Quick Overview
- 1#1: Helium 10 - Offers comprehensive Amazon keyword research, rank tracking, and performance analytics for sellers.
- 2#2: Jungle Scout - Provides keyword scout tools and rank trackers to identify high-potential Amazon keywords.
- 3#3: Viral Launch - Delivers advanced keyword research, validation, and ongoing rank tracking for Amazon optimization.
- 4#4: AMZ Tracker - Specializes in real-time keyword rank tracking and competitor monitoring for Amazon sellers.
- 5#5: SellerApp - Tracks Amazon keyword rankings with AI-driven insights and competitor analysis.
- 6#6: AMZScout - Features keyword research and rank tracking tools for Amazon product opportunity discovery.
- 7#7: DataHawk - Monitors ASIN keyword rankings and provides sales analytics for Amazon marketplaces.
- 8#8: Keyword Tool Dominator - Generates long-tail Amazon keywords and tracks their search rankings over time.
- 9#9: Seller Labs - Includes keyword tracking within its PPC and advertising optimization suite for Amazon.
- 10#10: ZonGuru - Provides keyword rank tracking and research as part of its all-in-one Amazon seller toolkit.
We ranked tools based on comprehensive features, performance reliability, user-friendliness, and value, ensuring they cater to sellers of all sizes and deliver actionable results.
Comparison Table
Amazon keyword tracking software is vital for sellers seeking to enhance visibility and drive sales. This comparison table explores tools like Helium 10, Jungle Scout, Viral Launch, AMZ Tracker, SellerApp, and more, highlighting key features, tracking capabilities, and how they fit different seller needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Helium 10 Offers comprehensive Amazon keyword research, rank tracking, and performance analytics for sellers. | specialized | 9.6/10 | 9.8/10 | 8.4/10 | 9.1/10 |
| 2 | Jungle Scout Provides keyword scout tools and rank trackers to identify high-potential Amazon keywords. | specialized | 8.7/10 | 8.8/10 | 9.1/10 | 8.1/10 |
| 3 | Viral Launch Delivers advanced keyword research, validation, and ongoing rank tracking for Amazon optimization. | specialized | 8.7/10 | 9.2/10 | 8.0/10 | 7.8/10 |
| 4 | AMZ Tracker Specializes in real-time keyword rank tracking and competitor monitoring for Amazon sellers. | specialized | 8.7/10 | 9.2/10 | 8.0/10 | 8.4/10 |
| 5 | SellerApp Tracks Amazon keyword rankings with AI-driven insights and competitor analysis. | specialized | 8.1/10 | 8.4/10 | 7.7/10 | 8.2/10 |
| 6 | AMZScout Features keyword research and rank tracking tools for Amazon product opportunity discovery. | specialized | 8.1/10 | 7.9/10 | 9.2/10 | 9.0/10 |
| 7 | DataHawk Monitors ASIN keyword rankings and provides sales analytics for Amazon marketplaces. | specialized | 8.3/10 | 9.0/10 | 7.8/10 | 7.9/10 |
| 8 | Keyword Tool Dominator Generates long-tail Amazon keywords and tracks their search rankings over time. | specialized | 7.6/10 | 7.4/10 | 8.1/10 | 8.3/10 |
| 9 | Seller Labs Includes keyword tracking within its PPC and advertising optimization suite for Amazon. | specialized | 8.1/10 | 8.7/10 | 7.6/10 | 7.5/10 |
| 10 | ZonGuru Provides keyword rank tracking and research as part of its all-in-one Amazon seller toolkit. | specialized | 7.8/10 | 8.1/10 | 7.4/10 | 7.5/10 |
Offers comprehensive Amazon keyword research, rank tracking, and performance analytics for sellers.
Provides keyword scout tools and rank trackers to identify high-potential Amazon keywords.
Delivers advanced keyword research, validation, and ongoing rank tracking for Amazon optimization.
Specializes in real-time keyword rank tracking and competitor monitoring for Amazon sellers.
Tracks Amazon keyword rankings with AI-driven insights and competitor analysis.
Features keyword research and rank tracking tools for Amazon product opportunity discovery.
Monitors ASIN keyword rankings and provides sales analytics for Amazon marketplaces.
Generates long-tail Amazon keywords and tracks their search rankings over time.
Includes keyword tracking within its PPC and advertising optimization suite for Amazon.
Provides keyword rank tracking and research as part of its all-in-one Amazon seller toolkit.
Helium 10
specializedOffers comprehensive Amazon keyword research, rank tracking, and performance analytics for sellers.
Keyword Tracker's precise daily updates with opportunity scores, competitor tracking, and automated alerts across 20+ Amazon marketplaces
Helium 10 is a comprehensive Amazon seller suite with a robust Keyword Tracker tool that monitors daily keyword rankings for up to thousands of terms across multiple products and marketplaces. It provides historical performance data, trend visualizations, customizable alerts for ranking changes, and integrates seamlessly with other tools like Cerebro for reverse ASIN keyword research. This enables sellers to optimize listings, track competitors, and identify high-opportunity keywords effectively.
Pros
- Highly accurate daily tracking with historical trends and graphs
- Extensive tracking capacity (up to 25,000 keywords on top plans) and multi-marketplace support
- Deep integration with keyword research tools for actionable insights
Cons
- High cost, especially for advanced plans needed for full tracking features
- Steep learning curve due to the feature-rich interface
- Limited tracking slots on entry-level plans
Best For
Established Amazon sellers seeking an all-in-one platform with enterprise-level keyword tracking and analytics.
Pricing
Starter ($39/mo, limited), Platinum ($99/mo, 500 tracks), Diamond ($279/mo, 25k tracks); annual discounts available.
Jungle Scout
specializedProvides keyword scout tools and rank trackers to identify high-potential Amazon keywords.
Keyword Tracker's correlation of ranking changes with estimated sales data for precise performance analysis
Jungle Scout is a comprehensive Amazon seller suite with robust keyword tracking features via its Keyword Tracker tool, allowing users to monitor ASIN rankings for up to hundreds of keywords daily. It provides historical ranking data, performance trends, search volume insights, and opportunity scores to optimize listings. Integrated with product research and sales analytics, it helps sellers track keyword performance alongside overall business metrics for data-driven decisions.
Pros
- Accurate daily keyword ranking updates with historical graphs
- Seamless integration with Jungle Scout's product and sales trackers
- User-friendly dashboard with actionable insights like opportunity scores
Cons
- Keyword tracking limited to higher-tier plans (Suite+)
- Relatively expensive for keyword-only users compared to standalone tools
- Fewer advanced automation features than some competitors
Best For
Established Amazon sellers seeking keyword tracking within an all-in-one platform for product optimization and scaling.
Pricing
Growth ($49/mo annual), Suite ($69/mo annual, includes keyword tracker), Professional ($129/mo annual); 7-day money-back guarantee.
Viral Launch
specializedDelivers advanced keyword research, validation, and ongoing rank tracking for Amazon optimization.
Market Intelligence with precise rank tracking tied to estimated sales velocity and historical trends
Viral Launch is a comprehensive Amazon seller suite that includes powerful keyword tracking through its Rank Tracker and Market Intelligence tools, enabling users to monitor ASIN rankings for targeted keywords over time. It provides historical data, competitor analysis, and performance trends to optimize listings and PPC campaigns. The platform integrates keyword insights with product discovery and sales analytics for a holistic view of Amazon performance.
Pros
- Highly accurate real-time and historical keyword rank tracking
- Seamless integration with broader Amazon analytics tools
- Detailed competitor benchmarking and trend visualizations
Cons
- High pricing for full access to advanced features
- Steep learning curve for beginners due to extensive dashboard
- Limited free trial and no standalone keyword tool option
Best For
Established Amazon sellers seeking integrated keyword tracking within a full product research and intelligence suite.
Pricing
Plans start at $59/month (Research Essentials), $159/month (Pro), up to $499/month (Platinum), with annual discounts available.
AMZ Tracker
specializedSpecializes in real-time keyword rank tracking and competitor monitoring for Amazon sellers.
Extensive historical rank data (years of archives) for in-depth performance trend analysis unmatched by many competitors.
AMZ Tracker is a robust Amazon keyword tracking software that monitors product rankings across 18+ marketplaces with daily updates and historical data spanning years. It offers competitor ASIN tracking, PPC keyword suggestions, review alerts, and sales estimator tools to help sellers optimize listings and campaigns. Designed for serious Amazon sellers, it provides actionable insights through customizable reports and notifications.
Pros
- Multi-marketplace support for global sellers
- Deep historical data for trend analysis
- Integrated PPC tools and competitor spying
Cons
- Interface feels somewhat dated
- No free plan or extensive trial
- Advanced features locked behind higher tiers
Best For
Mid-to-large Amazon sellers handling international listings who prioritize long-term keyword trend tracking and competitor intelligence.
Pricing
Starts at $49/month (Basic: 100 keywords), $99/month (Pro: 500 keywords), $199+/month (Enterprise: unlimited); annual discounts available.
SellerApp
specializedTracks Amazon keyword rankings with AI-driven insights and competitor analysis.
AI-powered Keyword Magnet that clusters related keywords and predicts ranking potential based on sales velocity
SellerApp is a comprehensive Amazon seller toolkit with robust keyword tracking capabilities, enabling users to monitor ASIN keyword rankings, track performance over time, and uncover high-volume, low-competition keywords. It integrates competitor analysis, PPC optimization, and sales analytics to help sellers refine strategies and boost visibility. The platform provides historical data and alerts for rank changes, making it a solid choice for ongoing keyword management.
Pros
- Accurate daily keyword rank tracking with historical charts
- Keyword research tools including search volume and opportunity scores
- Competitor keyword spying and PPC bid recommendations
Cons
- User interface feels dated and cluttered at times
- Limited customization in tracking reports compared to top competitors
- Customer support response can be slow for non-premium users
Best For
Mid-sized Amazon sellers focused on keyword optimization and competitor benchmarking without needing enterprise-level features.
Pricing
Starts at $49/month (billed annually) for Growth plan with core tracking; $99/month for Scale plan with advanced analytics; 14-day free trial available.
AMZScout
specializedFeatures keyword research and rank tracking tools for Amazon product opportunity discovery.
Keyword Tracker supporting 10,000 keywords with competitor ASIN monitoring and customizable alerts
AMZScout is an all-in-one Amazon seller toolkit with strong keyword tracking features via its Keyword Tracker tool, allowing users to monitor rankings for up to 10,000 keywords across multiple ASINs with daily updates. It provides insights into search volume, competition scores, and performance trends, integrated seamlessly with its Chrome extension for on-page analysis. Ideal for tracking product visibility and competitor movements, it helps sellers optimize listings and PPC campaigns effectively.
Pros
- Affordable pricing with high keyword tracking limits (up to 10,000 keywords)
- Intuitive Chrome extension for quick setup and real-time tracking
- Daily ranking updates with alerts and historical data visualization
Cons
- Lacks hourly tracking updates available in premium competitors
- Limited advanced automation and API integrations
- Data accuracy can vary slightly for niche or low-volume keywords
Best For
Budget-conscious beginner to intermediate Amazon sellers needing straightforward keyword rank monitoring without complex setups.
Pricing
Individual plan at $49.99/month or $299/year; PRO Extension at $29.99/month; free Chrome extension with basic tracking limits.
DataHawk
specializedMonitors ASIN keyword rankings and provides sales analytics for Amazon marketplaces.
Real-time linkage of keyword ranks to actual sales velocity and revenue impact
DataHawk is a comprehensive Amazon seller analytics platform with strong keyword tracking features, monitoring ASIN rankings across multiple marketplaces daily. It provides historical rank data, search volume estimates, and competitor keyword insights to help optimize listings. Beyond keywords, it integrates sales, PPC, and inventory analytics for a full view of performance.
Pros
- Accurate daily keyword rank tracking with historical charts
- Competitor ASIN and keyword analysis
- Integration with sales and PPC data for contextual insights
Cons
- Pricing is higher compared to keyword-only tools
- Dashboard can feel overwhelming for beginners
- Limited advanced automation or bulk keyword suggestions
Best For
Established Amazon sellers needing integrated keyword tracking within broader analytics.
Pricing
Starts at $167/month (Growth plan) up to $497/month (Enterprise), with annual discounts.
Keyword Tool Dominator
specializedGenerates long-tail Amazon keywords and tracks their search rankings over time.
Dominator Score, which rates keyword profitability based on search volume, competition, and sales potential
Keyword Tool Dominator is a dedicated Amazon keyword research and tracking tool designed for sellers to optimize product listings. It uncovers high-volume, low-competition keywords using Amazon-specific data, tracks ASIN rankings over time, and provides competitor analysis. The software also offers PPC keyword suggestions and historical performance insights to help improve visibility and sales.
Pros
- Accurate Amazon-specific keyword tracking with historical data
- Affordable pricing for small sellers
- Simple interface for quick keyword research
Cons
- Limited advanced analytics compared to top competitors
- No integrations with major Amazon seller tools
- Basic reporting and visualization options
Best For
Budget-conscious Amazon sellers focused on core keyword tracking and research without needing extensive suite features.
Pricing
Starts at $29/month for basic plan, up to $99/month for pro features; annual plans offer discounts.
Seller Labs
specializedIncludes keyword tracking within its PPC and advertising optimization suite for Amazon.
Opportunity Score, which combines search volume, competition, and trend data to rank keywords by true potential.
Seller Labs' Scope platform provides comprehensive Amazon keyword tracking as part of its all-in-one seller intelligence suite. It enables daily rank monitoring for keywords across multiple Amazon marketplaces, historical performance analysis, and opportunity scoring to identify high-potential terms. The tool integrates seamlessly with PPC management via Ignite, offering insights for listing optimization and ad campaigns.
Pros
- Robust daily and historical keyword rank tracking
- Multi-marketplace support including US, UK, and CA
- Seamless integration with PPC tools for holistic optimization
Cons
- High cost relative to standalone trackers
- Steep learning curve due to feature density
- Limited free trial and onboarding resources
Best For
Established mid-to-large Amazon sellers needing integrated keyword tracking with advertising and analytics tools.
Pricing
Subscription plans start at $249/month (Pro, billed annually) up to $999/month (Enterprise), with custom enterprise options.
ZonGuru
specializedProvides keyword rank tracking and research as part of its all-in-one Amazon seller toolkit.
Integrated trend analysis with Niche Score for keyword profitability assessment
ZonGuru is a comprehensive Amazon seller suite with a dedicated Keyword Tracker that monitors ASIN rankings for targeted keywords on a daily basis. It provides historical trend graphs, search volume data, and competition metrics to help sellers optimize listings and PPC campaigns. The tool supports bulk keyword uploads and integrates with ZonGuru's product research and listing optimizer for a holistic approach.
Pros
- Accurate daily ranking updates with historical trends
- Bulk keyword tracking and easy ASIN integration
- Valuable search volume and competition insights
Cons
- Limited keywords in entry-level plans
- Steeper learning curve due to full-suite dashboard
- No real-time tracking, only daily updates
Best For
Mid-sized Amazon sellers seeking an all-in-one toolkit where keyword tracking complements product research and optimization.
Pricing
Starts at $59/month (Explorer: 100 keywords tracked), up to $149/month (Pro: unlimited keywords and advanced tools).
Conclusion
While each tool offers unique strengths—from Helium 10’s comprehensive analytics to Jungle Scout’s keyword discovery and Viral Launch’s advanced optimization—Helium 10 emerges as the top choice for sellers seeking a one-stop solution. Jungle Scout and Viral Launch, however, excel for specific needs, making them strong alternatives for those with focused goals.
Don’t miss out on boosting your Amazon performance—try Helium 10 today to unlock its full potential for tracking and dominating keywords.
Tools Reviewed
All tools were independently evaluated for this comparison