your team can sustain disciplined event taxonomy and identity keys
If strict event naming and identity key governance are feasible, HockeyStack can sustain deterministic identity stitching but demands disciplined configuration. If disciplined tracking setup is harder, Measured still requires controlled tracking setup to avoid modeled touchpoint gaps.
Validate automation requirements for reporting pipelines
If attribution outputs must feed automated BI workflows, Northbeam and AnyTrack position API-driven reporting and export automation as central use cases. If the workflow must keep model runs tied to explicit attribution window and path rules, Cometly enforces strict attribution-window enforcement during each model run.
Stress-test cross-device coverage against your available identity signals
If cross-device identity quality is uncertain, Rockerbox flags that cross-device attribution depends on data quality and identity signals. If multi-device identity needs extra configuration, Matomo cautions that cross-device identity stitching requires additional setup beyond basic attribution reporting.
Teams who get measurable value from governed, repeatable, and automatable attribution models
Attribution model software fits best when conversion-path allocation must be reproducible and explainable across marketing, analytics, and data engineering teams. Different tools fit different organizational tradeoffs around identity mapping certainty, configuration governance, and how much of the attribution workflow is automated versus operator-driven.
Mobile and web teams that need API-driven multi-touch attribution with consistent identity keys
HockeyStack supports API-centric ingestion and deterministic identity stitching so conversion path allocation stays consistent across channels.
Marketing and analytics teams that operate attribution as a governed shared configuration
Northbeam uses role-based access and audit logging on attribution configuration and exports so teams can control who changes measurement logic.
Ecommerce teams focused on tying touchpoints to store-level revenue outcomes
Triple Whale provides revenue-first attribution dashboards that map cross-channel touchpoints into store-level performance views.
Teams that want guided multi-touch mapping with repeatable attribution window settings
Rockerbox uses guided touchpoint mapping and persistent attribution window settings so multi-touch attribution reports remain repeatable across runs.
Teams building automated reporting pipelines from ingestion to attribution outputs
AnyTrack combines configurable ingestion for click and view events with API and webhooks that export attribution outputs into analytics and BI workflows.
Common failure modes in attribution implementation and model maintenance
Attribution implementations often break at event naming and identity key governance, since allocation rules depend on stable input semantics. Misalignment also happens when model settings are not made repeatable across campaign runs or when automation expectations exceed the identity stitching and governance surface the tool supports.
Allowing event naming drift that invalidates conversion-path mapping rules
HockeyStack expects strict event naming and identity key governance, so tracking conventions should be enforced before changing attribution logic. Rockerbox also flags that governance workflows can require operational discipline across teams to prevent drift.
Reconfiguring attribution logic without controlling who can change configuration
Northbeam’s audit logging and role-based access are designed for controlled configuration changes, so attribution configuration edits should be restricted to approved roles. Cometly also emphasizes controlled governance with strict attribution-window enforcement during each model run, which reduces silent changes.
Expecting advanced Markov or Shapley controls when the workflow is not designed for those model controls
Triple Whale signals weaker coverage for advanced Markov or Shapley model controls, so teams that need those specific engines should prioritize tools that support comparable model-choice depth in their workflows. Measured and HockeyStack focus on configurable modeling logic and identity mapping, so requirements around model type should be verified during implementation planning.
Underestimating how conversion latency interacts with attribution window configuration
Triple Whale ties attribution window configuration to conversion latency, so attribution windows must match expected purchase and lead timing. LeadsRx also uses configurable lookback and attribution window controls, so teams should test window settings against observed funnel timing.
Assuming cross-device attribution works without validating identity signals and configuration requirements
Rockerbox notes cross-device attribution depends on data quality and identity signals, so input signal quality should be measured before rollout. Matomo warns cross-device identity stitching requires extra configuration, so identity setup effort should be budgeted in the project plan.
How We Selected and Ranked These Tools
We evaluated HockeyStack, Northbeam, Triple Whale, Rockerbox, Measured, AnyTrack, Matomo, LeadsRx, RedTrack, and Cometly using feature depth and operational fit based on how their attribution workflows translate touchpoints into conversion-path allocations and how they handle identity inputs. Features contributed 40% of the ranking weight because HockeyStack’s deterministic identity stitching and configurable attribution-window logic change allocation consistency, and Northbeam’s role-based access with audit logging changes governance outcomes.
Ease and value each contributed 30% because HockeyStack’s API-centric ingestion supports automated reprocessing and AnyTrack’s API and webhooks support automated attribution export workflows. HockeyStack ranked highest because deterministic identity stitching plus configurable attribution-window logic aligns conversion path allocation with consistent identity keys while the platform exposes API-centric ingestion for automation.
Frequently Asked Questions About attribution model software
How does HockeyStack differ from AnyTrack in ingesting touchpoints for multi-touch attribution?
Which tool is better for governed attribution configuration across multiple analysts and report consumers?
When teams need API-first automation for attribution window and campaign mapping updates, what should be prioritized?
What breaks if attribution windows are misconfigured in Cometly versus Rockerbox?
How do Matomo’s self-hosted options affect server-side tracking and reporting automation needs?
Which platform best supports ecommerce revenue-grounded attribution reporting tied to store outcomes?
How does identity stitching impact cross-device mapping in HockeyStack compared with other tools?
What data migration work is typically required when switching to a tool like Measured versus LeadsRx?
When a team needs explainability for how configuration changes affected attribution results, which audit trail should be prioritized?
Where does Rockerbox fall short versus redtrack and AnyTrack for server-side or first-party event mapping workflows?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
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