Quick Overview
- 1#1: ShipStation - Imports and processes Amazon orders for efficient shipping, batch printing labels, and fulfillment automation.
- 2#2: Linnworks - Centralizes multi-channel order management with robust Amazon integration for inventory sync and fulfillment.
- 3#3: Sellbrite - Manages Amazon orders alongside other channels with real-time inventory synchronization and order routing.
- 4#4: Veeqo - Optimizes Amazon order fulfillment with inventory tracking, picking lists, and seamless shipping integration.
- 5#5: Extensiv Order Manager - Handles high-volume Amazon orders with advanced automation, 3PL integration, and supply chain visibility.
- 6#6: ChannelAdvisor - Enterprise platform for scaling Amazon order management, listings, and performance analytics.
- 7#7: Ordoro - Simplifies Amazon order splitting, bundling, and shipping with integrated warehouse management.
- 8#8: Cin7 - Cloud inventory and order management system connecting Amazon sales to accounting and fulfillment.
- 9#9: Brightpearl - Unified platform for processing Amazon orders with CRM, finance, and retail operations integration.
- 10#10: DEAR Inventory - Provides Amazon order import, stock control, and manufacturing integration for growing sellers.
These tools were rigorously evaluated and ranked based on key factors, including Amazon integration robustness, automation capabilities, user-friendliness, and overall value, ensuring they deliver reliable performance for sellers of all sizes.
Comparison Table
Efficient order management is key for Amazon sellers to streamline operations, scale seamlessly, and meet customer demands. This comparison table outlines top tools—such as ShipStation, Linnworks, Sellbrite, Veeqo, Extensiv Order Manager, and more—to help identify the best fit by comparing features, integration capabilities, and operational needs. Readers will gain insights to make informed decisions tailored to their business requirements.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | ShipStation Imports and processes Amazon orders for efficient shipping, batch printing labels, and fulfillment automation. | specialized | 9.4/10 | 9.6/10 | 8.8/10 | 9.2/10 |
| 2 | Linnworks Centralizes multi-channel order management with robust Amazon integration for inventory sync and fulfillment. | enterprise | 8.7/10 | 9.2/10 | 7.8/10 | 8.3/10 |
| 3 | Sellbrite Manages Amazon orders alongside other channels with real-time inventory synchronization and order routing. | specialized | 8.7/10 | 9.1/10 | 8.6/10 | 8.4/10 |
| 4 | Veeqo Optimizes Amazon order fulfillment with inventory tracking, picking lists, and seamless shipping integration. | specialized | 8.7/10 | 8.5/10 | 9.2/10 | 9.8/10 |
| 5 | Extensiv Order Manager Handles high-volume Amazon orders with advanced automation, 3PL integration, and supply chain visibility. | enterprise | 8.2/10 | 8.7/10 | 7.4/10 | 7.9/10 |
| 6 | ChannelAdvisor Enterprise platform for scaling Amazon order management, listings, and performance analytics. | enterprise | 8.1/10 | 9.2/10 | 7.3/10 | 7.6/10 |
| 7 | Ordoro Simplifies Amazon order splitting, bundling, and shipping with integrated warehouse management. | specialized | 8.2/10 | 8.5/10 | 7.8/10 | 8.0/10 |
| 8 | Cin7 Cloud inventory and order management system connecting Amazon sales to accounting and fulfillment. | enterprise | 8.1/10 | 8.7/10 | 7.6/10 | 7.9/10 |
| 9 | Brightpearl Unified platform for processing Amazon orders with CRM, finance, and retail operations integration. | enterprise | 8.1/10 | 8.7/10 | 7.5/10 | 7.3/10 |
| 10 | DEAR Inventory Provides Amazon order import, stock control, and manufacturing integration for growing sellers. | enterprise | 8.1/10 | 8.7/10 | 7.4/10 | 7.8/10 |
Imports and processes Amazon orders for efficient shipping, batch printing labels, and fulfillment automation.
Centralizes multi-channel order management with robust Amazon integration for inventory sync and fulfillment.
Manages Amazon orders alongside other channels with real-time inventory synchronization and order routing.
Optimizes Amazon order fulfillment with inventory tracking, picking lists, and seamless shipping integration.
Handles high-volume Amazon orders with advanced automation, 3PL integration, and supply chain visibility.
Enterprise platform for scaling Amazon order management, listings, and performance analytics.
Simplifies Amazon order splitting, bundling, and shipping with integrated warehouse management.
Cloud inventory and order management system connecting Amazon sales to accounting and fulfillment.
Unified platform for processing Amazon orders with CRM, finance, and retail operations integration.
Provides Amazon order import, stock control, and manufacturing integration for growing sellers.
ShipStation
specializedImports and processes Amazon orders for efficient shipping, batch printing labels, and fulfillment automation.
Custom automation rules that intelligently route, validate, and process Amazon orders based on predefined criteria like weight, destination, or carrier rates
ShipStation is a leading shipping and order fulfillment platform that excels in Amazon order management by seamlessly integrating with Seller Central to import FBM and multi-channel orders into a unified dashboard. It enables efficient batch processing, label printing, and shipment tracking with support for over 100 carriers and discounted postage rates. Designed for scalability, it offers automation rules, address validation, and branded tracking pages to optimize high-volume fulfillment workflows.
Pros
- Seamless integration with Amazon Seller Central for instant order import
- Advanced automation rules for custom workflows and batch processing
- Discounted rates from major carriers like USPS, UPS, and FedEx
Cons
- Pricing scales quickly with shipment volume, potentially costly for small sellers
- Limited built-in inventory management beyond basic sync
- Occasional delays in order syncing during peak Amazon sales
Best For
High-volume Amazon FBM sellers managing multi-channel orders who prioritize efficient shipping automation and scalability.
Pricing
Plans start at $9/month (Starter, up to 50 shipments) scaling to $229/month (Enterprise, 50,000+ shipments), with annual discounts and pay-per-shipment options available.
Linnworks
enterpriseCentralizes multi-channel order management with robust Amazon integration for inventory sync and fulfillment.
Configurable automation engine for intelligent order routing and multi-warehouse fulfillment optimized for Amazon
Linnworks is a robust multichannel inventory and order management platform that seamlessly integrates with Amazon Seller Central to automate order processing, fulfillment, and inventory synchronization. It centralizes management of orders from Amazon alongside other channels like eBay, Shopify, and Walmart, preventing overselling and streamlining operations. The software includes advanced features for warehouse management, returns handling, and custom automation rules tailored for high-volume Amazon sellers.
Pros
- Deep Amazon integration with real-time inventory sync and FBA/FBM support
- Powerful automation for order routing, picking, and shipping across channels
- Comprehensive reporting and analytics for sales performance optimization
Cons
- Steep learning curve due to complex interface and setup
- Pricing scales quickly with order volume, less ideal for very small sellers
- Occasional delays or glitches in channel integrations reported by users
Best For
Mid-sized e-commerce businesses managing high-volume Amazon orders alongside multiple sales channels needing advanced automation.
Pricing
Tiered subscription starting at ~$170/month for up to 200 orders, scaling to $500+ for higher volumes and enterprise features.
Sellbrite
specializedManages Amazon orders alongside other channels with real-time inventory synchronization and order routing.
Real-time inventory synchronization across all connected channels, ensuring accurate Amazon stock levels
Sellbrite is a multichannel e-commerce platform designed to centralize inventory, listings, and order management for sellers across Amazon, eBay, Walmart, Etsy, and other marketplaces. It excels in syncing real-time inventory to prevent overselling, importing Amazon orders into a unified dashboard, and automating fulfillment workflows. For Amazon sellers, it streamlines order routing, tracking updates, and integrations with 3PLs or FBA, making it a robust solution for multichannel operations.
Pros
- Real-time multichannel inventory sync prevents overselling on Amazon
- Unified dashboard for managing Amazon orders alongside other platforms
- Automated listing tools and repricing for efficient Amazon operations
Cons
- Pricing scales quickly with order volume, less ideal for very high-volume Amazon sellers
- Lacks some advanced Amazon-specific analytics compared to dedicated tools
- Occasional sync delays reported during peak times
Best For
Small to medium-sized businesses selling on Amazon and multiple other marketplaces who need centralized order management.
Pricing
Starts at $29/month (Starter: 100 orders/mo), $99/month (Pro: 1,000 orders), $299/month (Business: 10,000 orders), with Enterprise custom pricing.
Veeqo
specializedOptimizes Amazon order fulfillment with inventory tracking, picking lists, and seamless shipping integration.
Amazon-owned integration offering automatic, real-time order import and inventory sync directly from Seller Central at no cost.
Veeqo is a free inventory and order management platform tailored for e-commerce sellers, with deep integration into Amazon Seller Central for seamless order syncing and fulfillment. It centralizes orders from multiple channels like Amazon, eBay, Shopify, and Walmart, while providing real-time inventory tracking across warehouses to prevent overselling. Acquired by Amazon, Veeqo streamlines shipping with discounted UPS and FedEx rates, batch label printing, and basic reporting tools.
Pros
- Completely free with unlimited orders, users, and warehouses
- Seamless real-time Amazon integration for order import and inventory sync
- Discounted shipping rates (up to 60% off UPS/FedEx) with easy label generation
Cons
- Reporting and analytics are basic compared to paid competitors
- Occasional sync delays with non-Amazon channels
- Limited advanced customization for large enterprise operations
Best For
Amazon sellers managing multi-channel orders who want a no-cost, user-friendly tool focused on fulfillment and shipping efficiency.
Pricing
100% free with no subscription fees; optional paid shipping labels at discounted rates (savings up to 60% on UPS/FedEx).
Extensiv Order Manager
enterpriseHandles high-volume Amazon orders with advanced automation, 3PL integration, and supply chain visibility.
Smart Order Routing that automatically directs Amazon orders to the optimal warehouse based on real-time inventory and location data
Extensiv Order Manager is a cloud-based order management system tailored for 3PL providers and high-volume retailers, offering seamless integration with Amazon Seller Central for automated order import, processing, and fulfillment. It provides real-time inventory synchronization across multiple warehouses, smart order routing, and advanced shipping capabilities to handle complex multi-channel operations. The platform emphasizes scalability and visibility, making it suitable for businesses managing large-scale Amazon FBM fulfillment alongside other e-commerce channels.
Pros
- Robust Amazon integration with real-time order syncing and FBM support
- Scalable for high-volume 3PL operations with multi-warehouse management
- Comprehensive analytics and reporting for performance optimization
Cons
- Steep learning curve for non-enterprise users
- Quote-based pricing can be expensive for small sellers
- Overkill for simple single-channel Amazon operations
Best For
Mid-to-large Amazon sellers or 3PL providers handling high-volume, multi-channel fulfillment with complex inventory needs.
Pricing
Quote-based pricing, typically starting at $500-$1,000/month for mid-tier plans, scaling with order volume and features.
ChannelAdvisor
enterpriseEnterprise platform for scaling Amazon order management, listings, and performance analytics.
Intelligent cross-channel order routing and split-shipment automation
ChannelAdvisor is a robust multichannel e-commerce platform that specializes in order management, inventory synchronization, and fulfillment automation across Amazon and other marketplaces like eBay and Walmart. For Amazon sellers, it provides seamless integration with Seller Central for real-time order processing, FBA management, and automated workflows to handle high-volume operations. It also includes advanced analytics, repricing tools, and reporting to optimize performance and reimbursements.
Pros
- Deep Amazon integration with real-time order syncing and FBA support
- Powerful automation for repricing, listings, and reimbursements
- Scalable analytics and reporting for enterprise-level insights
Cons
- Steep learning curve and complex interface for beginners
- High enterprise pricing not suitable for small sellers
- Overkill for single-channel Amazon-only operations
Best For
High-volume multichannel sellers managing complex Amazon order fulfillment across global marketplaces.
Pricing
Custom enterprise pricing based on GMV, typically starting at $5,000+ per month with setup fees.
Ordoro
specializedSimplifies Amazon order splitting, bundling, and shipping with integrated warehouse management.
Smart kitting and assembly tools that allow dynamic bundling of Amazon orders with real-time inventory deduction
Ordoro is a robust multi-channel order management and inventory platform tailored for e-commerce sellers, with deep integration into Amazon Seller Central for seamless order import, fulfillment, and inventory synchronization. It automates shipping label generation across major carriers like UPS, FedEx, and USPS, while providing tools for purchase order management and reporting. Ideal for scaling businesses, Ordoro helps prevent overselling by maintaining real-time stock levels across Amazon and other marketplaces like eBay and Shopify.
Pros
- Excellent multi-channel inventory sync to avoid stockouts on Amazon
- Automated shipping workflows with rate shopping and label printing
- Strong support for kitting, bundling, and multi-warehouse management
Cons
- Interface can feel dated and has a learning curve for new users
- Higher pricing tiers required for advanced Amazon features like FBA support
- Reporting lacks some customizable analytics found in top competitors
Best For
Mid-sized multi-channel Amazon sellers needing automated fulfillment and inventory control across multiple platforms.
Pricing
Starts at $59/month (Starter, up to 100 orders/mo), $199/month (Pro, 1,000 orders/mo), $299+/month (Business), with enterprise custom pricing; annual discounts available.
Cin7
enterpriseCloud inventory and order management system connecting Amazon sales to accounting and fulfillment.
Real-time, bi-directional inventory sync across unlimited channels, ensuring Amazon stock levels always match physical availability
Cin7 is a powerful inventory and order management platform designed for multi-channel retailers, offering seamless integration with Amazon Seller Central to automate order imports, fulfillment, and real-time inventory syncing. It centralizes operations across Amazon, eBay, Shopify, and more, with features like multi-warehouse support, purchase order automation, and advanced reporting. This makes it suitable for businesses scaling Amazon sales alongside other channels while maintaining stock accuracy and operational efficiency.
Pros
- Robust Amazon integration for automatic order import, processing, and inventory synchronization to prevent overselling
- Multi-channel and multi-warehouse support for complex omnichannel operations
- Comprehensive analytics and reporting tailored to Amazon performance metrics
Cons
- Steep learning curve due to extensive features, challenging for beginners
- Higher pricing may not suit very small Amazon sellers
- Occasional reports of integration sync delays during peak times
Best For
Mid-sized e-commerce businesses managing high-volume Amazon orders alongside multiple other sales channels and warehouses.
Pricing
Starts at $349/month (billed annually) for Operations plan; higher tiers like Core ($649/month) and Enterprise (custom) include advanced Amazon features.
Brightpearl
enterpriseUnified platform for processing Amazon orders with CRM, finance, and retail operations integration.
Unified Retail Operating System that automates smart order routing and fulfillment across Amazon and 100+ channels in one platform
Brightpearl is a cloud-based retail management platform designed for multi-channel businesses, providing unified order management, inventory control, warehouse operations, and financials. It integrates deeply with Amazon Seller Central to automate order import, inventory synchronization, FBA handling, and multi-channel fulfillment. Ideal for scaling retailers, it centralizes operations across Amazon, eBay, Shopify, and physical stores into a single dashboard for streamlined efficiency.
Pros
- Seamless multi-channel integration including robust Amazon order syncing and FBA support
- Real-time inventory management across all sales channels
- Built-in accounting, CRM, and advanced reporting for end-to-end visibility
Cons
- Steep learning curve and complex initial setup
- Premium pricing may not suit small Amazon-only sellers
- Limited customization without professional services
Best For
Mid-sized multi-channel retailers managing high-volume Amazon orders alongside other e-commerce and POS channels who need an all-in-one operations hub.
Pricing
Custom quote-based pricing starting around $500/month for entry-level plans, scaling with order volume, users, and modules (typically $1,000+ for robust Amazon setups).
DEAR Inventory
enterpriseProvides Amazon order import, stock control, and manufacturing integration for growing sellers.
Real-time multi-warehouse inventory syncing with lot and serial number traceability tailored for Amazon high-volume sellers
DEAR Inventory (now part of Cin7 Core) is a robust inventory management platform designed for multi-channel retailers, offering seamless integration with Amazon for order syncing, real-time stock updates, and fulfillment automation. It excels in handling complex inventory needs like lot/serial tracking, multi-warehouse support, and purchase order management alongside Amazon sales. While powerful for scaling businesses, it provides end-to-end visibility from procurement to delivery for Amazon sellers managing high-volume operations.
Pros
- Comprehensive multi-channel integration including deep Amazon support for orders and inventory sync
- Advanced inventory tools like lot/serial tracking and multi-location management
- Strong reporting and automation for efficient Amazon fulfillment workflows
Cons
- Steep learning curve for beginners due to extensive features
- Pricing scales quickly with order volume and users
- Limited native customization without API development
Best For
Mid-sized Amazon sellers with complex inventory across multiple sales channels needing robust tracking and automation.
Pricing
Starts at $299/month for Essentials (200 orders/month), scales to $999+/month for higher volumes; annual discounts available.
Conclusion
Evaluating the 10 top options, ShipStation leads as the clear choice, excelling in efficient order processing, batch label printing, and fulfillment automation. Linnworks follows with robust multi-channel centralization and inventory sync, while Sellbrite stands out for real-time order routing across channels—each offering distinct strengths to suit various seller needs.
Take the next step in streamlining your Amazon operations by trying ShipStation—its intuitive design and powerful automation can transform how you manage orders and grow your business.
Tools Reviewed
All tools were independently evaluated for this comparison