Quick Overview
- 1#1: Helium 10 - All-in-one Amazon seller suite with advanced review tracking, alerts, sentiment analysis, and management tools.
- 2#2: Jungle Scout - Amazon product research platform featuring review insights, tracking, and competitor analysis.
- 3#3: FeedbackWhiz - Automates legitimate review requests, monitors feedback, and manages communications for Amazon sellers.
- 4#4: Viral Launch - Provides market intelligence including review analysis, product scoring, and launch optimization for Amazon.
- 5#5: AMZ Tracker - Tracks Amazon keywords, reviews, hijackers, and rankings with automated alerts.
- 6#6: Sellerboard - Amazon analytics dashboard with profit tracking, review monitoring, and performance insights.
- 7#7: Keepa - Tracks Amazon price history, sales ranks, and review counts with detailed charts.
- 8#8: DataHawk - Monitors ASIN performance across marketplaces including reviews, rankings, and hijacker detection.
- 9#9: ReviewMeta - Analyzes Amazon product reviews to identify and adjust for potentially unnatural or fake ones.
- 10#10: Fakespot - Grades the authenticity and reliability of Amazon reviews using AI-powered analysis.
These tools were ranked based on a blend of essential features—from real-time review tracking and sentiment analysis to request automation and fake review detection—paired with usability, reliability, and value to ensure they cater to sellers of varying needs and expertise levels.
Comparison Table
Staying ahead in Amazon selling demands robust tools to manage reviews, analyze performance, and fuel growth, with options like Helium 10, Jungle Scout, FeedbackWhiz, and more at the forefront. This comparison table breaks down these platforms, examining features such as review monitoring, feedback generation, and market insights, to help readers find the ideal solution for their business goals.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Helium 10 All-in-one Amazon seller suite with advanced review tracking, alerts, sentiment analysis, and management tools. | enterprise | 9.2/10 | 9.5/10 | 8.0/10 | 8.5/10 |
| 2 | Jungle Scout Amazon product research platform featuring review insights, tracking, and competitor analysis. | enterprise | 8.4/10 | 8.2/10 | 8.7/10 | 7.9/10 |
| 3 | FeedbackWhiz Automates legitimate review requests, monitors feedback, and manages communications for Amazon sellers. | specialized | 8.7/10 | 9.0/10 | 8.5/10 | 8.8/10 |
| 4 | Viral Launch Provides market intelligence including review analysis, product scoring, and launch optimization for Amazon. | enterprise | 7.1/10 | 6.2/10 | 8.0/10 | 6.8/10 |
| 5 | AMZ Tracker Tracks Amazon keywords, reviews, hijackers, and rankings with automated alerts. | specialized | 8.1/10 | 8.5/10 | 7.7/10 | 7.9/10 |
| 6 | Sellerboard Amazon analytics dashboard with profit tracking, review monitoring, and performance insights. | enterprise | 7.6/10 | 7.2/10 | 8.4/10 | 8.1/10 |
| 7 | Keepa Tracks Amazon price history, sales ranks, and review counts with detailed charts. | other | 8.2/10 | 7.8/10 | 9.5/10 | 9.2/10 |
| 8 | DataHawk Monitors ASIN performance across marketplaces including reviews, rankings, and hijacker detection. | enterprise | 7.8/10 | 8.2/10 | 8.0/10 | 7.4/10 |
| 9 | ReviewMeta Analyzes Amazon product reviews to identify and adjust for potentially unnatural or fake ones. | specialized | 7.4/10 | 6.7/10 | 9.8/10 | 9.5/10 |
| 10 | Fakespot Grades the authenticity and reliability of Amazon reviews using AI-powered analysis. | specialized | 7.6/10 | 7.2/10 | 9.1/10 | 9.5/10 |
All-in-one Amazon seller suite with advanced review tracking, alerts, sentiment analysis, and management tools.
Amazon product research platform featuring review insights, tracking, and competitor analysis.
Automates legitimate review requests, monitors feedback, and manages communications for Amazon sellers.
Provides market intelligence including review analysis, product scoring, and launch optimization for Amazon.
Tracks Amazon keywords, reviews, hijackers, and rankings with automated alerts.
Amazon analytics dashboard with profit tracking, review monitoring, and performance insights.
Tracks Amazon price history, sales ranks, and review counts with detailed charts.
Monitors ASIN performance across marketplaces including reviews, rankings, and hijacker detection.
Analyzes Amazon product reviews to identify and adjust for potentially unnatural or fake ones.
Grades the authenticity and reliability of Amazon reviews using AI-powered analysis.
Helium 10
enterpriseAll-in-one Amazon seller suite with advanced review tracking, alerts, sentiment analysis, and management tools.
Follow-Up automation that intelligently times and sends personalized review requests to buyers for maximum compliance and response rates
Helium 10 is a powerful all-in-one Amazon seller suite with strong review management capabilities, including automated compliant review requests via the Follow-Up tool and AI-driven review analysis. It allows sellers to track their own and competitors' reviews, download review data, and extract insights like keywords and sentiments from customer feedback. While not exclusively a review tool, its integration with product research and optimization makes it ideal for holistic seller growth, helping boost review volume and quality on Amazon.
Pros
- Compliant automation for review requests via Amazon's system
- AI-powered review insights and competitor tracking
- Seamless integration with broader Amazon tools for listing optimization
Cons
- Steep learning curve for beginners due to extensive features
- Higher pricing tiers required for full review automation access
- Not as specialized for advanced review incentives or multi-platform support
Best For
Established Amazon sellers seeking an integrated platform for review management alongside product research and sales analytics.
Pricing
Starts at $39/month (Starter, limited tools); full review features in Platinum ($99/month) and higher tiers up to $399/month (Elite).
Jungle Scout
enterpriseAmazon product research platform featuring review insights, tracking, and competitor analysis.
Chrome Extension for real-time review count, rating, and opportunity score directly on Amazon listings
Jungle Scout is a leading Amazon seller intelligence platform that includes robust review analysis capabilities within its product research toolkit, allowing users to track review counts, ratings, velocity, and trends for products and competitors. Through its Chrome Extension and Product Tracker, sellers can quickly assess review quality and growth to inform product selection and launches. While not a dedicated review management tool, it excels at leveraging review data for strategic decision-making on Amazon.
Pros
- Instant review metrics via Chrome Extension on Amazon pages
- Product Tracker monitors review changes and competitor insights
- Integrates review data into Opportunity Finder for better product selection
Cons
- Limited review management or automation features like request campaigns
- Pricing can be steep for beginners focused only on reviews
- Relies on estimates which may not always be 100% precise
Best For
Amazon sellers seeking comprehensive product research with strong review analytics to evaluate opportunities and track competition.
Pricing
Growth ($49/mo), Suite ($69/mo), Professional ($129/mo); 20% off with annual billing, free trial available.
FeedbackWhiz
specializedAutomates legitimate review requests, monitors feedback, and manages communications for Amazon sellers.
SMS-based review requests which achieve higher open and conversion rates than email alone
FeedbackWhiz is an all-in-one Amazon seller tool focused on automating review requests, managing feedback, and monitoring listings to boost seller ratings and sales. It sends personalized review request emails and SMS, automates negative feedback responses, and provides alerts for issues like hijackers or price undercutting. The platform also includes PPC automation and analytics dashboards for optimizing product performance on Amazon.
Pros
- Robust automated review requests via email and SMS with high delivery rates
- Comprehensive listing monitoring and hijacker alerts
- Integrated PPC bid management for cost efficiency
Cons
- Limited advanced analytics compared to top competitors
- SMS credits can incur extra costs for high-volume sellers
- Occasional delays in Amazon integration syncing
Best For
Mid-sized Amazon sellers seeking reliable automation for reviews, feedback, and PPC without enterprise-level pricing.
Pricing
Starts at $19.99/month (Basic, up to 500 orders), $49.99/month (Pro, up to 2,500 orders), up to $159.99/month (Enterprise); annual billing offers 20% discount.
Viral Launch
enterpriseProvides market intelligence including review analysis, product scoring, and launch optimization for Amazon.
Market Intelligence tool providing detailed historical review data, trends, and sentiment analysis for products and competitors
Viral Launch is a robust Amazon seller toolkit specializing in product discovery, keyword research, and market intelligence, with secondary capabilities for tracking and analyzing competitor reviews. It helps sellers monitor review trends, sentiment, and volume as part of broader competitive analysis rather than offering direct review management or automation. While useful for informed product launches, it lacks dedicated tools for review solicitation, automation, or customer feedback campaigns compared to specialized review software.
Pros
- Comprehensive market intelligence with review tracking and historical data
- Intuitive dashboard for quick competitor review analysis
- Integrates well with overall Amazon selling strategies
Cons
- Limited dedicated review management features like automation or request tools
- High pricing for features not centered on reviews
- Steep learning curve for advanced analytics
Best For
Established Amazon sellers focused on product launches who value review insights within broader market research.
Pricing
Plans start at $59/month (Gold) up to $199/month (Platinum), with pay-per-use options and a free Chrome extension trial.
AMZ Tracker
specializedTracks Amazon keywords, reviews, hijackers, and rankings with automated alerts.
Hijacker detection that automatically scans and alerts on unauthorized listings mimicking your products
AMZ Tracker is a robust Amazon seller tool focused on keyword rank tracking, competitor monitoring, and review analysis across multiple marketplaces. It enables users to track review velocity, detect fake reviews, monitor hijackers, and receive real-time alerts for listing changes. The software also offers sales estimates and historical data insights to optimize product strategies.
Pros
- Multi-marketplace support for global Amazon sellers
- Real-time alerts for reviews, hijackers, and rank changes
- Detailed review analytics including velocity and sentiment
Cons
- Interface feels dated compared to newer competitors
- Higher pricing tiers required for full features
- Limited integrations with other seller tools
Best For
Mid-sized Amazon sellers needing comprehensive review monitoring and competitor intelligence across international marketplaces.
Pricing
Starts at $49/month for basic (100 keywords, 20 ASINs); Pro at $99/month (unlimited keywords, 200 ASINs); annual discounts available.
Sellerboard
enterpriseAmazon analytics dashboard with profit tracking, review monitoring, and performance insights.
Real-time review rate monitoring with alerts and correlation to profitability per product
Sellerboard is a comprehensive Amazon seller analytics platform that includes review monitoring capabilities to track review rates, new reviews, and performance trends per ASIN. It provides alerts for products with low review percentages and competitor review insights, helping sellers identify opportunities to boost feedback. While not a dedicated review automation tool, its review features integrate seamlessly with sales, profit, and inventory analytics for holistic seller optimization.
Pros
- Detailed review rate tracking and historical trends
- Competitor review analysis for benchmarking
- Seamless integration with profit and sales metrics
Cons
- No automated review request or email tools
- Review features are secondary to core analytics
- Limited advanced review management options
Best For
Amazon sellers who need review insights integrated into broader performance analytics rather than standalone review automation.
Pricing
Starts at $19/month (Starter, up to 1k orders), $39/month (Professional, 5k orders), $69/month (Enterprise, unlimited); annual billing offers ~20% discount.
Keepa
otherTracks Amazon price history, sales ranks, and review counts with detailed charts.
Historical review rating graphs that reveal trends and spikes over months or years
Keepa is a comprehensive Amazon product tracking tool that provides historical charts for prices, sales ranks, and customer reviews across multiple marketplaces. As an Amazon Review Software solution, it excels in visualizing average rating trends and review count history, enabling users to spot anomalies like review bombing or manipulation. The free browser extension makes it accessible, while premium API access unlocks deeper data for automation.
Pros
- Intuitive charts for review rating and count history
- Supports 15+ Amazon marketplaces
- Free browser extension with robust basic features
Cons
- No sentiment analysis or review text extraction
- Limited customization for advanced review metrics
- Premium API required for bulk data access
Best For
Amazon sellers and product researchers tracking long-term review trends and authenticity.
Pricing
Free browser extension; PRO API from €19/year for 2,500 requests/month.
DataHawk
enterpriseMonitors ASIN performance across marketplaces including reviews, rankings, and hijacker detection.
Review velocity tracking that analyzes review rate trends and predicts performance shifts for proactive seller decisions
DataHawk is a robust analytics platform designed for Amazon sellers, offering comprehensive monitoring of ASIN performance including sales rank, reviews, keywords, PPC ads, and competitor insights across multiple marketplaces. It provides real-time alerts for new reviews, review velocity tracking, and customizable dashboards to help sellers optimize listings and stay ahead of competitors. While not exclusively a review management tool, its review analytics integrate seamlessly with broader seller intelligence features.
Pros
- Comprehensive multi-marketplace tracking including real-time review alerts
- Strong competitor analysis and keyword research integration
- User-friendly dashboards with customizable reports
Cons
- Limited automation for review requests or management compared to specialized tools
- Higher pricing tiers may not suit very small sellers
- Occasional data delays in high-volume tracking
Best For
Mid-sized Amazon sellers seeking an all-in-one analytics suite with solid review monitoring capabilities.
Pricing
Starts at $49/month for Starter plan (up to 50 ASINs), $99/month Pro (250 ASINs), $199/month Enterprise (unlimited); 14-day free trial available.
ReviewMeta
specializedAnalyzes Amazon product reviews to identify and adjust for potentially unnatural or fake ones.
Paste-and-go URL analysis delivering an immediate authenticity grade without requiring sign-up or downloads
ReviewMeta is a free web-based tool designed to analyze Amazon product reviews for authenticity, helping users detect fake, incentivized, or suspicious reviews. By simply pasting an Amazon product URL, it processes the reviews and assigns a 'ReviewMeta Grade' from A to F based on factors like unnatural review patterns, deleted reviews, and sentiment analysis. It provides adjusted review counts and percentages of potentially unreliable reviews, empowering consumers to make better purchasing decisions.
Pros
- Completely free with no usage limits
- Instant analysis with clear A-F grading
- Transparent methodology explaining analysis factors
Cons
- Limited to single-product analysis at a time
- No advanced features like bulk processing or seller dashboards
- Relies on basic heuristics, potentially missing sophisticated fakes
Best For
Budget-conscious Amazon shoppers seeking quick review authenticity checks before purchases.
Pricing
Entirely free, no paid plans or subscriptions.
Fakespot
specializedGrades the authenticity and reliability of Amazon reviews using AI-powered analysis.
AI-powered A-F grading that summarizes review authenticity at a glance
Fakespot is a free browser extension and web tool designed to analyze Amazon product reviews for authenticity. It uses AI to detect fake reviews, assigns an overall grade from A to F, and breaks down factors like reviewer reliability, review patterns, and language analysis. This helps shoppers avoid products inflated by manipulated feedback, supporting smarter purchasing decisions on Amazon.
Pros
- Completely free with no subscription required
- Quick analysis via URL paste or auto-detection on Amazon pages
- Clear A-F grading system for easy interpretation
Cons
- Can produce false positives or negatives in review grading
- Limited to buyer-side analysis, not seller tools
- Basic interface lacks advanced filtering or export options
Best For
Casual Amazon shoppers seeking a simple, no-cost way to spot fake reviews before buying.
Pricing
Free; available as browser extension with optional donations.
Conclusion
The software landscape for Amazon reviews offers robust options, each with distinct strengths, yet Helium 10 rises as the top pick, boasting a comprehensive suite for tracking, analyzing, and managing reviews. Jungle Scout, meanwhile, excels in product research paired with actionable review insights, making it a strong companion for informed decisions, and FeedbackWhiz stands out for its automation of review requests and communication, ideal for sellers prioritizing efficiency. No matter the focus, these tools empower success, with the top three leading the way.
Ready to elevate your Amazon performance? Start with Helium 10 to harness its full potential and take your seller game to the next level—your success starts here.
Tools Reviewed
All tools were independently evaluated for this comparison